⚡Stack Radar

Webhooks · Reviewed 23 Oct 2026

Hook Relay

Managed webhook delivery with retries, logging, and security.

from $30 · free tier · hookrelay.dev ↗

Paid against free › Webhooks › Hook Relay

Hook Relay at a glance
463Estimated total trafficModeled monthly visits11Ranking keywordsPublic search sample86/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Hook Relay is a managed webhook service that proxies webhook traffic between applications and their users, handling both inbound and outbound deliveries S1. It solves the reliability and visibility problems of webhook delivery, such as retries, logging, and server overload, so developers can focus on their core product S21 S1. The service provides a dashboard and API for tracking deliveries, with pricing based on delivery volume S21 S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Hook Relay is a webhook infrastructure service that acts as a proxy for webhook deliveries S1.
  • Core purpose: It solves the problem of unreliable webhook delivery by providing retries, logging, and buffering S21 S1.
  • Intended users: Developers who need to add webhook functionality to their applications S21.
  • Product scope: It is a single service, not a platform, offering inbound and outbound webhook handling S1.
  • Positioning: The vendor positions it as a way to get "Stripe-quality webhooks" without the hassle S21.
  • Claimed distinction: It claims to provide reliability and visibility, removing the burden of building webhook infrastructure S21.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SaaS developersAdd webhook functionality to their app so users can receive real-time event notifications S85 S87.
Developers integrating with third-party servicesReceive webhooks from services like GitHub before building an app to receive them S21.
Teams needing reliable deliveryEnsure webhooks are delivered even when endpoints are down, with retries and buffering S1 S21.
Developers debugging webhook issuesTrack down specific webhook requests and diagnose delivery failures S21.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Inbound webhook bufferingAccepts webhook requests and queues them for delivery to your target URL, preventing server overload S1.
Outbound webhook deliveryRelays outgoing webhooks to multiple target URLs, handling slow consumers S1.
Retry with backoffAutomatically retries failed deliveries with backoff, up to days later, to handle temporary errors S21.
Delivery logging and trackingRecords each delivery attempt and provides a delivery ID for status lookup S1 S21.
API for managementProvides a REST API to manage hooks and look up delivery status S1.
Report URL webhooksSends webhook updates for every delivery attempt to a specified URL S1.
Pause and resumeAllows pausing a hook to accept requests without relaying them, useful during downtime S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
REST APIAPIManage hooks and look up delivery status programmatically S1.
Report URLWebhookReceive updates for every delivery attempt via a webhook S1.
Target URL headersIntegrationSpecify target URLs dynamically via headers (HR_TARGET_URL, HR_TARGET_URLS) S1.
GitHubIntegrationReceive webhooks from GitHub before having an app to receive them S21.
ZapierIntegrationAdd a Zapier integration by using Hook Relay for webhook delivery S21.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free Forever$0 per month S80100 deliveries per day S803 hook endpoints, 14-day retention S80
Basic$30 per month S8010,000 deliveries per day S8030 endpoints, 30-day retention, retries and payload logging S80
Plus$90 per month S8030,000 deliveries per day S8090 endpoints, 90-day retention, custom domains S80
CustomNot published S80Scales to your traffic S80Same as Plus S80

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
svix.com515webhooks as a service
webhookrelay.com515.2webhooks relay
reddit.com223webhooks relay, webhooks as a service
github.com213.5webhooks relay
theneo.io114webhooks as a service
hookdeck.com115webhooks as a service

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.5%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Striking-distance keywordMove “webhooks relay” from position 11 toward the top three.Volume 90 · https://www.hookrelay.dev/
Important pageStrengthen the page already earning search visibility before creating an unrelated page.https://www.hookrelay.dev/webhooks-guide/how-to-structure-webhooks/ · 4 sampled keywords · best position 54
Competitor gapReview the sampled queries where svix.com appears.5 first-page appearances across webhooks as a service

Website intelligence — Collected evidence

Website evidence gaps

  • features: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
hookrelay.devWebhooks as a Service ComparisonGrounded web search10,000 deliveries/day, a 30-day data retention period, and 30 hook endpoints. ... 90/month, you get 30,000 deliveries/day, a 90-day data retention period ... Quick setup, allows webhooks to be re-sent, delivery results are recorded, retries can be setup

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Announcing Hook Relay - Honeybadger Developer Blog — , but it didn't take long for customers to ask about inbound ones. They wanted to be able to handle the case where ... forwarding them to a destination URL, so Hook Relay could be used for development and testing work. Then we added the ability to send a
  • Hook Relay: Webhooks as a service for everyone — Hook Relay: Webhooks as a service for everyone ... ## Stripe-quality webhooks for everyone ... Guard against SSRF ... Retry webhook deliveries with backoffs (up to days later) to work around errors without overwhelming the receiving server ... Allow a webhook to be re-sent ... Record delivery results so your customers can diagnose what happened when a webhook didn't show up as expected
  • Hook Relay Documentation — A Hook acts as a proxy for webhooks between you and your customers. You primarily interact with your hook by sending HTTP POST requests to the Hook URL. The first thing to decide when creating a hook is which direction the traffic will flow. ... ### Inbound vs. Outbound We handle both sending (outbound) and receiving (inbound) webhooks, as each have different challenges.
  • Hook Relay — Free Forever ... - 100 deliveries per day - 14-day retention - 3 hook endpoints ... $30/ month ... - 10k deliveries per day - 30-day data retention - 30 hook endpoints ... $90/ month ... - 30k deliveries per day - 90-day data retention - 90 hook endpoints - Custom domains
  • The Webhooks Guide - Level up your webhooks knowledge / Hook Relay — Webhooks are a better way for web applications to communicate with each other in realtime. If you provide your users with an ... for new data, they'll do so by "polling"—where they periodically make requests to the API. With webhooks, a user provides a
  • Hook Relay — We do our best to respond to normal support requests within two hours if we receive it from 8am-4pm PST Monday-Friday. Email: support@hookrelay.dev Twitter: @hookrelay Github: honeybadger-io Phone: 1-866-724-3373
  • Building a Webhooks Backend — Once you have a UI for your users to create webhooks, and a well ... Of course, this is where Hook Relay can save you time—we'll handle the backend for you and give you visiblity into your webhook deliveries. Sign up here »
  • Hook Relay — Get Stripe-quality webhooks without the hassle · dotstore — Get Stripe-quality webhooks without the hassle. Start building for free, pay as you ... Is Hook Relay free? Hook Relay is freemium. Do I need to download Hook Relay? No. Hook Relay runs in your browser at hookrelay.dev, so there's nothing to install.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipFounder, SegMetricssource
Contact and supportCorrection: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correctsource
Legal and privacyYou can cancel a retrying delivery at any point. You may also retry a canceled delivery at any point as well.source
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2020-05-19—
Domain expires2027-05-19—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Hook Relay DocumentationDocumentationGain total visibility into WebHook deliveries with built-in reliability, security, and more. (source)Not dated
Adding Webhooks to Your AppGuideAn overview of how to add a webhooks feature to your web app. (source)Not dated
Contact and supportSupportPublic contact and support channel. (source)Not dated
The Webhooks Guide - Level up your webhooks knowledge / Hook RelayGuideLearn what webhooks are, what they’re used for, and how to easily integrate them with your web application in minutes without writing code. (source)Not dated
Building a Webhooks BackendGuideHow to build a backend to send webhooks to your users. (source)Not dated
How to Structure WebhooksGuideHow to structure your webhook events/payloads for ease of use and maintainability. (source)Not dated
How to Version WebhooksGuideHow to version webhook events (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud service; no self-hosted or desktop options mentioned S1.S1
Platforms and appsWeb-based service; no native mobile or desktop apps mentioned S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides a REST API and webhook-based report URL S1.S1
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsClaims to prevent server overload and ensure delivery after downtime S1.S1
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2020-05-19 — Key-Systems LLC
Domain expires2027-05-19
TLS certificateAmazon, valid, expires 2026-12-26
Security headersHSTS
Headers not servedCSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headerNetlify
Mail handled byin1-smtp.messagingengine.com, in2-smtp.messagingengine.com
Nameserversns-1321.awsdns-37.org, ns-1800.awsdns-33.co.uk

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 86/100
  • Critical issues: 0
  • Warnings: 42
  • Notices: 3

Issues

SeverityIssueValueAffected URL
warningMissing meta description—https://www.hookrelay.dev/
warningMissing canonical URL—https://www.hookrelay.dev/
noticeImages are missing alt text1https://www.hookrelay.dev/
warningMissing meta description—https://www.hookrelay.dev/
warningMissing canonical URL—https://www.hookrelay.dev/
noticeImages are missing alt text1https://www.hookrelay.dev/
warningMissing meta description—https://www.hookrelay.dev/pricing/
warningMissing canonical URL—https://www.hookrelay.dev/pricing/
warningTitle length should be reviewed66https://www.hookrelay.dev/webhooks-guide/
warningMissing meta description—https://www.hookrelay.dev/webhooks-guide/
warningMissing canonical URL—https://www.hookrelay.dev/webhooks-guide/
warningMissing meta description—https://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/
warningMissing canonical URL—https://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/
warningMissing meta description—https://www.hookrelay.dev/webhooks-guide/how-to-structure-webhooks/
warningMissing canonical URL—https://www.hookrelay.dev/webhooks-guide/how-to-structure-webhooks/
warningMissing meta description—https://www.hookrelay.dev/webhooks-guide/how-to-version-webhooks/
warningMissing canonical URL—https://www.hookrelay.dev/webhooks-guide/how-to-version-webhooks/
warningMissing meta description—https://www.hookrelay.dev/webhooks-guide/building-a-webhooks-backend/
warningMissing canonical URL—https://www.hookrelay.dev/webhooks-guide/building-a-webhooks-backend/
warningMissing meta description—https://www.hookrelay.dev/blog/
warningPage should have one primary H10https://www.hookrelay.dev/blog/
warningMissing canonical URL—https://www.hookrelay.dev/blog/
warningMissing meta description—https://www.hookrelay.dev/docs/
warningMissing canonical URL—https://www.hookrelay.dev/docs/
warningMissing meta description—https://www.hookrelay.dev/contact/
warningMissing canonical URL—https://www.hookrelay.dev/contact/
noticeLow visible word count77https://www.hookrelay.dev/contact/
warningMissing meta description—https://www.hookrelay.dev/terms/
warningMissing canonical URL—https://www.hookrelay.dev/terms/
warningMissing meta description—https://www.hookrelay.dev/privacy/
warningMissing canonical URL—https://www.hookrelay.dev/privacy/
warningTitle length should be reviewed66https://www.hookrelay.dev/webhooks-guide/
warningMissing meta description—https://www.hookrelay.dev/webhooks-guide/
warningMissing canonical URL—https://www.hookrelay.dev/webhooks-guide/
warningMissing meta description—https://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/
warningMissing canonical URL—https://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/
warningDuplicate title in audit sample2https://www.hookrelay.dev/
warningDuplicate title in audit sample2https://www.hookrelay.dev/
warningDuplicate title in audit sample3https://www.hookrelay.dev/pricing/
warningDuplicate title in audit sample3https://www.hookrelay.dev/blog/
warningDuplicate title in audit sample3https://www.hookrelay.dev/contact/
warningDuplicate title in audit sample2https://www.hookrelay.dev/webhooks-guide/
warningDuplicate title in audit sample2https://www.hookrelay.dev/webhooks-guide/
warningDuplicate title in audit sample2https://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/
warningDuplicate title in audit sample2https://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/

Crawled pages

StatusTitleH1sWordsResponseURL
200Hook Relay: Webhooks as a service for everyone1580536 mshttps://www.hookrelay.dev/
200Hook Relay: Webhooks as a service for everyone1580177 mshttps://www.hookrelay.dev/
200Hook Relay1190278 mshttps://www.hookrelay.dev/pricing/
200The Webhooks Guide - Level up your webhooks knowledge \Hook Relay1311287 ms
200Adding Webhooks to Your App1289286 mshttps://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/
200How to Structure Webhooks1421276 mshttps://www.hookrelay.dev/webhooks-guide/how-to-structure-webhooks/
200How to Version Webhooks1303285 mshttps://www.hookrelay.dev/webhooks-guide/how-to-version-webhooks/
200Building a Webhooks Backend1404310 mshttps://www.hookrelay.dev/webhooks-guide/building-a-webhooks-backend/
200Hook Relay0207296 mshttps://www.hookrelay.dev/blog/
200Hook Relay Documentation11987288 mshttps://www.hookrelay.dev/docs/
200Hook Relay177271 mshttps://www.hookrelay.dev/contact/
200Hook Relay - Terms of Service1659303 mshttps://www.hookrelay.dev/terms/
200Hook Relay - Privacy Policy11598301 mshttps://www.hookrelay.dev/privacy/
200The Webhooks Guide - Level up your webhooks knowledge \Hook Relay1311184 ms
200Adding Webhooks to Your App1289277 mshttps://www.hookrelay.dev/webhooks-guide/adding-webhooks-to-your-app/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct41.8%
search32.8%
search organic31.3%
search paid1.5%
social6.3%
social organic5.8%
social paid0.5%
referrals11.2%
paid referrals2.4%
mail2.4%
gen ai1.5%
affiliate1.7%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific limitations or gaps. The blog mentions competitors like Svix, Hookdeck, Octohook, Hosted Hooks, and Webhook Relay S172. Evidence gaps include lack of detailed security certifications, uptime guarantees, and data export options.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 12 collected pages from hookrelay.dev, including documentation, pricing, blog, and legal pages. The external proof search was enabled but only performed a web search, not verification of specific claims. Pricing data was owner-reviewed on 2026-10-22. Limitations: Some pages were not collected, and external review profiles were not scraped.

Paid against free, in your inbox

One job at a time: the paid tools worth paying for, the free ones you can run yourself, and who should pick which.

No tracking pixels. One click to leave. We use your address to send Stack Radar and nothing else. Privacy.