Overview
Summary
The useful answer before the supporting detail.
Matomo is an open-source web analytics platform that provides 100% data ownership and privacy-friendly analytics S1. It is used by businesses and individuals who need to understand website traffic and user behavior while respecting user privacy and data ownership S1. The platform offers both cloud-hosted and self-hosted options, with features like goal tracking, heatmaps, and session recording S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Matomo Analytics, an open-source web analytics platform S1.
- Core purpose: Provides privacy-friendly analytics with full data ownership S1.
- Intended users: Businesses and individuals seeking a Google Analytics alternative S1.
- Product scope: A complete all-in-one web analytics platform S1.
- Positioning: The #1 open-source alternative to Google Analytics S1.
- Claimed distinction: 100% data ownership and privacy-friendly features S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Data-sensitive businesses | Self-host Matomo to maintain full control over data hosting and security S32. |
| WordPress users | Use the free Matomo for WordPress plugin for easy analytics integration S32. |
| Ecommerce businesses | Track ecommerce analytics to understand and improve online business performance S12. |
| Marketing teams | Use multi-channel conversion attribution to shift marketing efforts wisely S12. |
| Agencies | Resell Matomo with white label reporting to customers S12. |
Traffic and search
SEO analysis
Collected Oct 20, 2026matomo.org: about 28,240 monthly organic visits across 7,380 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
Search summary
The useful answer before the supporting detail.
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. matomo.org: about 28,240 monthly organic visits across 7,380 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
- Organic search traffic (estimated): 28,240 monthly visits from search.
- Strongest sampled ranking: benefit market segmentation at position 1.
- Leading page in the collected evidence: https://matomo.org/blog/2024/03/benefits-segmentation-examples/.
- Closest measured organic competitor: vemetric.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 97/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| features | Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. | https://matomo.org/ |
| features | 0 | https://matomo.org/ |
| features | Analytics Platform - Matomo | https://matomo.org/ |
| features | Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. | https://matomo.org/ |
| features | Get started for free. See real data in minutes. | https://matomo.org/ |
| features | Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required. | https://matomo.org/ |
| features | No other platform offers accurate data, privacy protection, and simplicity | https://matomo.org/ |
| features | > "Yorba needed a web analytics solution that aligned with our privacy-centric mission. Our customer's data is never sold." | https://matomo.org/ |
| features | Built for teams, not experts | https://matomo.org/ |
| features | Talk to Matomo Experts and get help with setup, training, and troubleshooting whenever you need it. | https://matomo.org/ |
| features | Concrete CMS needed a web analytics solution that was both compliant and secure, without sacrificing insight. They chose Matomo for its powerful feature set and intuitive design, leading to a 3x increase in leads. | https://matomo.org/ |
| features | Your analytics data is protected by globally recognised security standards. ISO 27001 certification means we follow the highest international standards for information security management. | https://matomo.org/ |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| features | Privacy-first analytics you can trust - Analytics Platform - Matomo | 1,247 | new | https://matomo.org/ |
| pricing | Firebase vs Matomo: Features, Pricing & Key Differences - Analytics Platform - Matomo | 3,430 | new | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Compare Pricing Plans - Matomo Ethical Web Analytics | 3,585 | new | https://matomo.org/pricing/ |
| pricing | Support plans - Analytics Platform - Matomo | 1,198 | new | https://matomo.org/support-plans/ |
| features | How do I install Matomo on Debian GNU/Linux servers? FAQ - Analytics Platform - Matomo | 492 | new | https://matomo.org/faq/how-to-install/faq_17844/ |
| features | Matomo - Complete Web Analytics & Conversion Rate Optimization Tool | 1,077 | new | https://matomo.org/feature-overview/ |
| features | List of Features in Matomo Analytics - Analytics Platform - Matomo | 3,105 | new | https://matomo.org/features/ |
| features | Matomo's Product Features - Complete Web Analytics. 100% Yours. | 843 | new | https://matomo.org/product-features/ |
| features | Attribution Software - Matomo | 2,067 | new | https://matomo.org/features/attribution-software/ |
| features | Conversion tracking software with data control - Matomo | 2,349 | new | https://matomo.org/features/conversion-tracking-software/ |
| features | Behavioural analytics software - Matomo | 2,025 | new | https://matomo.org/features/feature-behavioural-analytics/ |
| features | Session Replay Software - Matomo | 2,223 | new | https://matomo.org/features/session-replay-software/ |
| features | Website Heatmap Software - Matomo | 2,415 | new | https://matomo.org/features/website-heatmap-software/ |
| features | How do I disable the Matomo Visits Log or Visitor Profiles? FAQ - Analytics Platform - Matomo | 999 | new | https://matomo.org/faq/how-to/how-do-i-disable-the-visits-log-or-the-visitor-profile-feature/ |
| features | GDPR compliance for Matomo's Premium Features like Heatmaps & Session Recording, Form Analytics, Media Analytics & co - Analytics Platform - Matomo | 1,367 | new | https://matomo.org/blog/2018/04/gdpr-compliance-for-premium-features/ |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | [Skip to content](#content "Skip to content") | https://matomo.org/ |
| features | 0 | https://matomo.org/ |
| features | Analytics Platform - Matomo | https://matomo.org/ |
| features | Privacy-first analytics you can trust | https://matomo.org/ |
| features | Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. | https://matomo.org/ |
| features | Start your free trial | https://matomo.org/ |
| features | Explore Self-Hosting | https://matomo.org/ |
| features | No credit card required. | https://matomo.org/ |
| features | Trusted by 1 million organisations worldwide | https://matomo.org/ |
| features | Understand your audience. Stay in control. Protect your users' privacy. | https://matomo.org/ |
| features | Accurate data you can trust | https://matomo.org/ |
| features | Make decisions based on complete, reliable data. No sampling and fewer blind spots from consent banners or blockers. | https://matomo.org/ |
| features | Unsampled data | https://matomo.org/ |
| features | No data loss from consent | https://matomo.org/ |
| features | First-party tracking | https://matomo.org/ |
| features | JavaScript & log analytics | https://matomo.org/ |
| features | Raw data access | https://matomo.org/ |
| features | Privacy-first by design | https://matomo.org/ |
| features | Protect user privacy and stay compliant with GDPR and other regulations without sacrificing insight. | https://matomo.org/ |
| features | GDPR compliance | https://matomo.org/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Firebase vs Matomo: Features, pricing and key differences | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Matomo integrates with over 100 tools, including content management systems (CMS), Ecommerce platforms and CRMs. Most notably, it connects with WordPress through a free plugin, offering a privacy-friendly alternative to third-party services like Google Analytics. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Firebase is generally easy to set up with its ample documentation, including how-to content and online courses available for free. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | The open-source software market is set to reach $97.3 billion by 2031. One of the main reasons is the need for increased flexibility, reliability and security. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Comparing Firebase’s and Matomo’s pricing plans | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Here’s how Firebase and Matomo compare in terms of available pricing plans. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Firebase has two pricing plans: | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | The free version (known as the Spark Plan) includes A/B Testing, Analytics, App Distribution, Cloud Messaging, Crashlytics, In-App Messaging, Performance Monitoring, Remote Config and App Check (which is subject to specific quotas and daily or monthly limitations determined by attestation providers) | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | The pay-as-you-go version (known as the Blaze Plan) includes the no-cost features available with the Spark Plan, in addition to App Hosting, Cloud Functions, Data Connect and access to Vertex AI | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | The cost of Firebase depends on usage — mainly data volumes and storage needs. While this pricing model is flexible, it can be expensive for large-scale applications. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | On the plus side, as mentioned above, the basic version of Firebase is free; analytics and performance monitoring are available as no-cost services. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | The Business plan starts at €22 per month and supports up to 50,000 hits per month with reports and features like A/B Testing, GDPR Manager, Roll-Up Reporting, Multi-Channel Attribution and Cohorts | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | The Enterprise plan is priced custom and offers more advanced features like Crash Analytics, SEO Web Vitals and SAML authentication | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Instead of a free plan, Matomo Cloud comes with a 21-day free trial. Additionally, users who opt for annual billing get two months free. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | As discussed earlier, Matomo offers an on-premise deployment option that’s completely free. It’s also worth noting that users who choose to install the On-Premise version of Matomo Analytics can switch to Matomo Cloud at any point. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | 21 day free trial. No credit card required. | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Contact Sales | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Plans & Pricing | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Open Source | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
| pricing | Support Plan Services Terms and Conditions | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-20T22:39:09.098Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Goal Conversion Tracking | Track goals and identify whether you are meeting your current business objectives S12. |
| Heatmaps & Session Recording | Understand visitor behavior through heatmaps and session recordings S1. |
| Customizable Dashboards | Create new dashboards with widget configuration fit to your needs S12. |
| Ecommerce Analytics | Understand and improve your online business with advanced ecommerce analytics S12. |
| Custom Segments | Create and manage custom segments using over 110 conditions and AND/OR logic S12. |
| Privacy Tools | Anonymize visitor IPs and comply with GDPR and CNIL requirements S12. |
| Custom Alerts | Monitor KPIs and receive alerts via email or SMS when metrics change S12. |
| White Label | Resell Matomo with all Matomo-branded widgets removed S12. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Google Analytics importer | Data portability | Import historic Google Analytics data directly into Matomo S12. |
| Advertising Conversion Export | Integration | Get insights into paid ads from Google, Bing, and Yandex without third-party tracking codes S12. |
| SAML SSO | Integration | Allows users to log in using SAML-compatible identity providers like Okta, Google, and Salesforce S12. |
| SQL data access | API | Run SQL queries and connect BI tools and data warehouses via SQL connector S12. |
| OAuth 2.0 | API | Secure access to Matomo APIs with scoped permissions and short-lived tokens S12. |
| Mobile SDKs | SDK | Track app analytics with iOS and Android SDKs S12. |
| MCP (Model Context Provider) | AI interface | Connect Matomo with AI assistants like ChatGPT and AI modelfor natural language analytics S12. |
| Data Warehouse Connector | Integration | Export Matomo Cloud data to a data warehouse for advanced reporting and BI S12. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Business (Cloud) | 22 EUR per month (excl. tax) for 50,000 hits; 220 EUR per year billed annually S157 | 1,500 heatmap pageviews and 150 session recordings per month S157 | 30 websites, 30 team members, 150 goals S157 |
| Enterprise (Cloud) | Contact us S157 | Custom S157 | Custom S157 |
| On-Premise | Free to download and use S32 | All features S32 | Support subscriptions are an additional paid option S32 |
| Matomo for WordPress | Free plugin S32 | Not established | Not established |
| Free Cloud Trial | Free trial with access to all core features S157 | Not established | Not established |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| vemetric.com | 2 | 2 | 6 | benefit market segmentation, benefit segmentation |
| kameleoon.com | 1 | 1 | 1 | benefit market segmentation |
| sciencedirect.com | 1 | 1 | 2 | benefit market segmentation |
| quirks.com | 1 | 1 | 2 | benefit segmentation |
| blog.hurree.co | 1 | 1 | 3 | benefit market segmentation |
| fusepointinsights.com | 1 | 1 | 3 | benefit segmentation |
| wavetec.com | 1 | 1 | 4 | benefit market segmentation |
| jstor.org | 1 | 1 | 4 | benefit segmentation |
| buildd.co | 1 | 1 | 5 | benefit segmentation |
| biz.libretexts.org | 1 | 1 | 6 | benefit market segmentation |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: —
Scout traffic model did not return a separate AI-referral trend series for this domain.
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| pricing | The pay-as-you-go version (known as the Blaze Plan) includes the no-cost features available with the Spark Plan, in addition to App Hosting, Cloud Functions, Data Connect and access to Vertex AI | https://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/ |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where vemetric.com appears. | 2 first-page appearances across benefit market segmentation, benefit segmentation |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| ToolRadar | Matomo Reviews, Pricing & Alternatives (2026) - 4.4/5 | Grounded web search | the Web 4.4(158 reviews) Matomo holds an aggregate rating of 4.4 out of 5 from 158 reviews across G2 and Capterra, last checked September 17, 2026. G2 96 reviews 4.2/5 Capterra 62 reviews 4.7/5 Ratings aggregated from independent review platforms. |
| G2 | Recensioni Matomo (Formerly Piwik) 2026: Dettagli, Prezzi e Funzionalità / G2 | Grounded web search | Il più grande svantaggio per noi è stata la struttura dei prezzi della versione cloud. Sembra piuttosto costosa rispetto ad altre opzioni, specialmente quando si è una piccola impresa. Un'altra grande frustrazione è che nel pacchetto specifico che stiamo utilizzando si possono aggiungere solo 3 siti web. Questo limite sembra molto restrittivo e sarebbe molto meglio se ci fosse più flessibilità per aggiungere qualche sito in più senza dover passare a una fascia di prezzo molto più alta. Recension |
| matomo.org | Matomo Reviews / Web Analytics Reviews | Grounded web search | > Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy. |
| btw.so | Matomo Review 2021 / Features, Alternatives & Pricing | Grounded web search | ## G2 Score 4.2/ 5 (80 reviews) ... - Inability to remove previously tracked events making statistics a bit hard to deduct when there are a lot of ones we don't want to track anymore for instance. - The installation |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Alloy | customer case study — ## Remarkable 300% revenue increase with Matomo ... (From GA4 to Matomo: Alloy Sees 300% Revenue Increase - Analytics Platform - Matomo) |
| Case study | Stockholm University | customer case study — After an exhaustive search for a suitable web analytics platform, Stockholm University chose Matomo. (Stockholm University chose Matomo to respect student privacy and for the platform's flexibility - Analytics Platform - Matomo) |
Independent mentions
- Matomo Reviews / Read Customer Service Reviews of matomo.org — ## I've working in Analytics for 20 years - avoid Matomo I've working in Analytics for 20 years. Matomo is garbage unfortunately. Tracking is simple to set up, but the UI is AWFUL. It also consistently FAILS to import from GA. And support is AWFUL. February 1, 2026 ... ## A paid major downgrade from GA. A paid major downgrade from GA.The software lacks so many basic functions that you would assume a paid tracking software would have.It doesn’t even by default, differentiate between paid and orga
- Matomo empowers Climeworks with cookieless tracking and enhanced user privacy - Analytics Platform - Matomo — # Matomo empowers Climeworks with cookieless tracking and enhanced user privacy With a strong commitment to user privacy and a goal to go cookieless, Climeworks switched from Google Analytics to Matomo.
- Switching to Matomo gives Property Investments UK the data accuracy and privacy they could trust - Analytics Platform - Matomo — UK a leading real estate investment company, struggled with unreliable data and growing concerns over the lack of privacy offered by Google Analytics ... gained accurate, reliable insights and peace of mind with strong privacy protection, improving both
- How a fintech company balanced advanced analytics and privacy with Matomo - Analytics Platform - Matomo — , a fintech company, needed more from their web analytics platforms. Plausible lacked the necessary features to ... their analytics needs, and Google Analytics didn’t give them the control or transparency they needed to manage data responsibly
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | It was of paramount importance there be a leading open-source alternative to Google Analytics, which had to be just as powerful, but also was respectful of user data, ownership and privacy. Rallying a group of friends, M | source |
| Contact and support | Not published on the collected pages. | — |
| Legal and privacy | Configure a privacy-first analytics setup for GDPR, CCPA, ePrivacy, or other data compliance regulations. | source |
| Security and compliance | Certified ISO 27001:2022 | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2017-09-08 | — |
| Domain expires | 2032-09-08 | — |
Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Contact and support | Support | Public contact and support channel. (source) | Not dated |
| How to verify signatures for Matomo release packages - Analytics Platform - Matomo | Release notes | Public product change history. (source) | Not dated |
| Matomo 1.8 Release: New Features Screenshots Overview! - Analytics Platform - Matomo | Release notes | Public product change history. (source) | Not dated |
| New Matomo Release v1.8.3: Features Overview (w/ Screenshots) - Analytics Platform - Matomo | Release notes | Public product change history. (source) | Not dated |
| New Matomo Release v1.8.4: Features Overview (w/ Screenshots) - Analytics Platform - Matomo | Release notes | Public product change history. (source) | Not dated |
| Analytics Data Your Way Free With Matomo Analytics' Brand New Features - Analytics Platform - Matomo | Release notes | Public product change history. (source) | Not dated |
| List of Features in Matomo Analytics - Analytics Platform - Matomo | Roadmap | Public product roadmap. (source) | Not dated |
| Firebase vs Matomo: Features, Pricing & Key Differences - Analytics Platform - Matomo | Product update | Product update is publicly available. (source) | Not dated |
Not found in the collected public sources: status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Available as cloud-hosted or self-hosted on-premise S1. | S1 |
| Platforms and apps | Web-based platform with mobile SDKs for iOS and Android S12. | S12 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Provides REST API, OAuth 2.0, SDKs, and MCP for AI assistants S12. | S12 |
| Data ownership and export | 100% data ownership and export options in Excel, XML, JSON S1 S12. | S1 S12 |
| Performance and reliability claims | Real-time data updates and automatic updates S12 S32. | S12 S32 |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2017-09-08 — OVH sas |
| Domain expires | 2032-09-08 |
| First archived | 2018-01-09 — web archive |
| TLS certificate | Amazon, valid, expires 2027-03-01 |
| Security headers | HSTS, CSP, X-Content-Type-Options |
| Headers not served | X-Frame-Options, Referrer-Policy |
| Server header | Apache |
| Mail handled by | matomo-org.mail.protection.outlook.com |
| Nameservers | ns-85.awsdns-10.com, ns-1081.awsdns-07.org |
Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 97/100
- Critical issues: 0
- Warnings: 9
- Notices: 2
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| warning | Title length should be reviewed | 67 | https://matomo.org/ |
| notice | Meta description length should be reviewed | 173 | https://matomo.org/ |
| warning | Title length should be reviewed | 69 | https://matomo.org/100-data-ownership/ |
| warning | Title length should be reviewed | 72 | https://matomo.org/privacy/ |
| warning | Title length should be reviewed | 68 | https://matomo.org/product-features/ |
| warning | Title length should be reviewed | 69 | https://matomo.org/flexibility/ |
| warning | Title length should be reviewed | 84 | https://matomo.org/google-analytics-alternative/ |
| warning | Title length should be reviewed | 66 | https://matomo.org/features/ |
| warning | Title length should be reviewed | 73 | https://matomo.org/intranet-analytics/ |
| notice | Images are missing alt text | 2 | https://matomo.org/multi-attribution/ |
| warning | Title length should be reviewed | 71 | https://matomo.org/no-data-limitations-with-matomo/ |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Privacy-first analytics you can trust - Analytics Platform - Matomo | 1 | 1678 | 28 ms | https://matomo.org/ |
| 200 | Matomo Analytics - Google Analytics Alternative - 100% Data Ownership | 1 | 773 | 23 ms | https://matomo.org/100-data-ownership/ |
| 200 | Privacy-Friendly Web Analytics User Privacy Protected \ | Matomo Analytics | 1 | 1403 | 18 ms |
| 200 | Matomo's Product Features - Complete Web Analytics. 100% Yours. | 1 | 759 | 36 ms | https://matomo.org/product-features/ |
| 200 | Free Open-Source Web Analytics \ | Matomo Analytics | 1 | 1410 | 32 ms |
| 200 | Build Your Perfect Web Analytics Platform - Matomo Flexible Analytics | 1 | 1650 | 25 ms | https://matomo.org/flexibility/ |
| 200 | No data sampling - Analytics Platform - Matomo | 1 | 1054 | 22 ms | https://matomo.org/no-data-sampling/ |
| 200 | Be Compliant With Secure GDPR Analytics - Respect User-Privacy | 1 | 1520 | 19 ms | https://matomo.org/gdpr-analytics/ |
| 200 | Why you should consider a Google Analytics alternative - Analytics Platform - Matomo | 1 | 1772 | 27 ms | https://matomo.org/google-analytics-alternative/ |
| 200 | List of Features in Matomo Analytics - Analytics Platform - Matomo | 1 | 2528 | 22 ms | https://matomo.org/features/ |
| 200 | Web Analytics For Intranet Portals - Insights For Internal Communications | 1 | 1492 | 34 ms | https://matomo.org/intranet-analytics/ |
| 200 | Cookieless Tracking - Analytics Platform - Matomo | 1 | 1467 | 30 ms | https://matomo.org/cookie-consent-banners/ |
| 200 | Tracking personal data with Matomo - Analytics Platform - Matomo | 1 | 706 | 27 ms | https://matomo.org/tracking-personal-data-with-matomo/ |
| 200 | Marketing Attribution with Matomo - Try It for Free | 1 | 907 | 16 ms | https://matomo.org/multi-attribution/ |
| 200 | There are no data limitations with Matomo - Analytics Platform - Matomo | 1 | 450 | 20 ms | https://matomo.org/no-data-limitations-with-matomo/ |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
Scout traffic model did not return a traffic-source distribution for this domain.
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific limitations or competitors. Evidence gaps include lack of detailed pricing for enterprise plans, no customer reviews or case studies, and no uptime or status page information.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from matomo.org, including about, features, pricing, and on-premise pages. Evidence was gathered via static and browser rendering rendering. External proof search was enabled but only one request was made. Limitations include potential missing information from pages not collected and the absence of third-party reviews.
- Official Websitehttps://matomo.org/matomo-cloud/Verified
- Official Websitehttps://matomo.org/about/Verified
- Official Websitehttps://matomo.org/features/Verified
- Official Websitehttps://matomo.org/what-is-on-premise/Verified
- Pricing Pagehttps://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/Verified
- Pricing Pagehttps://matomo.org/pricing/Verified
- Pricing Pagehttps://matomo.org/support-plans/Verified
- Pricing Pagehttps://matomo.org/blog/2014/11/verify-signatures-piwik-packages/Verified
- Official Websitehttps://matomo.org/product-features/Verified
- Official Websitehttps://matomo.org/blog/2012/02/new-features-in-piwik-1-7-screenshots/Verified
- Official Websitehttps://matomo.org/blog/2012/06/piwik-1-8-release-new-features-screenshots-overview/Verified
- Official Websitehttps://matomo.org/blog/2012/06/web-analytics-platform-reaches-1-million-downloads/Verified
- Official Websitehttps://matomo.org/blog/2012/08/new-piwik-release-v1-8-3-features-overview-w-screenshots/Verified
- Official Websitehttps://matomo.org/blog/2012/09/new-piwik-release-v1-8-4-features-overview-w-screenshots/Verified
- Official Websitehttps://matomo.org/blog/2012/10/analytics-data-your-way-free-with-piwik-analytics-brand-new-features-press-release/Verified
- Review Sitehttps://toolradar.com/tools/matomoVerified
- Review Sitehttps://www.g2.com/it/products/matomo-formerly-piwik/reviewsVerified
- Articlehttps://www.trustpilot.com/review/matomo.orgVerified
- Articlehttps://matomo.org/case-studies/alloy/Verified
- Articlehttps://matomo.org/case-studies/stockholm-university/Verified
- Review Sitehttps://matomo.org/reviews/Verified
- Articlehttps://matomo.org/case-studies/climeworks/Verified
- Articlehttps://matomo.org/case-studies/property-investments-uk/Verified
- Articlehttps://matomo.org/case-studies/7assets/Verified
- Review Sitehttps://www.btw.so/open-source-alternatives/matomoVerified