⚡Stack Radar

Campaign Management · Reviewed 27 Oct 2026

Birch (formerly Revealbot)

Ad automation platform using AI and rules for performance marketing teams.

from $49 · free tier · bir.ch ↗

Paid against free › Campaign Management › Birch (formerly Revealbot)

158.3KEstimated total trafficModeled monthly visits2.5KRanking keywordsPublic search sample98/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Birch is an AI-assisted ad automation platform that helps performance marketing teams manage campaigns across Meta, Google, Snapchat, and TikTok S36. It solves the problem of repetitive campaign optimization by combining rule-based automation with AI recommendations S36. The practical value is reducing time spent on ad management while improving performance through automated rules and insights S36.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Birch, formerly Revealbot, is an AI-assisted ad automation platform S36.
  • Core purpose: It automates the repetitive work behind paid social campaigns S36.
  • Intended users: Performance marketing teams and their agents S36.
  • Product scope: A web platform with features like rules, reports, and workspaces S76.
  • Positioning: Birch pairs rule-based automation with AI that analyzes setup and recommends actions S36.
  • Claimed distinction: Marketing teams spend 30% less time managing ads with Birch S36.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Performance marketersAutomate ad management across Meta, Google, Snapchat, and TikTok S76.
Agencies and teamsGenerate cross-platform reports and white-label them for clients S87.
Marketing teamsReduce time spent on ad management and launch more campaigns S36.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Automated rulesCreate complex rules with multiple actions, nested conditions, and ranking; works on Meta, TikTok, Google, and Snapchat S1 S76.
AI recommendationsAI analyzes settings to recommend actions and shows tired or failing ads S1 S36.
Cross-platform reportingBuild and schedule reports across Meta, Google, TikTok, and Snapchat with white-labeling S87.
Bulk creationGenerate multiple ad variations by uploading media from PC or Google Drive S76.
Custom metricsCreate metrics tailored to objectives using data from platforms and tracking services S1 S106.
WorkspacesCombine performance data from multiple platforms into one dashboard S76.
Rule logs and troubleshootingTrack rule history and debug when rules fire S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
SlackIntegrationReceive real-time ad alerts and notifications in Slack S123.
Google SheetsIntegrationTrigger automations based on spreadsheet data and create custom metrics S1 S106.
Google AnalyticsIntegrationPull real-time website data to connect ad performance with user behavior S106.
Hyros, Wicked Reports, AppsFlyer, AdjustIntegrationUse attribution data in rules, reports, and custom metrics S123 S76.
Google DriveIntegrationUpload creatives in bulk S106.
Birch MCPAPIOpens account to any MCP-speaking assistant for querying without dashboard S36.
Meta, Google, TikTok, SnapchatIntegrationConnect ad accounts for management and reporting S55 S87.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Essential$49 per month, or $45 per month billed annually ($540/year) S55Workspaces, post boosting, reports, Slack integration S55No automated rules S55
Pro$99 per month, or $91 per month billed annually ($1,090/year) S55Adds automated rules, Explorer, Launcher, audience builder S55Overage fees above spend limit S55
EnterpriseContact sales S55Custom onboarding and premium support S55No limits and no overages S55
Free trial14-day free trial, no credit card required S55 S1Unlimited access to all features S55Not established
Hub (free tier)Free up to 10,000 events per month S55Server-side tracking S55Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
facebook.com214cpm facebook ads
databox.com225.5cpm facebook ads, cpm fb ads
youtube.com216.5cpm fb ads
ecomburger.com111cpm fb ads
app.bir.ch112cpm facebook ads
polymersearch.com112cpm fb ads
superads.ai113cpm facebook ads
dashthis.com114cpm facebook ads
blog.rockads.com114cpm fb ads
lebesgue.io115cpm facebook ads

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.2%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresBirch pairs rule-based automation with AI that analyzes your setup and recommends actions. AI assists, you decide. For Meta, Google, TikTok, and Snap.https://bir.ch/
featuresHow to do GTM for an AI-powered product in 2026https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresThis is the second interview of the series, where we explore Birch’s transformation into an AI-powered platform. Find the first one, which focuses on building Birch AI from idea to beta, _here_.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresA few months ago, Liliya, a product marketing manager at Semrush, shared their journey and some thoughtful insights with us. But every company is making its own bets on positioning, value propositions, and promises about what their AI solution will deliver, ranging from taking someone’s job to solving a real business problem. In this interview, we’ll talk about what shaped Birch AI’s go-to-market strategy.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresAnd there’s a checklist of actions: send an email, publish a banner, run a webinar. These artifacts are visible, they’re easy to evaluate. The checklist part hasn’t changed, it’s more or less the same. The channels through which we interact with the audience haven’t really changed that much. Yes, some things got added, for example, the importance of being indexed by AI. Before, when we talked about go-to-market, we always said: you don’t have to do SEO right away, because it will get indexed in three or six months. AI works faster. You publish a LinkedIn post, and it can show up the next day. And disappear three days later.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresBefore, this work took an incredibly long time. Take a SWOT analysis or any similar framework; you’re always looking for where your sweet spot is, and in a way that keeps that sweet spot just as sweet in the near future. Now it’s become much harder. You can find that sweet spot, and three days later, nobody believes in it anymore. Or the advantage has evaporated, and you’re a fool for picking it. Or some big player released their own AI that’s cooler than you, and they took it. And that, in fact, was one of the core moments of doing go-to-market.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresThere are a few life hacks here. Revisit more often and use AI to do the research and bring it to you. And the second one — let go of your decisions more easily. I can be very strongly convinced of something, genuinely emotionally attached. But if I see it’s no longer relevant, you have to admit: okay, that’s it, now it’s this way. These two things help: process faster and be less attached to what you came up with before.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresAnd this use case ended up working better. We launched the beta as a closed group of users; we monitored activation and asked for feedback, then gradually opened it to more and more people. As a result, we have substance — what exactly Birch AI helped people catch in their automations. Based on that substance, by the way, we’re now writing LinkedIn posts.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresTurning a B2B SaaS Product into an AI-Powered Platformhttps://bir.ch/blog/transforming-a-b2b-saas-product-into-an-ai-powered-platform
featuresOver the past year, most SaaS companies have either shipped AI features or have them on the roadmap. And Birch is one of them. In mid-2026, AI might seem essential, obvious, even inevitable. But when it comes to product development and delivering real value to customers, it ain’t that easy.https://bir.ch/blog/transforming-a-b2b-saas-product-into-an-ai-powered-platform
featuresFor months, different team members across Birch were exploring what AI is actually capable of when it comes to serving performance marketing needs. Together, we looked at it from different angles: C-level vision, the product team’s iterations, first customers’ reactions, and how all of that makes up Birch AI.https://bir.ch/blog/transforming-a-b2b-saas-product-into-an-ai-powered-platform
featuresIt starts, as these things do, with the CEO. Presented with the new vision, the product team matched customer pains with the new opportunities AI offered. In this interview, Birch’s CEO, Mike and product manager, Alla will walk us through the details.https://bir.ch/blog/transforming-a-b2b-saas-product-into-an-ai-powered-platform
featuresI remember back in 2023, when I first tried ChatGPT, it completely blew my mind, and I realized that this is the future. This is the future not only of software but of our lives. And I started talking about AI with everyone. I remember we had a meeting in Berlin and I was presenting this future to our team. I was talking about AI analysts, AI performance marketers, and AI creative strategists — and some people were quite skeptical. But I started thinking that this is the future.https://bir.ch/blog/transforming-a-b2b-saas-product-into-an-ai-powered-platform
featuresIn my personal life, I’m trying to use AI for every task. I believe that AI is extremely good at any kind of task, because I think that AI works very similarly to a human brain.https://bir.ch/blog/transforming-a-b2b-saas-product-into-an-ai-powered-platform
featuresBirch AI turns a sentence into a working rule: it reads your business context, picks the metrics that matter, and hands back something you can check before it ever goes live.https://bir.ch/
featuresMore about Birch AIhttps://bir.ch/
featuresHow to do GTM for an AI-powered product in 2026https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresThis is the second interview of the series, where we explore Birch’s transformation into an AI-powered platform. Find the first one, which focuses on building Birch AI from idea to beta, _here_.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresCan you name a software company that isn’t taking its AI product to market this year?https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026
featuresA few months ago, Liliya, a product marketing manager at Semrush, shared their journey and some thoughtful insights with us. But every company is making its own bets on positioning, value propositions, and promises about what their AI solution will deliver, ranging from taking someone’s job to solving a real business problem. In this interview, we’ll talk about what shaped Birch AI’s go-to-market strategy.https://bir.ch/blog/how-to-do-gtm-for-an-ai-powered-product-in-2026

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where facebook.com appears.2 first-page appearances across cpm facebook ads

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
KelpiRevealbot Review (2026): Pricing & Alternative / KelpiGrounded web search. The same team, platform, and core capabilities carried over; rules, ... and creative testing all remained intact. The rebrand reflected a philosophical shift toward blending performance automation with creative collaboration, and new features like Smart
PromptWisesBirch (Revealbot): What It Is, Pricing and How to Use It (2026)Grounded web searchBirch is an ad automation platform for paid social and performance marketing teams. Until recently it was called Revealbot. You connect ad accounts on Meta, Google Ads, TikTok and Snapchat, and Birch runs condition-based rules that pause ads, change budgets and adjust bids for you, around the clock. On top of rules it adds bulk ad creation, creative reporting, server-side conversion tracking and an AI assistant called Birch AI. ... Birch is made by Birch Team, Inc., a Delaware company based in C
DuppleBirch Review 2026: Features, Pricing & AlternativesGrounded web searchlayer that sits on top of your ad accounts. Rather than managing Meta, Google, TikTok and Snapchat in four separate ... , server-side conversion tracking for Meta. The vendor states 15K ad ... 240M automated actions a year, and $2B in annual managed spend
bir.chBirch AI: AI for Marketers Running Ad Automation / Birch (formerly Revealbot)Grounded web searchBirch AI: AI for Marketers Running Ad Automation / Birch (formerly Revealbot) ... Built on your data. Sharper decisions across every channel — analyze, strategize, automate ... Describe your performance marketing goal, and AI will turn it into a complex automation rule, explain the logic behind it, and create a draft directly in the Birch workspace. Review the recommendation, make any adjustments, and decide whether to activate it. ... Birch AI is the intelligent core of Birch, built to simplify
adflint.comRevealbot Alternatives (Now Birch): 6 Options / AdFlintGrounded web searchThe core is still the rules engine: condition-based actions on Meta, Google, Snapchat and TikTok campaigns, which Birch says it checks every 15 minutes - pause an ad, raise a budget, duplicate a winner, send a Slack alert. Around it Birch now sells Stage, a bulk
hub.aireadycmo.comBirch (formerly Revealbot) Review 2026 — AI Marketing Tool Score & Analysis / AI-Ready CMOGrounded web search# Birch (formerly Revealbot) Autonomous ad optimization that scales campaign management across platforms without requiring constant manual intervention. ... · Freemium (2 accounts free), Pro from $49/month, scales to $500+/month based on account volume

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Explorer: Ad Performance Reporting & Analytics / Birch (formerly Revealbot) — Explorer: Ad Performance Reporting & Analytics / Birch (formerly Revealbot) # Explorer. Visual reporting tool. Always be aware of all important metrics ## Always be aware of all important metrics ... line charts ### Compare Compare side-by-side
  • bïrch (ex Revealbot) Careers, Perks + Culture / Built In — # bïrch (ex Revealbot) ... HQ Barcelona 32 Total Employees Year Founded: 2016 Birch (formerly Revealbot) rebranded in 2024 to better show who we are and what we’re building. New name, same mission — but now with a brand that actually does it justice ## bïrch (ex Revealbot) Offices
  • Birch website’s new look — The Birch (formerly Revealbot) website got a new look. In this article, we’re taking a dive into the reasoning behind the restyling, the elements of the new visuals, and what to expect next. ... What happened to Revealbot? Revealbot underwent a comprehensive rebrand and is now known as Birch. This transformation reflects our renewed focus on blending automation efficiency with creative collaboration.
  • Ryze AI vs Birch (Revealbot) 2026: Autonomy vs Your Rules — now at bir.ch (birch.io is dead and revealbot.com redirects there ... You write the rules: conditions to watch and actions to ... , Snapchat and TikTok ads. Birch watches around the clock and fires them faster and more consistently than any human could

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipOur team produced some stellar content this last year which was focused on all things related to ad automation for Facebook, Google, Snap, and TikTok. We partnered with a couple of agencies and hosted a couple of reallysource
Contact and supportFacebook CAPI relies on user data keys such as first name, last name, email, phone number, city, state, type of browser, and IP address.source
Legal and privacyYou can cancel at any time by clicking Cancel subscription button at the bottom of the billing page. Your subscription will last until the end of the current billing cycle.source
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Three big Birch releases: new plans, WiseCut and СommentsRelease notesBirch now offers two plans: Essentials for effortless ad automation and Pro for advanced customization. Plus, meet Wise Cut and in-app comments! Try for free today. (source)Not dated
How to Do GTM for an AI-Powered Product in 2026GuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Reflecting on 2022 - A look at our top feature releases, articles, and webinarsRelease notesReflecting on 22 and gearing up for an awesome 23 with Birch! 🚀 See our top feature releases, must-read articles, engaging webinars, and... (source)Not dated
What is the Facebook Conversions API and how to use itGuideLearn what it is and how to use the Facebook Conversions API to track conversions accurately and reliably in a cookieless internet. (source)Not dated

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Delivered as a web-based platform accessed via browser S76.S1
Platforms and appsWorks with Meta, Google, Snapchat, and TikTok ad accounts S76.S76
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides an MCP server for integration with AI assistants S36.S36
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityProduct updates are announced in a blog S105.S105
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
TLS certificateGoogle Trust Services, valid, expires 2026-11-28
Security headersHSTS, CSP, X-Frame-Options
Headers not servedX-Content-Type-Options, Referrer-Policy
Server headercloudflare
Mail handled bysmtp.google.com
Nameserverssean.ns.cloudflare.com, vivienne.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 7
  • Notices: 1

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H12https://bir.ch/blog
warningTitle length should be reviewed66https://bir.ch/stage
warningTitle length should be reviewed75https://bir.ch/explorer
warningPage should have one primary H12https://bir.ch/features
warningTitle length should be reviewed77https://bir.ch/ai
warningTitle length should be reviewed79https://bir.ch/mcp
noticeMeta description length should be reviewed254https://bir.ch/integrations
warningPage should have one primary H13https://bir.ch/integrations

Crawled pages

StatusTitleH1sWordsResponseURL
200Birch (formerly Revealbot): AI-Assisted Ad Automation Platform177667 mshttps://bir.ch/
200Ad Automation Case Studies & Results \Birch (formerly Revealbot)155557 ms
200Birch Blog: Ad Automation & AI Insights280966 mshttps://bir.ch/blog
200Pricing \Birch (formerly Revealbot)1129172 ms
200Book a Demo \AI-powered Ad Automation133941 ms
200AI-Powered Ad Automation Software \Birch (formerly Revealbot)1134159 ms
200Stage: Launch Ads From Sheets & Drive \Birch (formerly Revealbot)1112366 ms
200Explorer: Ad Performance Reporting & Analytics \Birch (formerly Revealbot)141352 ms
200Birch Hub: Friendly Server-Side Tracking for Meta177169 mshttps://bir.ch/hub
200AI-powered Ad Automation Features \Birch (formerly Revealbot)2103462 ms
200Birch AI: AI for Marketers Running Ad Automation \Birch (formerly Revealbot)1165440 ms
200Birch MCP — Ad Automation Data in Your AI Workflow \Birch (formerly Revealbot)1197052 ms
200AI Tools for Marketers: How to Choose \Birch1319232 ms
200Integrations \Birch (formerly Revealbot)3120134 ms
200Keiki \Case Study \Birch (formerly Revealbot)11030

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct59.1%
search17.7%
search organic17.7%
search paid0.0%
social11.2%
social organic11.2%
social paid0.0%
referrals5.1%
paid referrals6.7%
mail0.0%
gen ai0.2%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected evidence does not include supported limitations, explicit evidence gaps, or open questions from the vendor. No competitors are named by the vendor. Alternative products are outside the scope of this report.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report was built from 15 public pages on bir.ch, including the homepage, features, pricing, integrations, and course pages, collected on 2026-10-23. The catalog also includes an external proof search (AI model Lite) that confirmed the existence of linked results but did not scrape their content. Limitations: pricing was sourced from a research summary, and some claims (e.g., customer counts) come from the vendor and are not independently verified.

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