Overview
Summary
The useful answer before the supporting detail.
Grok Imagine is an AI image and video generator that emphasizes speed, positioning itself as the world's fastest AI image and video generator S4. It is used by creators and teams for ideation and bringing drawings to life, as evidenced by user testimonials S4. The product offers full access to all features and models via subscription, with the promise that everything created is owned by the user S4.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Grok Imagine is an AI image and video generator from xAI S4.
- Core purpose: It solves the need for rapid visual ideation and creation S4.
- Intended users: Creators and teams seeking fast AI-generated visuals S4.
- Product scope: A web-based generator, part of the Grok assistant ecosystem, with subscription access S4.
- Positioning: Marketed as the world's fastest AI image and video generator S4.
- Claimed distinction: Speed is a major advantage for ideation, as noted by users S4.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
Traffic and search
SEO analysis
Collected Oct 18, 2026grok.com: an estimated 205,461,132 total monthly visits and about 1,269,633 monthly organic visits across 2,313 ranking keywords. Scout crawled 7 pages and measured a technical health score of 89/100.
Search summary
The useful answer before the supporting detail.
Grok is an AI assistant built by SpaceXSI. Chat, create images, write code, and get real-time answers from the web and X. grok.com: an estimated 205,461,132 total monthly visits and about 1,269,633 monthly organic visits across 2,313 ranking keywords. Scout crawled 7 pages and measured a technical health score of 89/100.
- Total traffic (modeled): 205,461,132 monthly visits across all channels.
- Organic search traffic (estimated): 1,269,633 monthly visits from search.
- Strongest sampled ranking: ai grok at position 1.
- Leading page in the collected evidence: https://grok.com/.
- Closest measured organic competitor: youtube.com, appearing 3 times in the sampled first-page SERPs.
- Technical crawl: 7 pages, health score 89/100.
Website intelligence — Collected evidence
Company identity and positioning
No supporting public-page evidence was collected for this category.
Website intelligence — Scout synthesis
- Grok 4.7 now powers Expert mode on grok.com, and Fast mode for paid subscribers, marking a significant model upgrade for the platform W3.
- Grok Bot availability has expanded to SuperGrok Plus and SuperGrok Heavy subscribers on grok.com, with bots accessible in the sidebar W5.
- The platform is actively iterating on connector integrations, bot management, and user experience polish, as evidenced by a steady stream of release notes W6W7W8W9W10.
- Scout inference: The release notes page indicates a high-velocity product development cycle focused on both power-user features (bots, connectors) and core UX refinements, suggesting a mature but rapidly evolving AI assistant platform.
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 279,258,288 |
| 2026-05 | 244,858,316 |
| 2026-06 | 212,330,659 |
| 2026-07 | 210,424,374 |
| 2026-08 | 209,593,462 |
| 2026-09 | 205,461,132 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 28.0% |
| IN | India | 6.3% |
| BR | Brazil | 4.4% |
| KR | Korea, Republic of | 3.1% |
| DE | Germany | 3.1% |
Domain identity
| Signal | Value |
|---|---|
| Registered | May 19, 1994 |
| Last changed | Dec 16, 2024 |
| Expires | May 20, 2034 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Signed |
| Nameservers | CARTMAN.NS.CLOUDFLARE.COM, ROBIN.NS.CLOUDFLARE.COM |
Website capture

Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| grok | 9,976,210 | $1.30 | $12,954,090 |
| grok ai | 1,686,590 | $0.51 | $2,575,980 |
| грок | 279,550 | $0.32 | $369,900 |
| 그록 | 292,560 | $0.66 | $352,870 |
| grock | 270,040 | $0.50 | $283,720 |
Independent Google result page
Query: ai grok
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Grok | https://grok.com/ | Grok is an AI assistant built by SpaceXSI. Chat, create images, write code, and get real-time answers from the web and X. |
| 2 | Grok — Useful AI Chatbot with Voice & Image Generation | https://x.ai/grok | Grok, SpaceXSI's useful AI chatbot. Voice chat, image and video generation, real-time search, coding help, and advanced reasoning. Available on Web, iOS ... |
| 3 | Grok - Apps on Google Play | https://play.google.com/store/apps/details?id=ai.x.grok&hl=en_US | Grok is a powerful AI assistant developed by SpaceXAI. Grok helps you get better answers, create faster, and understand the world in real time. |
| 4 | Grok (chatbot) | https://en.wikipedia.org/wiki/Grok_(chatbot) | Grok is a series of generative AI large language models developed by SpaceXSI. It was launched in November 2023 by Elon Musk as an initiative based on the ... |
| 5 | xAI | https://x.ai/ | frontier AI models for reasoning, voice, image generation, and more. Reasoning, code, voice, images, and video. Trained on the world's largest ... |
| 6 | What is Grok AI: How Does It Work and Useful Features | https://www.igmguru.com/blog/what-is-grok-ai | Grok AI is a chatbot by Elon Musk's xAI, offering witty, uncensored responses and real-time data access through deep integration with the X ... |
| 7 | Grok AI - App Store | https://apps.apple.com/us/app/grok-ai/id6670324846 | Grok is a powerful AI assistant developed by xAI. Grok Bot, and X. Improvements to Chat, Voice and Imagine 1.4 … eapons SuperGrok $30.00 Extra |
| 8 | What is Grok? Understanding the AI Chatbot from xAI | https://www.coursera.org/articles/what-is-grok | Grok is xAI's chatbot, integrated directly into X with the ability to search and analyze live social media conversations. Grok is free for ... |
Important pages
Pages earning the most estimated search traffic in the sample.
| URL | Ranking keywords | Estimated traffic | Best position |
|---|---|---|---|
| https://grok.com/ | 11 | 3,486.9 | 1 |
| https://grok.com/supergrok/imagine | 4 | 179.4 | 1 |
| https://grok.com/user-feature-controls-static | 1 | 118.6 | 1 |
| https://grok.com/imagine/template/imagine-photo-edit | 2 | 73 | 1 |
| https://grok.com/ani | 1 | 63.8 | 1 |
| https://grok.com/imagine | 1 | 21.3 | 1 |
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| changes | Grok | 4,922 | new | https://grok.com/release-notes |
Features
No supporting public-page evidence was collected for this category.
Pricing and plans
No supporting public-page evidence was collected for this category.
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
| Page type | Evidence | Source |
|---|---|---|
| changes | [Skip to main content](#grok-content-area) | https://grok.com/release-notes |
| changes | Grok Release Notes | https://grok.com/release-notes |
| changes | ](/release-notes) | https://grok.com/release-notes |
| changes | Oct 03, 2026 | https://grok.com/release-notes |
| changes | ](/release-notes/oct-03-2026) | https://grok.com/release-notes |
| changes | Grok 4.7, our most capable model for coding and knowledge work, now powers Expert mode on grok.com, and Fast mode for paid subscribers. | https://grok.com/release-notes |
| changes | Read the announcement | https://grok.com/release-notes |
| changes | Grok Bot on grok.com | https://grok.com/release-notes |
| changes | Grok Bot is now available on grok.com to SuperGrok Plus subscribers as well as SuperGrok Heavy. Your Bots appear in the sidebar's Bots section, so you can open their threads and keep conversations going in your browser. | https://grok.com/release-notes |
| changes | Bug fixes & improvements | https://grok.com/release-notes |
| changes | More fixes and polish across Grok this week. | https://grok.com/release-notes |
| changes | Organize the Bots sidebar into sections: create, rename, and reorder them, collapse each one separately, and drag bots between them. | https://grok.com/release-notes |
| changes | Approval requests now offer Always allow, Allow once, or Deny. Long summaries are trimmed, with a toggle to view the full request. | https://grok.com/release-notes |
| changes | When a bot messages a Cursor Project, the conversation shows the Cursor mark and a Project badge. Click a name in the exchange dialog to open that Project or bot. | https://grok.com/release-notes |
| changes | Polished the voice-call Speed slider, the bot settings dialog, and file chips in bot replies. | https://grok.com/release-notes |
| changes | When Grok asks a multi-select question, you can check options and type your own answer. | https://grok.com/release-notes |
Website intelligence — Scout synthesis
- The release notes page (https://grok.com/release-notes) is a dedicated changelog page, titled "Grok", and is a key resource for tracking product updates W1.
- The page includes links to individual release note entries (e.g., `/release-notes/oct-03-2026`) and external announcements (e.g., https://x.ai/news/grok-4-7), indicating a structured content hierarchy W2W4.
- Scout inference: The presence of a dedicated, dated release-notes page suggests the site maintains a changelog for SEO and user engagement, which can attract organic traffic from users searching for product updates.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-18T04:30:37.694Z. Movement appears after the next fresh analysis using the same location and language.
| Keyword | Current | Previous | Movement | Volume | Ranking URL |
|---|---|---|---|---|---|
| ai grok | 1 | Baseline | Baseline | 5,400 | https://grok.com/ |
| ask grok | 1 | Baseline | Baseline | 4,400 | https://grok.com/ |
| ask grok a question | 1 | Baseline | Baseline | 880 | https://grok.com/ |
| agrok | 1 | Baseline | Baseline | 390 | https://grok.com/ |
| can grok generate nsfw content | 1 | Baseline | Baseline | 390 | https://grok.com/user-feature-controls-static |
| can grok generate videos | 1 | Baseline | Baseline | 260 | https://grok.com/supergrok/imagine |
| annie grok | 1 | Baseline | Baseline | 210 | https://grok.com/ani |
| can grok create videos | 1 | Baseline | Baseline | 170 | https://grok.com/supergrok/imagine |
| can grok edit images | 1 | Baseline | Baseline | 170 | https://grok.com/imagine/template/imagine-photo-edit |
| ai chatbot grok | 1 | Baseline | Baseline | 140 | https://grok.com/ |
| ai app grok | 1 | Baseline | Baseline | 90 | https://grok.com/ |
| can grok ai make videos | 1 | Baseline | Baseline | 90 | https://grok.com/supergrok/imagine |
| can grok animate images | 1 | Baseline | Baseline | 70 | https://grok.com/imagine |
| can grok edit photos | 1 | Baseline | Baseline | 70 | https://grok.com/imagine/template/imagine-photo-edit |
| can grok make ai videos | 1 | Baseline | Baseline | 70 | https://grok.com/supergrok/imagine |
| ai grok 3 | 1 | Baseline | Baseline | 50 | https://grok.com/ |
| ask grok free | 1 | Baseline | Baseline | 40 | https://grok.com/ |
| ai elon musk grok | 1 | Baseline | Baseline | 30 | https://grok.com/ |
| ai generator grok | 1 | Baseline | Baseline | 30 | https://grok.com/ |
| a talk with grok | 1 | Baseline | Baseline | 20 | https://grok.com/ |
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Image generation | Creates AI images from prompts, with speed optimized for ideation S4. |
| Video generation | Generates AI videos, with models supporting up to 1080p resolution S1 S4. |
| Custom workspaces | Allows users to create personalized workspaces for organizing projects S3. |
| File upload | Enables uploading files to enhance chat and generation context S3. |
| Secure collaboration | Supports collaborative work within projects with security S3. |
| Content ownership | Ensures users own everything they create S4. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| xAI API | API | Provides programmatic access to video generation models with per-second pricing S1. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Subscription | Not established | Every feature, every model, image and video S4 | Cancel anytime, no commitment S4 |
| grok-imagine-video-1.5 (API) | $0.080 per second, pay as you go S1 | Video generation | 10 requests per second; native 1080p S1 |
| grok-imagine-video (API) | $0.050 per second, pay as you go S1 | Video generation | Editing and extension, up to 720p S1 |
| grok-imagine-video-1.5-lite (API) | $0.020 per second, pay as you go S1 | Video generation | 1080p by upscaling from 720p S1 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| youtube.com | 3 | 1 | 7.7 | ask grok |
| x.ai | 2 | 1 | 3.5 | ai grok |
| igmguru.com | 2 | 2 | 3.5 | ai grok, ask grok |
| play.google.com | 1 | 1 | 3 | ai grok |
| en.wikipedia.org | 1 | 1 | 4 | ai grok |
| overchat.ai | 1 | 1 | 4 | ask grok |
| docs.x.ai | 1 | 1 | 5 | ask grok |
| apps.apple.com | 1 | 1 | 7 | ai grok |
| aichatbot.best | 1 | 1 | 7 | ask grok |
| coursera.org | 1 | 1 | 8 | ai grok |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 88/100
- Backlinks: 25,815,111
- Referring domains: 36,021
- Dofollow backlinks: 62.0%
- Dofollow referring domains: 75.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 4.5%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| changes | Read the announcement | https://grok.com/release-notes |
These are first-party product claims, not independent measurements of AI-search visibility.
Website intelligence — Scout synthesis
- The release notes page contains a link to an external announcement for Grok 4.7 at `https://x.ai/news/grok-4-7`, which may be a source for AI models to reference when summarizing product updates W4.
- Scout inference: The detailed, structured release notes content (e.g., feature descriptions, fixes) is likely to be indexed by AI search engines and used in AI-generated answers about Grok's capabilities and recent changes.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where youtube.com appears. | 3 first-page appearances across ask grok |
Website intelligence — Collected evidence
Website evidence gaps
- pricing: no usable public page was collected; verify whether the site publishes this evidence.
- features: no usable public page was collected; verify whether the site publishes this evidence.
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Website intelligence — Scout synthesis
- The release notes highlight Grok 4.7 as "our most capable model for coding and knowledge work," a strong marketing claim that could be leveraged in SEO content targeting developer and professional audiences W3.
- The expansion of Grok Bot to additional subscription tiers (SuperGrok Plus and SuperGrok Heavy) is a feature that could be promoted through targeted landing pages and blog posts W5.
- Scout inference: The frequent release notes (weekly cadence implied by "this week" in W6) provide a steady stream of new content opportunities for SEO, such as blog posts, FAQ pages, and feature-specific landing pages.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
No citation-grounded independent review links were found.
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- Grok 3 is highly vulnerable to indirect prompt injection / Hacker News — 's new Grok 3 is so far exclusively deployed on Twitter (aka "X"), and apparently uses its ability to search for relevant tweets as part of every response. Grok 3 can be accessed on grok.com too; you can turn off web/tweet search there.
- Grok 4.3 / Hacker News — As an English-as-second-language speaker and writer, one thing Grok really shines at is capturing the tone and level of "formality" of a piece of text and the replicating it correctly. It seems to understand the little human subtleties of language in a way the other major providers don't. Chatgpt goes overly stiff and formal sounding, or ends up in a weird "aye guvnor" type informal language (AI modelis sometimes better but not always). Grok seems in general better at being "human" in ways that a
- I've been using grok 4.5 with grok build soon after it came out and dropped AI model... / Hacker News — mpalczewski 11 days ago / parent / context / favorite / on: Grok 4.6 scores 61 on the Artificial Analysis Inte... I've been using grok 4.5 with grok build soon after it came out and dropped AI model. primarily for personal code. It communicates better. While that might not sound like a big deal it is. It doesn't give me a wall of text, tells me what I need to know and I'll make the actual decisions. It is very quick as well which means the sessions are far more interactive, I'll be steering it mor
- Grok 4 / Hacker News — Grok 4 / Hacker News Grok 4 (simonwillison.net) 328 points by coloneltcb on July 10, 2025 / hide / past / favorite / 253 comments ... if you ask for its opinion on controversial subjects it sometimes runs a search on X for tweets "from:elonmusk" before
- Is this the model that is the "Coding" version of Grok-4 promised when Grok-4 ha... / Hacker News — I guess if you cannot do well in benchmarks, instead pick an easier to pump up one and run with that - speed. Looking online for benchmarks the first thing that came up was a reddit ... ) spam account 1 gloating about how amazing it was on a bunch of
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Not published on the collected pages. | — |
| Contact and support | Not published on the collected pages. | — |
| Legal and privacy | We use essential cookies that keep grok.com and your account sign-in page working and stay on. Optional cookies help with performance and advertising — accept, reject, or manage them. Learn more in our Cookie Policy, Pri | source |
| Security and compliance | Not published on the collected pages. | — |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1994-05-19 | — |
| Domain expires | 2034-05-20 | — |
Not found on the collected pages: company and ownership, contact and support, security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
Not established in the collected sources.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Web-based application accessed via browser S4. | S4 |
| Platforms and apps | Web platform S4. | S4 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Provides an API for video generation models S1. | S1 |
| Data ownership and export | Everything created is owned by the user S4. | S4 |
| Performance and reliability claims | Claims to be the world's fastest AI image and video generator S4. | S4 |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1994-05-19 — Cloudflare, Inc. |
| Domain expires | 2034-05-20 |
| First archived | 2000-03-02 — web archive |
| TLS certificate | Google Trust Services, valid, expires 2026-12-14 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Server header | cloudflare |
| Mail handled by | smtp.google.com |
| Nameservers | cartman.ns.cloudflare.com, robin.ns.cloudflare.com |
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 7 of 15 maximum
- Technical health: 89/100
- Critical issues: 0
- Warnings: 12
- Notices: 7
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Grok | 1 | 40 | 244 ms | https://grok.com/ |
| 200 | Grok Imagine | 0 | 4 | 178 ms | https://grok.com/imagine |
| 200 | Sign In to Your SpaceXSI API Account \ | SpaceXSI Accounts | 1 | 49 | 116 ms |
| 200 | Create Your SpaceXSI API Account \ | SpaceXSI Accounts | 1 | 53 | 130 ms |
| 200 | Sign In to Your SpaceXSI API Account \ | SpaceXSI Accounts | 1 | 49 | 111 ms |
| 200 | Create Your SpaceXSI API Account \ | SpaceXSI Accounts | 1 | 53 | 110 ms |
| 200 | Sign In to Your SpaceXSI API Account \ | SpaceXSI Accounts | 1 | 49 | 153 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 65.8% |
| search | 16.8% |
| search organic | 16.8% |
| search paid | 0.0% |
| social | 8.2% |
| social organic | 7.2% |
| social paid | 0.9% |
| referrals | 3.3% |
| paid referrals | 0.2% |
| 1.2% | |
| gen ai | 4.5% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention any competitors. Evidence gaps include lack of detailed feature documentation, customer case studies, and integration details beyond the API. Open questions remain about subscription pricing specifics and platform availability.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 4 collected pages from grok.com, including the Imagine subscription page, Projects page, and chat page, plus an external pricing reference from xAI docs. The collector used static and browser rendering rendering, with sitemap discovery. External proof search was enabled but only verified the existence of linked results, not their content. Limitations include sparse feature details and no independent review data.
- Official Websitehttps://grok.com/automationsVerified
- Official Websitehttps://grok.com/chatVerified
- Official Websitehttps://grok.com/projectVerified
- Official Websitehttps://grok.com/subscription/imagineVerified
- Articlehttps://news.ycombinator.com/item?id=43158562Verified
- Articlehttps://news.ycombinator.com/item?id=47972447Verified
- Articlehttps://news.ycombinator.com/item?id=49278621Verified
- Articlehttps://news.ycombinator.com/item?id=44524707Verified
- Articlehttps://news.ycombinator.com/item?id=45064524Verified
