Flaticon

Flaticon is a web-based library of over 18 million icons, stickers, and logos, offering free PNG downloads with attribution and premium access to editable formats (SVG, EPS, PSD) without attribution ^S4. It serves designers, developers, and content creators who need visual assets for projects, with tools to organize and edit icons ^S108. Its practical value is providing a vast, searchable resource with flexible licensing and an editor for customization ^{S4 S108}.

• Identity: Flaticon is a web-based icon and sticker library operated by Freepik Company, S.L.U. ^S108
• Core purpose: Provides downloadable icons, stickers, and logos for use in design and development projects ^S4
• Intended users: Designers, developers, and content creators seeking visual assets ^S4
• Product scope: A single web application offering a library, editor, and collections management ^S108
• Positioning: Markets itself as a large library of editable icons with premium benefits like no attribution ^S4
• Claimed distinction: Over 18 million resources and editable formats like SVG, EPS, PSD ^S4

flaticon.com is the public website evaluated in this SEO report. flaticon.com: an estimated 10,915,948 total monthly visits and about 6,293,002 monthly organic visits across 234,802 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.

• Total traffic (modeled): 10,915,948 monthly visits across all channels.
• Organic search traffic (estimated): 6,293,002 monthly visits from search.
• Strongest sampled ranking: 0 icon at position 1.
• Leading page in the collected evidence: https://www.flaticon.com/free-icons/number-one.
• Closest measured organic competitor: icons8.com, appearing 3 times in the sampled first-page SERPs.
• Technical crawl: 0 pages, health score 0/100.

Website intelligence — Collected evidence

Company identity and positioning

No supporting public-page evidence was collected for this category.

Website intelligence — Scout synthesis

Flaticon's pricing page clearly communicates a two-tier offering: a free tier with PNG-only downloads and attribution requirements, and a Premium tier starting at $12.99/month (or $8.25/month billed annually) that unlocks SVG, EPS, PSD, and BASE64 formats, removes attribution, and provides unlimited downloads and other benefits W9W10W11W12W17W20. The page emphasizes the value of Premium for commercial and personal use without crediting the author W22. The page also highlights the library size (18.0M+ icons) and positions Premium as access to the largest library of editable icons W7W9.

Total website traffic

Domain identity

Website capture

Top organic keywords

Independent Google result page

Query: 0 icon

Website intelligence — Collected evidence

Prioritized website intelligence pages

Features

No supporting public-page evidence was collected for this category.

Pricing and plans

Integrations and supported platforms

No supporting public-page evidence was collected for this category.

Product and company updates

No supporting public-page evidence was collected for this category.

Website intelligence — Scout synthesis

The pricing page (flaticon.com/pricing) is a key conversion page, presenting a clear comparison of free vs. Premium features and pricing plans W9W10W11W12W13W14W15W16W17W20. It includes direct calls-to-action for both monthly and annual subscription sign-ups W19W21. The page also links to support articles for attribution and download limits, indicating a focus on addressing common user questions W11W12.

This analysis created the first position baseline at 2026-10-20T19:26:47.485Z. Movement appears after the next fresh analysis using the same location and language.

Sampled competitors

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

Backlink comparison profile

• Domain rating: 92/100
• Backlinks: 149,906,229
• Referring domains: 86,404
• Dofollow backlinks: 98.0%
• Dofollow referring domains: 89.0%

Collection decision

The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.

AI-assistant referral traffic

• Estimated current generative-AI referral share: 1.2%

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Collected evidence

Website evidence gaps

• features: no usable public page was collected; verify whether the site publishes this evidence.
• integrations: no usable public page was collected; verify whether the site publishes this evidence.
• customers: no usable public page was collected; verify whether the site publishes this evidence.
• reviews: no usable public page was collected; verify whether the site publishes this evidence.
• changes: no usable public page was collected; verify whether the site publishes this evidence.
• identity: no usable public page was collected; verify whether the site publishes this evidence.
• technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

The pricing page highlights a clear upsell opportunity: free users are limited to PNG downloads and must provide attribution, while Premium removes these restrictions and adds formats like SVG, EPS, PSD, and BASE64 W9W10W11. Marketing can target free users with messaging about unlimited downloads and no attribution, as these are prominent pain points addressed on the page W12W22. The annual plan offers a significant discount (from $12.99 to $8.25/month), which can be promoted to increase average revenue per user W17W20.

Independent reviews

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

• Best Icon Libraries in 2026 / Toolradar — / --- / --- / --- / / Flaticon / Price: ... 7.5/mo / 4.8 out of 5, from 6,033 ratings across Trustpilot, G2 and Capterra Trustpilot 4.9 · G2 4.7 / ... 5, from 153 ratings on G2 G2 4.5 / / ... 5, from 67 ratings on SourceForge SourceForge 4.3 / /

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

Not established in the collected sources.

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

Scout — Bounded technical crawl

• Pages crawled: 0 of 15 maximum
• Technical health: 0/100
• Critical issues: 0
• Warnings: 0
• Notices: 0

Issues

The bounded crawl did not detect title, description, H1, canonical, indexing, thin-content, image-alt, response-time, or duplicate-metadata issues.

Crawled pages

The website did not return crawlable HTML pages.

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

Modeled acquisition channels

First-party connections

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

The collected pages do not mention any competitors. Evidence gaps include lack of information on API availability, security certifications, uptime guarantees, and detailed customer reviews. Open questions remain about the full scope of AI content generation features and the exact terms of the Merchandising License.

This report is based on 10 collected pages from flaticon.com, including pricing, terms of use, and cookie policy. The static provider was blocked, but browser rendering rendered pages successfully. External proof search was enabled but returned no verification requests. Limitations include missing pages (5 of 15) and potential language variations across localized pricing pages.

• Official Websitehttps://www.flaticon.com/Verified
• Pricing Pagehttps://www.flaticon.com/pricingVerified
• Pricing Pagehttps://www.flaticon.com/br/pricingVerified
• Pricing Pagehttps://www.flaticon.com/de/pricingVerified
• Pricing Pagehttps://www.flaticon.com/fr/pricingVerified
• Pricing Pagehttps://www.flaticon.com/kr/pricingVerified
• Pricing Pagehttps://www.flaticon.com/ru/pricingVerified
• Official Websitehttps://www.flaticon.com/legalVerified
• Official Websitehttps://www.flaticon.com/legal/cookiesVerified
• Official Websitehttps://www.flaticon.com/animated-iconsVerified
• Review Sitehttps://www.trustpilot.com/review/flaticon.comVerified
• Review Sitehttps://www.capterra.com/p/266947/Flaticon/Verified
• Review Sitehttps://www.g2.com/compare/flaticon-vs-freepikVerified
• Review Sitehttps://toolradar.com/tools/flaticonVerified
• Review Sitehttps://shouldiuse.io/r/flaticonVerified
• Review Sitehttps://www.creativevault.net/flaticonVerified
• Review Sitehttps://www.g2.com/compare/flaticon-vs-vecteezyVerified
• Articlehttps://toolradar.com/best/icon-librariesVerified
• Review Sitehttps://toolradar.com/statistics/icon-librariesVerified