In simple English
This tool connects an artificial intelligence assistant to your advertising accounts. It lets the assistant read your campaign stats and create new ads for you. Every change goes through a two-step safety check so nothing happens by accident. It has budget limits and safety rules to stop runaway spending. You need a developer token from advertising platforms to run it.
What it is
An MCP (a way for an artificial intelligence assistant to talk to external tools and databases) server written in the Rust programming language. It provides dozens of read and write tools for managing campaigns, ads, keywords, and budgets through automated commands.
What it is good for
Solo founders who want an assistant to check campaign performance, adjust bids, or build search campaigns without opening the browser dashboard.
- Two-step confirmation prevents accidental campaign changes.
- Configurable daily budget caps stop unexpected charges.
- Written in Rust (a compiled programming language known for speed and small file size), so it starts instantly and uses little memory.
- Requires Google Ads developer credentials and OAuth setup.
- Setup difficulty is high for non-programmers who are unfamiliar with the command line.
- Mistakes in prompts can still create unwanted ad structures if safety limits are not configured carefully.
manual work in the web dashboard
Claude Code
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git clone https://github.com/FGRibreau/mcp-google-ads.git cd mcp-google-ads cargo build --release