Overview
Summary
The useful answer before the supporting detail.
Supermetrics is a marketing intelligence platform that connects marketing data from various sources, manages and analyzes it, and activates it across workflows S5. It is used by marketing teams and agencies to solve the problem of fragmented data and manual reporting, enabling faster decisions without relying on data or IT teams S5. The platform's practical value lies in automating data integration, providing AI-powered insights, and supporting activation, helping teams move from "what happened" to "what should we do next" S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Supermetrics is a marketing intelligence platform S5.
- Core purpose: It solves the problem of fragmented marketing data and manual reporting S5.
- Intended users: Marketing teams and agencies S5.
- Product scope: A platform covering data integration, management, analysis, and activation S5.
- Positioning: Positioned as the leading marketing intelligence platform for agencies and brands S114.
- Claimed distinction: Claims to offer enterprise-grade intelligence without enterprise overhead S5.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Marketing teams | Centralize data from multiple channels to get a single source of truth and make faster decisions S5. |
| Agencies | Aggregate client data from any platform, deliver instant dashboards and insights, and prove ROI S5. |
| Data analysts | Use Supermetrics as a data layer to power existing BI tools or data warehouses S5. |
| Ecommerce marketers | Connect Shopify and other platforms to track campaign performance and revenue S5. |
| Enterprise organizations | Handle large data volumes with enterprise security and governance S5. |
Traffic and search
Search summary
The useful answer before the supporting detail.
Ask your marketing data what is working, then create and manage campaigns from the same conversation. Supermetrics Studio, your AI chat, or the reporting tool you already use. supermetrics.com: an estimated 330,905 total monthly visits and about 16,201 monthly organic visits across 2,904 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.
- Total traffic (modeled): 330,905 monthly visits across all channels.
- Organic search traffic (estimated): 16,201 monthly visits from search.
- Strongest sampled ranking: data driven marketing agencies at position 1.
- Leading page in the collected evidence: https://supermetrics.com/blog/data-driven-marketing-agency.
- Closest measured organic competitor: reddit.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 95/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| features | Ask your marketing data what is working, then create and manage campaigns from the same conversation. Supermetrics Studio, your AI chat, or the reporting tool you already use. | https://supermetrics.com/ |
| features | Try Claude for free Request demo | https://supermetrics.com/ |
| features | Supermetrics for AI Chats | https://supermetrics.com/ |
| features | Describe the dashboard you want and AI builds it on live data, ready to share with your team or clients. | https://supermetrics.com/ |
| features | The same data connections also feed the warehouse, code and reporting tools your team already uses. | https://supermetrics.com/ |
| features | Keep using Looker Studio, Google Sheets and the dashboards your team already knows, with data that refreshes on a schedule. | https://supermetrics.com/ |
| features | Ask for more from AI | https://supermetrics.com/ |
| features | Scale with your team and your business | https://supermetrics.com/ |
| features | For marketing teams | https://supermetrics.com/ |
| features | Deliver clean, analytics-ready marketing data without ticket backlogs, empowering teams to self-serve. | https://supermetrics.com/ |
| features | For data teams | https://supermetrics.com/ |
| features | For development teams | https://supermetrics.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Monthly visits330,905
Global rank#113,642
Top-country rankUS #128,649
Bounce rate39.6%
Pages per visit4.17
Visit duration2m 11s
| Month | Modeled visits |
|---|---|
| 2026-04 | 229,319 |
| 2026-05 | 282,569 |
| 2026-06 | 322,910 |
| 2026-07 | 388,043 |
| 2026-08 | 381,721 |
| 2026-09 | 330,905 |
Six-month trafficModeled monthly visits
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 18.6% |
| IN | India | 10.5% |
| GB | United Kingdom | 7.9% |
| BR | Brazil | 7.2% |
| AU | Australia | 3.1% |
18.6%United States
United States18.6%India10.5%United Kingdom7.9%Brazil7.2%Australia3.1%Other52.6%
Domain identity
| Signal | Value |
|---|---|
| Registered | Jul 7, 2009 |
| Last changed | Mar 10, 2026 |
| Expires | Jul 7, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | FATIMA.NS.CLOUDFLARE.COM, MATTEO.NS.CLOUDFLARE.COM |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| supermetrics | 81,200 | $20.22 | $58,000 |
| supermetrics marketing analytics | 8,390 | $1.41 | $6,020 |
| google trends | 4,804,740 | $3.10 | $3,540 |
| super metric | 5,020 | $24.16 | $1,550 |
| supermetrics pricing | 1,570 | $36.93 | $1,140 |
Independent Google result page
Query: data driven marketing agencies
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Data-Driven Marketing Agency: Definition, Benefits, and ... | https://supermetrics.com/blog/data-driven-marketing-agency | Data-driven marketing agencies set benchmarks and targets based on existing data, not best guesses or wishful thinking. To be truly data-driven, you should use ... |
| 2 | Data-Driven Digital Marketing Agency for B2B | https://www.o8.agency/services/top-data-driven-digital-marketing-agency-boost | A data-driven digital marketing agency for B2B companies is a partner that ties every marketing decision, from channel selection to creative to budget ... |
| 3 | What is a Data-Driven Digital Marketing Agency and Why It ... | https://www.marketveep.com/blog/what-is-a-data-driven-digital-marketing-agency-and-why-it-matters | A data-driven digital marketing agency represents a specialized entity that leverages data analytics to refine and enhance promotional ... |
| 4 | Data Driven Marketing: Home | https://datadrivenmarketing.co/ | Unlock the full potential of your marketing strategy with Data-Driven Marketing. Our expert team helps improve ROI & increase conversions. Learn more now. |
| 5 | Top 25 Data driven marketing agencies based in Atlanta, ... | https://revenuebase.ai/companies/data-driven-marketing-agencies/united-states/atlanta | RevenueBase identified 696 data driven marketing agencies headquartered in Atlanta, United States as of September 2026 and tracks 6,888 ... |
| 6 | 35 Best Data-Driven Marketing Agencies for 2026 | https://www.webtonic.io/blog/best-data-driven-marketing-agencies | 35 Best Data-Driven Marketing Agencies for 2026 · 1. Merkle · 2. Web Tonic · 3. Jellyfish · 4. Wpromote · 5. Tinuiti · 6. Ignite Visibility · 7. |
| 7 | Data Drive Marketing: Home | https://datadrivemarketing.com/ | Data-driven marketing solutions for measurable results. Automate, integrate, and activate your customer data to drive performance across every channel. |
| 8 | What's a data-driven marketing agency? : r/Marketingcurated | https://www.reddit.com/r/Marketingcurated/comments/1fhn7dg/whats_a_datadriven_marketing_agency/ | What's a data-driven marketing agency? Tips & Tricks. |
| 9 | How Data-Driven Marketing Strategies Can Fuel Your ... | https://www.ninjacat.io/blog/data-driven-marketing | Data informs strategy, helping marketing agencies better understand their audience and identify the most effective ways to reach and engage them ... |
| 10 | 10 Best Data-Driven Marketing Agencies for Smart Brands ... | https://www.performcb.com/news/10-best-data-driven-marketing-agencies/ | Discover the 10 best data-driven marketing agencies and how they use analytics and performance strategies to drive measurable business results. |
Important pages
Pages earning the most estimated search traffic in the sample.
| URL | Ranking keywords | Estimated traffic | Best position |
|---|---|---|---|
| https://supermetrics.com/blog/data-driven-marketing-agency | 7 | 2,003.4 | 1 |
| https://supermetrics.com/blog/campaign-naming-conventions | 1 | 145.9 | 1 |
| https://supermetrics.com/blog/marketing-data-warehousing | 2 | 42.6 | 1 |
| https://supermetrics.com/blog/how-to-analyze-campaigns | 2 | 24.3 | 1 |
| https://supermetrics.com/blog/data-driven-vs-data-informed | 2 | 18.2 | 1 |
| <https://supermetrics.com/use-cases/AI model/google-ads-new-campaign-launch-setup> | 1 | 15.2 | 1 |
| https://supermetrics.com/blog/power-bi-marketing-dashboard-examples | 1 | 12.2 | 1 |
| https://supermetrics.com/blog/marketing-measurement | 1 | 12.2 | 1 |
| https://supermetrics.com/blog/ad-spend-tracking | 1 | 9.1 | 1 |
| https://supermetrics.com/connectors/ahrefs | 1 | 9.1 | 1 |
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| features | Marketing Intelligence Platform: Supermetrics | 821 | new | https://supermetrics.com/ |
| pricing | Supermetrics Pricing | 3,302 | new | https://supermetrics.com/pricing |
| pricing | Facebook Billing Data metrics and dimensions | 1,709 | new | https://docs.supermetrics.com/docs/facebook-billing-data-fields |
| features | Marketing Data Activation | 907 | new | https://supermetrics.com/platform/activate-data |
| features | Analyze and Visualize Marketing Data with Supermetrics | 914 | new | https://supermetrics.com/platform/analyze-data |
| features | Manage Ad Campaigns from Your AI Chats \ | static | 676 | new |
| features | Marketing Data Integration & Connectors | 836 | new | https://supermetrics.com/platform/connect-data |
| features | Marketing Data Management And Storage | 600 | new | https://supermetrics.com/platform/manage-data |
| features | Marketing Intelligence Platform for Agencies | 1,631 | new | https://supermetrics.com/solutions/agency |
| features | Supermetrics For Data Teams | 665 | new | https://supermetrics.com/solutions/data-team |
| features | Supermetrics For Development | 560 | new | https://supermetrics.com/solutions/development-team |
| features | Marketing Intelligence for Ecommerce & DTC | 586 | new | https://supermetrics.com/solutions/ecommerce-dtc |
| features | Marketing intelligence for Enterprise | 714 | new | https://supermetrics.com/solutions/enterprise |
| features | Supermetrics For Marketing Teams | 529 | new | https://supermetrics.com/solutions/marketing-team |
| features | Supermetrics For Media & Publishers | 683 | new | https://supermetrics.com/solutions/media-publishing |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | Make the right marketing decisions by talking to your | https://supermetrics.com/ |
| features | insights dataadsspendresults | https://supermetrics.com/ |
| features | Ask your data what is working, then act on the answer without leaving the conversation. Supermetrics connects your ad platforms, analytics and CRM to Claude, ChatGPT and Supermetrics Studio, so every answer comes from live data. | https://supermetrics.com/ |
| features | Try Claude for free Request demo | https://supermetrics.com/ |
| features | Trusted by 200,000+ companies in 120 countries | https://supermetrics.com/ |
| features | Find what's working and act on it in one place | https://supermetrics.com/ |
| features | Spot the campaigns wasting budget, then move spend or pause them from the same chat or dashboard. | https://supermetrics.com/ |
| features | Supermetrics for AI Chats | https://supermetrics.com/ |
| features | Ask Claude, ChatGPT or another AI chat how your campaigns are doing, then make the change without leaving the conversation. | https://supermetrics.com/ |
| features | Try in Claude See all AI chats | https://supermetrics.com/ |
| features | Supermetrics Studio | https://supermetrics.com/ |
| features | Describe the dashboard you want and AI builds it on live data, ready to share with your team or clients. | https://supermetrics.com/ |
| features | Try Supermetrics Studio free Explore Supermetrics Studio | https://supermetrics.com/ |
| features | Other ways to work with Supermetrics | https://supermetrics.com/ |
| features | Works with the stack you already have | https://supermetrics.com/ |
| features | The same data connections also feed the warehouse, code and reporting tools your team already uses. | https://supermetrics.com/ |
| features | Your data warehouse | https://supermetrics.com/ |
| features | Load analysis-ready marketing data into BigQuery, Snowflake or whichever warehouse your business runs on. | https://supermetrics.com/ |
| features | Explore data warehousing | https://supermetrics.com/ |
| features | MCP and the API | https://supermetrics.com/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Billing: Save 20% with yearly plan | https://supermetrics.com/pricing |
| pricing | USD per month, billed monthly USD per month, billed yearly | https://supermetrics.com/pricing |
| pricing | 3 data sources of your choice. View all | https://supermetrics.com/pricing |
| pricing | \* Easily upgrade with extras | https://supermetrics.com/pricing |
| pricing | 6 data sources of your choice\*. View all | https://supermetrics.com/pricing |
| pricing | Select from all data sources. View all | https://supermetrics.com/pricing |
| pricing | All packages have customizations available, see extras | https://supermetrics.com/pricing |
| pricing | Teams Group users, data and work under relevant teams. Use the Supermetrics Cloud plan to ensure data governance by brand, client, department and more. | https://supermetrics.com/pricing |
| pricing | Workspaces Group users, data and work under relevant teams. Use the Supermetrics Cloud plan to ensure data governance by brand, client, department and more. | https://supermetrics.com/pricing |
| pricing | Customer Success Manager & success plan | https://supermetrics.com/pricing |
| pricing | +$62 \*up to 2 in total | https://supermetrics.com/pricing |
| pricing | +$49 \*up to 2 in total | https://supermetrics.com/pricing |
| pricing | +$47 \*up to 3 in total | https://supermetrics.com/pricing |
| pricing | +$37 \*up to 3 in total | https://supermetrics.com/pricing |
| pricing | +$187 \*up to 2 in total | https://supermetrics.com/pricing |
| pricing | +$149 \*up to 2 in total | https://supermetrics.com/pricing |
| pricing | +$124 \*up to 5 in total | https://supermetrics.com/pricing |
| pricing | +$99 \*up to 5 in total | https://supermetrics.com/pricing |
| pricing | +$47 \*up to 9 in total | https://supermetrics.com/pricing |
| pricing | +$37 \*up to 9 in total | https://supermetrics.com/pricing |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-20T18:37:28.724Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Data integration | Connects to major marketing data sources like Google Ads, Meta, TikTok, LinkedIn, GA4, Shopify, and CRM platforms with pre-built connectors S5. |
| Data transformation | Transforms, stores, and normalizes marketing data in a unified data layer S5. |
| Reporting and visualization | Provides instant visibility via Supermetrics Studio and connects to tools like Looker Studio and Google Sheets S5. |
| AI-powered insights | Connects to AI tools like AI modeland ChatGPT via MCP server for natural-language queries S5. |
| Data activation | Syncs audience segments and customer journeys to ad platforms, email, CRM, and personalization tools S5. |
| Data warehousing | Integrates directly to data warehouses or data lakes with automated updates and pre-built templates S15. |
| API access | Offers robust APIs for building customer-facing data products S5. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Google Ads, Meta, TikTok, LinkedIn, GA4, Shopify, CRM platforms | Integration | Pre-built connectors keep marketing data automatically up to date S5. |
| AI model, ChatGPT, Google AI model, Copilot | AI interface | Ask natural-language questions and get instant answers based on connected marketing data S5. |
| Looker Studio, Power BI | Integration | Connect to BI tools for visualization and reporting S5. |
| Google Sheets, Excel | Integration | Export data to spreadsheets for analysis S5. |
| BigQuery, Snowflake, Redshift | Integration | Connect to data warehouses for centralized storage S5. |
| Supermetrics MCP server | API | Feeds live marketing data into AI tools S5. |
| Data API and Platform API | API | Build custom data products and analytics S5. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Starter | $55 per month billed monthly; $44 per month billed yearly S1 | 1 core destination; 1 user S1 | 3 data sources; 3 accounts per source S1 |
| Growth | $222 per month billed monthly; $177 per month billed yearly S1 | 1 core destination; 2 users; add-on destinations, users, and sources S1 | 6 data sources; 7 accounts per source S1 |
| Enterprise | Contact sales S1 | Core and data warehouse destinations; custom users S1 | All data sources; custom account limit S1 |
| Free trial | 14-day free trial, no credit card needed [S25](https://supermetrics.com/get-started/AI model) | Access to prompt playbook and AI chat destinations [S25](https://supermetrics.com/get-started/AI model) | Not established |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| reddit.com | 2 | 2 | 3 | data driven marketing agencies, data driven marketing agency |
| blog.coupler.io | 2 | 2 | 5 | data driven marketing agencies, data driven marketing agency |
| artefact.com | 1 | 1 | 1 | data driven marketing agencies |
| thoughtspot.com | 1 | 1 | 1 | data driven marketing agency |
| mailchimp.com | 1 | 1 | 2 | data driven marketing agency |
| inbeat.agency | 1 | 1 | 3 | data driven marketing agency |
| agencyanalytics.com | 1 | 1 | 4 | data driven marketing agencies |
| redeggmarketing.com | 1 | 1 | 5 | data driven marketing agencies |
| wrike.com | 1 | 1 | 5 | data driven marketing agency |
| mabbly.com | 1 | 1 | 6 | data driven marketing agencies |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 80/100
- Backlinks: 205,380
- Referring domains: 12,424
- Dofollow backlinks: 78.0%
- Dofollow referring domains: 80.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 21.9%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| features | Ask your marketing data what is working, then create and manage campaigns from the same conversation. Supermetrics Studio, your AI chat, or the reporting tool you already use. | https://supermetrics.com/ |
| features | Supermetrics for AI Chats | https://supermetrics.com/ |
| features | Describe the dashboard you want and AI builds it on live data, ready to share with your team or clients. | https://supermetrics.com/ |
| features | Ask for more from AI | https://supermetrics.com/ |
| features | Built for the AI chats and approval processes you already use | https://supermetrics.com/platform/campaign-management |
| features | Ask in plain language inside Claude, ChatGPT or another AI chat, and get answers from every platform you've linked in one place. | https://supermetrics.com/platform/campaign-management |
| features | Ask Claude, ChatGPT or another AI chat how your campaigns are doing on every ad platform you've connected. It answers from live data, so you can see which campaigns are wasting budget and which deserve more. | https://supermetrics.com/platform/campaign-management |
| features | Keep your data warehouse up-to-date automatically, streamlining your workflows and ensuring consistent reporting, without reliance on your technical teams. Fuel your AI models and applications with reliable, accurate data, enabling smarter decisions and better results | https://supermetrics.com/platform/connect-data |
| features | Supermetrics for AI Chats | https://supermetrics.com/ |
| features | Ask Claude, ChatGPT or another AI chat how your campaigns are doing, then make the change without leaving the conversation. | https://supermetrics.com/ |
| features | Try in Claude See all AI chats | https://supermetrics.com/ |
| features | Describe the dashboard you want and AI builds it on live data, ready to share with your team or clients. | https://supermetrics.com/ |
| features | Connect your own AI agents and apps to the same marketing data through the Supermetrics MCP server and APIs. | https://supermetrics.com/ |
| features | Ask for more from AI | https://supermetrics.com/ |
| features | Your marketing data in the AI tool you already work in, so it can act on what it finds. | https://supermetrics.com/ |
| features | Build dynamic audiences using engagement data, profile data, and AI insights, and activate them directly into customer journeys. | https://supermetrics.com/platform/activate-data |
| features | Manage campaigns directly from your AI chats | https://supermetrics.com/platform/campaign-management |
| features | Ask Claude, ChatGPT or another AI chat what's happening across your ad platforms, then change bids and budgets, pause ads or launch campaigns in the same conversation. Supermetrics Studio gives you the same actions as dashboard controls. | https://supermetrics.com/platform/campaign-management |
| features | Built for the AI chats and approval processes you already use | https://supermetrics.com/platform/campaign-management |
| features | Act from your AI chat | https://supermetrics.com/platform/campaign-management |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where reddit.com appears. | 2 first-page appearances across data driven marketing agencies, data driven marketing agency |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| TrustRadius | Supermetrics Overview, Reviews, Pricing 2026 / TrustRadius | Grounded web search | #### Use Cases and Deployment Scope We use Supermetrics to pull data from multiple ad platforms that we use for our clients ... #### Pros - Makes pulling data easier and quicker - Can automate queries - Good for less-technical people #### Cons |
| Trustpilot | Supermetrics Reviews / Read Customer Service Reviews of supermetrics.com | Grounded web search | ## All reviews (31) 10 reviews in the last 12 months 5-star 3% 4-star 0% 3-star 0% 2-star 13% 1-star 84% ... We used Supermetrics for two years on a contract covering Looker Studio and Power BI. The product |
| GetApp | Supermetrics 2026 Pricing, Features, Reviews & Alternatives / GetApp | Grounded web search | ### What do users say about Supermetrics? Reviewers feel Supermetrics streamlines data management by connecting multiple marketing platforms and centralizing reporting, which saves significant time and supports comprehensive analytics. They appreciate the wide range of data connectors, integration with tools like Google Sheets and Looker Studio, and the ability to automate and customize reports for better decision-making. Some mention the intuitive interface and flexibility as strong points, tho |
| Zendikt | Supermetrics review, pricing, and verified intelligence / Zendikt | Grounded web search | User reviews (G2) ★★★★★ ★★★★★ 4.4 (580) Vendor trust 6.3/10 Pricing transparency public Reviews analyzed 580 ... ## What 580 reviews actually say Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown. Last synthesized 2026-04-29 ... - Pricing increases post-Vista 64% ↑ - Product velocity concerns 51% ↑ - Support quality variable post-PE 47% ↑ - Warehouse-native roadmap deprioritized 41% ↑ ... - “We were Supermetrics customers for six years. After Vista bought them, pr |
| capterra.com.au | Supermetrics Cost & Reviews - Capterra Australia 2026 | Grounded web search | Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data. For more information, visit supermetrics.com. |
| whatagraph.com | Honest Supermetrics Review in 2026: Is It Right For You? | Grounded web search | Overall G2 Supermetrics Rating 4.4/5 ⭐️ Overall Capterra Supermetrics Rating 4.4/5 ⭐️ ... G2 complains: “They are constantly moving data sources around to make more money and something as simple as adding one data source needs |
| Capterra | Page 3 / Supermetrics Reviews 2026. Verified Reviews, Pros & Cons / Capterra | Grounded web search | integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It ... plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets |
| findstack.com | Supermetrics Review 2026: Rated 4.4/5 by 721 Users | Grounded web search | 721 Supermetrics Reviews 4.4 out of 5 Small Business (50 or fewer emp.) Apr 22, 2020 Reviewer Source Overall Rating: 1.0 ... . The price went from $65 to $382 per month which is a huge increase |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Nestlé | customer case study — # Customer success stories ... (Customer success stories) |
| Case study | simplesat.io | customer case study — With Simplesat, Supermetrics replaced limited Freshdesk feedback with flexible surveys, segmented support workflows, and conditional follow-up questions that help teams understand customer sentiment across global mark… (Supermetrics Customer Story / Simplesat) |
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Supermetrics is a company founded by Mikael Thuneberg, who started it in 2009 S1. | S1 |
| Contact and support | Contact support is available for users [S25](https://supermetrics.com/get-started/AI model). | [S25](https://supermetrics.com/get-started/AI model) |
| Legal and privacy | Supermetrics is GDPR and CCPA compliant S15. | S15 |
| Security and compliance | Supermetrics is SOC 2 Type II and ISO 27001 certified S15. | S15 |
| Uptime and status page | 99.9% uptime keeps dashboards live S114. | S114 |
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| How to use Supermetrics with AI model — advice, prompts, setup & troubleshooting | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. ([source](https://supermetrics.com/get-started/AI model)) | Not dated |
| About Supermetrics | Product update | Product update is publicly available. (source) | Not dated |
| Supermetrics Spring Product Update Webinar | Roadmap | Public product roadmap. (source) | Not dated |
Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based platform S5. | S5 |
| Platforms and apps | Web application S5. | S5 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Offers Data API and Platform API, and MCP server for AI tools S5. | S5 |
| Data ownership and export | Data can be stored in your own data warehouse or data lake S15. | S15 |
| Performance and reliability claims | 99.9% uptime S114. | S114 |
| Release activity | Product updates are announced, such as the Spring product update [S25](https://supermetrics.com/get-started/AI model). | [S25](https://supermetrics.com/get-started/AI model) |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2009-07-07 — Cloudflare, Inc. |
| Domain expires | 2027-07-07 |
| TLS certificate | Google Trust Services, valid, expires 2027-01-16 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options |
| Headers not served | Referrer-Policy |
| Server header | cloudflare |
| Mail handled by | aspmx.l.google.com, alt1.aspmx.l.google.com |
| Nameservers | matteo.ns.cloudflare.com, fatima.ns.cloudflare.com |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 95/100
- Critical issues: 0
- Warnings: 5
- Notices: 23
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Marketing Intelligence Platform: Supermetrics | 0 | 1227 | 859 ms | https://supermetrics.com/ |
| 200 | Book a demo with Supermetrics | 1 | 39 | 1,201 ms | https://supermetrics.com/book-demo |
| 200 | Marketing Data Integration & Connectors | 1 | 1183 | 728 ms | https://supermetrics.com/platform/connect-data |
| 200 | Marketing Data Management And Storage | 1 | 1011 | 741 ms | https://supermetrics.com/platform/manage-data |
| 200 | Facebook And Instagram Ads Integration | 1 | 964 | 4,020 ms | https://supermetrics.com/connectors/facebook-ads |
| 200 | Instagram Insights Connector & Integration | 1 | 907 | 2,578 ms | https://supermetrics.com/connectors/instagram-insights |
| 200 | LinkedIn Ads Connector & Integration | 1 | 932 | 930 ms | https://supermetrics.com/connectors/linkedin-ads |
| 200 | Google Ads Connector & Integration | 1 | 925 | 916 ms | https://supermetrics.com/connectors/google-ads |
| 200 | Google Analytics 4 connector | 1 | 923 | 871 ms | https://supermetrics.com/connectors/google-analytics-4 |
| 200 | Supermetrics Connectors & Integrations | 1 | 2274 | 2,392 ms | https://supermetrics.com/connectors |
| 200 | Supermetrics Studio: AI dashboards with live marketing data | 1 | 995 | 1,155 ms | https://supermetrics.com/products/supermetrics-studio |
| 200 | Supermetrics for AI Chats: AI model, ChatGPT, AI modeland Copilot | 1 | 1431 | 884 ms | https://supermetrics.com/products/ai-chats |
| 200 | Supermetrics for AI model | 1 | 3076 | 1,183 ms | <https://supermetrics.com/products/AI model> |
| 200 | Supermetrics for ChatGPT | 1 | 2910 | 3,282 ms | https://supermetrics.com/products/chatgpt |
| 200 | Supermetrics for Looker Studio (Data Studio) | 1 | 3123 | 1,332 ms | https://supermetrics.com/products/looker-studio |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 29.8% |
| search | 27.9% |
| search organic | 21.8% |
| search paid | 6.1% |
| social | 7.3% |
| social organic | 6.7% |
| social paid | 0.6% |
| referrals | 8.0% |
| paid referrals | 1.8% |
| 3.2% | |
| gen ai | 21.9% |
| affiliate | 0.1% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for Enterprise plan, no specific customer names beyond a few testimonials, and no explicit information about data retention policies or specific security certifications beyond SOC 2 and ISO 27001. Open questions include the full list of supported data sources and the exact capabilities of the Data API.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from supermetrics.com, including the homepage, platform overview, product pages, and a guide for using Supermetrics with AI model. The evidence catalog includes 180 items from these pages. External proof search was enabled but only one request was made, and no external reviews or ratings were collected. Limitations include that pricing information was supplemented by an authoritative pricing table from the pricing page, and some claims may be marketing-oriented.
- Official Websitehttps://supermetrics.com/Verified
- Official Websitehttps://supermetrics.com/aboutVerified
- Official Websitehttps://supermetrics.com/platformVerified
- Official Websitehttps://supermetrics.com/productsVerified
- Official Websitehttps://supermetrics.com/products/dwhVerified
- Official Websitehttps://supermetrics.com/get-started/claudeVerified
- Pricing Pagehttps://supermetrics.com/pricingVerified
- Pricing Pagehttps://supermetrics.com/blog/google-data-studio-pricingVerified
- Official Websitehttps://supermetrics.com/platform-campaignVerified
- Official Websitehttps://supermetrics.com/webinar-spring-product-updateVerified
- Official Websitehttps://supermetrics.com/blog/ahrefs-product-led-content-marketing-and-seoVerified
- Official Websitehttps://supermetrics.com/blog/april-2026-product-updatesVerified
- Official Websitehttps://supermetrics.com/blog/august-2026-product-updatesVerified
- Official Websitehttps://supermetrics.com/blog/february-2026-product-updatesVerified
- Official Websitehttps://supermetrics.com/blog/july-2026-product-updatesVerified
- Review Sitehttps://www.trustradius.com/products/supermetricsVerified
- Review Sitehttps://www.trustpilot.com/review/supermetrics.comVerified
- Review Sitehttps://www.getapp.com/business-intelligence-analytics-software/a/supermetrics/Verified
- Articlehttps://supermetrics.com/case-studiesVerified
- Review Sitehttps://www.zendikt.com/product/supermetricsVerified
- Review Sitehttps://www.capterra.com.au/software/162846/supermetricsVerified
- Review Sitehttps://whatagraph.com/reviews/supermetricsVerified
- Articlehttps://www.simplesat.io/customer-stories/supermetricsVerified
- Review Sitehttps://www.capterra.com/p/162846/Supermetrics/reviews/?page=3Verified
- Review Sitehttps://findstack.com/products/supermetrics/reviewsVerified