Found

Found is a financial technology company, not a bank, that provides business checking and debit cards with integrated bookkeeping, tax, and invoicing tools for small business owners ^{S1 S33}. It solves the problem of managing finances and taxes by automating expense tracking, tax savings, and offering contractor management ^{S8 S33}. Its practical value is consolidating banking, bookkeeping, and tax workflows into one platform, with paid plans adding features like higher APY and transaction imports ^{S33 S88}.

• Identity: Found is a financial technology company offering business banking and financial tools, not a bank ^S1.
• Core purpose: It helps small business owners manage bookkeeping, invoicing, and taxes ^{S1 S33}.
• Intended users: Small business owners, including sole proprietors, LLCs, S-Corps, and C-Corps ^S33.
• Product scope: A platform combining business checking, debit cards, bookkeeping, tax tools, and invoicing ^S33.
• Positioning: Found positions itself as a consolidated back office for small businesses ^S33.
• Claimed distinction: It claims to simplify business finances with built-in tax tools and automation ^S33.

Smarter business banking designed for small business owners. Manage your bookkeeping, taxes, and invoicing all from your business checking account. found.com: an estimated 476,278 total monthly visits and about 83,948 monthly organic visits across 7,811 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.

• Total traffic (modeled): 476,278 monthly visits across all channels.
• Organic search traffic (estimated): 83,948 monthly visits from search.
• Strongest sampled ranking: found at position 1.
• Leading page in the collected evidence: https://found.com/.
• Closest measured organic competitor: apps.apple.com, appearing 2 times in the sampled first-page SERPs.
• Technical crawl: 15 pages, health score 97/100.

Website intelligence — Collected evidence

Company identity and positioning

Website intelligence — Scout synthesis

Found positions itself as an all-in-one business banking platform with built-in tax tools, bookkeeping, invoicing, and contractor payments W4. The homepage emphasizes a consolidated back office, highlighting features like automatic tax set-asides, expense categorization, and sub-accounts (Pockets) W9W20W23W25. Pricing is tiered: a free plan, Found Plus at $35/month or $315/year, and Found Pro at $80/month or $720/year W215W216. Found Pro offers 2.50% APY on full balances and 1% cash back on qualifying purchases W5W7. The site includes a dedicated security page detailing encryption, SOC 2, and PCI-DSS compliance W158W165W168. Customer stories showcase time savings and scalability for small businesses W83W86. The legal and fee schedule pages provide transparency on costs, including no monthly fees, but note fees for instant payments, express transfers, and cash deposits W211W212W213W214. The domain also features a product tour and feature spotlight pages, indicating a focus on educating potential customers W52W73.

Total website traffic

Domain identity

Website capture

Top organic keywords

Independent Google result page

Query: found

Website intelligence — Collected evidence

Prioritized website intelligence pages

Features

Pricing and plans

Integrations and supported platforms

No supporting public-page evidence was collected for this category.

Product and company updates

No supporting public-page evidence was collected for this category.

Website intelligence — Scout synthesis

First-party claims:

• Homepage: https://found.com/ W1
• Pricing: https://found.com/pricing W25
• Product tour: https://found.com/see-a-demo/product-tour W73
• Feature spotlights: https://found.com/resources/product-updates W49
• Customer stories: https://found.com/resources/customer-stories W77
• Security: https://found.com/security W149
• Legal: https://found.com/legal W125
• Fee schedule: https://found.com/legal/fee-schedule-lead W204

Scout inference:

• These pages cover key user intents: product understanding, pricing, trust, and social proof. The legal and fee schedule pages are critical for transparency and may be linked from other pages for compliance W125W204.

This analysis created the first position baseline at 2026-10-21T05:46:01.694Z. Movement appears after the next fresh analysis using the same location and language.

Website intelligence — Scout synthesis

First-party claims:

• The site has a dedicated pricing page and a product tour, which are likely targets for tracking rankings on commercial keywords W25W73.

Scout inference:

• The catalog does not provide rank tracking data. No additions can be made.

Sampled competitors

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

First-party claims:

• Found's homepage compares itself to traditional banks by highlighting no overdraft fees and no minimum balance fees W211.
• A customer story mentions switching from Wells Fargo and Gusto, citing fees and lack of support W115W116.
• The pricing page offers a value calculator to compare annual value W29.

Scout inference:

• Found positions itself as a cost-effective alternative to traditional banks and separate bookkeeping tools, as evidenced by the customer story's mention of QuickBooks and Heard W117.
• The emphasis on all-in-one features may be a differentiator against competitors that require multiple tools W9.

Backlink comparison profile

• Domain rating: 70/100
• Backlinks: 29,567
• Referring domains: 4,811
• Dofollow backlinks: 80.0%
• Dofollow referring domains: 76.0%

Collection decision

The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.

Website intelligence — Scout synthesis

First-party claims:

• The site includes links to external resources, such as the customer story linking to inclusivetherapygroup.com W111.
• The legal pages reference third-party services like Stripe and Lead Bank W224W236.

Scout inference:

• The catalog does not provide backlink data. No additions can be made.

AI-assistant referral traffic

• Estimated current generative-AI referral share: 0.7%

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

• The homepage and feature pages contain clear, structured content that could be easily parsed by AI models, such as feature lists and pricing details W4W33W44.
• The site includes a product tour page with a demo, which may be used by AI to understand the product W73.

Scout inference:

• The catalog does not provide AI visibility metrics. No additions can be made.

Website intelligence — Collected evidence

Website evidence gaps

• integrations: no usable public page was collected; verify whether the site publishes this evidence.
• reviews: no usable public page was collected; verify whether the site publishes this evidence.
• changes: no usable public page was collected; verify whether the site publishes this evidence.
• identity: no usable public page was collected; verify whether the site publishes this evidence.
• technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

• The site offers a 30-day free trial for Found Plus W41.
• The site has a referral program and various bonus terms, indicating marketing incentives W142W134.
• Customer stories highlight specific use cases, such as mental health practices and pet services, which could be leveraged for niche marketing W83W86.

Scout inference:

• The presence of a value calculator suggests an opportunity to target cost-comparison keywords W29.
• The feature spotlights page could be used to create content around new features, attracting organic traffic W49.

Independent reviews

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

• Found / BBB Business Profile — " I am the victim of identity theft and FOUND refuses to refund my money. The charges are obviously fraudulent and they're response is that it is my fault." - ### Marcus B " Hey I was using Found in REMOVED and seemingly was a great tool for my small business, until I ran into issues with fraud. They were able to hack into my phone and access all my accounts, I immediately tried to reach out to Found with no access to a live customer service representative and could only chat with AI bots." ...

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Scout — Bounded technical crawl

• Pages crawled: 15 of 15 maximum
• Technical health: 97/100
• Critical issues: 0
• Warnings: 3
• Notices: 12

Issues

Crawled pages

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

Modeled acquisition channels

First-party connections

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

• The site has a demo page and a value calculator, which may be tracked as conversion points W73W29.

Scout inference:

• The catalog does not provide search console or analytics data. No additions can be made.

Collected pages do not mention any competitors by name. Evidence gaps include lack of specific customer counts, independent review ratings, and detailed security certifications. Open questions: whether Found offers a public API or SDK, and the exact terms of the 30-day free trial beyond the pricing page.

This report is based on 15 collected pages from found.com, including the homepage, About, Getting Started, Pricing, Help Center articles, and an engineering blog post. Static and browser rendering rendering were used; external proof search was performed but only verified the existence of a review profile, not its content. Limitations: no first-party customer data, no independent reviews scraped, and no information from external sources beyond the site itself.

• Official Websitehttps://found.com/Verified
• Official Websitehttps://found.com/aboutVerified
• Official Websitehttps://found.com/getting-startedVerified
• Pricing Pagehttps://found.com/pricingVerified
• Pricing Pagehttps://found.com/resources/self-employed-retirement-plansVerified
• Official Websitehttps://found.com/resources/improved-bookkeeping-featuresVerified
• Official Websitehttps://found.com/resources/product-updatesVerified
• Official Websitehttps://found.com/see-a-demo/product-tourVerified
• Documentationhttps://found.com/engineering/optimizing-app-performanceVerified
• Documentationhttps://found.com/resources/filing-cash-app-taxesVerified
• Documentationhttps://found.com/help/banking/how-do-i-connect-found-to-another-appVerified
• Documentationhttps://found.com/help/funding-your-found-account/how-do-i-add-money-from-appsVerified
• Documentationhttps://found.com/help/funding-your-found-account/how-to-link-your-found-account-to-cash-appVerified
• Documentationhttps://found.com/help/taxes/how-do-i-import-cash-app-and-quickbooks-transactionsVerified
• Documentationhttps://found.com/help/using-found/where-can-i-find-the-direct-deposit-information-of-my-payment-appVerified
• Review Sitehttps://www.trustpilot.com/review/found.comVerified
• Review Sitehttps://checkthat.ai/brands/found/reviewsVerified
• Review Sitehttps://startupowl.com/reviews/foundVerified
• Review Sitehttps://apps.apple.com/us/app/found-business-banking/id1477267167?see-all=reviewsVerified
• Review Sitehttps://www.businessinsider.com/personal-finance/banking/found-banking-reviewVerified
• Review Sitehttps://play.google.com/store/apps/details?id=app.indie.my&hl=enVerified
• Articlehttps://www.bbb.org/us/ca/san-francisco/profile/financial-services/found-1116-931440Verified
• Review Sitehttps://found.com/consumer-ratingVerified