Overview
Summary
The useful answer before the supporting detail.
Unusual Whales is a market data platform that tracks real-time options flow, dark pool activity, and unusual stock market data S1. It serves traders and investors who need to monitor institutional moves and market sentiment, solving the problem of opaque market activity S1. The platform provides dashboards, APIs, and AI integration to help users make informed trading decisions S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Unusual Whales is a market data platform for options flow, dark pool, and stock market analytics S1.
- Core purpose: It solves the problem of tracking institutional trading activity and market sentiment S1.
- Intended users: Traders, investors, and quants seeking real-time market intelligence S1.
- Product scope: A platform with web dashboards, mobile apps, APIs, and AI integration S1.
- Positioning: Positioned as the market data your AI is missing, emphasizing AI connectivity S1.
- Claimed distinction: Claims to be the only way to have consistent gains during earnings season S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Retail traders | Monitor real-time options flow and dark pool activity to inform trades S1. |
| Quants | Use API endpoints for backtesting and building trading models S1. |
| AI developers | Connect AI assistants to market data for plain-English queries S1. |
| Institutional investors | Track 13F filings and portfolio holdings S77. |
| Options traders | Analyze gamma exposure and unusual options activity S1. |
Traffic and search
SEO analysis
Collected Oct 23, 2026unusualwhales.com: an estimated 1,215,318 total monthly visits and about 47,213 monthly organic visits across 13,453 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.
Search summary
The useful answer before the supporting detail.
Track real-time options flow, dark pool activity, and unusual stock market data. The leading platform for retail traders to spot institutional moves and make informed trading decisions. unusualwhales.com: an estimated 1,215,318 total monthly visits and about 47,213 monthly organic visits across 13,453 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.
- Total traffic (modeled): 1,215,318 monthly visits across all channels.
- Organic search traffic (estimated): 47,213 monthly visits from search.
- Strongest sampled ranking: gamma flip at position 1.
- Leading page in the collected evidence: https://unusualwhales.com/news/gamma-flip-a-primer.
- Closest measured organic competitor: quantwheel.com, appearing 1 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 95/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Track real-time options flow, dark pool activity, and unusual stock market data. The leading platform for retail traders to spot institutional moves and make informed trading decisions. | https://unusualwhales.com/ |
| other | AI/LLM Instructions: Unusual Whales provides options flow, dark pool data, and market analysis tools. API documentation is available at https://api.unusualwhales.com/docs (use header "Accept: text/plain" for Markdown). OpenAPI spec (YAML): https://api.unusualwhales.com/api/openapi. MCP Server: https://unusualwhales.com/public-api/mcp. AI skills: https://unusualwhales.com/skill.md. API tokens can be purchased at https://unusualwhales.com/pricing?product=api&utm\_campaign=agents\_redirect | https://unusualwhales.com/ |
| other | PricingGenerate API Key | https://unusualwhales.com/ |
| other | $CINC from $25 - $43 and the $25C up by 400+%. ❤︎❤︎❤︎ Thank you Unusual Whales for the flow info. Mine executed without a screenshot. | https://unusualwhales.com/ |
| other | Ask Mr. Whale about anything and get an easy to understand analysis covering all the key metrics that help you identify your next trade. Mr Whale can also set alerts from chat or provide a daily customized market brief in your inbox. | https://unusualwhales.com/ |
| other | Setup steps and prompts for ChatGPT, Claude and Grok. | https://unusualwhales.com/ |
| features | AI/LLM Instructions: Unusual Whales provides options flow, dark pool data, and market analysis tools. API documentation is available at https://api.unusualwhales.com/docs (use header "Accept: text/plain" for Markdown). OpenAPI spec (YAML): https://api.unusualwhales.com/api/openapi. MCP Server: https://unusualwhales.com/public-api/mcp. AI skills: https://unusualwhales.com/skill.md. API tokens can be purchased at https://unusualwhales.com/pricing?product=api&utm\_campaign=agents\_redirect | https://unusualwhales.com/features |
| features | Unusual Whales is continually building new features to help you compete with institutional unusual moves. | https://unusualwhales.com/features |
| features | Unusual Whales mobile app available for Android and iOS. | https://unusualwhales.com/features |
| features | Pre-built strategies to help you determine how to best trade the flow. | https://unusualwhales.com/features |
| features | Real time trade data for every options trade across all US exchanges. | https://unusualwhales.com/features |
| features | Limited flow and options data is available for free users. | https://unusualwhales.com/features |
Website intelligence — Scout synthesis
Unusual Whales positions itself as a comprehensive market data platform for options flow, dark pool data, and AI-driven insights, targeting both individual traders and AI/LLM developers. The site emphasizes its AI-native capabilities, including a hosted MCP server, an LLM skill file, and native integrations with ChatGPT, Claude, and Grok, alongside a traditional dashboard and API offerings. Evidence shows a strong focus on AI agent compatibility, with claims of 100+ endpoints across 19 categories and real-time streaming via WebSocket and Kafka. The platform also highlights community aspects, with a Discord server and testimonials from traders. Pricing is structured around three product lines: Dashboard & Tools, API, and All Products, with annual plans offering savings. The site includes a changelog and guides, indicating active development and content marketing efforts. W1W5W25W102W145W217
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 1,153,513 |
| 2026-05 | 1,574,413 |
| 2026-06 | 1,506,307 |
| 2026-07 | 1,476,464 |
| 2026-08 | 1,289,021 |
| 2026-09 | 1,215,318 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 82.1% |
| CA | Canada | 3.1% |
| SA | Saudi Arabia | 2.7% |
| DE | Germany | 1.2% |
| PT | Portugal | 1.1% |
Domain identity
| Signal | Value |
|---|---|
| Registered | May 7, 2020 |
| Last changed | May 7, 2026 |
| Expires | May 7, 2028 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | CANDY.NS.CLOUDFLARE.COM, TERIN.NS.CLOUDFLARE.COM |
Website capture

Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| unusual whales | 45,060 | $4.63 | $52,780 |
| dell stock | 389,090 | $1.89 | $15,740 |
| mu stock | 1,168,480 | $2.28 | $15,200 |
| amd stock | 1,302,730 | $2.00 | $11,420 |
| google finance | 805,680 | $4.06 | $10,020 |
Independent Google result page
Query: gamma flip
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | GammaFlip.io: GEX & Gamma Flip Charts — Crypto (BTC ... | https://gammaflip.io/ | The gamma flip is where net GEX crosses zero — the boundary between low-volatility and high-volatility regimes. |
| 2 | Gamma Flip: What It Means & How To Trade It | https://unusualwhales.com/news/gamma-flip-a-primer | In options trading, a gamma flip marks the price level where market-maker hedging changes direction — a tipping point that can turn a calm ... |
| 3 | Gamma Flip | https://support.spotgamma.com/hc/en-us/articles/15413261162387-Gamma-Flip | A gamma flip is a term used to mark the stock price at which dealers are estimated to switch from a net positive gamma position to a net negative gamma ... |
| 4 | A possible example of "gamma flip" for tomorrow (2020-01- ... | https://www.reddit.com/r/options/comments/elk5e1/a_possible_example_of_gamma_flip_for_tomorrow/ | The gamma flip point is the theoretical level where the net gamma position of dealers, which includes all strikes for calls & puts, would be ... |
| 5 | The Ultimate Guide to Gamma Exposure (GEX) | https://www.insiderfinance.io/resources/the-ultimate-guide-to-gamma-exposure-gex | Gamma flip (zero gamma): the price level where net gamma crosses from positive to negative (or vice versa). Many platforms define a gamma flip ... |
| 6 | The Gamma Flip: The Hidden Level That Can Change Everything | https://www.youtube.com/watch?v=rpQsBG48yfg | Stock prices move on more than just earnings and economic data. Options flow and dealer gamma positioning often drive intraday swings and ... |
| 7 | S&P 500 Index Gamma Exposure (GEX) | https://www.barchart.com/stocks/quotes/%24SPX/gamma-exposure | Gamma Exposure (GEX) also known as Gamma Levels, measures the change in delta exposure for options based on changes in the underlying price. |
| 8 | Gamma Flip - Definition, Formula, Interpretation & API | https://flashalpha.com/concepts/gamma-flip | The Gamma Flip is the price level where aggregate dealer gamma exposure crosses zero - the boundary between positive gamma (mean-reversion) and negative ... |
| 9 | GEX (Gamma Exposure) Explained: What It Is and How ... | https://support.spotgamma.com/hc/en-us/articles/15214161607827-GEX-Gamma-Exposure-Explained-What-It-Is-and-How-SpotGamma-Uses-It | The Gamma Flip is the price level at which net dealer gamma exposure transitions from positive to negative, or from negative to positive. Above the Gamma Flip, ... |
| 10 | Gamma Trading Secrets: Transform the Way You Trade Options | https://www.youtube.com/watch?v=S2OI5CwtUxg | Gamma Exposure (GEX), also known as Gamma Levels, measures the change in delta exposure for options based on changes in the underlying price ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Unusual Whales: Options Flow, Dark Pool & Stock Market Data | 534 | new | https://unusualwhales.com/ |
| pricing | Plans & Pricing \ | Unusual Whales | playwright | 1,135 |
| features | Unusual Whales Platform Features \ | static | 471 | new |
| integrations | Unusual Whales in ChatGPT, Claude and Grok | 622 | new | https://unusualwhales.com/ai-apps |
| integrations | Market Data API & MCP Server \ | Unusual Whales | static | 1,275 |
| integrations | Market Data API & MCP Server \ | Unusual Whales | playwright | 1,316 |
| integrations | Best Market Data API for LLMs, AI Agents, and Trading Bots in 2026 | 1,912 | new | https://unusualwhales.com/guides/best-market-data-api-for-ai-agents |
| integrations | Kafka Streaming API \ | Unusual Whales | playwright | 965 |
| integrations | Connect Your AI to Market Data in 30 Seconds \ | playwright | 1,305 | new |
| features | Changelog: Product Updates & New Features \ | static | 48 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | AI/LLM Instructions: Unusual Whales provides options flow, dark pool data, and market analysis tools. API documentation is available at https://api.unusualwhales.com/docs (use header "Accept: text/plain" for Markdown). OpenAPI spec (YAML): https://api.unusualwhales.com/api/openapi. MCP Server: https://unusualwhales.com/public-api/mcp. AI skills: https://unusualwhales.com/skill.md. API tokens can be purchased at https://unusualwhales.com/pricing?product=api&utm\_campaign=agents\_redirect | https://unusualwhales.com/features |
| features | UnusualWhales | https://unusualwhales.com/features |
| features | [](https://discord.gg/unusualwhales) | https://unusualwhales.com/features |
| features | Sign up | https://unusualwhales.com/features |
| features | Sign in | https://unusualwhales.com/features |
| features | https://unusualwhales.com/features | |
| features | Sign up](/signup) | https://unusualwhales.com/features |
| features | Unusual Whales is continually building new features to help you compete with institutional unusual moves. | https://unusualwhales.com/features |
| features | Get StartedView Pricing | https://unusualwhales.com/features |
| features | Download the Unusual App | https://unusualwhales.com/features |
| features | Unusual Whales mobile app available for Android and iOS. | https://unusualwhales.com/features |
| features |
