⚡Stack Radar

Keyword Research · Reviewed 26 Oct 2026

Serpstat

All-in-one SEO platform for keyword research, rank tracking, site audits, and competitor analysis.

from $50 · free tier · serpstat.com ↗

Paid against free › Keyword Research › Serpstat

Serpstat at a glance
253.2KEstimated total trafficModeled monthly visits6.3KRanking keywordsPublic search sample97/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Serpstat is a search and AI intelligence platform that helps teams analyze competitors, track search visibility, and automate SEO workflows S77. It is used by marketers, businesses, and agencies to solve the problem of understanding and improving organic and paid search performance S77 S1. The platform provides practical value through tools for keyword research, rank tracking, site audits, and competitor analysis, enabling users to make data-driven decisions S41.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Serpstat is a search and AI intelligence platform for SEO and content marketing S77.
  • Core purpose: It helps teams analyze competitors, track search visibility, and automate SEO workflows S77.
  • Intended users: Marketers, businesses, and agencies S77.
  • Product scope: A comprehensive platform offering keyword research, rank tracking, site audit, backlink analysis, and content tools S41.
  • Positioning: Positioned as a powerful tool for boosting online presence S41.
  • Claimed distinction: Provides a comprehensive suite of SEO tools in one place S83.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SEO specialistsTrack keyword positions and analyze competitors to improve organic search performance S1.
PPC specialistsAnalyze competitor ads, keywords, and landing pages to optimize advertising campaigns S1.
Content marketersGenerate content plans based on popular queries and create content with AI tools S1.
AgenciesManage multiple client projects, use white label reports, and integrate data into internal dashboards S94 S179.
Local businessesImprove visibility in local search results and attract new customers S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Keyword ResearchAnalyze volume, keyword difficulty, CPC, and PPC competition to find the best keywords for SEO and PPC S1.
Rank TrackingTrack website rankings on mobile and desktop devices across 230+ Google-supported countries S41.
Site AuditQuickly audit any site or page to find technical issues affecting optimization and visibility S1.
Competitor AnalysisAnalyze competitors' keywords, backlinks, and search performance to identify opportunities S1.
Backlink AnalysisTrack lost and new backlinks and analyze the results of link building campaigns S1.
Content ToolsGenerate meta tags, articles, paraphrase text, detect AI content, and export text from YouTube videos S1.
AI VisibilityMonitor brand mentions across ChatGPT, Grok, AI model, and other AI models S94.
API AccessGet data in JSON format via API for custom integrations and data processing S1 S171.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Serpstat APIAPIGet data in JSON format for custom integrations and data processing S1 S171.
ChatGPT and AI modelIntegration (MCP)AI interfaceIntegrates with AI models for enhanced capabilities S94.
Website SEO Checker extensionBrowser extensionProvides complex express website analysis in one click S171.
Ready integrations and appsIntegrationAllows fast work with any site using pre-built integrations S1 S171.
Data resellingData portabilityAcquired data is available for all purposes, including reselling and custom integrations S79.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Individual$50 per month, billed annually as $600 upfront S110Core features, 100 searches per day S11010,000 keyword position checks per month S110
Team$100 per month, billed annually as $1,200 upfront S110500 searches per day, unlimited projects, API, MCP, batch analysis S110Not established
Team x2$169 per month, billed annually as $2,028 upfront S1101,000 searches per day S110100,000 keyword position checks per month S110
Agency$410 per month, billed annually as $4,920 upfront S1105,000 searches per day, white label S1102,500,000 export rows per month S110
Free trial7-day free trial on Team plan S94Core features S94Not established
FreemiumLimited free access S1Basic data S1Not established
Lifetime (legacy)Not establishedReduced credits, no new features S83Not established
API plansSold separately S110API credits, access to endpoints S79Varies by plan S79

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com324.7serpstat, chatgpt seo tool
quora.com227.5serpstat, chatgpt seo tool
respona.com111chatgpt seo tool
techradar.com112serpstat
samblogs.com113serpstat
community.openai.com113chatgpt seo tool
nakora.ai114chatgpt seo tool
jamestaylorseo.co.uk115serpstat
snoika.com115chatgpt seo tool
seo-hacker.com117serpstat

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customers[](/)[All-in-Onehttps://serpstat.com/clients/
customersSEO platform](/)https://serpstat.com/clients/
customersEN ES RU UKhttps://serpstat.com/clients/
customersFrom Rankings to Real Visibilityhttps://serpstat.com/clients/
customersUse Serpstat to analyze keywords, competitors, backlinks, rankings, and AI search visibility — all with automation-ready SEO data across 230+ Google regions.https://serpstat.com/clients/
customersSign up and tryhttps://serpstat.com/clients/
customersTestimonials from experts we lovehttps://serpstat.com/clients/
customersSerpstat is certainly worth a trial if you are looking for a lower cost tool that can still provide actionable insights and help improve your SEO and PPC campaign performance.https://serpstat.com/clients/
customersRobbie Richardshttps://serpstat.com/clients/
customersSerpstat can be considered as an all in one SEO toolkit as it offers a wide range of features ranging from domain analysis to site audits to backlink analysis. It's one of the very few SEO tools out there which is not only affordable but also offers extremely easy to use interface. It doesn't matter what industry you are in, you can use Serpstat for all your SEO needs.https://serpstat.com/clients/
customersAnil Agarwalhttps://serpstat.com/clients/
customersSerpstat literally changed the way I run my business. I could not recommend them enough, it is the only tool I use daily to check for guest post/outreach links.https://serpstat.com/clients/
customersSerpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors.https://serpstat.com/clients/
customersThey have done some really good work when it comes to helping us identify winning keywords.https://serpstat.com/clients/
customersVictor Moreauhttps://serpstat.com/clients/
customersFounder, Upper Hand Companyhttps://serpstat.com/clients/
customersSerpstat is another comprehensive keyword research tool that I discovered recently.https://serpstat.com/clients/
customersHarsh Agrawalhttps://serpstat.com/clients/
customersI have found it to be one of the best on the market in terms of Rank tracking. I still to this day use a number of tools but Serpstat seems to bring through accurate results and seems to dig a bit deeper than most of the other tools, this in turn shows more keywords that a website ranks for which results in a much better-looking report for a client.https://serpstat.com/clients/
customersCraig Campbellhttps://serpstat.com/clients/

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://chrome.google.com/webstore/detail/serpstat-website-seo-chec/fcgbopaomlpldhbinhgebmkcnkfconmn?hl=uk
Googlediscovered_not_scrapedhttps://chrome.google.com/webstore/detail/serpstat-website-seo-chec/fcgbopaomlpldhbinhgebmkcnkfconmn?hl=en

Website intelligence — Scout synthesis

First-party claims:

  • Serpstat helps identify real search competitors and analyze their traffic, visibility, and backlinks W8W9.
  • Users can check competitors' ads to speed up PPC campaign creation W11.
  • The platform allows tracking competitors' rankings and performance W22W62.
  • For agencies, Serpstat helps generate pre-sale reports and prepare offers to potential clients W78.
  • For e-commerce, it enables analyzing multiple competitors and finding missed opportunities W114.

Scout inference:

  • Competitive analysis is a central theme across all solution pages, indicating a strong focus on competitor benchmarking.
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 5.9%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
pricingNEW AI Visibility is now part of Serpstat. Team and Agency plans include 1,500 brand checks across ChatGPT, Grok, Gemini and other AI models — at no extra cost. Try it freehttps://serpstat.com/page/pricing-plans/
pricingEverything in Individual + API, ChatGPT and Claude Integration (MCP), AI Overview Brand Opportunities Report, Share Access, AI Tools, Batch Analysis, Scheduled Reports, Billing by Invoice and more.https://serpstat.com/page/pricing-plans/
pricing1,500 AI Visibility checks per month NEWhttps://serpstat.com/page/pricing-plans/
pricingFormerly LLM Brand Monitor. See how ChatGPT, Grok, Gemini and other AI models talk about your brand — now built into Serpstat and included with Team and Agency plans: 1,500 checks a month.https://serpstat.com/page/pricing-plans/
pricing<table id="i3blmz"><tbody><tr><td>Tools credits</td><td>5,000</td><td class="col-team">25,000</td><td class="col-teamx2">50,000</td><td>250,000</td></tr><tr><td>Access to task lists</td><td class="galochka">✓</td><td class="galochka col-team">✓</td><td class="galochka col-teamx2">✓</td><td class="galochka">✓</td></tr><tr><td>Search volume crawling</td><td>upon request</td><td class="col-team">upon request</td><td class="col-teamx2">upon request</td><td>free trial</td></tr><tr><td>SERP scraping</td><td>upon request</td><td class="col-team">upon request</td><td class="col-teamx2">upon request</td><td>free trial</td></tr><tr><td>Domain batch analysis</td><td class="galochka">✗</td><td class="galochka col-team">✓</td><td class="galochka col-teamx2">✓</td><td class="galochka">✓</td></tr><tr><td>Keyword lists</td><td class="galochka">✗</td><td class="galochka col-team">✓</td><td class="galochka col-teamx2">✓</td><td class="galochka">✓</td></tr><tr><td>AI tools</td><td class="galochka">✗</td><td class="galochka col-team">✓</td><td class="galochka col-teamx2">✓</td><td class="galochka">✓</td></tr><tr><td>Domain batch analysis: domains in a project</td><td class="galochka">✗</td><td class="col-team">500</td><td class="col-teamx2">500</td><td>5,000</td></tr><tr><td>Domain batch analysis: projects</td><td class="galochka">✗</td><td class="col-team">25</td><td class="col-teamx2">25</td><td>250</td></tr><tr><td>Domain batch analysis: credits</td><td class="galochka">✗</td><td class="col-team">25,000</td><td class="col-teamx2">50,000</td><td>50,000</td></tr><tr><td>Keyword lists: keywords</td><td class="galochka">✗</td><td class="col-team">10,000</td><td class="col-teamx2">10,000</td><td>100,000</td></tr><tr><td>Keyword lists: projects</td><td class="galochka">✗</td><td class="col-team">25</td><td class="col-teamx2">25</td><td>250</td></tr></tbody></table>https://serpstat.com/page/pricing-plans/
pricing<table id="itblaiv"><tbody><tr><td>AI Visibility checks per month</td><td class="galochka">✗</td><td class="col-team">1,500</td><td class="col-teamx2">1,500</td><td>1,500</td></tr><tr><td>Brand tracking across ChatGPT, Grok, Gemini and other AI models</td><td class="galochka">✗</td><td class="galochka col-team">✓</td><td class="galochka col-teamx2">✓</td><td class="galochka">✓</td></tr><tr><td>Extra checks (minimum top-up $40)</td><td>—</td><td class="col-team">$20 / 1,000</td><td class="col-teamx2">$20 / 1,000</td><td>$20 / 1,000</td></tr></tbody></table>https://serpstat.com/page/pricing-plans/
pricingAI Visibility (formerly LLM Brand Monitor) shows how ChatGPT, Grok, Gemini and other AI models mention your brand. It is included with Team, Team x2 and Agency plans — 1,500 checks per month at no extra cost. If you need more, extra checks cost $20 per 1,000, with a minimum top-up of $40.https://serpstat.com/page/pricing-plans/
integrationsbased on Al and machine learning.https://serpstat.com/page/keyword-research-api/
customersUse Serpstat to analyze keywords, competitors, backlinks, rankings, and AI search visibility — all with automation-ready SEO data across 230+ Google regions.https://serpstat.com/clients/

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

  • AI Visibility is now part of Serpstat; Team and Agency plans include 1,500 brand checks across ChatGPT, Grok, Gemini, and other AI models at no extra cost W26.
  • Team and Agency plans include 1,500 AI Visibility checks (NEW) W37.
  • Access to extended features includes ChatGPT and Claude Integration (MCP), AI Overview Brand Opportunities Report, and AI Tools W39.

Scout inference:

  • Serpstat is actively integrating AI capabilities into its platform, offering AI visibility monitoring and AI-powered tools.
15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.3 first-page appearances across serpstat, chatgpt seo tool

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

  • Serpstat offers a free 7-day access trial W229.
  • The platform is trusted by leading businesses and has high ratings on G2, Capterra, GetApp, and Software Advice W28W234W235W236W237W238.
  • For agencies, features include white-label reports, branded reports, and multi-user mode W93W96W89.
  • For e-commerce, it helps find new niches and expand product variety W105.
  • For media, it helps find topics that attract traffic and scale content W128W133.
  • For SaaS, it supports lead generation and content strategy W150.
  • For SMBs, it offers self-promotion and contractor control W171.

Scout inference:

  • Serpstat positions itself as a versatile tool for various business types, with strong emphasis on agency and e-commerce use cases.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraSerpstat Reviews 2026. Verified Reviews, Pros & Cons / CapterraGrounded web searchSerpstat Reviews 2026. Verified Reviews, Pros & Cons / Capterra Serpstat Last updated October 21st, 2026 # Reviews of Serpstat Ease of use 4.4 Customer Service 4.6 ... Proprietor Music, Self-employed Used the software for: More than 2 years.
G2Compare BrightLocal and Serpstat Social Share OptionsGrounded web searchSerpstat(462)4.6 out of 5Serpstat By Serpstat ... Serpstat Most Helpful Favorable Review G Verified User in Internet --- I recently started using Serpstat for content planning, and it's been a blast. All you need to do is
ToolradarSerpstat Reviews, Pricing & Alternatives (2026) / ToolradarGrounded web search## Ratings Across the Web 4.6(637 reviews) Serpstat holds an aggregate rating of 4.6 out of 5 from 637 reviews across G2 and Capterra, last checked September 17, 2026. G2 466 reviews 4.6/5 Capterra 171 reviews 4.7/5 Ratings aggregated from
Search Engine WatchSerpstat review: what we learned after using it for a yearGrounded web searchIt is not a low-cost Ahrefs replacement for people whose work revolves around backlinks, and it is not yet a complete alternative to Semrush ... : Serpstat is one of the least expensive ways to give a small team a serious collection of SEO, PPC,
TrustpilotSerpstat Reviews / Read Customer Service Reviews of serpstat.comGrounded web search## Reliable SEO Tool for Daily Tasks I’ve been using Serpstat for keyword research, site audits, and competitor analysis, and it’s been consistently helpful. The ... , and the platform covers everything I need for everyday SEO tasks. A reliable tool that
serpstat.comSerpstat – Marketing Tool for SEO and Content TasksGrounded web search# Speed up search marketing goals achievement Based on 600+ reviews trusted by 1.1M+ users ... - Get traffic, visibility, number of backlinks, and other SEO metrics - Unveil hidden keyword opportunities based on competitors' keywords - Check the ads

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Serpstat on Reddit: Analysis of 42 Discussions (2026) / RedditMaster — How this was measured: This report summarises 42 public Reddit threads collected across 18 subreddits through the Reddit API. Thread counts, subreddit shares, the weekly trend, and the date range are computed from those threads alone. Replies have not been collected for this brand yet, so the sentiment split is derived from thread titles and the question each thread asks, which leaves most threads unlabelled; the labels come from a fixed word list, not from human review. This is a sample of publ
  • Serpstat Reviews 2026: Ratings, Complaints & Pricing — , no incentive tag visible on individual reviews but Capterra discloses a site-wide vendor referral fee ... and Software Advice: could not be verified; every URL attempted returned a 404, treated as unresolved

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCo-Founder, Neil Patel Digitalsource
Contact and supportDo you have any custom requests? We offer tailored solutions for big businesses. Contact us to discover how we can help.source
Legal and privacyNot published on the collected pages.—
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2014-10-22—
Domain expires2029-10-22—

Not found on the collected pages: legal and privacy, security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Serpstat: made-in-Ukraine tool for a growth boost in search enginesProduct updateProduct update is publicly available. (source)Not dated
Upgrade your Lifetime subscription with good discount / Appsumo, Appsumo2 or StacksocialProduct updateProduct update is publicly available. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Web-based platform with a browser extension for express analysis S171.S171
Platforms and appsAvailable on web S41.S41
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides API access in JSON format and MCP integration S1 S94.S1 S94
Data ownership and exportData reselling is welcomed S41.S41
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2014-10-22 — NICNAMES, INC.
Domain expires2029-10-22
First archived2014-11-07 — web archive
TLS certificateSectigo Limited, valid, expires 2026-11-13
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headernginx
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserverspam.ns.cloudflare.com, charles.ns.cloudflare.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 8
  • Notices: 6

Issues

SeverityIssueValueAffected URL
warningMissing canonical URL—https://serpstat.com/users/privacy-policy/
noticeMeta description length should be reviewed197https://serpstat.com/competitor-analysis/
noticeMeta description length should be reviewed183https://serpstat.com/site-audit/
noticeMeta description length should be reviewed178https://serpstat.com/page/website-traffic-checker/
warningTitle length should be reviewed77https://serpstat.com/blog/
noticeMeta description length should be reviewed245https://serpstat.com/blog/
warningTitle length should be reviewed77https://serpstat.com/knowledge-base/
warningMissing canonical URL—https://serpstat.com/knowledge-base/
noticeMeta description length should be reviewed171https://serpstat.com/page/pricing-plans/
warningPage should have one primary H10https://serpstat.com/signup/
noticeLow visible word count108https://serpstat.com/signup/
warningMissing meta description—https://serpstat.com/p/serpstat_demo_tour_en.html
warningPage should have one primary H10https://serpstat.com/p/serpstat_demo_tour_en.html
warningMissing canonical URL—https://serpstat.com/p/serpstat_demo_tour_en.html

Crawled pages

StatusTitleH1sWordsResponseURL
200Serpstat – Marketing Tool for SEO and Content Tasks1873766 mshttps://serpstat.com/
200Privacy Policy — Serpstat12493559 mshttps://serpstat.com/users/privacy-policy/
200Keyword Research Tool ▷ Website Keyword Analysis112351,223 mshttps://serpstat.com/keyword-research/
200Competitors Websites Analysis Tool \Competitor Checker111921,309 ms
200Keyword Rank Tracker \Check Rankings on Google11378980 ms
200Technical SEO Audit \Website Auditing Tool11744557 ms
200Keyword Clustering Tool \Keyword Grouping1997489 ms
200Website Traffic Checker \Analyze Traffic of Any Website for Free11050564 ms
200API for SEO \Analytics SEO API1641623 ms
200Serpstat Blog — SEO, PPC, Analytics and content marketing powered by Serpstat1857667 mshttps://serpstat.com/blog/
200Serpstat knowledge base: user guide, FAQ, use cases, Serpstat API instruction1247702 mshttps://serpstat.com/knowledge-base/
200Plans & Pricing \Serpstat11776612 ms
200Sign up — Serpstat0108412 mshttps://serpstat.com/signup/
200Serpstat demo tour: Keyword Research → Rank Tracker → AI Overview01897431,095 mshttps://serpstat.com/p/serpstat_demo_tour_en.html
200SEO Tools \Features for SEO and Marketing11410565 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct51.3%
search19.6%
search organic18.8%
search paid0.8%
social6.5%
social organic6.4%
social paid0.1%
referrals14.5%
paid referrals0.2%
mail2.0%
gen ai5.9%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

  • Integration with Google Search Console allows checking indexing of a site page in Google and problems with it, up to 100 URLs at a time W222.
  • Serpstat can integrate with Google products and browser extensions W219.

Scout inference:

  • The Google Search Console integration is a key feature for monitoring indexing and site health.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for API plans, no information on security certifications, and no explicit uptime guarantees. Open questions remain about the full scope of AI features and the exact limitations of the freemium tier.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 collected pages from serpstat.com, including features, pricing, about, and API pages. The evidence catalog includes 180 items from static and rendered pages. External proof search was used but did not verify any additional facts. Limitations include potential missing pages (15 of 15 collected) and the inability to verify customer testimonials independently.

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