Overview
Summary
The useful answer before the supporting detail.
Mida is a lightweight A/B testing platform for websites, built for marketers who own conversion S107. It solves the problem of running controlled website experiments without turning every test into an engineering ticket S14. Its main practical value is a free plan that is intentionally functional, supporting up to 100,000 monthly tested users S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Mida is a lightweight A/B testing platform for websites S107.
- Core purpose: Enables teams to launch controlled website experiments without engineering tickets S14.
- Intended users: Marketers who own conversion S107.
- Product scope: A single web app offering A/B testing, visual editor, feature flags, and integrations S14.
- Positioning: Free up to 100,000 monthly tested users, positioned as a successor to Google Optimize S1 S107.
- Claimed distinction: 10X faster than anything you have ever considered S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Marketers | Create A/B test variants without developer help using the visual editor S21. |
| CRO teams | Run experiments on high-intent pages like landing pages and checkout to improve conversion S14. |
| Product teams | Use feature flags to gradually roll out new website experiences and measure impact S30. |
| Agencies | Run tests on client websites and leverage case studies for advice S107. |
Traffic and search
SEO analysis
Collected Oct 20, 2026mida.so: about 30,495 monthly organic visits across 1,686 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
Search summary
The useful answer before the supporting detail.
Mida is a lightweight A/B testing platform for websites. Run experiments, personalize pages, and measure conversions without developers. mida.so: about 30,495 monthly organic visits across 1,686 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
- Organic search traffic (estimated): 30,495 monthly visits from search.
- Strongest sampled ranking: find the p at position 2.
- Leading page in the collected evidence: https://www.mida.so/blog/calculate-p-value.
- Closest measured organic competitor: reddit.com, appearing 4 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 97/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| features | Mida is a lightweight A/B testing platform for websites. Run experiments, personalize pages, and measure conversions without developers. Free plan includes 100K monthly tested users. | https://www.mida.so/ |
| features | A/B Split TestingTest variations to increase conversion ratesRedirect URL TestingSplit traffic across full-page URL variantsWebsite PersonalizationShow tailored experiences to each audienceFeature FlaggingRoll out features safely with controlled exposureNo-code DeploymentLaunch winning variants without developer ticketsA/B Testing for SPAExperiment on React, Vue, and other single-page apps | https://www.mida.so/ |
| features | Catalonia Hotels+4.28% checkout lift with visual payment cardsSvibe+33.9% revenue per visitor from a sensorial redesignTile Giant+50% sales from search UX improvementsAlpensattel+47% conversion lift for premium cyclingBelgian Beer World+320% checkout CTR liftDstrezzed+16% conversion rate increaseMida2× sign-up rates with social proof testsNetworkLessons.com+13% conversion on education platform | https://www.mida.so/ |
| features | BlogCRO tips, product updates, and experimentation playbooksTest IdeasProven test patterns and hypotheses you can launch todayTesting BenchmarksWin rates by change type, page and industryCompare AlternativesSee how Mida stacks up against other toolsGlossaryA/B testing terms explained in plain languageHelp CenterSetup guides, FAQs, and answers for using Mida | https://www.mida.so/ |
| features | Free ToolsCalculators and generators for experiment planningIntegrationsShopify, WordPress, analytics, and moreREST APIBuild and manage experiments programmatically via APIServer-side SDKsNode, PHP, Python, Ruby, and more on GitHub | https://www.mida.so/ |
| features | Affiliate programRefer teams to Mida and earn recurring commission on every signup you bring.CRO AgenciesFind an agency that plans, runs, and scales experimentation programs with Mida.Certified Partner programFor agencies that run Mida for their clients. | https://www.mida.so/ |
| features | Built for marketers who own conversion. Launch A/B tests in minutes, free. No engineering tickets, no flicker. | https://www.mida.so/ |
| features | Get Started For Free →](https://app.mida.so/sign-up) | https://www.mida.so/ |
| features | Trusted by CRO teams worldwide | https://www.mida.so/ |
| features | Don’t take our word for it — argue with G2, Capterra, and the wall below. | https://www.mida.so/ |
| features | “An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing” | https://www.mida.so/ |
| features | Solid tool. We got value out of it faster than expected and I'd point other teams at our stage toward it without hesitation. | https://www.mida.so/ |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| features | Mida.so - AI-Powered Lightweight A/B Testing Platform | 3,659 | new | https://www.mida.so/ |
| pricing | Mida Pricing - Free or Paid, Every Feature Included \ | playwright | 1,509 | new |
| pricing | Untitled page | 1,443 | new | https://www.mida.so/pricing.md |
| pricing | Adding a Stack Builder to Setapp's Pricing Page — Turning 'It Depends' Into a Number | 1,416 | new | https://www.mida.so/tests/use-case-setapp-pricing-stack-builder |
| features | A/B Testing Software & Tool — Free for 100K Visitors \ | playwright | 1,756 | new |
| features | A/B Testing with Single Page Application (SPA) \ | playwright | 1,317 | new |
| features | Forever Free Feature Flagging \ | static | 748 | new |
| features | No-code Live Deployment For Websites \ | static | 779 | new |
| features | Split URL Redirection Testing for Websites \ | static | 863 | new |
| features | No-Code Visual Editor for A/B Testing — Build Tests Without Developers \ | static | 1,446 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | Mida home | https://www.mida.so/ |
| features | Book a Demo Log in Sign up | https://www.mida.so/ |
| features | mida | https://www.mida.so/ |
| features | AI Testing 🤖 | https://www.mida.so/ |
| features | Core experimentation | https://www.mida.so/ |
| features | A/B Split TestingTest variations to increase conversion ratesRedirect URL TestingSplit traffic across full-page URL variantsWebsite PersonalizationShow tailored experiences to each audienceFeature FlaggingRoll out features safely with controlled exposureNo-code DeploymentLaunch winning variants without developer ticketsA/B Testing for SPAExperiment on React, Vue, and other single-page apps | https://www.mida.so/ |
| features | Efficient performance | https://www.mida.so/ |
| features | Lightweight Script15KB compressed script — minimal impact on page speedLow Carbon FootprintSustainable testing with a smaller data footprint | https://www.mida.so/ |
| features | Customer Stories⌄ | https://www.mida.so/ |
| features | Case studies | https://www.mida.so/ |
| features | Catalonia Hotels+4.28% checkout lift with visual payment cardsSvibe+33.9% revenue per visitor from a sensorial redesignTile Giant+50% sales from search UX improvementsAlpensattel+47% conversion lift for premium cyclingBelgian Beer World+320% checkout CTR liftDstrezzed+16% conversion rate increaseMida2× sign-up rates with social proof testsNetworkLessons.com+13% conversion on education platform | https://www.mida.so/ |
| features | Pricing | https://www.mida.so/ |
| features | BlogCRO tips, product updates, and experimentation playbooksTest IdeasProven test patterns and hypotheses you can launch todayTesting BenchmarksWin rates by change type, page and industryCompare AlternativesSee how Mida stacks up against other toolsGlossaryA/B testing terms explained in plain languageHelp CenterSetup guides, FAQs, and answers for using Mida | https://www.mida.so/ |
| features | Tools & integrations | https://www.mida.so/ |
| features | Free ToolsCalculators and generators for experiment planningIntegrationsShopify, WordPress, analytics, and moreREST APIBuild and manage experiments programmatically via APIServer-side SDKsNode, PHP, Python, Ruby, and more on GitHub | https://www.mida.so/ |
| features | Partner with Mida | https://www.mida.so/ |
| features | Affiliate programRefer teams to Mida and earn recurring commission on every signup you bring.CRO AgenciesFind an agency that plans, runs, and scales experimentation programs with Mida.Certified Partner programFor agencies that run Mida for their clients. | https://www.mida.so/ |
| features | Book a live demoLog in | https://www.mida.so/ |
| features | The simplest way to A/B test your website | https://www.mida.so/ |
| features | Built for marketers who own conversion. Launch A/B tests in minutes, free. No engineering tickets, no flicker. | https://www.mida.so/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Pricing | https://www.mida.so/pricing2 |
| pricing | Free ToolsCalculators and generators for experiment planningIntegrationsShopify, WordPress, analytics, and moreREST APIBuild and manage experiments programmatically via APIServer-side SDKsNode, PHP, Python, Ruby, and more on GitHub | https://www.mida.so/pricing2 |
| pricing | Start free. Pay when testing pays off. | https://www.mida.so/pricing2 |
| pricing | Start for free No credit card | https://www.mida.so/pricing2 |
| pricing | Annual \-25% Monthly | https://www.mida.so/pricing2 |
| pricing | Start 15-day free trial Billed annually. No credit card. | https://www.mida.so/pricing2 |
| pricing | 500K+ tested users a month? Enterprise adds a dedicated team, SLA and SSO. | https://www.mida.so/pricing2 |
| pricing | Everything in Paid, for 500K+ tested users a month. | https://www.mida.so/pricing2 |
| pricing | Volume pricing | https://www.mida.so/pricing2 |
| pricing | Free has a few limits. Paid has none. | https://www.mida.so/pricing2 |
| pricing | \ | Free \ |
| pricing | \ | 10 runs total \ |
| pricing | \ | 30 credits a month \ |
| pricing | Is Free really free? | https://www.mida.so/pricing2 |
| pricing | Yes. Free runs real tests on your live site, shown to your real visitors, and a winner you find on Free is a real winner. No credit card, no trial clock. | https://www.mida.so/pricing2 |
| pricing | The limits are on how much you test at once: 3 live tests per project, each an A/B test (Control plus one variant), and 60 days of report history. Goals are unlimited. Teams upgrade when they want more tests or variants running in parallel, want to serve a winner straight from Mida, or want to keep results longer. Your tests and data carry over. Why is Mida free? | https://www.mida.so/pricing2 |
| pricing | Can I test on all my traffic on Free? | https://www.mida.so/pricing2 |
| pricing | Yes. Free isn't priced on traffic, so every visitor to your own websites can be in your tests. | https://www.mida.so/pricing2 |
| pricing | It's meant for your own sites and real visitors. Running it across client sites or on bot traffic isn't what Free is for, and we may pause accounts that do. Managing client sites? See the Agency plan. | https://www.mida.so/pricing2 |
| pricing | A unique visitor who sees at least one of your live tests in a month. Each visitor counts once, however many tests or pages they see. Visitors who never enter a test don't count. The count resets on the 1st of every month. See how Mida counts MTU. | https://www.mida.so/pricing2 |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-20T22:37:21.045Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| No-code visual editor | Edit headlines, CTAs, images, and layouts directly on the live page without code S21. |
| AI-assisted variant creation | Describe a change in plain language and let MidaGX build the variant S21. |
| Custom code editor | Write custom JavaScript and CSS for dynamic behavior beyond point-and-click S21. |
| Goal tracking | Track signups, purchases, revenue, and custom events to measure business outcomes S14. |
| Feature flagging | Roll out changes gradually to targeted audiences with web-focused flags S30. |
| Single-page app support | Run experiments on React, Vue, and other SPAs with URL-change and DOM-change triggers S14 S21. |
| Lightweight script | 15KB compressed script focused on experiment delivery to protect page speed S14. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Google Analytics 4 | Integration | One-click connection to send experiment and conversion events S14. |
| Segment, Mixpanel, Amplitude, PostHog, HubSpot | Integration | Send experiment and conversion events to analytics and marketing tools S14. |
| Webhooks | Integration | Send experiment and conversion events to other tools S14. |
| REST API | API | Build and manage experiments programmatically S14. |
| Server-side SDKs (Node, PHP, Python, Ruby) | SDK | Build and manage experiments programmatically via SDKs S14. |
| MCP (AI model, ChatGPT, Cursor) | AI interface | Connect Mida to AI assistants to create tests from prompts and manage experiments S107. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Sandbox | $0 S168 | 100,000 tested users per month S168 | 3 live tests per project, 2 variants, 50,000 tracked events per day, 60-day retention S168 |
| Growth | $299 per month billed monthly, or $224 per month billed annually S168 | 50,000 tested users per month, unlimited experiments and variants S168 | Server-side SDK, bandits, unlimited retention S168 |
| Enterprise | Get a quote S168 | Not established | SSO, SLA, dedicated CRO consultant S168 |
Competition
Alternative tools
Named from this report, then each website opened and checked before it is shown.
2 verified
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| reddit.com | 4 | 2 | 4.5 | find the p, how to get p |
| youtube.com | 3 | 2 | 5 | find the p, how to get p |
| socscistatistics.com | 2 | 1 | 5.5 | find the p |
| reneshbedre.com | 1 | 1 | 1 | find the p |
| wmed.edu | 1 | 1 | 2 | find the p |
| en.wikipedia.org | 1 | 1 | 2 | how to get p |
| scribbr.com | 1 | 1 | 4 | find the p |
| omnicalculator.com | 1 | 1 | 4 | how to get p |
| math.stackexchange.com | 1 | 1 | 7 | find the p |
| facebook.com | 1 | 1 | 8 | how to get p |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: —
Scout traffic model did not return a separate AI-referral trend series for this domain.
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| features | Easy to Use, Feature-Rich Platform with AI and Amazing Support | https://www.mida.so/ |
| features | Need a powerful tool without the cost? Run experiments on up to 100,000 users per month (Free Forever) using the only A/B testing tool built for speed. Early access to MidaGX. | https://www.mida.so/features/ab-testing |
| features | Create page variants with a visual editor, code editor, or AI-assisted workflow so marketers can move from hypothesis to live test without waiting for a full deployment cycle. | https://www.mida.so/features/ab-testing |
| features | AI Testing 🤖 | https://www.mida.so/ |
| features | AI Testing 🤖 | https://www.mida.so/features/ab-testing |
| features | Need a powerful tool without the cost? Run experiments on up to 100,000 users per month (Free Forever) using the only A/B testing tool built for speed. Early access to MidaGX. | https://www.mida.so/features/ab-testing |
| features | AI Testing 🤖 | https://www.mida.so/features/ab-testing-for-spa |
| pricing | \ | 30 credits a month \ |
| pricing | No. Every feature is in Paid, and AI is unlimited with no token charges. You only pay for tested users. Free includes 30 AI credits a month. | https://www.mida.so/pricing2 |
| pricing | > Mida is an AI-powered, lightweight A/B testing and experimentation platform. Pricing is based on Monthly Tested Users (MTU). There is a free Sandbox plan, a usage-based Growth plan from $224/month billed annually ($299/month billed monthly), and a custom Enterprise plan. | https://www.mida.so/pricing.md |
| pricing | \*\*MidaGX AI credits\*\*: 30 per month | https://www.mida.so/pricing.md |
| pricing | \Markdown version of \the Mida pricing page\ for AI agents and LLMs. Machine-readable JSON: \pricing.json\. Full LLM index: \llms.txt\.\ | https://www.mida.so/pricing.md |
| pricing | Variant (built in MidaGX): Replace the banner with an interactive stack builder. Visitors pick the apps they'd actually use — popular picks are apps Setapp also sells individually — and get a side-by-side table: buying those apps one by one vs. the membership, broken out by cost per month, first-year cost, devices covered, and how many other apps come bundled in. A plan toggle (Mac / Mac + iOS / Power User, defaulting to Mac for a like-for-like comparison) updates the verdict live: "Membership saves you $X/mo" when singles cost more, "Same price, 302 apps instead of 2" near breakeven, or "For $X/mo more, get all 302 apps" when singles are cheaper — plus an iOS upsell prompt on the Mac plan ("Need iPhone and iPad too? Mac + iOS adds them for $4/mo") and a flag on membership-only apps. The single-app path stays available as a secondary link under the trial CTA, so Setapp keeps the visitor instead of sending them to a developer's own checkout. The FAQ's "what's cheaper" answer links straight back to the builder. | https://www.mida.so/tests/use-case-setapp-pricing-stack-builder |
| pricing | Want to run a test like this on your own site? Get started with Mida for free — now available even if you don't have an account with Mida. | https://www.mida.so/tests/use-case-setapp-pricing-stack-builder |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where reddit.com appears. | 4 first-page appearances across find the p, how to get p |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Capterra | Mida Pricing, Reviews & Features - Capterra Canada 2026 | Grounded web search | Mida is a lightweight A/B testing platform built for marketers, CRO specialists, ecommerce brands, and growth teams that want to run experiments without slowing down their websites. Unlike traditional testing tools, Mida uses a tiny 15KB script designed to protect page speed, Core Web Vitals, and SEO performance while delivering fast-loading experiments. ... ### Overall rating Based on 53 reviews 4.6 ... ### Reviews sentiment Positive 92% Neutral 6% Negative 2% |
| Product Hunt | Mida.so Product Information and Latest Updates (2025) / Product Hunt | Grounded web search | isMida.so? Mida is a super lightweight A/B testing platform for websites, easy integration with GA4, unlimited testing with visual editor and code editors. ### ... /B testing tool for websites Launched onAugust 26th, 2024 |
| Gist Junction | AB Tasty Competitor I Switched To in 2026, Mida.so Review | Grounded web search | Mida.so wins on simplicity. Reports break down by channel. No speed hits. This visual captures my relief. The clean dashboard freed my focus. AB Tasty edges enterprise AI. Mida.so fits growth teams better. For landing pages, I use Mida.so A/B testing for |
| opentools.ai | Mida Review, Pricing & Alternatives | Grounded web search | redirect testing, A/B split testing, A/B testing for Single Page Applications (SPA ... This service is especially beneficial for businesses seeking no-code solutions for deploying changes and personalizing |
| indiehackers.com | How I made $27k in 2 months from 2nd Startup - Indie Hackers | Grounded web search | 1st month, we are building out the MVP and trying to get as many new users to test it out and give product feedback. Pretty rough product but it works, and reusing a lot of components from Howuku. ... The product is no way ... Anyway, if you're looking for a free Google Optimize alternative A/B testing tool, Mida.so is the fastest A/B testing platform with a forever free plan of up to 50,000 monthly tested users and AI autopilot testing to help you automate your web optimization. |
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- How I accidentally built the fastest A/B testing tool that loads in 18ms - Indie Hackers — We are not 44% but over 1000% faster than the next vendor on the list. ... - Mida (ONE script): 20.9kb size vs 18ms speed - VWO (MULTIPLE scripts): 250kb+ size vs 253ms speed - Convert (ONE script): 200kb size vs 758ms speed ... While we're excited about our speed, we're still working on further optimizing our user interface to provide a more seamless experience for our users. ... So yeah, this article may be a little bit biased in favor of Mida. Take it with a pinch of salt and give it a try yo
- Mida.so - AI-Powered Lightweight A/B Testing Platform — Mida.so - AI-Powered Lightweight A/B Testing Platform # Lightweight A/B testing for fast-moving teams Built for marketers who own conversion. Launch A/B tests in minutes, no engineering tickets, no flicker, no surprises. 💛 Loved by CRO marketers
- Mida.so - Free and lightweight A/B testing tool for websites / Product Hunt Launch Overview — Mida.so launched on Product Hunt on August 26th, 2024 and earned 242 upvotes and 56 comments, placing #8 on the daily leaderboard. Mida is a super lightweight A/B testing platform for websites, easy integration with GA4, unlimited testing with visual editor and code editors. ... Mida.so was featured in A/B Testing (20.4k followers), Marketing (466.9k followers) and Growth Hacks (4.4k followers) on Product Hunt. Together, these topics include over 80k products, making this a competitive space to
- A/B Testing Pricing Plans - Free, Growth & Agency / Mida — ### Is Mida really free? Absolutely! Mida's free plan is genuinely free — no time limit, no credit card, and up to 100,000 monthly tested users. Event tracking is capped at 50,000 events per day on Sandbox; paid plans include unlimited event tracking. You can run real experiments and see real results before you ever
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | The ease of use, how the user experience feels very natural and intuitive. The visual editor is the best part of Mida! Makes everything easy. Mida has been a great surprise for us! | source |
| Contact and support | Sandbox includes up to 50,000 tracked events per day. Pageviews are not counted toward this limit. Growth and Enterprise include unlimited event tracking. If you need a higher daily event allowance on a free plan — for e | source |
| Legal and privacy | GDPR Compliant | source |
| Security and compliance | SAML Single-Sign On (SSO) | source |
| Uptime and status page | Not published on the collected pages. | — |
Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| How To Start Pricing Experiments in 2026 | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
| Price Testing: The Complete Guide to Getting Pricing Right | Guide | Price testing uses A/B experiments to find the price point that maximizes revenue — not just conversions. Learn how to run price tests safely, legally, and without alienating customers. (source) | Not dated |
| Psychological Pricing Tactics Guide / Mida | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
| How to A/B Testing Shopify Pricing (Tutorial) | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based web app S107. | S107 |
| Platforms and apps | Works on Shopify, WordPress, Webflow, Wix, Framer, and custom sites S21. | S21 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | REST API, server-side SDKs, webhooks, and MCP integration S14 S107. | S14 S107 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Lightweight 15KB script to protect page speed and Core Web Vitals S14. | S14 |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| First archived | 2023-10-03 — web archive |
| TLS certificate | Google Trust Services, valid, expires 2027-01-16 |
| Security headers | none served |
| Headers not served | HSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Server header | cloudflare |
| Mail handled by | mida-so.mail.protection.outlook.com |
| Nameservers | felipe.ns.cloudflare.com, love.ns.cloudflare.com |
Not measurable: rdap: no RDAP server published for .so. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 97/100
- Critical issues: 0
- Warnings: 5
- Notices: 7
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| notice | Meta description length should be reviewed | 182 | https://www.mida.so/ |
| notice | Meta description length should be reviewed | 182 | https://www.mida.so/ |
| notice | Meta description length should be reviewed | 17 | https://www.mida.so/cro-agency/bushy |
| warning | Page should have one primary H1 | 0 | https://www.mida.so/contact |
| notice | Meta description length should be reviewed | 177 | https://www.mida.so/blog/ab-testing-tool-speed-test-benchmark |
| notice | Meta description length should be reviewed | 171 | https://www.mida.so/figma-ab-testing |
| notice | Meta description length should be reviewed | 196 | https://www.mida.so/features/ab-testing |
| notice | Meta description length should be reviewed | 218 | https://www.mida.so/features/web-personalization |
| warning | Duplicate title in audit sample | 2 | https://www.mida.so/ |
| warning | Duplicate title in audit sample | 2 | https://www.mida.so/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.mida.so/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.mida.so/ |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Mida.so - AI-Powered Lightweight A/B Testing Platform | 1 | 3321 | 57 ms | https://www.mida.so/ |
| 200 | Mida.so - AI-Powered Lightweight A/B Testing Platform | 1 | 3321 | 30 ms | https://www.mida.so/ |
| 200 | Būshy \ | CRO Agency in United Kingdom \ | Mida | 1 | 565 |
| 200 | Monthly Tested Users | 1 | 906 | 46 ms | https://www.mida.so/monthly-tested-users |
| 200 | Contact Mida - Sales, Support & Demo Requests | 0 | 237 | 135 ms | https://www.mida.so/contact |
| 200 | Benchmark Analysis: A/B Testing Tool Speed Test Study | 1 | 1928 | 170 ms | https://www.mida.so/blog/ab-testing-tool-speed-test-benchmark |
| 200 | AI A/B Testing Platform - Run Experiments Faster with Mida | 1 | 1350 | 44 ms | https://www.mida.so/generative-experimentation |
| 200 | Run A/B tests from your coding agent \ | Mida | 1 | 2802 | 100 ms |
| 200 | Figma A/B Testing \ | Turn a Figma Design Into a Live Test | 1 | 1815 | 109 ms |
| 200 | A/B Testing Software & Tool — Free for 100K Visitors \ | Mida | 1 | 1413 | 18 ms |
| 200 | Split URL Redirection Testing for Websites \ | Mida.so | 1 | 959 | 26 ms |
| 200 | Website Personalization Software & Tools \ | Mida | 1 | 868 | 22 ms |
| 200 | Forever Free Feature Flagging \ | Mida | 1 | 843 | 30 ms |
| 200 | A/B Testing with Single Page Application (SPA) \ | Mida.so | 1 | 1004 | 35 ms |
| 200 | A/B Testing Pricing Plans - Free, Growth & Agency \ | Mida | 1 | 1420 | 40 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
Scout traffic model did not return a traffic-source distribution for this domain.
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
Collected pages indicate Mida is positioned as a successor to Google Optimize S107 and compares itself to VWO and Optimizely S14. Limitations noted include challenges with custom websites or things not natively supported S107. Evidence gaps: no detailed security certifications, uptime status, or company ownership details were published on the collected pages.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from mida.so, including feature pages, pricing, and homepage. Evidence was gathered via static and browser rendering rendering; external proof search was enabled but only verified the existence of linked results. Claims are cited with source tokens S1–S168. Limitations: no independent verification of customer outcomes beyond the vendor's published case studies.
- Official Websitehttps://www.mida.so/Verified
- Official Websitehttps://www.mida.so/why-freeVerified
- Official Websitehttps://www.mida.so/features/ab-testingVerified
- Official Websitehttps://www.mida.so/features/visual-editorVerified
- Official Websitehttps://www.mida.so/features/feature-flaggingVerified
- Pricing Pagehttps://www.mida.so/pricingVerified
- Pricing Pagehttps://www.mida.so/blog/ab-testing-pricing-pagesVerified
- Pricing Pagehttps://www.mida.so/blog/anchoring-bias-pricing-pagesVerified
- Pricing Pagehttps://www.mida.so/blog/experiment-pricingVerified
- Pricing Pagehttps://www.mida.so/blog/price-optimization-strategies-modelsVerified
- Pricing Pagehttps://www.mida.so/blog/price-testingVerified
- Pricing Pagehttps://www.mida.so/blog/psychological-pricingVerified
- Pricing Pagehttps://www.mida.so/blog/shopify-ab-testing-for-pricingVerified
- Pricing Pagehttps://www.mida.so/blog/vwo-free-planVerified
- Pricing Pagehttps://www.mida.so/change-types/price-framingVerified
- Review Sitehttps://www.capterra.ca/software/1058588/mida-soVerified
- Review Sitehttps://www.producthunt.com/products/mida-soVerified
- Review Sitehttps://gistjunction.com/ab-tasty-competitor/Verified
- Articlehttps://www.indiehackers.com/post/how-i-accidentally-built-the-fastest-a-b-testing-tool-that-loads-in-18ms-9360c737ddVerified
- Articlehttps://hunted.space/product/mida-so/launches/mida-soVerified
- Review Sitehttps://opentools.ai/tools/midaVerified
- Review Sitehttps://www.indiehackers.com/post/how-i-made-27k-in-2-months-from-2nd-startup-BIpfm4eHOVMDzfzvKISBVerified