⚡Stack Radar

Illustrations & Icons · Reviewed 20 Oct 2026

Noun Project

A library of 10M human-made icons and photos with licensing and plugins.

from $3.33 · free tier · thenounproject.com ↗

Paid against free › Illustrations & Icons › Noun Project

Noun Project at a glance

SEO analysis

Collected Oct 20, 2026

thenounproject.com: an estimated 2,237,032 total monthly visits and about 2,235,978 monthly organic visits across 159,227 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.

2.2MEstimated total trafficModeled monthly visits159.2KRanking keywordsPublic search sample95/100Technical health15 pages checked25.9KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Noun Project is a web platform offering nearly 10 million human-created icons and stock photos with royalty-free licensing S21 S48. It serves designers, developers, and businesses who need legally clear visuals for presentations, apps, and brand assets S21. Its practical value lies in a diverse, curated library with plugins for design tools and an API for scalable integration S21 S81.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Noun Project is an icon and stock photo library with a global community of designers S1.
  • Core purpose: It solves the problem of finding diverse, legally clear visuals that cross language and cultural boundaries S1 S21.
  • Intended users: Designers, developers, and businesses seeking premium assets for apps and presentations S21.
  • Product scope: A web platform with plugins, a Mac app, and an API; not a full design suite S21 S81.
  • Positioning: Building a global visual language that unites people through iconography S1.
  • Claimed distinction: The most diverse and extensive collection of iconography, with a focus on inclusive representation S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
DesignersFind and insert icons directly into design tools like Figma and Adobe to speed up workflows S81.
DevelopersIntegrate the icon library into apps via the REST API to provide searchable, royalty-free icons S21 S67.
BusinessesUse worry-free licensed assets in presentations and brand materials to avoid legal issues S21.
Educators and studentsAccess the full collection at a discounted rate for educational projects S48.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Icon search and downloadAccess nearly 10 million SVG and PNG icons in thousands of styles, with search and filter by style and line weight S67.
Icon editorEdit colors, line weight, and visual details; Pro subscribers get unlimited access S48.
Matching icon generationGenerate icons that visually match existing sets, with about 45 edits per credit pack S48.
Plugins for design toolsInsert icons directly into PowerPoint, Figma, Adobe, and Google Slides via free plugins S81.
REST APIIntegrate the icon library into apps with OAuth security, usage dashboard, and scalable infrastructure S67.
Stock photosAccess a curated collection of authentic images that celebrate diversity S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Adobe Illustrator, Photoshop, InDesignPluginInsert icons directly into Adobe apps S89.
Figma (Design, FigJam, Buzz, Slides)PluginAccess icons within Figma workflows S156.
Microsoft PowerPoint, Word, Google Slides, DocsPluginAdd icons to office documents and presentations S81.
Mac AppDesktop appUse icons on macOS without a browser S81.
REST APIAPIIntegrate icon search and download into any web or app product S21 S67.
Adobe Express, Mural, TypeformAPI integrationThese companies use the icon API to power their products S67.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free accountUS$0 S4810M icons as PNG and SVG with attribution S48No royalty-free license; attribution required S48
Noun ProUS$3.33/mo paid yearly S48Unlimited PNG and SVG downloads; royalty-free licenses; icon editor S48Set downloads and photos add-on +US$6.66/mo paid yearly S48
Noun TeamUS$6.67/mo paid yearly for starter team of 2 S48Consolidated billing; priority support S48Extra members US$3.33/mo per seat S48
Noun Studio creditsUS$8.99 one-time pack S48About 45 AI edits or generations S48Matching icon generation and line-weight edits S48
Noun Pro EDUUS$1.67/mo paid yearly S48Full collection S48Not published S48
Icon APIFree tier; pay-per-use with $25 monthly minimum S67All API features; 30-day free trial S67Call limits apply S67

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
icons8.com315.7100 icons
iconscout.com223.50 battery image, 100 icons
shutterstock.com213.50 battery image
pngtree.com111100 icons
iconexperience.com1130 battery image
the100.wikidot.com113100 icons
flaticon.com114100 icons
in.pinterest.com115100 icons
vecteezy.com1170 battery image
pinterest.com1180 battery image

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersWe use cookies per our Cookie Policy to make your experience better.https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersManageAccepthttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersCustomer Service Chatbot Assistanthttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customers[![Roman Shashko Avatar](https://static.thenounproject.com/avatars/11086689/resized/80/80/a2aaa951094e3cd2b0f8de399bb7da8c.png "skrill1108")](/creator/skrill1108/)https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersRoman Shashkohttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersJPG photo formathttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersUp to 10+ MP, 7965x4016https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersRoyalty-Free Photohttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersGet This Photohttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersSave PhotoSharehttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersAbout this photohttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersImage# 4mW1Pehttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersUploaded July 30, 2024https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customersA businessman is working at his laptop, with a hologram of a chatbot illuminating in front of himhttps://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customers[success](/browse/photos/term/success/ "See other tag results for \"success\" tag")https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customers[technology](/browse/photos/term/technology/ "See other tag results for \"technology\" tag")https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customers[design](/browse/photos/term/design/ "See other tag results for \"design\" tag")https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customers[equipment](/browse/photos/term/equipment/ "See other tag results for \"equipment\" tag")https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customers[communication](/browse/photos/term/communication/ "See other tag results for \"communication\" tag")https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/
customers[laptop](/browse/photos/term/laptop/ "See other tag results for \"laptop\" tag")https://thenounproject.com/photo/customer-service-chatbot-assistant-4mW1Pe/

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.1%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherCohesive style is key to great design. Designers turn to Noun Project for matched [icon sets](https://thenounproject.com/search/icon-collections/?q=arrow "Search for matching Arrow Icon Sets") crafted by pros. Plus, Noun Project’s AI-enhanced search features deliver matched icons in thousands of styles. Download PNGs in the size and color you need, or fine-tune SVG format icons in Illustrator or Figma.https://thenounproject.com/
otherNoun Project is notable for supporting artists, especially in its ethical use of [AI](https://thenounproject.com/browse/icons/term/artificial-intelligence/ "Browse artificial intelligence icons"). Others train AI on artists’ work, then solely profit from generative AI images. Noun Project firmly believes that a person’s original artwork delivers primary value to AI, and that related generated images must compensate the artist.https://thenounproject.com/
otherCohesive style is key to great design. Designers turn to Noun Project for matched [icon sets](https://thenounproject.com/search/icon-collections/?q=arrow "Search for matching Arrow Icon Sets") crafted by pros. Plus, Noun Project’s AI-enhanced search features deliver matched icons in thousands of styles. Download PNGs in the size and color you need, or fine-tune SVG format icons in Illustrator or Figma.https://thenounproject.com/
otherNoun Project is notable for supporting artists, especially in its ethical use of [AI](https://thenounproject.com/browse/icons/term/artificial-intelligence/ "Browse artificial intelligence icons"). Others train AI on artists’ work, then solely profit from generative AI images. Noun Project firmly believes that a person’s original artwork delivers primary value to AI, and that related generated images must compensate the artist.https://thenounproject.com/
pricingProtect Your Business with Royalty-Free Licenses and Safe, Principled AIhttps://thenounproject.com/pricing/
integrationsAI-enhanced search matches icon style to any designhttps://thenounproject.com/api/
integrationsMore reliable and less expensive than [generative AI](#better-than-generative-AI)https://thenounproject.com/api/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where icons8.com appears.3 first-page appearances across 100 icons

Website intelligence — Collected evidence

Website evidence gaps

  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

No citation-grounded independent review links were found.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • 10M Free Icons & Stock Photos / SVG & PNG / Download Today — 10M Free Icons & Stock Photos / SVG & PNG / Download Today ... # Free Icons and Stock Photos, Made by Humans ... Since 2010, Noun Project has been the world’s top collection of icons and icon packs for presentations, websites, user interfaces, and more. With nearly 10 million free vector icons and high-resolution photos, we’re known for expertly crafted SVGs and PNGs for design, business, education, or any creative need. ... Cohesive style is key to great design. Designers turn to Noun Project f
  • 10M Free Icons & Stock Photos / SVG & PNG / Download Today — 10M Free Icons & Stock Photos / SVG & PNG / Download Today ... ## The world’s largest and most diverse collection of high-quality vector icons and photos. Crafted and curated by real human Creators. ... Since 2010, Noun Project has been the world’s top collection of icons and icon packs for presentations, websites, user interfaces, and more. With nearly 10 million free vector icons and high-resolution photos, we’re known for expertly crafted SVGs and ... Even free stock images for presentations,
  • 10M Free Icons & Stock Photos — thenounproject.com Trust Score & Analysis / Bitverzo — falls within the ideal range for Google search results, ensuring the full title is displayed without ... icons & stock photos for your next project. 🔍 Find the perfect icon or photo in se...". Google typically displays up to 155-160 characters of
  • thenounproject.com (10M Free Icons & Stock Photos / SVG & PNG / Download Today) - host.io — Country Title 10M Free Icons & Stock Photos / SVG & PNG / Download Today Description 🎨 Discover 10M high-quality SVG & PNG icons & stock photos for your next project. 🔍 Find the perfect icon or photo in seconds!
  • 10M Free Icons & Stock Photos / SVG & PNG / Download Today Tool Profile / Refto — # 10M Free Icons & Stock Photos / SVG & PNG / Download Today 🎨 Discover 10M high-quality SVG & PNG icons & stock photos for your next project. 🔍 Find the perfect icon or photo in seconds! Mockups & Stock Assets
  • Check website NEW — .com, www.nounproject.com, thenounproject.com Title 10M Free Icons & Stock Photos / SVG & PNG / Download Today Description ? Discover 10M high-quality SVG & PNG icons & stock photos for your next project. ? Find the perfect icon or photo in seconds!
  • thenounproject.com - 10M Free Icons & Stock Photos ... - Thenounproject — thenounproject.com - 10M Free Icons & Stock Photos ... - Thenounproject # 10M Free Icons & Stock Photos / SVG & PNG / Download Today Creating, Sharing and Celebrating the World's Visual Language. https://thenounproject.com
  • thenounproject.com Traffic, Rankings, Analytics & Tech Stack — Site Stats Database — of 88 and 168,489 ranked keywords ... title 10M Free Icons & Stock Photos / SVG & PNG / Download Today Meta description 🎨 Discover 10M high-quality SVG & PNG icons & stock photos for your next project. 🔍 Find the perfect icon or photo in seconds!

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipNoun Project is funded by mission-driven investors like Collaborative Fund, Lowercase, Designer Fund, and Scott Belsky S1.S1
Contact and supportPress inquiries can be sent to info@thenounproject.com S1.S1
Legal and privacyPaid downloads come with royalty-free commercial licenses S48.S48
Security and complianceThe API is secured with OAuth S67.S67
Uptime and status pageThe API boasts 99.99% uptime S67.S67
18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Not established in the collected sources.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Offered as a web platform, desktop Mac app, and browser plugins S81 S89.S81 S89
Platforms and appsAvailable on web, macOS, and as plugins for Windows-based apps like PowerPoint S81 S89.S81 S89
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides a REST API and plugins for design and office tools S21 S81.S21 S81
Data ownership and exportIcons can be downloaded in SVG and PNG formats S48.S48
Performance and reliability claimsThe API handles over 300 million requests per month at 99.99% uptime on AWS S67.S67
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2009-06-02 — GoDaddy.com, LLC
Domain expires2027-06-02
TLS certificateAmazon, valid, expires 2027-02-24
Security headersnone served
Headers not servedHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headernginx/1.22.1
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1937.awsdns-50.co.uk, ns-850.awsdns-42.net

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 10
  • Notices: 11

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text3https://thenounproject.com/
warningMissing canonical URL—https://thenounproject.com/legal/cookie-policy/
noticeImages are missing alt text3https://thenounproject.com/icons/
noticeImages are missing alt text4https://thenounproject.com/photos/
warningPage should have one primary H10https://thenounproject.com/noun-studio/icon-generator/
warningMissing canonical URL—https://thenounproject.com/for-office/
noticeImages are missing alt text4https://thenounproject.com/for-office/
noticeMeta description length should be reviewed235https://thenounproject.com/for-figma/
warningMissing canonical URL—https://thenounproject.com/for-figma/
noticeImages are missing alt text3https://thenounproject.com/for-figma/
noticeMeta description length should be reviewed48https://thenounproject.com/for-adobe/
warningSlow HTML response2871https://thenounproject.com/for-adobe/
noticeMeta description length should be reviewed238https://thenounproject.com/apps/
warningMissing canonical URL—https://thenounproject.com/apps/
warningMissing canonical URL—https://thenounproject.com/for-mac/
noticeImages are missing alt text2https://thenounproject.com/for-mac/
noticeLow visible word count11https://thenounproject.com/about/
noticeImages are missing alt text280https://thenounproject.com/browse/icons/term/ai/
warningDuplicate meta description in audit sample3https://thenounproject.com/legal/cookie-policy/
warningDuplicate meta description in audit sample3https://thenounproject.com/for-office/
warningDuplicate meta description in audit sample3https://thenounproject.com/for-mac/

Crawled pages

StatusTitleH1sWordsResponseURL
20010M Free Icons & Stock Photos \SVG & PNG \Download Today1696
200Legal \Noun Project11794366 ms
200Free Icons \Download 10M SVG & PNG icons \Noun Project1410
200Stock Photos & Royalty-Free Images \Noun Project1376331 ms
200Style-Matched Icon Generator & Editor \Noun Studio0191450 ms
200Noun Project for Microsoft PowerPoint & Word131681 mshttps://thenounproject.com/for-office/
200Free Icon Library Plugin for Figma \Noun Project1983319 ms
200Noun Project for Adobe Illustrator, Photoshop, and InDesign.19382,871 mshttps://thenounproject.com/for-adobe/
200Free Icon Plugin for PowerPoint, Figma & More \Noun Project1721174 ms
200Noun Project for Mac1342357 mshttps://thenounproject.com/for-mac/
200Noun Project Icons API11833457 mshttps://thenounproject.com/api/
200Noun Project111114 mshttps://thenounproject.com/about/
200Icon & Photo Pricing and Royalty-Free Licenses \Noun Project1968315 ms
200AI Icons - Free SVG & PNG AI Images - Noun Project1560290 mshttps://thenounproject.com/browse/icons/term/ai/
200Technology Photos - Download 35,093 Free Images - Noun Project1211456 mshttps://thenounproject.com/browse/photos/term/technology/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct36.4%
search55.5%
search organic53.3%
search paid2.1%
social1.9%
social organic1.9%
social paid0.0%
referrals2.9%
paid referrals0.9%
mail1.3%
gen ai1.1%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed customer reviews, specific release dates, and information about data export beyond icon downloads. Open questions remain about the full terms of the royalty-free license and the exact scope of the free tier's attribution requirements.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from thenounproject.com, including the homepage, about, pricing, API, and plugin pages. The evidence catalog includes 180 items from static and rendered pages. External proof search was used but only to verify the existence of linked results, not to extract claims. Limitations include potential outdated pricing and missing details on some pages.

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