Overview
Summary
The useful answer before the supporting detail.
Salesforce Marketing Cloud is an AI-powered marketing platform that helps businesses create personalized customer journeys across channels like email, SMS, and WhatsApp S1. It is used by marketing teams to automate campaigns, manage consent, and engage customers with real-time data S1. The platform's practical value lies in its ability to unify customer data and deliver tailored experiences at scale, driving better engagement and revenue S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Salesforce Marketing Cloud, a marketing automation platform within the Salesforce ecosystem S1.
- Core purpose: Solves the problem of fragmented customer data and disconnected marketing efforts S1.
- Intended users: Marketing teams in businesses of all sizes seeking to automate and personalize customer journeys S1.
- Product scope: A cloud-based platform offering multi-channel journeys, forms, landing pages, and consent management S1.
- Positioning: Positioned as part of the #1 AI CRM, enabling humans and agents to drive customer success together S8.
- Claimed distinction: Claims to unify data and AI on one trusted platform, enabling personalized experiences at scale S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Marketing teams | Automate multi-channel customer journeys to nurture leads and drive conversions S1. |
| Small businesses | Use Starter Suite to manage marketing, sales, and service in one platform S8. |
| Enterprise businesses | Deploy advanced editions for SMS, WhatsApp, and engagement scoring at scale S1. |
| IT departments | Integrate marketing with other systems using MuleSoft and APIs S16. |
Traffic and search
SEO analysis
Collected Oct 22, 2026salesforce.com: an estimated 109,508,705 total monthly visits and about 6,428,854 monthly organic visits across 246,339 ranking keywords. Scout crawled 15 pages and measured a technical health score of 96/100.
Search summary
The useful answer before the supporting detail.
Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way — uniting the data, apps, and agents that run the business. salesforce.com: an estimated 109,508,705 total monthly visits and about 6,428,854 monthly organic visits across 246,339 ranking keywords. Scout crawled 15 pages and measured a technical health score of 96/100.
- Total traffic (modeled): 109,508,705 monthly visits across all channels.
- Organic search traffic (estimated): 6,428,854 monthly visits from search.
- Strongest sampled ranking: 2 factor authentication salesforce at position 1.
- Leading page in the collected evidence: https://www.salesforce.com/company/pledge/.
- Closest measured organic competitor: help.salesforce.com, appearing 3 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 96/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way — uniting the data, apps, and agents that run the business. | https://www.salesforce.com/?bc=DB |
| other | Your agents, your team, your data — working together so every customer interaction reflects your business at its best. | https://www.salesforce.com/?bc=DB |
| other | Start for free Watch demo | https://www.salesforce.com/?bc=DB |
| other | Every storefront, built to sell. | https://www.salesforce.com/?bc=DB |
| other | Salesforce Platform | https://www.salesforce.com/?bc=DB |
| other | One platform. No compromises. | https://www.salesforce.com/?bc=DB |
| other | Watch full demo | https://www.salesforce.com/?bc=DB |
| other | Customers of every size, business, and industry succeed with Salesforce | https://www.salesforce.com/?bc=DB |
| other | Everything your business runs on, your data, models, and workflows, are connected from the start with trust that is built-in, not bolted on. | https://www.salesforce.com/?bc=DB |
| other | Explore the Agentic Platform | https://www.salesforce.com/?bc=DB |
| other | Trusted AI agents serve customers 24/7, generate new pipeline, and handle routine work at scale — so humans can do what they do best. | https://www.salesforce.com/?bc=DB |
| other | Watch product demos Start for free | https://www.salesforce.com/?bc=DB |
Website intelligence — Scout synthesis
Salesforce.com positions itself as "The #1 AI CRM" and emphasizes agentic AI across its product lines, with homepage messaging such as "People and agents, working as one" W8 and "Agents that resolve work end-to-end" W20. The pricing page introduces "Salesforce Max Edition" as "One edition for your agentic transformation" W26, consolidating apps, AI, data, security, analytics, Slack, and support W27. Agentforce pricing offers flexible consumption-based and per-user models W50, and analytics pricing highlights "Agentic analytics" built into the CRM W86. Industry-specific pricing pages (Automotive, Communications, Consumer Goods, Education, Financial Services) show a pattern of tiered editions (Core, Advanced, Max) with AI and Slack included W102W150W189W197W224.
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 106,309,907 |
| 2026-05 | 101,062,961 |
| 2026-06 | 111,201,202 |
| 2026-07 | 115,607,408 |
| 2026-08 | 108,275,377 |
| 2026-09 | 109,508,705 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 42.1% |
| JP | Japan | 23.6% |
| IN | India | 6.6% |
| GB | United Kingdom | 3.9% |
| AU | Australia | 2.2% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Dec 2, 1998 |
| Last changed | Sep 19, 2026 |
| Expires | Oct 21, 2028 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Signed |
| Nameservers | PCH1.SALESFORCE-DNS.COM, PCH2.SALESFORCE-DNS.COM, UDNS1.SALESFORCE.COM, UDNS2.SALESFORCE.COM, UDNS3.SALESFORCE.COM, UDNS4.SALESFORCE.COM |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| salesforce | 1,060,780 | $2.43 | $643,510 |
| salesforce login | 137,100 | $2.02 | $182,830 |
| performance marketing software | 3,213,340 | $0.84 | $159,110 |
| dreamforce | 197,370 | $2.47 | $116,920 |
| claudeforce | 152,880 | $0.00 | $89,780 |
Independent Google result page
Query: 2 factor authentication salesforce
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Multi-Factor Authentication for Salesforce | https://security.salesforce.com/mfa/ | Learn more about Salesforce Multi-Factor Authentication. A simple, effective way to increase protection against unauthorized account access. |
| 2 | Connect Multi-factor Authenticator to a User Account ... | https://help.salesforce.com/s/articleView?id=000391796&language=en_US&type=1 | Click the Connect button next to "App Registration: Salesforce Authenticator". A verification code will then be sent to your email (or via SMS ... |
| 3 | Salesforce Authenticator - Apps on Google Play | https://play.google.com/store/apps/details?id=com.salesforce.authenticator&hl=en_US | Salesforce Authenticator adds an extra layer of security for your online accounts with multi-factor authentication (also known as two-factor authentication). |
| 4 | Multi-Factor Authentication (MFA) | https://help.salesforce.com/s/articleView?id=xcloud.security_overview_2fa.htm&type=5&language=en_US | ×Sorry to interrupt. Uncaught TypeError: Cannot read properties of undefined (reading 'Fa') throws at ... |
| 5 | Salesforce Authenticator - App Store | https://apps.apple.com/us/app/salesforce-authenticator/id782057975 | Salesforce Authenticator adds an extra layer of security for your online accounts with multi-factor authentication (also known as two-factor authentication). |
| 6 | Salesforce prompting 2FA for all users when it wasn't before. | https://www.reddit.com/r/salesforce/comments/1of4fnj/salesforce_prompting_2fa_for_all_users_when_it/ | Go to Setup -> Session Settings. Look for the "Session Security Levels" section and see if "Multi-Factor Authentication" is listed under High ... |
| 7 | Enhance Security with MFA Verification - Trailhead - Salesforce | https://trailhead.salesforce.com/content/learn/modules/identity_login/identity_login_2fa | Boost your org's login security by leveraging multi-factor authentication (MFA), setting up Salesforce Authenticator, and monitoring user access. |
| 8 | Enabling Salesforce MFA: Top 5 Methods for ... | https://www.salesforceben.com/enabling-salesforce-mfa-top-5-methods-for-salesforce-admins/ | Multi-Factor Authentication requires two or more factors to gain access to a system. For example, a Username and Password along with a ... |
| 9 | How to Use Salesforce Authenticator for MFA Logins ... | https://www.youtube.com/watch?v=0QiR1j2OOzc | Salesforce Authenticator is a free mobile app that makes logging in with multi-factor authentication (MFA) easy. |
| 10 | Salesforce Authenticator: Mobile App Security Features | https://www.salesforce.com/solutions/mobile/app-suite/security/ | Salesforce offers smart, simple two-factor authentication solutions that enhance the security of your Salesforce deployment without sacrificing user experience. |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Salesforce: The #1 AI CRM | 3,421 | new | https://www.salesforce.com/?bc=DB |
| pricing | Salesforce Pricing: See Pricing Plans for All Salesforce Products \ | playwright | 1,398 | new |
| pricing | Salesforce Agentforce Pricing \ | playwright | 2,172 | new |
| pricing | Salesforce Analytics Pricing \ | playwright | 757 | new |
| pricing | Learn pricing and solution details for Salesforce Customer 360 for Automotive. \ | playwright | 1,322 | new |
| pricing | Salesforce Commerce Cloud Pricing and Editions \ | playwright | 794 | new |
| pricing | Salesforce Communications Cloud pricing \ | playwright | 1,290 | new |
| pricing | Consumer Goods Cloud Pricing \ | playwright | 1,120 | new |
| pricing | Salesforce for Education Pricing \ | playwright | 1,230 | new |
| pricing | Financial Services Cloud Pricing \ | static | 1,462 | new |
| pricing | Marketing Cloud Software Pricing \ | static | 1,629 | new |
| pricing | Net Zero Cloud Pricing \ | static | 1,131 | new |
| pricing | Nonprofit Pricing \ | static | 1,175 | new |
| pricing | Salesforce Pricing Calculator \ | static | 3,125 | new |
| pricing | Flexible Buying Models \ | Salesforce | static | 768 |
Features
No supporting public-page evidence was collected for this category.
Pricing and plans
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Website intelligence — Scout synthesis
First-party claims:
- Homepage: https://www.salesforce.com/ W1
- Pricing hub: https://www.salesforce.com/pricing/ W25
- Agentforce pricing: https://www.salesforce.com/agentforce/pricing/ W49
- Analytics pricing: https://www.salesforce.com/analytics/pricing/ W73
- Automotive pricing: https://www.salesforce.com/automotive/pricing/ W97
- Commerce pricing: https://www.salesforce.com/commerce/pricing/ W121
- Communications pricing: https://www.salesforce.com/communications/pricing/ W145
- Consumer Goods pricing: https://www.salesforce.com/consumer-goods/pricing/ W169
- Education pricing: https://www.salesforce.com/education/pricing/ W193
- Financial Services pricing: https://www.salesforce.com/financial-services/pricing/ W217
Scout inference: These pages are likely important for SEO due to their direct product and pricing focus, and they are internally linked from the homepage and pricing hub.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-22T03:10:17.840Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Multi-channel journeys | Create customer journeys across email, SMS, and WhatsApp with automation S1. |
| Forms and landing pages | Build and manage forms and landing pages to capture leads and drive engagement S1. |
| Consent management | Manage customer consent preferences to ensure compliance and trust S1. |
| Engagement scoring | Score customer engagement to prioritize and personalize interactions S1. |
| AI-powered personalization | Use AI to tailor content and offers based on real-time customer data S16. |
| Integration with Salesforce Platform | Leverage Salesforce Platform's metadata, governance, and Data Cloud for unified data S1. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| MuleSoft Anypoint Platform | Integration | Connects any system, application, data, and device to Salesforce S8. |
| Salesforce APIs | API | Allows developers to build and integrate custom solutions with Salesforce S1. |
| Zero Copy Partner Network | Data portability | Connects external data to Salesforce without moving or copying data S8. |
| Slack | Integration | Enables collaboration and automation within the flow of work S25. |
| Tableau | Integration | Provides insights and analytics for better business outcomes S16. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Salesforce Starter | $25 per user per month, billed monthly or annually S1 | CRM suite with dynamic email marketing S1 | Transaction fees apply S1 |
| Marketing Cloud Next Growth Edition | $1,500 per org per month, billed annually S1 | Multi-channel journeys, forms and landing pages, consent management S1 | Not established |
| Marketing Cloud Next Advanced Edition | $3,250 per org per month, billed annually S1 | Adds SMS and WhatsApp, custom automation events, engagement scoring S1 | Not established |
| Salesforce Personalization add-on | $8,000 per org per month, billing period not stated S1 | Cross-channel personalisation S1 | Not established |
| Engagement+ add-on | $2,000 per org per month, billed annually S1 | Advanced agentic journey capabilities S1 | Not established |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| help.salesforce.com | 3 | 1 | 4.7 | 2 factor authentication salesforce |
| pledge1percent.org | 2 | 1 | 3.5 | 1 1 1 pledge |
| trailhead.salesforce.com | 2 | 2 | 7.5 | 2 factor authentication salesforce, 1 1 1 pledge |
| reddit.com | 1 | 1 | 1 | 2 factor authentication salesforce |
| forbes.com | 1 | 1 | 3 | 1 1 1 pledge |
| salesforceben.com | 1 | 1 | 4 | 1 1 1 pledge |
| offprem.tech | 1 | 1 | 6 | 1 1 1 pledge |
| apexhours.com | 1 | 1 | 7 | 2 factor authentication salesforce |
| linkedin.com | 1 | 1 | 7 | 1 1 1 pledge |
| atlassianfoundation.org | 1 | 1 | 8 | 1 1 1 pledge |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Website intelligence — Scout synthesis
First-party claims:
- Salesforce positions itself as "The #1 AI CRM" W1 and "the #1 agentic CRM" W46
- Agentforce pricing page states: "Scale AI-powered agents across your business with flexible pricing" W49
- Analytics pricing page mentions "Tableau" and "Tableau Next" W78W88
Scout inference: Salesforce is directly competing in the AI CRM and agentic AI space, and its analytics offerings (Tableau) compete with other BI tools. The evidence does not provide direct competitor comparisons.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 92/100
- Backlinks: 22,512,414
- Referring domains: 214,782
- Dofollow backlinks: 78.0%
- Dofollow referring domains: 86.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 0.6%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| other | Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way — uniting the data, apps, and agents that run the business. | https://www.salesforce.com/?bc=DB |
| other | Trusted AI agents serve customers 24/7, generate new pipeline, and handle routine work at scale — so humans can do what they do best. | https://www.salesforce.com/?bc=DB |
| pricing | See all AI App Dev pricing | https://www.salesforce.com/pricing/?bc=DB |
| pricing | Scale AI-powered agents across your business with flexible pricing. | https://www.salesforce.com/agentforce/pricing/?bc=DB |
| pricing | Choose from consumption-based pricing, with Flex Credits or Conversations, or per-user licensing — with options designed to fit how and where you deploy AI. Agentforce empowers you to scale on your terms, providing the flexibility to seamlessly expand and optimize for any team or use case. | https://www.salesforce.com/agentforce/pricing/?bc=DB |
| pricing | Your AI teammate, now available as a standalone SKU with predictable per-user pricing. | https://www.salesforce.com/agentforce/pricing/?bc=DB |
| pricing | Flex Credits can be applied across teams, channels, and use cases, allowing you to expand your AI strategy without renegotiating pricing or forecasting volume. Each action is metered individually, so your investment aligns to the value delivered, not just the number of interactions. Agentforce actions are 20 Flex Credits, while Agentforce Voice actions are 30 Flex Credits. | https://www.salesforce.com/agentforce/pricing/?bc=DB |
These are first-party product claims, not independent measurements of AI-search visibility.
Website intelligence — Scout synthesis
First-party claims:
- Homepage: "The #1 AI CRM" W1, "People and agents, working as one" W8, "Agents that resolve work end-to-end" W20
- Pricing page: "Salesforce Max Edition. One edition for your agentic transformation" W26, "Bring humans and agents together" W27
- Agentforce pricing: "Scale AI-powered agents across your business with flexible pricing" W49, "consumption-based pricing, with Flex Credits or Conversations, or per-user licensing" W50
- Analytics pricing: "Agentic analytics. Built right into your CRM." W86, "Conversational analytics — now included in every edition." W87
- Industry pages: Automotive Cloud includes "Flex credits for AI, Agentforce, Data, and more" W103; Consumer Goods Cloud includes "Flex credits for AI, Agentforce, Data, and more" W191; Education Cloud includes "Flex credits for AI, Agentforce, Data, and more" W199; Financial Services Cloud includes "Flex credits for AI, Agentforce, Slack Business+, Data, and more" W226
Scout inference: AI and agentic capabilities are heavily promoted across the site, likely to capture AI-related search traffic.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where help.salesforce.com appears. | 3 first-page appearances across 2 factor authentication salesforce |
Website intelligence — Collected evidence
Website evidence gaps
- features: no usable public page was collected; verify whether the site publishes this evidence.
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Website intelligence — Scout synthesis
First-party claims:
- Homepage offers free trial and demo: "Start for free" and "Watch demo" W5
- Agentforce pricing offers "Try for free" W54 and "Get started with Agentforce for free" W53
- Consumer Goods Cloud offers "Try for free" W187
- Pricing pages include calls-to-action like "Contact us" for detailed pricing W56W105W153W177W201
- Analytics pricing mentions "Expert support at every stage" with Success Plans W90W91
Scout inference: The site uses free trials and demos as lead generation tactics, and industry-specific pricing pages may target niche markets.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| answers.salesforce.com | KEEN Footwear's Commerce Site Doubles as Their Philanthropy Platform - Salesforce Blog | Grounded web search | ## Use a community listening tool ... Throughout the pandemic, the brand put the community front and center, letting the customer decide who receives charitable donations. Doing this deepened the community’s connection to the program, and made the KEEN team consider community listening on a larger scale. ... KEEN now uses Yotpo Reviews to collect user-generated content that not only provides value for customers, but allows KEEN to gain deeper, authentic insights into how shoppers choose to exper |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Farmers Insurance | customer case study — The Farmers Customer Self-Service (CSS) community now ranks as one of the largest Salesforce communities on Community Cloud launched to date, supporting millions of policyholders. (Farmers Insurance lifts agent and client experience with united data. - Salesforce.com) |
| Rating | AXA | customer case study — ## AXA business insurance is a trailblazer ## AXA knows what customers need before they need it with Salesforce. (AXA Business Insurance is having the right conversation with the right customer at the right time. - Salesforce.com) |
| Case study | SEEK | customer case study — Salesforce has provided SEEK with one customer platform for its sales, service, marketing, and billing capabilities, eliminating the cost and effort of maintaining separate CRMs and unlocking previously siloed data. (SEEK drives efficiency with a unified CRM.) |
Independent mentions
- How Salesforce Scaled Its Trailblazer Community with Bevy — The Trailblazer Community is a phenomenon. A force that propels the growth of Salesforce, and literally changes lives on a regular basis. The Trailblazer Community is comprised of millions of wonderful people who help each other succeed in the Salesforce economy. ... In the first two months following the COVID-19 pandemic, Salesforce Community Groups have organized 600+ virtual events with over 20,000 attendees. They’ve been blown away and inspired by the Trailblazer Community’s resilience amids
- Salesforce Customer Stories / Salesforce — # See it. Dream it. Build it. The Agentic Enterprise is expanding what’s possible — from how work gets done to how companies connect with customers and grow. Discover how Salesforce customers built real-world solutions and turned possibilities into
- Trustpilot brings people, apps, and partners together in Slack / Salesforce — # Trustpilot brings people, apps, and partners together in Slack Employees use one platform for communication, workflows, and partner engagement — contributing to lower costs, more sales, and increased collaboration. August
- Cin7 closes customer cases 38% faster with a Salesforce customer community · Micado — Micado built Cin7 a secure self-service customer portal on Salesforce Experience Cloud, connected to the Cin7 product. Cases created on the portal close 38% faster, NPS rose 40%, and the community now has 16,000+ members. ... Using Salesforce Experience Cloud (Community Cloud), Micado designed a secure self-service customer portal, connected directly to the Cin7 product, that seamlessly directs customers to the Cin7 support community. The portal transforms the support experience. Customers can:
- The Ohio State University College of Dentistry / Success Stories / Summit — designed and implemented a Salesforce Community to allow OSU SMS to share test results with their clients. Clients can now add and remove equipment for their account, view test results and print test reports needed for their compliance with regulations.
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | That's why governance has to be part of the foundation, not an afterthought. Every action an agent takes should follow the same permissions, approval steps, and business rules that already govern your employees. And they | source |
| Contact and support | Meet customers and employees 24/7, wherever they are: web, phone, or apps. Start with pre-built agents, then customize as your needs grow. | source |
| Legal and privacy | Not published on the collected pages. | — |
| Security and compliance | Not published on the collected pages. | — |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1998-12-02 | — |
| Domain expires | 2028-10-21 | — |
Not found on the collected pages: legal and privacy, security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Marketing Software by Marketing Cloud / Salesforce | Changelog | Public product change history. (source) | Not dated |
Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | CRM software lives in the cloud, allowing access from anywhere S25. | S25 |
| Platforms and apps | Available on web, phone, or apps S8. | S8 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Salesforce APIs are available for developers S1. | S1 |
| Data ownership and export | Data 360 unifies data with Zero Copy integration, eliminating silos S8. | S8 |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1998-12-02 — MarkMonitor Inc. |
| Domain expires | 2028-10-21 |
| TLS certificate | DigiCert Inc, valid, expires 2027-04-09 |
| Security headers | HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Headers not served | CSP |
| Mail handled by | mxb-00177002.gslb.pphosted.com, mxa-00177002.gslb.pphosted.com |
| Nameservers | pch1.salesforce-dns.com, pch2.salesforce-dns.com |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 96/100
- Critical issues: 0
- Warnings: 5
- Notices: 14
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Salesforce: The #1 AI CRM | 1 | 4745 | 346 ms | https://www.salesforce.com/?bc=DB |
| 200 | Salesforce: The #1 AI CRM | 1 | 4745 | 120 ms | https://www.salesforce.com/?bc=DB |
| 200 | Complete Salesforce Products & Software Suite \ | Salesforce | 1 | 2036 | 362 ms |
| 200 | Agentforce: The AI Agent Platform \ | Salesforce | 1 | 2058 | 186 ms |
| 200 | How Does Agentforce Work? \ | Salesforce | 1 | 1648 | 954 ms |
| 200 | Why Choose Agentforce? \ | Salesforce | 1 | 1248 | 768 ms |
| 200 | AI Agent Builder: Agentforce \ | Salesforce | 1 | 1717 | 669 ms |
| 200 | Agentforce Voice: AI Voice Agents For Every Channel \ | Salesforce | 1 | 2127 | 527 ms |
| 200 | Agentforce Development Experience \ | Salesforce | 1 | 1686 | 574 ms |
| 200 | AgentExchange: One Unified Marketplace for the Agentic Enterprise. \ | Salesforce | 1 | 1735 | 578 ms |
| 200 | Agentforce Operations \ | Salesforce | 1 | 1126 | 1,538 ms |
| 200 | Agentforce Customer Stories \ | Salesforce | 1 | 1323 | 196 ms |
| 200 | AI Agent Use Cases \ | Salesforce | 1 | 1221 | 636 ms |
| 200 | Salesforce Agentforce Pricing \ | Salesforce | 1 | 2950 | 775 ms |
| 200 | Sales Software & Solutions Powered by AI \ | Salesforce | 1 | 2744 | 213 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 49.9% |
| search | 6.9% |
| search organic | 6.6% |
| search paid | 0.3% |
| social | 2.9% |
| social organic | 2.9% |
| social paid | 0.1% |
| referrals | 33.6% |
| paid referrals | 1.2% |
| 4.8% | |
| gen ai | 0.6% |
| affiliate | 0.1% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for add-ons, no specific customer success metrics, and no information on uptime or performance guarantees. Open questions remain about the full scope of the Marketing Cloud Next editions and their exact feature differences beyond what is listed.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from salesforce.com, including product overviews, platform pages, and IT buyer landing pages. The evidence catalog includes static and rendered page content, with external proof search limited to one request. Pricing data was supplemented by an authoritative pricing page read on 2026-10-21. Limitations include potential marketing bias and lack of independent verification of claims.
- Official Websitehttps://www.salesforce.com/marketing/?bc=DBVerified
- Official Websitehttps://www.salesforce.com/platform/?bc=DBVerified
- Official Websitehttps://www.salesforce.com/products/?bc=DBVerified
- Official Websitehttps://www.salesforce.com/products/it/?bc=DBVerified
- Official Websitehttps://www.salesforce.com/crm/what-is-crm/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/agentforce/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/analytics/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/automotive/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/commerce/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/communications/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/consumer-goods/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/education/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/financial-services/pricing/?bc=DBVerified
- Pricing Pagehttps://www.salesforce.com/financial-services/sales-pricing/?bc=DBVerified
- Articlehttps://www.salesforce.com/customer-success-stories/farmers-insurance/Verified
- Articlehttps://www.salesforce.com/customer-success-stories/axa/Verified
- Articlehttps://www.salesforce.com/crm/reviews/Verified
- Articlehttps://bevy.com/b/customers/how-salesforce-built-a-thriving-communityVerified
- Articlehttps://www.salesforce.com/au/customer-stories/seek/?bc=HAVerified
- Articlehttps://www.salesforce.com/customer-stories/Verified
- Articlehttps://www.salesforce.com/customer-stories/trustpilot/connected-enterprise/Verified
- Articlehttps://www.micado.ai/case-studies/cin7Verified
- Articlehttps://summittech360.com/success-stories/the-ohio-state-university-college-of-dentistry-salesforce-crm-customer-community-and-custom-lightning-component/Verified
- Review Sitehttp://answers.salesforce.com/blog/2020/09/keen-footwear-commerce-philanthropy-platform.htmlVerified