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Rank Tracking · Reviewed 26 Oct 2026

Keyword.com

Rank tracking and AI visibility platform for SEO agencies.

from $3 · free tier · keyword.com ↗

Paid against free › Rank Tracking › Keyword.com

Keyword.com at a glance
77.2KEstimated total trafficModeled monthly visits3KRanking keywordsPublic search sample98/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Keyword.com is a cloud-based search visibility platform that combines Google keyword rank tracking with AI visibility monitoring across six AI engines S11. It is built for SEO agencies, in-house teams, and enterprise programs that need accurate, verifiable ranking data and white-label client reporting S11. The platform's practical value lies in its Spyglass accuracy system, API/MCP access, and unified tracking of traditional and AI search S11 S8.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Keyword.com is a combined SEO keyword rank tracker and AI Visibility tracker S11.
  • Core purpose: It solves the problem of tracking search visibility across both traditional Google rankings and AI-generated search responses S11.
  • Intended users: Fast-growing SEO agencies, in-house SEO teams, and enterprise SEO programs S11.
  • Product scope: A single platform with two modules: Keyword Rank Tracking and AI Visibility Tracking, plus APIs and MCP server S11 S8.
  • Positioning: Positioned as a dedicated rank tracker and AI visibility tracker, not a general SEO suite S34.
  • Claimed distinction: Claims third-party verified accuracy via the Spyglass system and combines traditional SERP monitoring with AEO in one workflow S11 S34.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SEO agenciesDeliver white-label client reports and track rankings across multiple campaigns S11.
In-house SEO teamsManage large keyword portfolios across regions and devices S11.
Enterprise SEO programsUse unlimited keyword tracking and API-driven workflows for scale S11.
Technical SEO teamsIntegrate ranking data into custom dashboards and BI tools via API S11.
Brand marketing teamsRun AI search visibility programs alongside traditional SEO S11.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Keyword rank trackingTracks Google organic rankings with verifiable accuracy across devices and locations, using the Spyglass system S11.
AI visibility trackingMonitors brand visibility, citations, sentiment, and topic segmentation across six AI engines S15.
White-label reportingProvides white-label shared reports with optional custom domain for agency client deliverables S11.
API accessOffers REST APIs for rank tracking and AI visibility data, enabling custom dashboards and workflows S8.
MCP serverProvides a native MCP server for AI assistant integration via the Model Context Protocol S11.
IntegrationsConnects with Google Looker Studio, n8n, Zapier, Make, Google Search Console, and more S11.
Team featuresIncludes unlimited user seats and client portal access via shared reports S11.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
REST APIAPIProvides programmatic access to rank tracking and AI visibility data for custom tools S8.
MCP serverAI interfaceAllows AI assistants like AI model, Cursor, and Codex to query ranking data via natural language S34.
Google Looker StudioIntegrationConnects Keyword.com data for deeper analysis and custom reporting S144.
n8n, Zapier, MakeIntegrationEnables workflow automation with ranking data S11.
Google Search ConsoleIntegrationImports clicks, impressions, and CTR data into the keyword table S144.
Google AnalyticsIntegrationConnects GA4 to view organic search traffic trends S144.
WebhooksWebhookTriggers weekly PDFs or Slack digests based on ranking events S136.
CSV import/exportData portabilityAllows importing keywords and rankings from external sources S144.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Search Visibility$3/month billed annually ($4 monthly) S14450 Google keywords, unlimited domains, rank tracker API S144Up to 500 keywords; white-label add-on $29/month S144
360° Visibility$26/month billed annually ($33 monthly) S1441,000 keywords and 15 AI credits S144Up to 10,000 keywords S144
AI Visibility$7.83/month billed annually ($9.80 monthly) S14420 AI visibility credits S144Up to 2,000 credits; AI search only S144
Custom / EnterpriseFrom $490/month S11Unlimited keywords and credits, priority support S11Tailored features S11
API-only plansFrom $48/month (Top 50) S115,000 keywords with weekly updates S11Top 100 depth $65/month; daily tiers available S11
Free trial14-day free trial, no credit card required S1100 keywords and 20 credits S1Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
rankability.com313.3keyword com ai overview tracker
rankcaddy.io111enterprise rank tracker
ranktracker.com112enterprise rank tracker
alspark.au112keyword com ai overview tracker
pulserank.app113enterprise rank tracker
madx.digital114enterprise rank tracker
orchly.ai114keyword com ai overview tracker
myearlybird.ai115enterprise rank tracker
themarketingvibe.com116enterprise rank tracker
reddit.com117enterprise rank tracker

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
reviews[New Query Keyword.com from your AI assistant with our MCP server ask things like “How did my rankings move this week?” What’s my share of voice vs competitors?\](/mcp/)
reviewsCustomer reviewshttps://keyword.com/reviews/
reviewsKeyword.com reviews: what our customers sayhttps://keyword.com/reviews/
reviewsEvery quote below comes from a named Keyword.com customer, grouped by the kind of team they run and what they use us for. Where we have published a case study with them, it is linked so you can read the full story and the numbers behind it.https://keyword.com/reviews/
reviewsAverage rating on G2https://keyword.com/reviews/
reviewsCustomers worldwidehttps://keyword.com/reviews/
reviewsPublished case studieshttps://keyword.com/reviews/
reviewsCountries trackedhttps://keyword.com/reviews/
reviewsWhat SEO agencies say about Keyword.comhttps://keyword.com/reviews/
reviewsAgencies are most of our customer base. Here is what agency owners, directors and strategists say about running Keyword.com across a book of clients.https://keyword.com/reviews/
reviewsBefore using Keyword.com I struggled to clearly understand how pages were ranking across all of my clients' websites. Now that I've made the switch from Semrush, I have clear visibility into what's performing well and what needs help. This has allowed my team to spend less time analyzing performance and more time moving the needle forward.https://keyword.com/reviews/
reviewsTanner McCarron[](https://www.linkedin.com/in/tannermccarron/)https://keyword.com/reviews/
reviewsFounder, DYAD Marketing Agencyhttps://keyword.com/reviews/
reviewsAs a result of using Keyword.com, I've been able to turn some of my own clients into close friends.https://keyword.com/reviews/
reviewsWeb Strategist, Digital Musclehttps://keyword.com/reviews/
reviewsRead the case study →https://keyword.com/reviews/
reviewsKeyword.com has made the operation more scalable. We're no longer restricted to five clients or ten clients. We can effectively handle upwards of 10,000 or 20,000 clients.https://keyword.com/reviews/
reviewsDirector of Operations, Hoziohttps://keyword.com/reviews/
reviewsRead the case study →https://keyword.com/reviews/
reviewsKeyword.com is a wonderful rank tracking platform. For the price, I expected a low-grade website or minimal customer service. I received the exact opposite. It's literally one of the easiest platforms to navigate, and if I have a question, they're quick to respond.https://keyword.com/reviews/

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

First-party claims:

  • Homepage mentions competitors: ahrefs.com › rank-tracker and semrush.com › position-tracking W7W8.
  • API pricing page compares to DataForSEO, stating that matching a single Keyword.com response requires more than raw organic HTML, with a cost range W46.
  • Reviews include a quote from a customer who switched from Semrush W222.
  • Another review mentions using other SERP trackers but always returning to Keyword.com for reliability W235.

Scout inference:

  • The competitive positioning focuses on accuracy, AI visibility, and all-in-one data vs. competitors.
13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 3.7%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherA keyword rank tracker and AI visibility monitoring platform for SEO agencies. Track Google rankings, AI Overviews, and local results with data you can trust.https://keyword.com/
otherThe keyword rank tracker built for SEO visibility and AI searchhttps://keyword.com/
otherKeyword.com is the search visibility intelligence platform for fast-growing SEO agencies. Accurately track Google rankings, local SERPs, AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, and more — then turn verifiable ranking data into SEO and AI search reports your clients can trust.https://keyword.com/
otherAlways have answers for AI searchhttps://keyword.com/
features[New Query Keyword.com from your AI assistant with our MCP server ask things like “How did my rankings move this week?” What’s my share of voice vs competitors?\](/mcp/)
pricingDataForSEO advertises $0.0006 per SERP (Standard Queue), but that's raw HTML position data only. To match what Keyword.com returns in a single response — rankings, monthly search volume, search intent, SERP feature presence, visibility, and AI Overview presence — you need to combine the SERP API, Keywords Data API, and DataForSEO Labs. Fully loaded, that lands between $0.053 and $0.093 per request depending on queue speed and Top 50 / Top 100 depth, plus you maintain the pipeline that stitches them together.https://keyword.com/api-pricing/
pricingFree AIV credits included Use credits to track prompts across AI engines and monitor AI search performance.https://keyword.com/pricing/
pricingAI Visibility and AI Credits available as add-on to enhance your Search Visibility plan.https://keyword.com/pricing/
integrations[New Query Keyword.com from your AI assistant with our MCP server ask things like “How did my rankings move this week?” What’s my share of voice vs competitors?\](/mcp/)
integrationsAI Visibility APIhttps://keyword.com/ai-visibility-api/
integrationsAI Visibility Tracker APIhttps://keyword.com/ai-visibility-api/
integrationsProgrammatically access aggregated AI visibility metrics from Keyword.com and bring AI search performance into your own tools, dashboards, and reporting workflows.https://keyword.com/ai-visibility-api/
integrationsDesigned for teams who want to measure how brands and competitors appear across major AI search engines like ChatGPT, Perplexity, AI Overviews, Gemini, Copilot, and more — all via API.https://keyword.com/ai-visibility-api/
integrationsAccess our AI Visibility API documentation here.https://keyword.com/ai-visibility-api/
integrationsGET /v1/ai-visibility/termshttps://keyword.com/ai-visibility-api/
integrations5 "term": "What is AI search visibility?",https://keyword.com/ai-visibility-api/
integrationsAI visibility metrics & data coveragehttps://keyword.com/ai-visibility-api/
integrationsData available with the AI Visibility APIhttps://keyword.com/ai-visibility-api/
integrationsThe AI Visibility Tracker API provides access to aggregated metrics that describe how brands and competitors appear across AI search engines. Available data includes visibility scores, brand presence, sentiment distribution, competitor benchmarks, and comparative performance across engines and topics.https://keyword.com/ai-visibility-api/
integrationsRead the API docshttps://keyword.com/ai-visibility-api/

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

  • Tracks AI visibility across ChatGPT, Perplexity, Gemini, Copilot, and more W3.
  • AI Visibility Tracker API provides aggregated metrics: visibility scores, brand presence, sentiment distribution, competitor benchmarks, and comparative performance across engines and topics W112.
  • API includes endpoints like GET /v1/ai-visibility/terms W104.
  • MCP server can monitor AI Visibility across LLM engines (ChatGPT, Perplexity, Gemini, AI Overviews) — citations, sentiment, mentions W200.
  • AI visibility credits are add-ons for tracking prompts and AI visibility W66.
  • Free AIV credits included in 360° Visibility plans W70.
  • Example question: "How visible is keyword.com across ChatGPT and Perplexity this month?" W206.

Scout inference:

  • AI visibility is a key differentiator, with dedicated API and MCP support.
14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where rankability.com appears.3 first-page appearances across keyword com ai overview tracker

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

  • 14-day free trial with no credit card required, includes 100 keywords and 20 credits W77W103W141.
  • Pricing plans: Search Visibility (Google only) and 360° Visibility (Google + AI) W54W68.
  • Annual billing saves 20% W28W53.
  • API pricing: $10.40 per 1,000 keywords for Top 100 depth W34.
  • White-label add-on available for $29/month or $278/year W67.
  • MCP server connects to AI assistants like Claude Code, Codex, Cursor W63.
  • Integrations with popular tools (GSC, GA, Looker Studio, DashThis, Oviond) W149W151W152W154W155.
  • Customer reviews highlight ease of use, support, and scalability W231W233W228.

Scout inference:

  • The free trial and integrations lower the barrier to adoption, while AI visibility and MCP appeal to modern SEO teams.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraKeyword.com Software Pricing, Alternatives & More 2026 / CapterraGrounded web searchKeyword.com is a best-in-class Google keyword rank tracking solution for SEO agencies, freelancers and in-house SEO teams. It provides everything you need ... of your market’s total estimated search traffic going to your website. Also, the Keyword.com's
G2Keyword.com Reviews & Product Details / G2 AIGrounded web search4.7/ 5.0 ... - ✓ Reviewers like the intuitive design, ease of use, location-specific keyword tracking, and the ability to connect the service to various platforms, which allows for efficient presentation of analytics to clients. ... ### Cons - ✗ Reviewers noted some difficulties in understanding the AI Search section, issues with the registration process, lack of a local grid feature, and a desire for more in-depth analytics and integration options with tools like Google Analytics or Search Cons
JaySearchKeyword.com Detailed Review for 2026: Pros & Cons, PricingGrounded web searchI have been using this wonderful tool for 9+ years, and started when it was still called Serpbook. The layout is very good compared to other tools, also for a ... day, which can be also automated via API calls. History graph function is very nicely coded.
AmpifireKeyword.com Pricing, Features & Reviews: Is This Rank and AI Visibility Tracker Worth It?Grounded web searchBased on 110 verified user reviews on G2, Keyword.com is rated 4.7 out of 5 stars, and holds strong ratings across accuracy, ease of use, and reporting quality. ... the platform’s data accuracy as a standout quality. Many reviewers note that Keyword.com’s
G2Compare Keyword.com and Ranktracker Social Share OptionsGrounded web searchKeyword.com(86)4.7 out of 5Keyword.com By Keyword.com Try for free Ranktracker ... Keyword.com Star Rating (86) 4.7 out of 5 ... few years it has been really headed downhill. Support is rude, they try to get more and more money out of you everytime I
G2Compare Keyword.com and Right Choice Social Share OptionsGrounded web searchKeyword.com(86)4.7 out of 5Keyword.com By Keyword.com Try for free Right Choice(133)5.0 out of 5Right Choice ... The historical ranking graphs and snapshots of the search results are very useful for diagnosing ranking changes.

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyMROsupply.comcustomer case study — # How Keyword.com Helped MROsupply.com Create Visibility For Unsold Product Lines ... (How Keyword.com Helped MROsupply.com Create Visibility For Unsold Product Lines)

Independent mentions

  • How SEO Agencies Use Keyword.com's Rank Tracker — The API unlocks unlimited keyword tracking. Web Genius integrated the Rank Tracker API with ... by 900 percent across its 1,000-plus client base ... - Zip-code tracking dominates local SEO. Hozio used Keyword.com's zip-code-level

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipAI visibility tracking that answers leadership’s questions.source
Contact and supportNeed more than 100,000 keywords? Contact us for a custom quote.source
Legal and privacy14-day free trial · No credit card required · Cancel anytimesource
Security and complianceNot published on the collected pages.—
Uptime and status pagePriority support when accuracy and uptime aren’t negotiable.source
Domain registered1997-05-22—
Domain expires2031-05-23—

Not found on the collected pages: security and compliance. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated
Keyword.com for developers / API & MCPDocumentationBuild on Keyword.com — REST APIs for SERP rank tracking and AI Visibility, plus a native MCP server for AI modelCode, Codex, and Cursor. Docs, references, and quickstart. (source)Not dated
A Comprehensive Guide to Rich Results and SERP FeaturesGuideA short, but comprehensive guide on everything you need to know about SERP features like rich results. (source)Not dated
Keyword.com – Product Overview (AI Entity Grounding)DocumentationDocumentation is publicly available. (source)Not dated
Best SEO APIs for Marketers Compact GuideGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
AI Visibility API reference / Keyword.comAPI referenceCovers authentication, endpoints and payloads, code examples. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based SaaS application with web browser access S11.S11
Platforms and appsWeb browser access only S11.S11
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides REST APIs, webhook support, and a native MCP server S8 S11.S8 S11
Data ownership and exportSupports CSV and PDF exports of ranking results and metrics S11.S11
Performance and reliability claimsClaims real-time data and scalable platform for large portfolios S34.S34
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1997-05-22 — GoDaddy.com, LLC
Domain expires2031-05-23
First archived2000-03-02 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-04
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headercloudflare
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserversivy.ns.cloudflare.com, paul.ns.cloudflare.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 3
  • Notices: 5

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed69https://keyword.com/mcp/
noticeMeta description length should be reviewed197https://keyword.com/mcp/
noticeMeta description length should be reviewed174https://keyword.com/ai-overview-tracker/
noticeMeta description length should be reviewed16https://keyword.com/ai-search-visibility/
warningTitle length should be reviewed87https://keyword.com/rank-tracker-api/
noticeMeta description length should be reviewed11https://keyword.com/rank-tracker-api/
warningTitle length should be reviewed70https://keyword.com/api-pricing/
noticeMeta description length should be reviewed245https://keyword.com/api-pricing/

Crawled pages

StatusTitleH1sWordsResponseURL
200Keyword Rank Tracker and AI Visibility Tracker \Keyword.com1182454 ms
200Rank Tracker MCP — Query Keyword.com from AI modelCode, Codex & Cursor1228192 mshttps://keyword.com/mcp/
200Keyword Rank Tracker - Accurate Position Tracking1172061 mshttps://keyword.com/rank-tracker/
200Track AI Overviews with Keyword.com1115263 mshttps://keyword.com/ai-overview-tracker/
200AI Visibility Tracking & Brand Monitoring \Keyword.com1164851 ms
200Keyword Research Tool - Keyword.com1131132 mshttps://keyword.com/keyword-research/
200Local Rank Tracker \Track Google Maps & City-Level Rankings1178055 ms
200Keyword.com Rank Tracker API – Build dashboards, automate reporting & connect to AI model1175147 mshttps://keyword.com/rank-tracker-api/
200Share of Voice and Share of Search Measurement by Keyword.com11136115 mshttps://keyword.com/share-of-voice/
200Keyword.com Keyword Tracking and Reporting Tool1999131 mshttps://keyword.com/reporting/
200Keyword.com – Google SERP Simulator with Spyglass Verification11100117 mshttps://keyword.com/spyglass-verification/
200Keyword.com – SEO Tool Integrations for Rank Tracking184543 mshttps://keyword.com/keyword-com-integrations/
200Keyword.com Pricing & Plans1300958 mshttps://keyword.com/pricing/
200API pricing — Predictable monthly plans for the SERP API \Keyword.com1138136 ms
200Keyword Rank Tracking Software for SEO Agencies1162469 mshttps://keyword.com/agency-rank-tracking/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct78.5%
search13.4%
search organic12.3%
search paid1.0%
social0.6%
social organic0.6%
social paid0.0%
referrals3.1%
paid referrals0.5%
mail0.3%
gen ai3.7%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

  • Integrates with Google Search Console to get keyword suggestions and improve online presence W149.
  • Integrates with Google Analytics to track visitor interactions W151.
  • Integrates with Google Looker Studio for data visualization W152.
  • Integrates with DashThis and Oviond for reporting W154W155.

Scout inference:

  • These integrations allow users to combine Keyword.com data with other analytics tools.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, except for a comparison to Scout search index on the API pricing page S136. Evidence gaps include lack of detailed security/compliance certifications, uptime statistics, and specific customer case studies with named companies. The platform's claimed accuracy is third-party verified, but the verification methodology details are not fully disclosed in the collected pages S11.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from keyword.com, including the homepage, about page, pricing page, API pricing page, and developer documentation. The collection used static and browser rendering rendering, with 15 static requests and 8 rendered pages. An external proof search was performed but no verification requests were made. The evidence catalog includes 180 items, from which 144 were used. Limitations: some pages may not have been fully captured, and external review profiles were not scraped for content.

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