⚡Stack Radar

Notifications · Reviewed 24 Oct 2026

OneSignal

Omnichannel messaging platform for push, email, SMS, and in-app.

from $19 · free tier · onesignal.com ↗

Paid against free › Notifications › OneSignal

OneSignal at a glance
1.7MEstimated total trafficModeled monthly visits3.6KRanking keywordsPublic search sample98/100Technical health15 pages checked21.7KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

OneSignal is a customer engagement platform that enables personalized messaging across push notifications, email, SMS, and in-app messages S28. It is used by developers and marketers to improve user retention and engagement through targeted campaigns S3. The platform offers SDKs, APIs, and workflow tools to streamline messaging and scale to billions of messages daily S3 S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: OneSignal is a customer engagement platform for omnichannel messaging S28.
  • Core purpose: It solves user churn and engagement by enabling personalized, timely communication S28.
  • Intended users: App developers, marketers, and growth teams, including those in fintech and gaming S28.
  • Product scope: A single platform covering push, email, SMS, and in-app messaging, with SDKs and APIs S28 S3.
  • Positioning: OneSignal positions itself as a scalable, easy-to-implement solution for lifecycle messaging S1 S28.
  • Claimed distinction: It claims to be the world leader in mobile and web push notifications S28.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Fintech growth teamsRe-engage users who stall before making a first deposit S28.
Mobile game studiosPromote new game modes to players who haven't tried them S28.
Health & wellness appsWin back users who silently churn without canceling S28.
Subscription businessesRetain users by prompting trial conversions and offering in-app surveys S79.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Multichannel messagingSend push notifications, emails, SMS, and in-app messages from one platform S28.
Campaign automationUse a visual workflow builder to automate messaging based on user behavior S3.
PersonalizationCreate targeted campaigns using real-time user engagement and preferences S3.
In-app messagingBuild native-looking in-app messages, surveys, and permission prompts without code S76.
SDKs and APIsIntegrate with Android, iOS, Flutter, React Native, and more via SDKs S28.
Event trackingTrack user events to drive goal-based results and optimize messaging S3.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
RevenueCatIntegrationUse subscription lifecycle events to trigger personalized messaging S79.
Google Cloud PlatformIntegrationPurchase OneSignal via GCP Marketplace and create GCP-native engagement S103.
Adobe Experience CloudIntegrationBuild segments in Adobe Audience Manager to prompt free trial conversions S99 S77.
AmplitudeIntegrationTurn analytics insights into actionable messaging strategies S101.
DatabricksIntegrationUnify engagement data with Databricks for AI-driven customer insights S77.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0/month S71All channels; push and in-app for up to 1,000 monthly active users S7110,000 emails/month, 3 active journeys, 6 segments, 30-day reporting history S71
GrowthFrom $19/month platform fee plus usage S71Mobile push $0.012/MAU, web push $0.004/subscriber, 20,000 free emails then $1.50 per 1,000 S715 active journeys, 10 segments, 90-day reporting history S71
ProfessionalCustom, annual contract S71Advanced analytics, notification history API S7120 active journeys S71
EnterpriseCustom, annual contract S71Unlimited journeys, frequency capping, SLA, 90-day audit logs S71Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
cartboss.io111auto message meaning
instagram.com112onesignal
fonada.com112auto message meaning
clean.email113auto message meaning
play.google.com114onesignal
quora.com114auto message meaning
status.onesignal.com115onesignal
bykdigital.com115auto message meaning
reddit.com116auto message meaning
youtube.com117onesignal

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://cloud.google.com/
Googlediscovered_not_scrapedhttps://console.cloud.google.com/marketplace/product/onesignal-public/onesignal-public?organizationId=773468129212
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.7%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresStart with an AI prompt or drop in our SDKs for Android, iOS, Flutter, React Native, Expo, and Unity. No complex setup. Just fast integration that gets your lifecycle messaging live the same day.https://onesignal.com/
featuresThe Google Cloud Platform provides public cloud infrastructure that empowers teams with computing and hosting, data storage, networking, and machine learning. Google Cloud helps accelerate an organization's ability to grow and reimagine its business through data-powered innovation.https://onesignal.com/integrations/google-cloud-platform
featuresYour users are churning. AI can bring them back.https://onesignal.com/
featuresDrive LTV and reduce churn without the manual effort. Define your brand guardrails and let OneSignal AI handle the rest, including drafting, sending, testing, and optimizing.https://onesignal.com/
featuresExplore OneSignal AIhttps://onesignal.com/
featuresThe Google Cloud Platform provides public cloud infrastructure that empowers teams with computing and hosting, data storage, networking, and machine learning. Google Cloud helps accelerate an organization's ability to grow and reimagine its business through data-powered innovation.https://onesignal.com/integrations/google-cloud-platform
pricing<table class="table table-pricing table-striped table-pricing--comparisons"><tbody><tr class="title"><th scope="row"><h3>OneSignal AI</h3></th><td><div class="wrap"></div></td><td><div class="wrap"></div></td><td><div class="wrap"></div></td><td><div class="wrap"></div></td></tr><tr><th scope="row">OneSignal AI Agent</th><td data-label="Free"><div class="wrap"><svg class="icon-check" width="24" height="24" viewBox="0 0 24 24"><g clip-path="url(#clip0)"><path d="M12 0C9.62663 0 7.30655 0.703788 5.33316 2.02236C3.35977 3.34094 1.8217 5.21509 0.913451 7.4078C0.00519943 9.60051 -0.232441 12.0133 0.230582 14.3411C0.693605 16.6689 1.83649 18.8071 3.51472 20.4853C5.19295 22.1635 7.33115 23.3064 9.65892 23.7694C11.9867 24.2324 14.3995 23.9948 16.5922 23.0866C18.7849 22.1783 20.6591 20.6402 21.9776 18.6668C23.2962 16.6935 24 14.3734 24 12C23.9963 8.81854 22.7308 5.76845 20.4812 3.51881C18.2316 1.26918 15.1815 0.00370522 12 0V0ZM18.927 8.2L12.082 17.489C12.0012 17.5962 11.8998 17.6863 11.7838 17.7539C11.6678 17.8215 11.5395 17.8654 11.4064 17.8829C11.2733 17.9004 11.138 17.8912 11.0085 17.8558C10.879 17.8205 10.7578 17.7597 10.652 17.677L5.76401 13.769C5.66144 13.6869 5.57605 13.5855 5.5127 13.4704C5.44936 13.3553 5.4093 13.2289 5.39481 13.0983C5.36556 12.8346 5.44224 12.5701 5.60801 12.363C5.77377 12.1559 6.01502 12.0231 6.2787 11.9938C6.54237 11.9646 6.80687 12.0412 7.01401 12.207L11.09 15.468L17.317 7.017C17.392 6.90451 17.489 6.80838 17.6021 6.73443C17.7153 6.66048 17.8423 6.61025 17.9754 6.58676C18.1085 6.56327 18.245 6.56702 18.3767 6.59777C18.5083 6.62853 18.6323 6.68565 18.7413 6.7657C18.8502 6.84574 18.9418 6.94705 19.0105 7.06348C19.0792 7.17992 19.1235 7.30907 19.1409 7.44313C19.1582 7.57719 19.1482 7.71339 19.1115 7.84347C19.0747 7.97356 19.012 8.09485 18.927 8.2Z"></path><defs></defs><clipPath id="clip0"><rect width="24" height="24" fill="white"></rect></clipPath></g></svg></div></td><td data-label="Growth"><div class="wrap"><svg class="icon-check" width="24" heihttps://onesignal.com/pricing
integrationsArtificial intelligencehttps://onesignal.com/integrations
integrationsConnect OneSignal with Databricks to unify engagement data and power AI-driven customer insightshttps://onesignal.com/integrations

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where cartboss.io appears.1 first-page appearances across auto message meaning

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
TrustRadiusCompare OneSignal vs PushEngage 2026 / TrustRadiusGrounded web search/ / OneSignal / PushEngage / / --- / --- / --- / / Likelihood to Recommend / OneSignal I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare. Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the rev
Software AdviceOneSignal / Reviews, Pricing & Demos - SoftwareAdvice GBGrounded web search# OneSignal 4.7 Overall rating (107) Reviews 4.7 Overall rating (107) Reviews ... ## Browse OneSignal Reviews 107 of 107 reviews - Industry: Information Technology & Services - Company size: 11
TrustpilotOneSignal Reviews / Read Customer Service Reviews of onesignal.comGrounded web search## All reviews (27) 5 reviews in the last 12 months 5-star 30% 4-star 0% 3-star 0% 2-star 7% 1-star 63% ... ## Misleading billing experience I paid to upgrade to the Growth plan, but the payment was applied to an old
G2Compare OneSignal and PushEngage Social Share OptionsGrounded web searchOneSignal(978)4.7 out of 5OneSignal By OneSignal Get a quote Optimized for quick response PushEngage( ... worry about it. When we get to a technical support member, they are almost always very helpful. Jenna from their support member was very
rannkly.comOneSignal Reviews and Ratings / RannklyGrounded web searchG2 open_in_new Rating 4.7/5 star star star star star_half Based on total of 1149 reviews ... star star star_half star_outline star_outline Based on total of 26 ... Capterra Rating 4.7/5 star star star star star_half Based on total of 106 reviews
G2Compare Customer.io and OneSignal Social Share OptionsGrounded web searchCustomer.io(494)4.4 out of 5Customer.io By Customer.io Try for free Optimized for quick response OneSignal(978)4.7 out of 5OneSignal By OneSignal ... OneSignal Star Rating (978) 4.7 out of 5 Market Segments Small-Business (64.9% of reviews)
G2Compare CleverTap and OneSignal Social Share OptionsGrounded web searchCleverTap(602)4.6 out of 5CleverTap By CleverTap Try for free Optimized for quick response OneSignal(974)4.7 out of 5OneSignal By OneSignal Get a quote ... OneSignal Star Rating (974) 4.7 out of 5 Market Segments Small-Business (64.9% of reviews)
G2Compare HubSpot Marketing Hub and OneSignal Social Share OptionsGrounded web searchOneSignal(974)4.7 out of 5OneSignal By OneSignal ... shines in Segmentation, achieving a score of ... .4. Users on G2 highlight OneSignal's advanced targeting options, which allow for more precise audience segmentation and improved engagement rates

Customer proof

No named customers, testimonials, or customer case studies were found.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipMeet our leadership teamsource
Contact and supportGet started now Questions? Contact ussource
Legal and privacyA health & wellness app loses users silently they don't cancel, they fade. By the time renewal fails, it's too late.source
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2011-09-10—
Domain expires2027-09-10—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
How to Add Google Cloud Platform Integration - OneSignal - OneSignalGuideIntegrations are a great way to leverage tools you already use and connect with your users. Learn how to integrate Google Cloud Platform with OneSignal. (source)Not dated
How to Add Adapty Integration - OneSignal - OneSignalGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
How to Add Adobe Experience Cloud Integration - OneSignal - OneSignalGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
How to Add Amplitude Integration - OneSignal - OneSignalGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)OneSignal is a cloud-based platform, as it is accessed via web and mobile apps and APIs S28.S28
Platforms and appsOffers SDKs for Android, iOS, Flutter, React Native, Expo, and Unity S28.S28
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides a messaging API for sending and monitoring messages, and SDKs for integration S122 S28.S122 S28
Data ownership and exportUsers can export open rates, delivery counts, and message text S122.S122
Performance and reliability claimsClaims APIs are performance-engineered for concurrency and scale, supporting 12 billion messages per day S122 S1.S122 S1
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2011-09-10 — MarkMonitor Inc.
Domain expires2027-09-10
First archived2002-07-18 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-07
Security headersHSTS, X-Frame-Options, Referrer-Policy
Headers not servedCSP, X-Content-Type-Options
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversvin.ns.cloudflare.com, gail.ns.cloudflare.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 5
  • Notices: 0

Issues

SeverityIssueValueAffected URL
warningSlow HTML response2400https://onesignal.com/in-app
warningTitle length should be reviewed69https://onesignal.com/targeting-segmentation
warningTitle length should be reviewed68https://onesignal.com/analytics
warningDuplicate meta description in audit sample2https://onesignal.com/web-push
warningDuplicate meta description in audit sample2https://onesignal.com/targeting-segmentation

Crawled pages

StatusTitleH1sWordsResponseURL
200Customer Engagement Platform for Email, Push… - OneSignal1127950 mshttps://onesignal.com/
200Best Mobile Push Notification Software - OneSignal1132525 mshttps://onesignal.com/mobile-push
200Best Web Push Notifications Software - OneSignal1137241 mshttps://onesignal.com/web-push
200Best Email Marketing Software - OneSignal1111931 mshttps://onesignal.com/email
200Best In-App Notification Software - OneSignal113692,400 mshttps://onesignal.com/in-app
200Best RCS Business Messaging Software – OneSignal - OneSignal112201,798 mshttps://onesignal.com/rcs
200Best SMS and MMS Marketing Software - OneSignal1142532 mshttps://onesignal.com/sms
200Add Live Activities to Your App Quickly & Easily - OneSignal159926 mshttps://onesignal.com/live-activities
200AI customer engagement - OneSignal182039 mshttps://onesignal.com/ai
200Customer Journeys Designer & Workflow Builder - OneSignal1101740 mshttps://onesignal.com/journeys
200Tailored Customer Messaging Software - OneSignal177836 mshttps://onesignal.com/personalization
200Targeted Messaging Campaigns & User Segmentation Software - OneSignal180543 mshttps://onesignal.com/targeting-segmentation
200Customer Message Analytics & Event Tracking That Drives… - OneSignal179252 mshttps://onesignal.com/analytics
200Feature - Events - OneSignal1144832 mshttps://onesignal.com/events
200Best SMS, Push Notification & Messaging API - OneSignal195521 mshttps://onesignal.com/message-api

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct64.9%
search15.4%
search organic13.9%
search paid1.5%
social2.0%
social organic1.8%
social paid0.1%
referrals13.6%
paid referrals0.4%
mail2.0%
gen ai1.7%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include a lack of detailed security and compliance certifications, uptime history, and specific release dates. Pricing for Professional and Enterprise tiers is not published, and the review rating on G2 was mentioned but not independently verified.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 pages collected from onesignal.com on 2026-10-23, covering product, pricing, integrations, and case studies. Static and rendered HTML were used, but external review content was not scraped. The evidence is limited to public pages and may not reflect the full product capabilities.

Paid against free, in your inbox

One job at a time: the paid tools worth paying for, the free ones you can run yourself, and who should pick which.

No tracking pixels. One click to leave. We use your address to send Stack Radar and nothing else. Privacy.