Overview
Summary
The useful answer before the supporting detail.
FreeAgent is cloud accounting software for UK small businesses, freelancers, landlords, and accountants, helping them manage finances and stay compliant with Making Tax Digital S1 S45. It solves the problem of time-consuming admin by automating bookkeeping, invoicing, expenses, payroll, and VAT filing S1 S7 S117. Its main practical value is giving users confidence in their numbers and streamlining admin so they can focus on their business S45.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: FreeAgent is cloud accounting software for UK small businesses, freelancers, landlords, and accountants S1 S45.
- Core purpose: It solves the problem of time-consuming financial admin and bookkeeping stress S1.
- Intended users: Small businesses, freelancers, contractors, landlords, and accountants/bookkeepers S45.
- Product scope: A single web and mobile app covering accounting, invoicing, expenses, payroll, VAT, and cashflow S7 S45 S117.
- Positioning: FreeAgent positions itself as putting businesses in control of their finances S1.
- Claimed distinction: It claims to be award-winning and trusted by over 250,000 small businesses S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Small businesses | Manage finances, track cashflow, and stay MTD compliant S45. |
| Freelancers and contractors | Track expenses, invoice clients, and manage tax S45. |
| Landlords | Keep finances shipshape with features for property income S45. |
| Accountants and bookkeepers | Work with clients in real time and manage MTD workflows S45 S123. |
Traffic and search
Search summary
The useful answer before the supporting detail.
If you’re starting out, rapidly growing or running a well-oiled machine, FreeAgent gives you confidence in your numbers and streamlines admin so you can make it count. freeagent.com: an estimated 1,840,605 total monthly visits and about 45,603 monthly organic visits across 5,873 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.
- Total traffic (modeled): 1,840,605 monthly visits across all channels.
- Organic search traffic (estimated): 45,603 monthly visits from search.
- Strongest sampled ranking: advertising cheap at position 1.
- Leading page in the collected evidence: https://www.freeagent.com/us/guides/small-business/marketing-ideas/.
- Closest measured organic competitor: reddit.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 94/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | If you’re starting out, rapidly growing or running a well-oiled machine, FreeAgent gives you confidence in your numbers and streamlines admin so you can make it count. | https://www.freeagent.com/ |
| other | Accounting software for every small business | https://www.freeagent.com/ |
| other | Join us on Tuesday 20th October for a practical guide to Making Tax Digital (MTD) for Income Tax. Learn how to: | https://www.freeagent.com/ |
| other | [Save your spot](small-businesses/events/mtd-done-sole-traders/?utm_source=freeagent&utm_medium=seg_banner&utm_campaign=mtd_oct26_webinar) What is MTD for Income Tax? | https://www.freeagent.com/ |
| other | Join us on Thursday 22nd October for a practical guide to Making Tax Digital (MTD) for Income Tax. Learn how to: | https://www.freeagent.com/ |
| other | Save your spot What is MTD for Income Tax? | https://www.freeagent.com/ |
| other | FreeAgent customers can get business insurance for less with Hiscox - one of the UK’s leading insurers for small businesses. | https://www.freeagent.com/ |
| other | Simply subscribe to FreeAgent before your trial ends and you'll automatically be entered into our draw for a chance to win! | https://www.freeagent.com/ |
| other | Or choose an annual subscription for 50% off your first 12 months | https://www.freeagent.com/ |
| other | Select your business type: Small businesses Freelancers & contractors Landlords Accountants & bookkeepers | https://www.freeagent.com/ |
| other | Small businesses Freelancers & contractors Landlords Accountants & bookkeepers | https://www.freeagent.com/ |
| other | Try FreeAgent for free Perfect for small businesses | https://www.freeagent.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Monthly visits1,840,605
Global rank—
Top-country rank—
Bounce rate27.7%
Pages per visit12.32
Visit duration8m 14s
| Month | Modeled visits |
|---|---|
| 2026-04 | 1,947,093 |
| 2026-05 | 1,811,240 |
| 2026-06 | 1,832,017 |
| 2026-07 | 2,164,472 |
| 2026-08 | 1,897,421 |
| 2026-09 | 1,840,605 |
Six-month trafficModeled monthly visits
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| GB | United Kingdom | 91.8% |
| PK | Pakistan | 2.8% |
| US | United States | 1.1% |
| SG | Singapore | 0.5% |
| TH | Thailand | 0.3% |
91.8%United Kingdom
United Kingdom91.8%Pakistan2.8%United States1.1%Singapore0.5%Thailand0.3%Other3.4%
Domain identity
| Signal | Value |
|---|---|
| Registered | Apr 15, 1999 |
| Last changed | Apr 10, 2026 |
| Expires | Apr 15, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS-1160.AWSDNS-17.ORG, NS-1935.AWSDNS-49.CO.UK, NS-199.AWSDNS-24.COM, NS-621.AWSDNS-13.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| freeagent | 45,280 | $4.39 | $43,860 |
| freeagent login | 3,890 | $3.02 | $4,250 |
| free agent | 7,720 | $4.46 | $4,190 |
| government gateway | 68,430 | $1.83 | $2,170 |
| freeagent login uk | 230 | $0.00 | $710 |
Independent Google result page
Query: advertising cheap
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Cheap ways to advertise, know any? : r/Entrepreneur | https://www.reddit.com/r/Entrepreneur/comments/16j3939/cheap_ways_to_advertise_know_any/ | What are some cheap and easy ways to advertise your business or services on the internet? I'm looking for a cost effective way to do this |
| 2 | 9 inexpensive marketing ideas for your small business | https://www.freeagent.com/us/guides/small-business/marketing-ideas/ | 9 low-cost marketing ideas · 1. Do something great on social media · 2. Run competitions or donate a prize · 3. Get your logo out in the real world · 4. Rope in ... |
| 3 | Crazy Cheap Ways to Advertise Your Small Business in 2026 | https://www.youtube.com/watch?v=dAiq8ImZBo8 | We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth ... |
| 4 | 8 Free and Low-Budget Advertising Ideas for Small ... | https://advertising.amazon.com/library/guides/free-advertising | 8 free and low-budget advertising ideas for small businesses · 1. Content marketing · 2. Social media marketing · 3. Email marketing · 4. Search engine optimization ... |
| 5 | 11 Free Advertising Ideas For Small Businesses That ... | https://www.salesforce.com/blog/small-business/free-advertising-ideas-for-small-business/ | 2. Optimize your website for SEO (with AI) · 3. Use content as an ad generator · 4. Create automated email ad campaigns · 5. Claim your free Google ... |
| 6 | What are some cheap strategies did you use to promote your online ... | https://www.reddit.com/r/Entrepreneurs/comments/1j4hove/what_are_some_cheap_strategies_did_you_use_to/ | — |
| 7 | What are some cost-effective local advertising ideas for small businesses? | https://www.quora.com/What-are-some-cost-effective-local-advertising-ideas-for-small-businesses | — |
| 8 | Cheap advertising under $50 for my website? | https://www.warriorforum.com/beginners-area/1337117-cheap-advertising-under-50-my-website.html | — |
| 9 | Best Affordable Online Advertising Platforms in 2026 | https://rightleftagency.com/blog/affordable-online-advertising-platforms/ | 10 Cheapest Ad Networks to Boost Your Reach on a Budget · 1. MGID · 2. AdMaven · 3. PropellerAds · 4. RichAds · 5. Adsterra · 6. ClickAdilla · 7. HilltopAds · 8. EZmob. |
| 10 | 15+ Inexpensive Ways to Advertise Your Business | https://www.mercerislandchamber.com/15--inexpensive-ways-to-advertise-your-business | 1. Partner with Your Chamber of Commerce · 2. Get Active on Social Media · 3. Run a Giveaway or Contest · 4. Create Google Business Profile Posts · 5. Use Customer ... |
Important pages
Pages earning the most estimated search traffic in the sample.
| URL | Ranking keywords | Estimated traffic | Best position |
|---|---|---|---|
| https://www.freeagent.com/us/guides/small-business/marketing-ideas/ | 9 | 334.4 | 1 |
| https://www.freeagent.com/us/glossary/bank-transaction/ | 7 | 118.6 | 1 |
| https://www.freeagent.com/us/glossary/basis-period/ | 1 | 79 | 1 |
| https://www.freeagent.com/us/glossary/accounting-year/ | 1 | 27.4 | 1 |
| https://www.freeagent.com/us/glossary/balancing-charge/ | 1 | 27.4 | 1 |
| https://www.freeagent.com/us/glossary/associated-company/ | 1 | 21.3 | 1 |
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Accounting software for every small business - FreeAgent | 3,089 | new | https://www.freeagent.com/ |
| pricing | Simple pricing plans made for every small business - FreeAgent | 3,471 | new | https://www.freeagent.com/pricing/ |
| pricing | Free accounting software for your business - FreeAgent | 1,475 | new | https://www.freeagent.com/pricing/free-accounting-software/ |
| features | Automate your accounting and bookkeeping - FreeAgent | 471 | new | https://www.freeagent.com/features/accounting/ |
| features | Small business accounting & bookkeeping software - FreeAgent | 495 | new | https://www.freeagent.com/features/accounting-software/ |
| features | Accounting software for Amazon UK sellers - FreeAgent | 984 | new | https://www.freeagent.com/features/amazon-seller/ |
| features | Bank reconciliation software for your small business - FreeAgent | 360 | new | https://www.freeagent.com/features/banking/ |
| features | Cashflow software for UK businesses - FreeAgent | 363 | new | https://www.freeagent.com/features/cashflow/ |
| features | How FreeAgent stacks up against the competition - FreeAgent | 4,091 | new | https://www.freeagent.com/features/competitors/ |
| features | CoPilot - an expert accountant right by your side - FreeAgent | 771 | new | https://www.freeagent.com/features/copilot/ |
| features | Mission control for your business - FreeAgent | 391 | new | https://www.freeagent.com/features/dashboard/ |
| features | Corporation Tax (CT600) and Final Accounts software - FreeAgent | 379 | new | https://www.freeagent.com/features/end-of-year/ |
| features | Estimates software for UK businesses - FreeAgent | 343 | new | https://www.freeagent.com/features/estimates/ |
| features | Expense management software for UK businesses - FreeAgent | 592 | new | https://www.freeagent.com/features/expenses/ |
| features | Invoicing software for UK businesses - FreeAgent | 796 | new | https://www.freeagent.com/features/invoicing/ |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | Automated accounting and bookkeeping | https://www.freeagent.com/features/accounting/ |
| features | FreeAgent’s automated accounting and bookkeeping system builds your accounts in the background while you get on with your work. | https://www.freeagent.com/features/accounting/ |
| features | Save time on admin with [accounts that automatically update](#auto-update) | https://www.freeagent.com/features/accounting/ |
| features | Access all your business’s key [financial reports with ease](#financial-reports) | https://www.freeagent.com/features/accounting/ |
| features | Improve your chances of getting paid on time with [invoices that chase late payers](#late-payers) for you | https://www.freeagent.com/features/accounting/ |
| features | Try FreeAgent for free [Watch the video](#) | https://www.freeagent.com/features/accounting/ |
| features | Auto-populated accounts | https://www.freeagent.com/features/accounting/ |
| features | FreeAgent automatically builds real-time business accounts from the bank statements, invoices and expenses that you enter throughout the year. You just take care of the daily admin and FreeAgent handles the rest. | https://www.freeagent.com/features/accounting/ |
| features | Financial reports generated for you | https://www.freeagent.com/features/accounting/ |
| features | When you want to dig into your business’s accounts in more detail, FreeAgent provides a comprehensive set of reports including: | https://www.freeagent.com/features/accounting/ |
| features | Profit and Loss | https://www.freeagent.com/features/accounting/ |
| features | Balance Sheet | https://www.freeagent.com/features/accounting/ |
| features | Trial Balance | https://www.freeagent.com/features/accounting/ |
| features | Aged Debtors and Creditors reports | https://www.freeagent.com/features/accounting/ |
| features | Dividend reports and printable dividend vouchers | https://www.freeagent.com/features/accounting/ |
| features | Set tasks to automate and let FreeAgent do the work | https://www.freeagent.com/features/accounting/ |
| features | Save time by letting FreeAgent take care of repetitive admin tasks. Set recurring invoices that chase late payers for you, turn estimates into invoices in an instant and even get your Self Assessment tax return populated as you go about your daily business. | https://www.freeagent.com/features/accounting/ |
| features | Accountants and bookkeepers love FreeAgent too | https://www.freeagent.com/features/accounting/ |
| features | Working with an accountant or bookkeeper? Give them access to your FreeAgent account and they’ll be able to review your data and give you up-to-date, relevant advice. | https://www.freeagent.com/features/accounting/ |
| features | With accounts payable and receivable automation baked in, FreeAgent’s accounting software introduces a new way of working that benefits both you and your accountant or bookkeeper. | https://www.freeagent.com/features/accounting/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Simple pricing plans made for every small business | https://www.freeagent.com/pricing/ |
| pricing | 30-day free trial | https://www.freeagent.com/pricing/ |
| pricing | Pricing for UK limited companies | https://www.freeagent.com/pricing/ |
| pricing | <table class="tippy-tooltip-table"><caption class="visually-hidden">Savings calculation</caption><tbody><tr><th>Regular monthly price:</th><td>£33</td></tr><tr><th>50% discount applied:</th><td>-£16.50</td></tr></tbody><tfoot><tr><th>Price for the first six months:</th><td>£99</td></tr><tr class="highlight"><th>Total savings:</th><td>£99</td></tr></tfoot></table> | https://www.freeagent.com/pricing/ |
| pricing | Regular price: ~£33/month~ | https://www.freeagent.com/pricing/ |
| pricing | Introductory price £16.50 /month | https://www.freeagent.com/pricing/ |
| pricing | Start your 30-day free trial | https://www.freeagent.com/pricing/ |
| pricing | £5/month. Billed monthly.1 | https://www.freeagent.com/pricing/ |
| pricing | Unlock unlimited use of the Smart Capture tool, which offers automatic data extraction, transaction matching and categorisation for receipt and bill images and files. Ideal for anyone who processes more than 10 files a month. (Price excl. 20% VAT). | https://www.freeagent.com/pricing/ |
| pricing | £6/month. Billed monthly.2 | https://www.freeagent.com/pricing/ |
| pricing | <table class="tippy-tooltip-table"><caption class="visually-hidden">Savings calculation</caption><tbody><tr><th>Regular annual price:</th><td>£330</td></tr><tr><th>50% discount applied:</th><td>-£165</td></tr></tbody><tfoot><tr><th>Price for the first year:</th><td>£165</td></tr><tr class="highlight"><th>Total savings:</th><td>£165</td></tr></tfoot></table> | https://www.freeagent.com/pricing/ |
| pricing | Regular price: ~£330/year~ | https://www.freeagent.com/pricing/ |
| pricing | Introductory price £165 /year | https://www.freeagent.com/pricing/ |
| pricing | 50% off for your first year | https://www.freeagent.com/pricing/ |
| pricing | Equivalent to £13.75/month | https://www.freeagent.com/pricing/ |
| pricing | Introductory price £0.00 | https://www.freeagent.com/pricing/ |
| pricing | If you have a business current account with NatWest, Royal Bank of Scotland, Ulster Bank, for as long as you retain the account - or have a Mettle bank account and make at least one transaction a month. Optional add-ons may be chargeable. | https://www.freeagent.com/pricing/ |
| pricing | Get your free account | https://www.freeagent.com/pricing/ |
| pricing | <table class="feature-table"><caption class="visually-hidden">caption</caption><tbody><tr><th><a href="/features/vat/">VAT</a></th><td><p>Generate MTD-compatible VAT returns automatically and file them directly to HMRC in minutes.</p></td></tr><tr><th><a href="/features/self-assessment/">Self Assessment</a></th><td><p>Get a real-time view of how much you owe for your tax return and file it directly to HMRC.</p></td></tr><tr><th><a href="/features/end-of-year/">End-of-year filing</a></th><td><p>Generate Final Accounts and Corporation Tax returns data and file from FreeAgent.</p></td></tr><tr><th><a href="/features/vat#tax-timeline">Tax Timeline</a></th><td><p>Get a real-time view of your tax calculation including what you owe and when it’s due.</p></td></tr></tbody></table> | https://www.freeagent.com/pricing/ |
| pricing | <table class="feature-table"><caption class="visually-hidden">caption</caption><tbody><tr><th><a href="/features/expenses#upload-to-phone">Smart Capture Unlimited<sup>1</sup></a></th><td><p><strong>£5/month. Billed monthly.</strong> Unlock unlimited use of the Smart Capture tool. Ideal if you need to process more than 10 receipts and bills per month.</p></td></tr><tr><th><a href="/features/amazon-seller/">Amazon<sup>2</sup></a></th><td><p><strong>£6/month. Billed monthly.</strong> Connect your Amazon UK account to FreeAgent to save time and streamline your admin if you sell online.</p></td></tr></tbody></table> | https://www.freeagent.com/pricing/ |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-19T19:09:12.094Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Bank feeds | Automatically imports business transactions from UK banks, including Open Banking feeds S3. |
| Cashflow forecasting | Provides real-time 90-day projections and smart suggestions to manage cashflow S11. |
| Payroll | Calculates PAYE, NI, pensions, and submits payroll directly to HMRC S7. |
| Invoicing | Creates customised, automated invoices and reminders, with one-click payments S45. |
| Expense tracking | Tracks business costs and expenses on the go S45. |
| VAT and MTD | Generates MTD-compatible VAT returns and files directly to HMRC S117. |
| Smart Capture | Automatically extracts data from receipts and bills, with unlimited use as an add-on S45 S117. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Bank feeds | Integration | Automatically imports transactions from UK banks, including Open Banking S3. |
| HMRC | Integration | Submits payroll, VAT, and MTD returns directly S7 S117. |
| Amazon UK Marketplace | Integration | Imports e-commerce transactions automatically S45 S134. |
| Payment providers (Tyl by NatWest, Stripe, GoCardless, PayPal) | Integration | Enables one-click customer payments S117. |
| Payit™ | Integration | Pays bills directly from the Cashflow dashboard S11. |
| Data import | Data portability | Imports up to two years of bank transactions and contacts S134. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Limited company, monthly | £33/month, 50% off for 6 months S45 | Core features S117 | Not established |
| Limited company, annual | £330/year, 50% off first year S45 | Core features S117 | Not established |
| Free (NatWest Group) | £0, while retaining eligible bank account S45 S134 | Same core features as paid S134 | Eligibility: NatWest, RBS, Ulster Bank, or Mettle with monthly transaction S45 |
| Smart Capture Unlimited add-on | £5/month, billed monthly S117 | Unlimited Smart Capture S117 | For processing >10 receipts/bills per month S117 |
| Amazon add-on | £6/month (+VAT), billed monthly S117 | Amazon UK account connection S117 | Not established |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| reddit.com | 2 | 2 | 2.5 | advertising cheap, affordable marketing |
| quora.com | 2 | 1 | 7 | advertising cheap |
| sevenatoms.com | 1 | 1 | 1 | advertising cheap |
| budindia.com | 1 | 1 | 2 | advertising cheap |
| apu.apus.edu | 1 | 1 | 3 | affordable marketing |
| facebook.com | 1 | 1 | 4 | advertising cheap |
| cmoalliance.com | 1 | 1 | 4 | affordable marketing |
| preview.sba.gov | 1 | 1 | 5 | advertising cheap |
| bdc.ca | 1 | 1 | 5 | affordable marketing |
| campaign-creatives.com | 1 | 1 | 6 | affordable marketing |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 77/100
- Backlinks: 259,338
- Referring domains: 7,379
- Dofollow backlinks: 87.0%
- Dofollow referring domains: 73.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 0.9%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| features | Save time on bank reconciliation with AI-powered [smart categorisation](#smarter-categorisation) | https://www.freeagent.com/features/banking/ |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where reddit.com appears. | 2 first-page appearances across advertising cheap, affordable marketing |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Capterra | FreeAgent Pricing, Reviews & Features - Capterra Canada 2026 | Grounded web search | ### Overall rating Based on 179 reviews 4.5 ### Reviews sentiment Positive 89% Neutral 7% Negative 4% ... 4.0 Pros: I love this tool because it is easier to create and invoice and manage invoices |
| Trustpilot | FreeAgent Reviews / Read Customer Service Reviews of www.freeagent.com | Grounded web search | Considering 340 reviews, reviewers overwhelmingly had a great experience with this company. Customers find the online platform incredibly intuitive and easy to use, making it very straightforward to manage daily bookkeeping, invoicing, and overall business finances. People frequently praise the support staff for being exceptionally friendly, highly knowledgeable, and always ready to help resolve a ny issues promptly. However, some people mentioned that getting assistance can sometimes feel frust |
| TrustRadius | FreeAgent Reviews from Real Users / TrustRadius | Grounded web search | I use FreeAgent on a daily basis, reconciling the bank accounts of our clients and keeping the books up to date. It helps me ensuring that I have up to date information about my clients and I don't need to worry about making backups of the data. It helps me also that I can do this work from anywhere in the world, especially when I travel for longer period of time, or when I need to work from home. ... It is a very good software and free to use for ... bank customers. It is suitable for most of |
| vettedthis.com | FreeAgent Reviews 2026: Details, Pricing, & Features | Grounded web search | the marketing page? G2 reviewers rate FreeAgent 4.3 out of 5 stars across 43 reviews, while Capterra users score it 4.5 out of 5 from around 178 reviews, and ... shows a 4-star average from roughly 2,800 reviews ( |
| G2 | Compare FreeAgent and Sage 50cloud Accounting Social Share Options | Grounded web search | Very easy to use for everyone in the company. Allows us to produce professional looking quotes and invoices and keep track of all bank accounts and transactions. ... The product seems to be made for a UK user base. There are many mentions in |
| itcontracting.com | FreeAgent accounting software for contractors – our review - IT Contracting | Grounded web search | We’ve used FreeAgent at IT Contracting for 16 years, so we’ve had plenty of time to find out what it does well – and where it has its limitations. ... FreeAgent is also designed primarily for small businesses. That’s one of its strengths for contractors, but businesses with more complicated accounting requirements may need |
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- FreeAgent · the landscape · ownpurse — for 2025. Reviews are strong: Trustpilot UK shows 4.6 from 3,034 reviews, ... .5 from 179. People praise how easy it is and that they can talk to a human; the complaints are bank feeds a day behind and automated support channels
- FreeAgent vs FreshBooks: features, pricing & GDPR (2026) — Ratings G2 4.3/5 (44) · CAPTERRA 4.6/5 (2,500) · TRUSTPILOT 4.6/5 (2,984) · TRUSTRADIUS 8.1/10 (40) CAPTERRA 4.5/5 (3,800) · G2 4.2/5 (1,200) ... - − Higher pricing compared to competitors, perceived as expensive for small businesses - − Mobile app lacks
- Sage Business Cloud vs FreeAgent (2026): Scores, Reviews & Verdict — performance and support decision-making. 4.4 4.5 / ... business focus. / / 4.2 Pros+ APIs and marketplace integrations connect ... feedback includes isolated complaints about multi-currency bank feeds- Currency handling depth can differ between
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Chief Executive Officer, Co-founder | source |
| Contact and support | About us Our sustainability commitment Press room Brand assets Contact us | source |
| Legal and privacy | Cancel at any time | source |
| Security and compliance | Keep your data secure with encrypted bank feeds | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1999-04-15 | — |
| Domain expires | 2027-04-15 | — |
Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Cashflow software for UK businesses - FreeAgent | Product update | Product update is publicly available. (source) | Not dated |
Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based web app with mobile app S45. | S45 |
| Platforms and apps | Web and mobile app for invoicing on the go S45. | S45 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Not published on the collected pages. | — |
| Data ownership and export | Export cashflow reports as CSV or PDF S11. | S11 |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1999-04-15 — 1API GmbH |
| Domain expires | 2027-04-15 |
| First archived | 1999-11-28 — web archive |
| TLS certificate | Let's Encrypt, valid, expires 2026-12-01 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Server header | Netlify |
| Mail handled by | aspmx.l.google.com, alt1.aspmx.l.google.com |
| Nameservers | ns-1160.awsdns-17.org, ns-1935.awsdns-49.co.uk |
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 94/100
- Critical issues: 0
- Warnings: 11
- Notices: 18
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Accounting software for every small business - FreeAgent | 5 | 7476 | 163 ms | https://www.freeagent.com/ |
| 200 | Accounting software for every small business - FreeAgent | 5 | 7476 | 37 ms | https://www.freeagent.com/ |
| 200 | Helping every small business make every move count - FreeAgent | 1 | 2901 | 537 ms | https://www.freeagent.com/small-businesses/ |
| 200 | Simplifying finances and getting MTD done for freelancers and contractors - FreeAgent | 1 | 3008 | 307 ms | https://www.freeagent.com/freelancers-and-contractors/ |
| 200 | Easily manage your property income and expenses - FreeAgent | 1 | 2130 | 557 ms | https://www.freeagent.com/landlords/ |
| 200 | How FreeAgent stacks up against the competition - FreeAgent | 1 | 7822 | 172 ms | https://www.freeagent.com/features/competitors/ |
| 200 | Small business accounting & bookkeeping software - FreeAgent | 1 | 1280 | 528 ms | https://www.freeagent.com/features/accounting-software/ |
| 200 | Invoicing software for UK businesses - FreeAgent | 1 | 1648 | 452 ms | https://www.freeagent.com/features/invoicing/ |
| 200 | Small business accounting & bookkeeping software - FreeAgent | 1 | 1280 | 327 ms | https://www.freeagent.com/features/accounting-software/ |
| 200 | MTD software for sole traders and landlords - FreeAgent | 1 | 1883 | 485 ms | https://www.freeagent.com/features/mtd-for-income-tax/ |
| 200 | HMRC-recognised payroll software for your business - FreeAgent | 1 | 1275 | 456 ms | https://www.freeagent.com/features/payroll/ |
| 200 | Bank reconciliation software for your small business - FreeAgent | 1 | 1207 | 268 ms | https://www.freeagent.com/features/banking/ |
| 200 | Expense management software for UK businesses - FreeAgent | 1 | 1402 | 324 ms | https://www.freeagent.com/features/expenses/ |
| 200 | FreeAgent integrations - FreeAgent | 1 | 2432 | 52 ms | https://www.freeagent.com/integrations/ |
| 200 | Project management software for UK businesses - FreeAgent | 1 | 1306 | 320 ms | https://www.freeagent.com/features/projects/ |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 75.8% |
| search | 12.0% |
| search organic | 11.7% |
| search paid | 0.3% |
| social | 2.5% |
| social organic | 2.5% |
| social paid | 0.0% |
| referrals | 1.9% |
| paid referrals | 0.2% |
| 6.6% | |
| gen ai | 0.9% |
| affiliate | 0.1% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific limitations or competitors. Evidence gaps include lack of detailed API documentation, uptime guarantees, and independent review ratings. Open questions remain about the full feature set for partnerships and LLPs, and the exact eligibility criteria for the free tier beyond bank account requirements.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from freeagent.com, including the homepage, feature pages, pricing pages, and accountant-focused pages. Evidence was gathered via static and browser rendering rendering, with a sitemap covering 500 URLs. External proof search was used to verify the Trustpilot profile but did not collect its content. Limitations: no independent reviews, API documentation, or detailed technical specifications were collected.
- Official Websitehttps://www.freeagent.com/Verified
- Official Websitehttps://www.freeagent.com/company/Verified
- Official Websitehttps://www.freeagent.com/features/banking/Verified
- Official Websitehttps://www.freeagent.com/features/payroll/Verified
- Official Websitehttps://www.freeagent.com/features/cashflow/Verified
- Pricing Pagehttps://www.freeagent.com/pricing/Verified
- Pricing Pagehttps://www.freeagent.com/accountants/mtd-action-plan/Verified
- Pricing Pagehttps://www.freeagent.com/blog/billing-a-new-hope/Verified
- Pricing Pagehttps://www.freeagent.com/blog/mtd-itsa-pricing-strategy/Verified
- Pricing Pagehttps://www.freeagent.com/blog/plan-your-mtd-approach/Verified
- Pricing Pagehttps://www.freeagent.com/pricing/free-accounting-software/Verified
- Pricing Pagehttps://www.freeagent.com/accountants/events/mtd-plan-into-action/Verified
- Pricing Pagehttps://www.freeagent.com/accountants/events/mtd-pricing-strategies/Verified
- Pricing Pagehttps://www.freeagent.com/accountants/resources/navigating-mtd-for-income-tax/mtd-pricing/Verified
- Pricing Pagehttps://www.freeagent.com/accountants/resources/videos/bbw-24-pricing-masterclass/Verified
- Review Sitehttps://www.capterra.ca/software/122008/freeagentVerified
- Review Sitehttps://www.trustpilot.com/review/www.freeagent.comVerified
- Review Sitehttps://www.trustradius.com/products/freeagent/reviewsVerified
- Documentationhttps://itcontracting.com/freeagent-accounting-software-contractors-review/Verified
- Review Sitehttps://vettedthis.com/software/accounting/freeagent-reviews-details-pricing-features/Verified
- Review Sitehttps://www.g2.com/compare/freeagent-vs-sage-50cloud-accountingVerified
- Review Sitehttps://www.itcontracting.com/freeagent-accounting-software-contractors-review/Verified
- Articlehttps://ownpurse.com/landscape/freeagent/Verified
- Articlehttps://tech-from-europe.eu/compare/freeagent-vs-freshbooksVerified
- Articlehttps://www.rfp.wiki/accounting-finance/sage-business-cloud/freeagentVerified