Heatmap

Heatmap is a website analytics platform that connects visitor behavior with revenue, helping ecommerce teams understand how shoppers interact with their site and what drives purchases ^S1. It is used by ecommerce teams and CRO specialists to identify revenue opportunities and optimize conversion paths ^S1. The platform provides real-time revenue attribution, heatmaps, recordings, funnels, and AI-powered recommendations, enabling data-driven decisions that improve revenue per session ^S24.

• Identity: Heatmap is a website analytics platform focused on ecommerce revenue attribution ^S1.
• Core purpose: It connects visitor behavior to revenue, showing which elements earn and which interrupt the profitable flow ^{S1 S24}.
• Intended users: Ecommerce teams and CRO specialists seeking to optimize conversion ^S1.
• Product scope: A web app with heatmaps, recordings, funnels, surveys, and AI insights; also offers a Chrome extension and Shopify app ^{S1 S24 S81}.
• Positioning: Real-time ecommerce analytics and behavioral intelligence for AI, built on billions of interactions ^S24.
• Claimed distinction: Revenue per element tracking, not just clicks, with no sampling ^S24.

Real-time ecommerce analytics + on-site behavior insights that tie every interaction to revenue. Optimize for buyer behavior with heatmaps, funnels, and AI. heatmap.com: an estimated 60,123 total monthly visits and about 3,980 monthly organic visits across 600 ranking keywords. Scout crawled 15 pages and measured a technical health score of 96/100.

• Total traffic (modeled): 60,123 monthly visits across all channels.
• Organic search traffic (estimated): 3,980 monthly visits from search.
• Strongest sampled ranking: heatmap at position 3.
• Leading page in the collected evidence: https://www.heatmap.com/.
• Closest measured organic competitor: heatmap.news, appearing 1 times in the sampled first-page SERPs.
• Technical crawl: 15 pages, health score 96/100.

Website intelligence — Collected evidence

Company identity and positioning

Website intelligence — Scout synthesis

Heatmap.com is a real-time ecommerce behavioral analytics and AI platform that attributes revenue to on-page elements rather than clicks W2W13. The homepage claims over $2.5M, $16M, $600K, and $34,067/mo in found revenue for named brands, and over 225M real-time transactions and 162B interactions analyzed W3W4W5W6W10W11. The product differentiates with revenue-per-pixel attribution, scrollmaps, AI insights, and a bundled Revenue Success Team of CRO specialists included with every account at no extra cost W13W36W156. Pricing is tiered by annual revenue with a free trial and annual prepay savings up to 32% W27W30. The platform offers a Shopify app with AI expert 'Wilson' and integrates with agencies, of which 31 are certified partners W50W70W173. Evidence supports strong claims for revenue-focused CRO use cases, but no direct pricing numbers or external reviews are present in the catalog.

Total website traffic

Domain identity

Website capture

Top organic keywords

Independent Google result page

Query: heatmap

Website intelligence — Collected evidence

Prioritized website intelligence pages

Features

No supporting public-page evidence was collected for this category.

Pricing and plans

Integrations and supported platforms

Product and company updates

No supporting public-page evidence was collected for this category.

Website intelligence — Scout synthesis

Key pages identified: Homepage (heatmap.com) with product overview and social proof W1, Pricing page (heatmap.com/pricing) with revenue-tiered plans W25, Shopify App page (heatmap.com/shopify-app) for the integration W49, Blog (heatmap.com/blog) with CRO content W193, Case Studies (heatmap.com/case-studies) with performance proof W217, Agencies directory (heatmap.com/agencies) for partner ecosystem W169, Trust pages: Privacy Policy and Terms of Service W97W121. Specific blog posts highlight features like pop-up surveys and the Revenue Success Team W75W147.

This analysis created the first position baseline at 2026-10-24T03:59:24.554Z. Movement appears after the next fresh analysis using the same location and language.

Sampled competitors

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

Heatmap differentiates by focusing on revenue attribution ('Clicks don’t pay the bills') rather than click metrics W12. It claims to analyze billions of real customer interactions and provides revenue-per-pixel data W8W36. The product includes a bundled Revenue Success Team, which is framed as an advantage over tools that 'hand you a dashboard and walk away' W154W156. It also offers AI capabilities and behavioral intelligence, suggesting competition with other CRO and analytics platforms W15W211. The agency partner program (31 agencies) indicates a channel strategy W173.

AI-assistant referral traffic

• Estimated current generative-AI referral share: 1.4%

Website intelligence — Collected evidence

Site-stated AI capabilities

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

Heatmap heavily markets AI capabilities. The homepage title mentions 'Behavioral Intelligence for AI' W1. Features include 'AI Insights' on the homepage and 'heatmapAI' in case studies W15W220. The Shopify app includes an AI expert called 'Wilson' that answers questions about the store in plain language W70W71. Blog posts discuss 'Heatmap AI Workflows and Behavioral Intelligence' and how ecommerce brands use AI to turn data into revenue W211W208. AI is a core part of the offering, not a secondary add-on.

Website intelligence — Collected evidence

Website evidence gaps

• features: no usable public page was collected; verify whether the site publishes this evidence.
• reviews: no usable public page was collected; verify whether the site publishes this evidence.
• changes: no usable public page was collected; verify whether the site publishes this evidence.
• technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

Heatmap positions for immediate trials with 'Start for Free' CTAs across pages W1W25W49. The free trial is 14 days W30. The Revenue Success Team offers a 'burn video' service—a recorded walkthrough of a landing page—which is a unique conversion lever W166. The agency directory with 31 partners and 'Get Matched' service can expand reach W173W174. The blog regularly publishes CRO content, which can attract organic traffic and build authority W193W194. Case studies with quantified results (e.g., +48% revenue per session) serve as powerful proof points for marketing W230.

Independent reviews

Customer proof

Independent mentions

• How That Works Used heatmap to Achieve a +13% Increase in Revenue Per Session for a Growing UK Fashion Brand — The test yielded impressive gains across multiple metrics: ‍ - +4.22% increase in conversion rate ... - +13.07% increase in revenue per visitor ‍ - +14.19% increase in average basket size ‍ - +34.48% increase in filter usage ‍
• Real-Time Ecommerce Analytics & Behavioral Intelligence for AI — store, works out what's costing you money, and tells you ... " I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY." Ashvin Melwani, CMO & Co-Founder
• We Tested Hotjar vs Lucky Orange - Here's the Winner — - "$71,286 per month in revenue with 97% significance." - Spencer Pawliw after he downloaded heatmap, waited for 5k sessions ... figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

Scout — Bounded technical crawl

• Pages crawled: 15 of 15 maximum
• Technical health: 96/100
• Critical issues: 0
• Warnings: 9
• Notices: 7

Issues

Crawled pages

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

Modeled acquisition channels

First-party connections

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

The collected pages do not mention specific competitors by name, except in research articles comparing to Hotjar and FullStory ^S95. Evidence gaps include lack of detailed security certifications, uptime guarantees, and company ownership information. Pricing details for add-ons are not fully specified ^S81. Customer reviews from external profiles were discovered but not scraped, so their content is unverified ^S165.

This report is based on 15 collected pages from heatmap.com, including the homepage, pricing, integrations, case studies, and research articles. Static and browser rendering rendering were used; external proof search was performed but only verified existence of external profiles. Limitations: some pages were not fully captured, and external review content was not collected.

• Official Websitehttps://heatmap.com/?vid=fTskBUitYaEecLQ7psr0twviLx&n=405ux0TfBjAZ&f=405v2E79HNkHVerified
• Official Websitehttps://www.heatmap.com/get-startedVerified
• Pricing Pagehttps://heatmap.com/pricingVerified
• Pricing Pagehttps://www.heatmap.com/pricingVerified
• Pricing Pagehttps://www.heatmap.com/blog/hotjar-pricingVerified
• Official Websitehttps://www.heatmap.com/articles/cms-features-2Verified
• Official Websitehttps://www.heatmap.com/blog/heatmap-2-0-the-ultimate-on-site-analytics-platform-for-ecommerce-brandsVerified
• Official Websitehttps://www.heatmap.com/blog/heatmap-product-updates-august-2024Verified
• Official Websitehttps://www.heatmap.com/glossary/dynamic-product-blockVerified
• Official Websitehttps://www.heatmap.com/glossary/product-pageVerified
• Official Websitehttps://www.heatmap.com/glossary/product-page-conversion-rateVerified
• Official Websitehttps://www.heatmap.com/glossary/product-recommendation-engineVerified
• Official Websitehttps://www.heatmap.com/research/features-that-increase-conversionsVerified
• Documentationhttps://heatmap.com/shopify-appVerified
• Documentationhttps://www.heatmap.com/mcp-apiVerified
• Review Sitehttps://toolradar.com/tools/heatmapVerified
• Articlehttps://www.featuredcustomers.com/vendor/heatmapVerified
• Articlehttps://pmdigital.beehiiv.com/p/understanding-customer-behavior-heatmap-test-generated-300k-projected-revenue-ripley-raderVerified
• Articlehttps://www.heatmap.com/case-studies/obviVerified
• Articlehttps://www.heatmap.com/case-studies/cowhides-directVerified
• Articlehttps://www.heatmap.com/case-studies/how-that-works-used-heatmap-to-achieve-a-13-increase-in-revenue-per-session-for-a-growing-uk-fashion-brandVerified
• Review Sitehttps://www.featuredcustomers.com/vendor/heatmap/testimonialsVerified
• Articlehttps://www.heatmap.com/Verified
• Review Sitehttps://www.heatmap.com/blog/best-heatmap-tools-ecommerceVerified
• Articlehttps://www.heatmap.com/blog/hotjar-vs-lucky-orangeVerified