Video Models · Reviewed 23 Oct 2026

Grok Imagine

Fast AI image and video generation with ownership of creations.

free tier · grok.com ↗

Paid against free › Video Models › Grok Imagine

Grok Imagine at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Grok Imagine is an AI image and video generator that emphasizes speed, positioning itself as the world's fastest AI image and video generator S4. It is used by creators and teams for ideation and bringing drawings to life, as evidenced by user testimonials S4. The product offers full access to all features and models via subscription, with the promise that everything created is owned by the user S4.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Grok Imagine is an AI image and video generator from xAI S4.
  • Core purpose: It solves the need for rapid visual ideation and creation S4.
  • Intended users: Creators and teams seeking fast AI-generated visuals S4.
  • Product scope: A web-based generator, part of the Grok assistant ecosystem, with subscription access S4.
  • Positioning: Marketed as the world's fastest AI image and video generator S4.
  • Claimed distinction: Speed is a major advantage for ideation, as noted by users S4.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
CreatorsGenerate images and videos for creative projects S4.
TeamsCollaborate securely on projects with uploaded files S3.
Ideation professionalsUse fast generation to explore visual concepts quickly S4.
ParentsBring children's drawings to life S4.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Image generationCreates AI images from prompts, with speed optimized for ideation S4.
Video generationGenerates AI videos, with models supporting up to 1080p resolution S1 S4.
Custom workspacesAllows users to create personalized workspaces for organizing projects S3.
File uploadEnables uploading files to enhance chat and generation context S3.
Secure collaborationSupports collaborative work within projects with security S3.
Content ownershipEnsures users own everything they create S4.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
xAI APIAPIProvides programmatic access to video generation models with per-second pricing S1.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
SubscriptionNot establishedEvery feature, every model, image and video S4Cancel anytime, no commitment S4
grok-imagine-video-1.5 (API)$0.080 per second, pay as you go S1Video generation10 requests per second; native 1080p S1
grok-imagine-video (API)$0.050 per second, pay as you go S1Video generationEditing and extension, up to 720p S1
grok-imagine-video-1.5-lite (API)$0.020 per second, pay as you go S1Video generation1080p by upscaling from 720p S1

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com317.7ask grok
x.ai213.5ai grok
igmguru.com223.5ai grok, ask grok
play.google.com113ai grok
en.wikipedia.org114ai grok
overchat.ai114ask grok
docs.x.ai115ask grok
apps.apple.com117ai grok
aichatbot.best117ask grok
coursera.org118ai grok

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 4.5%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

  • The release notes page contains a link to an external announcement for Grok 4.7 at `https://x.ai/news/grok-4-7`, which may be a source for AI models to reference when summarizing product updates W4.
  • Scout inference: The detailed, structured release notes content (e.g., feature descriptions, fixes) is likely to be indexed by AI search engines and used in AI-generated answers about Grok's capabilities and recent changes.
15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap3 first-page appearances across ask grok

Website intelligence — Collected evidence

Website evidence gaps

  • pricing: no usable public page was collected; verify whether the site publishes this evidence.
  • features: no usable public page was collected; verify whether the site publishes this evidence.
  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

  • The release notes highlight Grok 4.7 as "our most capable model for coding and knowledge work," a strong marketing claim that could be leveraged in SEO content targeting developer and professional audiences W3.
  • The expansion of Grok Bot to additional subscription tiers (SuperGrok Plus and SuperGrok Heavy) is a feature that could be promoted through targeted landing pages and blog posts W5.
  • Scout inference: The frequent release notes (weekly cadence implied by "this week" in W6) provide a steady stream of new content opportunities for SEO, such as blog posts, FAQ pages, and feature-specific landing pages.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

No citation-grounded independent review links were found.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Grok 3 is highly vulnerable to indirect prompt injection / Hacker News — 's new Grok 3 is so far exclusively deployed on Twitter (aka "X"), and apparently uses its ability to search for relevant tweets as part of every response. Grok 3 can be accessed on grok.com too; you can turn off web/tweet search there.
  • Grok 4.3 / Hacker News — As an English-as-second-language speaker and writer, one thing Grok really shines at is capturing the tone and level of "formality" of a piece of text and the replicating it correctly. It seems to understand the little human subtleties of language in a way the other major providers don't. Chatgpt goes overly stiff and formal sounding, or ends up in a weird "aye guvnor" type informal language (AI modelis sometimes better but not always). Grok seems in general better at being "human" in ways that a
  • I've been using grok 4.5 with grok build soon after it came out and dropped AI model... / Hacker News — mpalczewski 11 days ago / parent / context / favorite / on: Grok 4.6 scores 61 on the Artificial Analysis Inte... I've been using grok 4.5 with grok build soon after it came out and dropped AI model. primarily for personal code. It communicates better. While that might not sound like a big deal it is. It doesn't give me a wall of text, tells me what I need to know and I'll make the actual decisions. It is very quick as well which means the sessions are far more interactive, I'll be steering it mor
  • Grok 4 / Hacker News — Grok 4 / Hacker News Grok 4 (simonwillison.net) 328 points by coloneltcb on July 10, 2025 / hide / past / favorite / 253 comments ... if you ask for its opinion on controversial subjects it sometimes runs a search on X for tweets "from:elonmusk" before
  • Is this the model that is the "Coding" version of Grok-4 promised when Grok-4 ha... / Hacker News — I guess if you cannot do well in benchmarks, instead pick an easier to pump up one and run with that - speed. Looking online for benchmarks the first thing that came up was a reddit ... ) spam account 1 gloating about how amazing it was on a bunch of

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipNot published on the collected pages.—
Contact and supportNot published on the collected pages.—
Legal and privacyWe use essential cookies that keep grok.com and your account sign-in page working and stay on. Optional cookies help with performance and advertising — accept, reject, or manage them. Learn more in our Cookie Policy, Prisource
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered1994-05-19—
Domain expires2034-05-20—

Not found on the collected pages: company and ownership, contact and support, security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Not established in the collected sources.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Web-based application accessed via browser S4.S4
Platforms and appsWeb platform S4.S4
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides an API for video generation models S1.S1
Data ownership and exportEverything created is owned by the user S4.S4
Performance and reliability claimsClaims to be the world's fastest AI image and video generator S4.S4
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1994-05-19 — Cloudflare, Inc.
Domain expires2034-05-20
First archived2000-03-02 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-12-14
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled bysmtp.google.com
Nameserverscartman.ns.cloudflare.com, robin.ns.cloudflare.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 7 of 15 maximum
  • Technical health: 89/100
  • Critical issues: 0
  • Warnings: 12
  • Notices: 7

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed4https://grok.com/
noticeLow visible word count40https://grok.com/
warningPage should have one primary H10https://grok.com/imagine
noticeLow visible word count4https://grok.com/imagine
noticeLow visible word count49https://accounts.x.ai/sign-in?redirect=grok-com&mwbv=true
noticeLow visible word count53https://accounts.x.ai/sign-up?redirect=grok-com&mwbv=true
noticeLow visible word count49https://accounts.x.ai/sign-in?redirect=account&return_to=%2F
noticeLow visible word count53https://accounts.x.ai/sign-up
noticeLow visible word count49https://accounts.x.ai/sign-in
warningDuplicate title in audit sample3https://accounts.x.ai/sign-in?redirect=grok-com&mwbv=true
warningDuplicate title in audit sample3https://accounts.x.ai/sign-in?redirect=account&return_to=%2F
warningDuplicate title in audit sample3https://accounts.x.ai/sign-in
warningDuplicate title in audit sample2https://accounts.x.ai/sign-up?redirect=grok-com&mwbv=true
warningDuplicate title in audit sample2https://accounts.x.ai/sign-up
warningDuplicate meta description in audit sample5https://accounts.x.ai/sign-in?redirect=grok-com&mwbv=true
warningDuplicate meta description in audit sample5https://accounts.x.ai/sign-up?redirect=grok-com&mwbv=true
warningDuplicate meta description in audit sample5https://accounts.x.ai/sign-in?redirect=account&return_to=%2F
warningDuplicate meta description in audit sample5https://accounts.x.ai/sign-up
warningDuplicate meta description in audit sample5https://accounts.x.ai/sign-in

Crawled pages

StatusTitleH1sWordsResponseURL
200Grok140244 mshttps://grok.com/
200Grok Imagine04178 mshttps://grok.com/imagine
200Sign In to Your SpaceXSI API Account \SpaceXSI Accounts149116 ms
200Create Your SpaceXSI API Account \SpaceXSI Accounts153130 ms
200Sign In to Your SpaceXSI API Account \SpaceXSI Accounts149111 ms
200Create Your SpaceXSI API Account \SpaceXSI Accounts153110 ms
200Sign In to Your SpaceXSI API Account \SpaceXSI Accounts149153 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct65.8%
search16.8%
search organic16.8%
search paid0.0%
social8.2%
social organic7.2%
social paid0.9%
referrals3.3%
paid referrals0.2%
mail1.2%
gen ai4.5%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors. Evidence gaps include lack of detailed feature documentation, customer case studies, and integration details beyond the API. Open questions remain about subscription pricing specifics and platform availability.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 4 collected pages from grok.com, including the Imagine subscription page, Projects page, and chat page, plus an external pricing reference from xAI docs. The collector used static and browser rendering rendering, with sitemap discovery. External proof search was enabled but only verified the existence of linked results, not their content. Limitations include sparse feature details and no independent review data.

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