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Keyword Research · Reviewed 26 Oct 2026

Semrush

Semrush is a comprehensive SEO and digital marketing toolkit for brand visibility.

from $139 · free tier · semrush.com ↗

Paid against free › Keyword Research › Semrush

Semrush at a glance
12.3MEstimated total trafficModeled monthly visits98.9KRanking keywordsPublic search sample95/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Semrush is a comprehensive SEO and digital marketing platform that helps businesses improve their visibility in both traditional search engines and AI-driven answers S1. It is used by marketers, agencies, and enterprises to research keywords, analyze competitors, manage backlinks, and track local search performance S3 S13. The platform's practical value lies in unifying these capabilities into a single toolkit, with features like AI visibility tracking and automated reporting that save time and provide actionable insights S20 S5.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Semrush is a comprehensive SEO and digital marketing platform S5.
  • Core purpose: It helps businesses grow and measure brand visibility across search results and AI answers S136.
  • Intended users: Marketers, agencies, and enterprises seeking to improve online visibility S13 S136.
  • Product scope: A web-based platform with toolkits for keyword research, competitor analysis, backlinks, local SEO, content, and reporting S3.
  • Positioning: The leading platform that unifies SEO authority and AI visibility S1.
  • Claimed distinction: It integrates traditional SEO with AI visibility tracking, offering a unified solution S136.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
MarketersTrack keyword rankings and build branded reports for stakeholders S3 S5.
AgenciesManage multiple local clients from a single Semrush account S13.
Local businessesManage Google Business Profile and sync listings across directories S13.
SEO professionalsAnalyze backlink profiles and find link-building opportunities S27.
EnterprisesUse Semrush for Enterprise to achieve brand visibility dominance S136.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Keyword ResearchFind keywords customers search for, see difficulty, and identify traffic potential S3.
Competitor AnalysisUncover how competitors get traffic and customers, and identify gaps in their strategy S98.
Backlink AnalysisAnalyze any domain's backlink profile, find link-building opportunities, and audit toxic links S27.
AI Visibility TrackingTrack and improve how your brand appears across ChatGPT, AI Overviews, AI model, and more S20.
Local SEOManage Google Business Profile, sync listings across directories, and track local rankings S13.
Content MarketingGenerate full-length, SEO-ready articles from a brief and repurpose content into social posts S3 S122.
Reporting & DashboardsBuild branded, automated reports that pull live data from Semrush and 20+ other data sources S5.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
My ReportsIntegrationPulls live data from Semrush and 20+ marketing tools into branded reports S5.
Listing ManagementIntegrationDistributes business info to online directories in one go S13.
MCP accessAPIAllows connecting Semrush data to AI assistants S1.
API data integrationAPIEnables data integration on Advanced plan S1.
LovableIntegrationIntegrates Semrush search data directly into the AI software creation platform S136.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$010 reports per day1 demo project S1
SEO$139 per month, billed monthly; $117.33 per month billed annuallyBasic keyword research5 websites, 500 tracked keywords S1
Starter$199 per month, billed monthly; $165.17 per month billed annuallyFull keyword research and optimization tools, MCP accessNot established S1
Pro+$299 per month, billed monthly; $248.17 per month billed annually1,500 tracked keywords, historical SEO data, keyword cannibalizationNot established S1
AdvancedRequest demo5,000+ tracked keywords, API data integrationNot established S1

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com412.8123 series bz
tiktok.com315.7123 series bz
instagram.com316.36 mature 9
website.informer.com1116 mature 9
de.semrush.com1126 mature 9
rottentomatoes.com1146 mature 9
en.wikipedia.org1156 mature 9
imdb.com1166 mature 9
69mature.com1186 mature 9
123movied.com118123 series bz

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.1%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherSemrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.https://www.semrush.com/
otherTRY SEMRUSH ONE FOR FREE The unified SEO and AI search solution TRY SEMRUSH ONE FOR FREEhttps://www.semrush.com/
otherThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/
otherThe leading platform to grow and measure brand visibility — from search results to AI answershttps://www.semrush.com/
otherTry for freehttps://www.semrush.com/
otherBuilt for the new era of discovery, Semrush One helps you win everywhere — from traditional SEO to AI search.https://www.semrush.com/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/
featuresFrom keyword research to AI visibility tracking. Explore every feature Semrush offers and what it helps you do.https://www.semrush.com/features/
featuresSee exactly how competitors get traffic, rank for keywords, get cited by AI, and run their ads. Spot weaknesses and opportunities.https://www.semrush.com/features/
featuresCrawl your site for technical issues that hurt search and AI visibility — broken links, slow pages, schema gaps, and crawlability blockers.https://www.semrush.com/features/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/solutions/
featuresGet found across Google, Maps, social, and AI answers so customers discover you wherever they search.https://www.semrush.com/solutions/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/ai-visibility/
featuresTry free for 7 daysGet a demohttps://www.semrush.com/features/ai-visibility/
featuresYour SEO foundation is your strongest asset for AI visibility. Measure, plan, and optimize for both channels from one platform. No switching, no gaps.https://www.semrush.com/features/ai-visibility/
featuresEvery tool you need for AI visibilityhttps://www.semrush.com/features/ai-visibility/
features> Since bringing our marketing in-house… Semrush has become our most vital tool. The Site Audit feature is exceptional; it detects technical issues early enough for us to fix them before they negatively impact our rankings. I also love the forward-thinking AI search optimization tools.https://www.semrush.com/features/ai-visibility/
features> Semrush has been so great for monitoring search traffic, SERPs, AI visibility. I use it almost daily. I like the competitor comparisons and the content suggestions.https://www.semrush.com/features/ai-visibility/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/backlink-analysis/
featuresPrioritize outreach that helps AI visibilityhttps://www.semrush.com/features/backlink-analysis/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.4 first-page appearances across 123 series bz

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Semrush - AI Marketplace / G2Grounded web searchpages with competitor insights 100% positive (68 mentions) ... Drafts need rewriting before anyone sees them 100% negative (4 mentions) Response accuracy 100% negative (4 mentions) Quality drops outside english markets 100% negative (3 mentions)
GetAppSemrush 2026 Pricing, Features, Reviews & Alternatives / GetAppGrounded web searchTo determine these pros and cons insights, we analyzed responses from 2,315 verified reviews Overall rating 4.6 (2.3K) Value for money 4.2 Features 4.6 Ease of use 4.3 Customer support 4.4 Reviews sentiment 1-2(28) 3-4(671) 5(1,616)
StartupOwlSemrush Review 2026Grounded web searchWe signed up for the free plan and tested the 7-day trial of the Pro plan, running keyword research, site audits, and position tracking across two test domains. We reviewed Semrush's pricing page, refund policy, and cancellation flow, then analyzed user reviews across Trustpilot, Capterra, G2, BBB, and Reddit to verify common complaints and praise patterns. ... The Reddit community widely regards Semrush as a top-tier powerhouse for keyword research and competitor analysis, frequently praising i
VettedThisSemrush Reviews 2026: Ratings, Pricing & FeaturesGrounded web search/ / G2 / 4.5/5 / 3,434+ reviews / Verified B2B software ... / 4.6/5 / 2,292+ reviews / Verified B2B software users / / TrustRadius / 8.6/10 / 760+ reviews / Verified B2B buyers / / Trustpilot / 2.1/5 / Consumer-driven / Billing/cancellation complaints
RealCostLabsSemrush Review 2026: $139 to $549 a Month, Worth It?Grounded web searchTrustpilot 2.0 /5 G2 4.5 /5 Capterra 4.6 /5 From $117 Ratings from G2 (3,434 reviews), Capterra (~2,318) and Trustpilot (2.0/5), pricing verified October 11, 2026. ... by hand. Plan-by-plan numbers, add-ons and real
SEORafSemrush Review 2026: Is It Worth the Price?Grounded web searchseparate tools now - “Ease of Use” is the most frequently mentioned positive theme across G2 reviews, followed by keyword research quality Suggests a manageable ... - Rated 4.5 out of 5 across more than 3,400 verified G2 reviews A large, independently
aionx.coIs Semrush Worth It in 2026? The Honest Verdict / AionXGrounded web searchreviews. Reviewers on both platforms consistently praise the breadth of the toolkit, the quality of keyword and competitor data, ... ) and the learning curve described above — not the product’s core functionality

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Semrush reviews: What people say about the platform — / Total reviews across G2 and Capterra / 6,300+ / / --- / --- / / G2 average rating / 4.4 / 5 (4,000+ reviews) / / Capterra average rating / 4.6 / 5 (2,300+ reviews) / / Most cited strengths / All-in-one SEO and AI visibility platform, keyword research depth, ease of setup, client-ready reporting / ... ### What are the most common complaints about Semrush? ... Across G2, Capterra, and Gartner, the most common criticisms relate to pricing, the complexity of subscriptions and add-ons, and the lear

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCo-founder and CEO, Smileworks Liverpoolsource
Contact and supportNot published on the collected pages.—
Legal and privacyGet free 7-day access to our marketing toolkits. Cancel anytime.source
Security and complianceSSO, team governance & audit logssource
Uptime and status pageNot published on the collected pages.—
Domain registered2008-10-03—
Domain expires2035-10-03—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Create content with more impact / Semrush Content ToolkitRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Web-based platform S3.S3
Platforms and appsWeb platform S3.S3
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers MCP access and API data integration S1.S1
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsBacklink data updated daily, with 43T+ backlinks and 10B pages crawled daily S27.S27
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2008-10-03 — MarkMonitor Inc.
Domain expires2035-10-03
First archived2008-10-22 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-12-14
Security headersHSTS, X-Content-Type-Options, X-Frame-Options
Headers not servedCSP, Referrer-Policy
Server headernginx
Mail handled byusb-smtp-inbound-1.mimecast.com, usb-smtp-inbound-2.mimecast.com
Nameserversns-cloud-e3.googledomains.com, ns-cloud-e1.googledomains.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 13
  • Notices: 4

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed7https://www.semrush.com/signup/
warningPage should have one primary H10https://www.semrush.com/signup/
noticeLow visible word count26https://www.semrush.com/signup/
warningTitle length should be reviewed6https://www.semrush.com/login/
warningPage should have one primary H10https://www.semrush.com/login/
noticeLow visible word count26https://www.semrush.com/login/
noticeImages are missing alt text3https://www.semrush.com/mcp/
warningMissing meta description—https://www.semrush.com/stats/
warningPage should have one primary H10https://www.semrush.com/stats/
noticeMeta description length should be reviewed19https://www.semrush.com/kb/request-demo/
warningTitle length should be reviewed68https://www.semrush.com/features/local-seo/
warningDuplicate title in audit sample2https://www.semrush.com/
warningDuplicate title in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/signup/
warningDuplicate meta description in audit sample2https://www.semrush.com/login/

Crawled pages

StatusTitleH1sWordsResponseURL
200Semrush: Your Unfair Advantage for Growing Brand Visibility11300349 mshttps://www.semrush.com/
200Sign up026178 mshttps://www.semrush.com/signup/
200Semrush: Your Unfair Advantage for Growing Brand Visibility11300371 mshttps://www.semrush.com/
200SEO & AI Search Plans and Pricing \Semrush11358625 ms
200Log in026190 mshttps://www.semrush.com/login/
200Semrush One: Win Every Search, From SEO to AI Discovery1867153 mshttps://www.semrush.com/one/
200Enterprise SEO & AI Search Platform – Semrush for Enterprise11274947 mshttps://enterprise.semrush.com/
200Semrush MCP: Connect Semrush with ChatGPT, AI model & AI model1869157 mshttps://www.semrush.com/mcp/
200Statistics0391143 mshttps://www.semrush.com/stats/
200Request a live demo \Semrush1441126 ms
200Semrush keyword research \Find keywords worth ranking for11331244 ms
200Competitor analysis \Semrush features11650212 ms
200Semrush AI visibility features11399299 mshttps://www.semrush.com/features/ai-visibility/
200Prompt research: Tools for AI keyword research \Semrush features11583232 ms
200Local SEO tools for rankings, listings, & reviews \Semrush features11576194 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct49.7%
search38.2%
search organic34.4%
search paid3.8%
social2.7%
social organic2.4%
social paid0.3%
referrals5.4%
paid referrals1.2%
mail1.3%
gen ai1.1%
affiliate0.4%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for Advanced plan, no information on security certifications, and no explicit uptime guarantees. Open questions remain about the integration with Adobe and its impact on product roadmap.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from semrush.com, including feature pages, pricing, and company information. The evidence catalog includes static and browser rendering renders, with external proof search for verification. Limitations: some pages were not fully rendered, and external review profiles were not scraped. Claims are cited with source tokens S1-S98.

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