⚡Stack Radar

Banking · Reviewed 21 Oct 2026

ANNA

UK business account that automates accounting and tax filing.

free tier · anna.money ↗

Paid against free › Banking › ANNA

ANNA at a glance
203.1KEstimated total trafficModeled monthly visits3.1KRanking keywordsPublic search sample99/100Technical health15 pages checked3.9KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

ANNA is a UK business account that automates accounting and tax filing, positioning itself as a mobile business account with an assistant that sorts financial admin S1 S15. It serves sole traders, freelancers, limited companies, and teams, addressing the problem of manual tax filing and financial admin S1 S15. Its practical value lies in automating VAT and tax calculations, invoicing, and expense tracking, with support from a 24/7 UK-based team S15.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: ANNA is a UK business account with an assistant that sorts financial admin S1.
  • Core purpose: It solves the problem of manual accounting and tax filing by automating these tasks S15.
  • Intended users: It targets sole traders, freelancers, limited companies, and teams S1 S15.
  • Product scope: It is a mobile business account app, not a bank, offering account, card, and admin tools S15.
  • Positioning: ANNA stands for "Absolutely No Nonsense Admin" and positions itself as the business account that does your taxes S1 S15.
  • Claimed distinction: It claims to automate tax filing to HMRC and offers a business credit card alternative built around sales S15.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Sole traders and freelancersFile Self Assessment via MTD and manage taxes automatically S15.
Limited companiesUse a business account with automated Corporation Tax filing S1 S15.
TeamsManage multiple expense cards for employees and co-directors S15.
Ecommerce businessesConnect Shopify or WooCommerce to automate VAT calculation and filing S96.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Automated tax filingCalculates and files VAT, Corporation Tax, and PAYE to HMRC automatically S15.
Invoicing and quotesCreates quotes, sends invoices, and accepts payments via unique payment links or QR codes S15.
Expense trackingLogs expenses and stores receipts and invoices for search and export S15.
Ecommerce integrationConnects with Shopify and WooCommerce to automatically load sales and calculate VAT S96.
Multi-currency and paymentsSupports SWIFT and CHAPS payments, with fees for additional transactions S80.
Expense cardsOffers expense cards for employees and co-directors, with limits based on plan S15 S80.
Customer supportProvides 24/7 UK-based support via in-app chat S15.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
ShopifyIntegrationAutomatically loads sales and profits into ANNA for VAT calculation and filing S96.
WooCommerceIntegrationAutomatically loads sales and profits into ANNA for VAT calculation and filing S96.
XeroData portabilityExports data to Xero and imports data from Xero S96.
SageIntegrationSimilar integrations are being worked on S96.
Excel/Google SheetsData portabilityAllows submitting VAT Returns from spreadsheets S80.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free£0 per month, pay for what you use S80First £1,000 incoming payments free each month S800.95% commission on incoming payments above £1,000 a month S80
Grow£12.90 + VAT per month S8015 free transfers per month, 2 expense cards S8027p per transfer after 15, £5 per SWIFT payment S80
Business£22.90 + VAT per month S8060 free transfers per month, 5 expense cards, 4 free pots S8020p per transfer after 60, £1 per pot after 4 S80
Big Business£59.90 + VAT per month S80Unlimited transfers and cards S80Not established
Auto Accountant add-onFirst 4 months free, then £29/mo S15Automated accounting and tax filing S15Not established
VAT filing from spreadsheet£4.50 + VAT per filing S80Submit VAT Return from Excel or Google Sheets S80Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
nextsky.co111interiors name
quora.com112interiors name
trustpilot.com112anna money
pinterest.com113interiors name
apps.apple.com113anna money
homestyler.com114interiors name
play.google.com114anna money
elledecor.com115interiors name
uk.linkedin.com115anna money
facebook.com116interiors name

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersANNA Logohttps://anna.money/customer-agreement/
customersBusiness accounthttps://anna.money/customer-agreement/
customersAuto Accountanthttps://anna.money/customer-agreement/
customersRegister a companyhttps://anna.money/customer-agreement/
customersAbouthttps://anna.money/customer-agreement/
customersPricinghttps://anna.money/customer-agreement/
customersLog inSign me uphttps://anna.money/customer-agreement/
customersANNA Logohttps://anna.money/customer-agreement/
customersANNA Logohttps://anna.money/customer-agreement/
customersBusiness accounthttps://anna.money/customer-agreement/
customersBusiness typehttps://anna.money/customer-agreement/
customersBusiness account overviewhttps://anna.money/customer-agreement/
customersBusiness account for limited companieshttps://anna.money/customer-agreement/
customersBusiness account for teamshttps://anna.money/customer-agreement/
customersBusiness account for startupshttps://anna.money/customer-agreement/
customersBusiness account for sole tradershttps://anna.money/customer-agreement/
customersCompare business accountshttps://anna.money/customer-agreement/
customersBusiness credit card alternativehttps://anna.money/customer-agreement/
customersMerchant cash advancehttps://anna.money/customer-agreement/
customersBusiness expense cardshttps://anna.money/customer-agreement/

Independent review sources discovered

PlatformStatusDiscovered source
Trustpilotdiscovered_not_scrapedhttps://www.trustpilot.com/review/anna.money
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 3.6%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where nextsky.co appears.1 first-page appearances across interiors name

Website intelligence — Collected evidence

Website evidence gaps

  • features: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Business ExpertANNA Business Account Review 2026: Great Invoicing, Weak on CashGrounded web searchCommon complaints. The friction points across e-money accounts are support response times and identity verification holds. If your account is paused at month-end, that is a missed supplier payment, not an abstract risk.
StatrysANNA Money Business Account Review: New Pricing, Currency Accounts & Fit 2026Grounded web searcharound a specific and serious theme: account closures with limited or no explanation, sometimes ... and no further detail, a pattern that recurs across ANNA's negative reviews rather than appearing as an isolated case. For a business that depends on
Money To The MassesANNA Money business bank account review - Money To The MassesGrounded web search83% of reviewers have rated it as 5 stars citing the app as easy and accessible ... 11% have rated it as 1 star, citing problems with account closures, problems logging in to the account and poor customer service
WiseANNA Business Account Review (UK) - WiseGrounded web search, ANNA Money gets 4.5 stars out of 5, from over 5,570 reviews posted at ... ll be able to get the most up to date customer reviews by checking out Trustpilot online - and you can also read on for our full ANNA review on features, fees and customer service.
Google PlayANNA Business Account & Tax – Apps on Google PlayGrounded web search, not a chatbot. The chat feature is useful, but the first thing users should see after logging in is their dashboard, ... default feels like a poor UX decision and creates unnecessary friction. Please consider changing the post-login landing page back to
AccountioANNA Money: Integrated Digital Banking for UK SMEs - AccountioGrounded web searchthe integration of invoicing and expense tracking reduces time spent on administrative tasks. SMEs particularly value features such as payment links and the ability to attach ... and clarity, although some users note occasional delays in customer service
3L3C🇬🇧 ANNA Money review: a free MTD-ready account for growth - United Kingdom / 3L3CGrounded web searchis an e-money account, so it isn’t protected by the FSCS in the way a traditional bank account is - No overdraft / cheques: if you need either, this won’t replace a high ... street business bank account - UK-focused: only available to UK-based

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • ANNA Money complaints policy — that we consider it resolved. We'll also explain what you can do if ... Our final response: we aim to send you a full written final response within 15 business days of receiving your complaint. It will tell you: - whether we uphold your complaint and why
  • ANNA — The Business Account That Does Your Taxes — The interface is extremely helpful and there are people ready to support with questions that follow outside the normal how to transact situations. I've just started using it but I have gotten responses when I need and also very helpful prompts from the app

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipYour ANNA business Mastercard is issued by PayrNet Limited pursuant to license by Mastercard International Inc. PayrNet is authorised by Financial Conduct Authority to conduct electronic money service activities under thsource
Contact and supportThe best business account! It’s so simple to use, easy to contact member of staff. No staying on the phone for hours, direct clear messages. I’m not the smartest person with banks or emails etc so this works perfect. I’vsource
Legal and privacyI agree to ANNA’s privacy policysource
Security and complianceEncrypted and secured with two-factor authenticationsource
Uptime and status pageNot published on the collected pages.—
Domain registered2017-02-07—
Domain expires2027-02-07—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated
How to plan your budget as a small businessGuideWant to create a healthy, long-term business? You’ll need to start with an accurate and detailed budget. But how exactly do you put together a budget for your small business? We chatted to our friend Laura Stacey, an FCCA qualified accountant with 20 years of experience, and put together these handy budget-building tips. (source)Not dated
How to write a business plan for a mobile appGuideEverything you need to know about writing a mobile app business plan to take your app to the top, from start to (hopefully very profitable) finish. (source)Not dated
FreeAgent Accounting Software: A Full Review for 2026GuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Intuit QuickBooks Review: 2026 Features, Pricing, Pros & ConsGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Tide Company Formation: Overview, Key Features & AlternativeGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Xero Accounting Software 2026 Review: Features & PricingGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Zoho Books for Making Tax Digital Review: Features & PricingGuideExplore a complete Zoho Books Making Tax Digital review to see how it handles compliance, bookkeeping & if it fits the way you manage your business. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)ANNA is a mobile business account app, indicating cloud delivery S15.S15
Platforms and appsANNA is available as a mobile app and web platform S15 S162.S15 S162
API and extensibility (API, SDK, webhooks, MCP, plugins)Integrations with Shopify, WooCommerce, and Xero are available S96.S96
Data ownership and exportUsers can export data to Xero and import from Xero S96.S96
Performance and reliability claimsAverage response time is faster than 50 seconds S15.S15
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2017-02-07 — Nom-iq Ltd. dba COM LAUDE
Domain expires2027-02-07
First archived2017-10-07 — web archive
TLS certificateDigiCert Inc, valid, expires 2027-02-17
Security headersHSTS, X-Frame-Options
Headers not servedCSP, X-Content-Type-Options, Referrer-Policy
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-cloud-c3.googledomains.com, ns-cloud-c1.googledomains.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 99/100
  • Critical issues: 0
  • Warnings: 0
  • Notices: 5

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed176https://anna.money/
noticeMeta description length should be reviewed30https://anna.money/about/
noticeMeta description length should be reviewed176https://anna.money/pricing/
noticeMeta description length should be reviewed224https://anna.money/business-account/team-access/
noticeMeta description length should be reviewed172https://anna.money/business-account/compare-bank-accounts/

Crawled pages

StatusTitleH1sWordsResponseURL
200ANNA — The Business Account That Does Your Taxes133931,269 mshttps://anna.money/
200Open a UK Business Account Online \Free to Start \ANNA14332
200ANNA +Taxes: Accounting Software for Your Business116231,070 mshttps://anna.money/plus-taxes/
200Register a company \UK Company Formation \ANNA13809
200ANNA — About us1113420 mshttps://anna.money/about/
200Business account pricing \ANNA12126562 ms
200Limited Company Business Account in the UK \ANNA141281,420 ms
200Open Business Account with team access in the UK \ANNA135931,280 ms
200Business Account for Start Up in the UK \ANNA Money136561,515 ms
200Business Account for Sole Trader and Self Employed in the UK132391,413 mshttps://anna.money/business-account/sole-trader-self-employed/
200Compare Business Accounts UK \October 2026129161,042 ms
200Business credit card alternative \ANNA Money12084787 ms
200Merchant cash advance \ANNA Money13891650 ms
200Business Expense Cards for Employees \ANNA12323629 ms
200International Business Payments & Money Transfers in the UK12417594 mshttps://anna.money/business-account/international-business-payments/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct56.2%
search26.7%
search organic21.5%
search paid5.2%
social2.2%
social organic1.8%
social paid0.4%
referrals4.3%
paid referrals1.2%
mail4.9%
gen ai3.6%
affiliate0.9%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed information on security certifications, uptime guarantees, and specific customer outcomes beyond testimonials. Open questions remain about the full scope of the Auto Accountant add-on and the specifics of the Big Business plan's limits.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from anna.money, including the homepage, pricing, integrations, customer agreement, and vulnerable customer policy. The evidence catalog includes 180 entries, with sources ranging from identity and pricing pages to legal documents. External proof search was enabled but only performed one web search request; no external review profiles were scraped. Limitations include potential recency of pricing and the absence of third-party verification of claims.

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