Scheduling · Reviewed 27 Oct 2026

Acuity Scheduling

Online scheduling and payments for appointment-based businesses.

from $16 · free tier · acuityscheduling.com ↗

Paid against free › Scheduling › Acuity Scheduling

Acuity Scheduling at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Acuity Scheduling is an online scheduling platform that helps businesses automate bookings, payments, and client communication S1. It is used by appointment-based businesses, from solo entrepreneurs to multi-location teams, to reduce no-shows and streamline operations S29. The platform offers a mobile app, payment processing, and calendar integrations, providing a practical way to manage schedules and get paid S29.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Acuity Scheduling is an online scheduling assistant for appointment-based businesses S1.
  • Core purpose: It helps businesses automate bookings, payments, and workflows to save time S1.
  • Intended users: Solo entrepreneurs, small businesses, and larger teams with complex scheduling needs S29 S13.
  • Product scope: A cloud-based scheduling platform with a mobile app, payment features, and calendar management S29 S155.
  • Positioning: Acuity is positioned as a flexible, customizable scheduling solution that integrates with websites and calendars S13 S155.
  • Claimed distinction: It emphasizes built-in features like reminders and payments that reduce no-shows S35 S22.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SolopreneursManage bookings and payments for a single-person business S13 S29.
Small and growing businessesCoordinate up to 6 calendars and use text reminders and waitlists S13 S1.
Larger businessesHandle complex workflows across staff and locations, with HIPAA compliance S13.
Service professionalsCollect deposits and prepayments to reduce no-shows S22.
Multi-location businessesManage schedules across multiple locations S29.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Online bookingLets clients book appointments 24/7, including 1:1 services, group classes, and workshops S13.
Payment processingAccepts payments via Stripe, Square, or PayPal, including deposits, prepayments, and tips S1 S22.
Automated remindersSends email and SMS reminders to reduce no-shows, with customizable timing S35 S13.
Calendar syncConnects with Google Calendar, Outlook, and iCloud to avoid double-booking S155.
Mobile appAllows managing schedules, accepting payments, and sending invoices on the go S29 S22.
Client managementTracks client profiles, notes, and intake forms S13.
InvoicingCreates and sends branded invoices, tracks payment status S22.
Availability controlsDefines distinct availability per service and limits bookings to adjacent slots S43.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Stripe, Square, PayPalPayment processor integrationAccept online and in-person payments, including deposits and tips S1 S22.
Google Calendar, Outlook, iCloudCalendar integrationSync calendars to avoid double-booking S155.
Squarespace, WordPress, Wix, Shopify, GoDaddyWebsite builder integrationEmbed booking into existing websites S147.
Video conferencingIntegrationConnect for virtual appointments S13.
Acuity APIAPIAvailable on Premium plan for custom integrations S13.
Contactless card readers (Square)Hardware integrationAccept in-person card payments S22.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Starter$16 per month paid annually ($20 paid monthly) S11 calendar, payments, email reminders, intake forms S1Not established
Standard$27 per month paid annually ($34 paid monthly) S1Up to 6 calendars, text reminders, waitlist, packages S1Not established
Premium$55 per month paid annually ($69 paid monthly) S1Up to 36 calendars, HIPAA compliance, API access S1 S13Not established
Free trial7 days, no credit card required S13 S1Full access during trial S13Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
fresha.com514.678 hair lab
instagram.com221.5360 braids, 78 hair lab
app.acuityscheduling.com215360 braids
braids360.com111360 braids
m.yelp.com114360 braids
salonsbyjc.com115360 braids
yelp.com11578 hair lab
whitemarshmall.com116360 braids
vagaro.com11778 hair lab
mapquest.com118360 braids

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.4%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap5 first-page appearances across 78 hair lab

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraAcuity Scheduling Pricing, Cost & Reviews - Capterra UK 2026Grounded web search### Overall rating Based on 5,771 reviews 4.8 ### Reviews sentiment Positive 97% Neutral 3% Negative 1% ... rating 4.8 Based on 5,771 reviews - 5.0 (4,651) Reviews - 4.0 (939) Reviews - 3.0 (149) Reviews - 2.0 (21) Reviews - 1.0 (11)
TrustpilotAcuity Scheduling Reviews / Read Customer Service Reviews of acuityscheduling.comGrounded web searchMost reviewers were somewhat happy with their experience overall. Many consumers find the system easy to use for scheduling and tracking clients, appreciating features like customizable appointment types and automated reminders that help reduce no-shows. People also like the versatility of the platf orm for various business needs and the intuitive nature of both the client-facing and back-end interfaces. However, some people were dissatisfied with certain aspects, such as the lack of a waitlist
ToolRadarAcuity Scheduling Reviews, Pricing & Alternatives (2026)Grounded web search## Ratings Across the Web 4.7(6,173 reviews) Acuity Scheduling holds an aggregate rating of 4.7 out of 5 from 6,173 reviews across G2 and Capterra, last checked September 17, 2026. G2 410 reviews 4.6/5 Capterra 5,763 reviews 4.8/5 Ratings aggregated
SMB GuideAcuity Scheduling Review: Features, Pricing, & AlternativesGrounded web search## What the Experts Say About Acuity Scheduling Here are some of Acuity’s ratings on some of the most popular review sites: - Trustpilot: 2.6 stars (51 reviews) - G2: 4.7 stars (396 reviews) - Capterra: 4.8 stars (5561 reviews)
Software AdviceAcuity Scheduling User ReviewsGrounded web searchUser Reviews ## Overall Rating 4.8 ## Ratings Breakdown 5 (4,652) 4 (938) 3 (150) 2 (20) 1 (11) ## Secondary Ratings Ease-of-use 4.6 Customer Support 4.6 Value for money 4.7 Functionality 4.7
Pabau BlogAcuity Scheduling Review (2026): Features, Pricing, HIPAAGrounded web searchthe major review sites. On Capterra, Acuity holds a 4.8 out of 5 from more than ... On G2, it sits at around 4.6 out of 5. Reviewers overwhelmingly praise the setup speed, the reliable reminders, and the professional look of the booking page.
RatingFactsAcuityscheduling Reviews / Read 54 Customer Ratings of acuityscheduling.com / RatingFactsGrounded web search## Rated 3.65 out of 5 by 54 customers ... widespread praise for ease of use, rich features, and reliability, with many users highlighting seamless integration, customization, and strong support. Several reviews note it as a time-saver and a game-changer
G2Compare Acuity Scheduling and Bookedin Social Share OptionsGrounded web searchAcuity Scheduling(404)4.7 out of 5Acuity Scheduling By Squarespace Bookedin(11)4.8 out of 5Bookedin By Coldwin Software At a Glance Acuity Scheduling Star Rating (404) 4.7 out of 5 Market Segments Small-Business (90.6% of reviews)
G2Compare Acuity Scheduling and SimplyBook.me Social Share OptionsGrounded web search- Users report that Acuity Scheduling's ease of setup is a significant advantage, with many finding it straightforward to get started, while SimplyBook.me's setup process is described as more complex and requiring more time to configure. - Reviewers say that SimplyBook.me's integrations with various platforms, including Zoom and Google Meet, are comprehensive, but Acuity Scheduling is favored for its seamless website integration that enhances user experience. - Users on G2 report that SimplyBook

Customer proof

No named customers, testimonials, or customer case studies were found.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownership> "Our clients are always complimenting our onboarding process, which is heavily focused on scheduling initial meetings with our team and using Acuity."source
Contact and supportUse the Acuity mobile app to initiate quick and secure transactions right from your phone.source
Legal and privacyAcuity Scheduling is flexible scheduling software that helps businesses automate workflows, payments, and bookings. With Acuity, you can give customers the ability to book, reschedule, or cancel appointments all on theirsource
Security and complianceProtect privacy with built-in HIPAA compliance (Available on the Premium plan).source
Uptime and status pageNot published on the collected pages.—
Domain registered2007-01-15—
Domain expires2028-01-15—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
How to Price Your Services Like a Professional - Acuity SchedulingGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
How to Sell Subscriptions & Service Packages to Your Clients - Acuity SchedulingGuideSelling subscriptions and service packages to your clients can help you turn them to regulars, and drive additional revenue to your business. Learn more today. (source)Not dated
How to Price Your Services Like a Professional - Acuity SchedulingRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S1.
Platforms and appsMobile app available for iOS and Android S29.
API and extensibility (API, SDK, webhooks, MCP, plugins)Acuity API available on Premium plan S13.
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsOver 15 million appointments booked monthly S1.
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2007-01-15 — MarkMonitor Inc.
Domain expires2028-01-15
TLS certificateAmazon, valid, expires 2027-03-19
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options
Headers not servedReferrer-Policy
Server headerApache
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1765.awsdns-28.co.uk, ns-61.awsdns-07.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 93/100
  • Critical issues: 0
  • Warnings: 13
  • Notices: 18

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed67https://acuityscheduling.com/
warningPage should have one primary H10https://login.squarespace.com/api/1/login/oauth/provider/authorize?client_id=aHW16IlRwTPNctfSvoofuCarXfdJDvJK&state=Z2w2WFl1Q2NwSmRmR1Y0S3JOYzdCSHcxV3lxaFJSUENhVUd2dlNCWEJtUT06eyJ1IjowLCJ4IjoxNzkzMDg4NzExLCJuIjoiNmZjNmMxYjYifQ%3D%3D&redirect_uri=https%3A%2F%2Fsecure.acuityscheduling.com%2Foauth2%2Fsquarespace-trial%2Fcallback&access_type=offline&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a
warningMissing canonical URL—https://login.squarespace.com/api/1/login/oauth/provider/authorize?client_id=aHW16IlRwTPNctfSvoofuCarXfdJDvJK&state=Z2w2WFl1Q2NwSmRmR1Y0S3JOYzdCSHcxV3lxaFJSUENhVUd2dlNCWEJtUT06eyJ1IjowLCJ4IjoxNzkzMDg4NzExLCJuIjoiNmZjNmMxYjYifQ%3D%3D&redirect_uri=https%3A%2F%2Fsecure.acuityscheduling.com%2Foauth2%2Fsquarespace-trial%2Fcallback&access_type=offline&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a
noticeLow visible word count7https://login.squarespace.com/api/1/login/oauth/provider/authorize?client_id=aHW16IlRwTPNctfSvoofuCarXfdJDvJK&state=Z2w2WFl1Q2NwSmRmR1Y0S3JOYzdCSHcxV3lxaFJSUENhVUd2dlNCWEJtUT06eyJ1IjowLCJ4IjoxNzkzMDg4NzExLCJuIjoiNmZjNmMxYjYifQ%3D%3D&redirect_uri=https%3A%2F%2Fsecure.acuityscheduling.com%2Foauth2%2Fsquarespace-trial%2Fcallback&access_type=offline&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a
warningPage should have one primary H12https://acuityscheduling.com/features/how-acuity-works
noticeImages are missing alt text1https://acuityscheduling.com/features/how-acuity-works
noticeMeta description length should be reviewed243https://acuityscheduling.com/solutions/beauty
warningPage should have one primary H12https://acuityscheduling.com/solutions/beauty
noticeImages are missing alt text1https://acuityscheduling.com/solutions/beauty
warningPage should have one primary H13https://acuityscheduling.com/solutions/business-services
noticeImages are missing alt text1https://acuityscheduling.com/solutions/business-services
noticeMeta description length should be reviewed11https://acuityscheduling.com/solutions/wellness
warningPage should have one primary H12https://acuityscheduling.com/solutions/wellness
noticeImages are missing alt text1https://acuityscheduling.com/solutions/wellness
warningPage should have one primary H12https://acuityscheduling.com/solutions/fitness
noticeMeta description length should be reviewed209https://acuityscheduling.com/solutions/visual-and-performing-arts
warningPage should have one primary H12https://acuityscheduling.com/solutions/visual-and-performing-arts
noticeImages are missing alt text1https://acuityscheduling.com/solutions/visual-and-performing-arts
warningPage should have one primary H12https://acuityscheduling.com/solutions/education
noticeImages are missing alt text1https://acuityscheduling.com/solutions/education
warningPage should have one primary H13https://acuityscheduling.com/solutions
noticeImages are missing alt text1https://acuityscheduling.com/solutions
warningTitle length should be reviewed73https://acuityscheduling.com/features/online-booking
noticeImages are missing alt text1https://acuityscheduling.com/features/online-booking
noticeImages are missing alt text1https://acuityscheduling.com/features/client-management
noticeMeta description length should be reviewed213https://acuityscheduling.com/features/class-scheduling
noticeImages are missing alt text1https://acuityscheduling.com/features/class-scheduling
noticeMeta description length should be reviewed231https://acuityscheduling.com/features
noticeImages are missing alt text1https://acuityscheduling.com/features
warningPage should have one primary H12https://acuityscheduling.com/features/payments
noticeImages are missing alt text1https://acuityscheduling.com/features/payments

Crawled pages

StatusTitleH1sWordsResponseURL
200Acuity Scheduling: Online Booking & Appointment Scheduling Software1786211 mshttps://acuityscheduling.com/
200Squarespace — Login07275 mshttps://login.squarespace.com/api/1/login/oauth/provider/authorize?client_id=aHW16IlRwTPNctfSvoofuCarXfdJDvJK&state=Z2w2WFl1Q2NwSmRmR1Y0S3JOYzdCSHcxV3lxaFJSUENhVUd2dlNCWEJtUT06eyJ1IjowLCJ4IjoxNzkzMDg4NzExLCJuIjoiNmZjNmMxYjYifQ%3D%3D&redirect_uri=https%3A%2F%2Fsecure.acuityscheduling.com%2Foauth2%2Fsquarespace-trial%2Fcallback&access_type=offline&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a&overrideLocale=en-US&device_id=ac770e36-0d12-448d-ab4a-09fb85a2f733&analytics_id=54d76e37-c9e2-4c03-a609-3ecae2d9ee88&entry_point=acuity&accountCreationVariant=variant-a
200How Acuity Scheduling Works - Acuity Scheduling2545119 mshttps://acuityscheduling.com/features/how-acuity-works
200Beauty & Salon Scheduling Software - Acuity Scheduling21654102 mshttps://acuityscheduling.com/solutions/beauty
200Professional Services Scheduling Software - Acuity Scheduling31540121 mshttps://acuityscheduling.com/solutions/business-services
200Health and Wellness Scheduling Software - Acuity Scheduling21450690 mshttps://acuityscheduling.com/solutions/wellness
200Fitness Scheduling Software - Acuity Scheduling21428116 mshttps://acuityscheduling.com/solutions/fitness
200Visual & Performing Arts Scheduling Software - Acuity Scheduling21462103 mshttps://acuityscheduling.com/solutions/visual-and-performing-arts
200Education Scheduling Software - Acuity Scheduling2151089 mshttps://acuityscheduling.com/solutions/education
200Automated Scheduling Software - Acuity Scheduling32029190 mshttps://acuityscheduling.com/solutions
200Accept Bookings Online 24/7 \Online Booking Software - Acuity Scheduling11340158 ms
200Client Management Software - Acuity Scheduling11507171 mshttps://acuityscheduling.com/features/client-management
200Class Scheduling Software - Acuity Scheduling11464164 mshttps://acuityscheduling.com/features/class-scheduling
200Acuity Scheduling Features - Acuity Scheduling1190690 mshttps://acuityscheduling.com/features
200Payment Features and Integrations - Acuity Scheduling2186979 mshttps://acuityscheduling.com/features/payments

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct58.6%
search10.1%
search organic9.6%
search paid0.4%
social1.9%
social organic1.7%
social paid0.2%
referrals21.2%
paid referrals0.5%
mail7.2%
gen ai0.4%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed security certifications beyond HIPAA, no uptime or status page information, and no explicit data export options. Open questions remain about annual billing details for the trial and specific limits on features like packages and waitlists.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 13 of 15 collected pages from acuityscheduling.com, including feature pages, About, and pricing. The pricing table was verified via an owner-reviewed research source. External proof search was performed but no independent reviews were collected. Limitations include missing pages and lack of third-party verification of customer testimonials.

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