⚡Stack Radar

Backlinks · Reviewed 20 Oct 2026

Semrush

All-in-one SEO and digital marketing platform for visibility growth.

from $139 · free tier · semrush.com ↗

Paid against free › Backlinks › Semrush

Semrush at a glance
12.3MEstimated total trafficModeled monthly visits98.9KRanking keywordsPublic search sample95/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Semrush is a comprehensive SEO and digital marketing toolkit that helps marketers and agencies analyze backlinks, research keywords, track competitors, and manage local listings S2 S9. It solves the problem of fragmented visibility by unifying traditional search, local search, and AI-driven discovery in one platform S1 S27. Its practical value lies in providing actionable data and automated workflows to improve search rankings and AI recommendations S2 S19.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Semrush is a comprehensive SEO and digital marketing toolkit S2.
  • Core purpose: It helps users analyze backlink profiles, find link-building opportunities, and audit toxic links S2.
  • Intended users: Marketers, SEO professionals, agencies, and businesses seeking to improve online visibility S2 S172.
  • Product scope: A web-based platform with multiple toolkits including backlink analysis, keyword research, local SEO, AI visibility, and reporting S9 S19 S27 S11.
  • Positioning: Semrush positions itself as the leading platform that unifies SEO authority and AI visibility S1.
  • Claimed distinction: It offers a comprehensive suite that consolidates essential SEO tools into a single platform S19.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SEO professionalsAnalyze backlink profiles and find link-building opportunities S2.
AgenciesManage multiple local clients from a single account and white-label reports S19 S11.
Content marketersCreate content designed to earn citations and mentions from search engines and AI models S2.
Local businessesManage Google Business Profile and sync listings across directories S19.
E-commerceCompete with major marketplaces using smarter SEO and seasonal campaign tracking S172.
Professional servicesLawyers, accountants, and consultants building authority S172.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Backlink analysisAnalyze any domain's backlink profile, find link-building opportunities, and audit toxic links S2.
Keyword researchFind high-value terms, gauge competition, and group keywords by topic S134.
Competitor analysisUncover how competitors get traffic and customers, and identify gaps in their strategy S105.
Local SEOManage Google Business Profile, sync listings across directories, and track local rankings S19.
AI visibility trackingTrack and improve brand mentions across ChatGPT, AI Overviews, and other LLMs S27.
Content marketingGenerate full-length articles, optimize for search, and repurpose content into social posts S127.
Reporting and dashboardsBuild branded, automated reports pulling live data from Semrush and 20+ other sources S11.
Digital PRWrite AI-assisted pitches and press releases to earn backlinks and AI citations S130.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Google Analytics 4IntegrationPull live data into branded reports S11.
Google AdsIntegrationPull live data into branded reports S11.
Social platformsIntegrationPull live data into branded reports S11.
Semrush MCPAI interfaceConnect Semrush to AI tools S1.
APIAPIData integration on Advanced plan S168.
Google Search ConsoleIntegrationIntegrate search data S168.
Listing ManagementIntegrationDistribute business info to online directories S19.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$010 reports per day1 demo project S168
SEO$139/month billed monthly, or $117.33/month billed annuallyNot established5 websites, 500 tracked keywords S168
Starter$199/month billed monthly, or $165.17/month billed annuallyNot establishedAdds MCP access and AI visibility prompts S168
Pro+$299/month billed monthly, or $248.17/month billed annuallyNot established15 websites, historical SEO data S168
AdvancedCustomNot establishedAPI data integration, team users S168
Free trial7-day free trial for SEO, Traffic & Market, Social, Content, Local, and Advertising Toolkits S2Not establishedNot established
AI Visibility ToolkitNo trial, free demo report available S2Not establishedNot established
Reporting and Lead Generation Add-ons14-day free trial S2Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com412.8123 series bz
tiktok.com315.7123 series bz
instagram.com316.36 mature 9
website.informer.com1116 mature 9
de.semrush.com1126 mature 9
rottentomatoes.com1146 mature 9
en.wikipedia.org1156 mature 9
imdb.com1166 mature 9
69mature.com1186 mature 9
123movied.com118123 series bz

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.1%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherSemrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.https://www.semrush.com/
otherTRY SEMRUSH ONE FOR FREE The unified SEO and AI search solution TRY SEMRUSH ONE FOR FREEhttps://www.semrush.com/
otherThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/
otherThe leading platform to grow and measure brand visibility — from search results to AI answershttps://www.semrush.com/
otherTry for freehttps://www.semrush.com/
otherBuilt for the new era of discovery, Semrush One helps you win everywhere — from traditional SEO to AI search.https://www.semrush.com/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/
featuresFrom keyword research to AI visibility tracking. Explore every feature Semrush offers and what it helps you do.https://www.semrush.com/features/
featuresSee exactly how competitors get traffic, rank for keywords, get cited by AI, and run their ads. Spot weaknesses and opportunities.https://www.semrush.com/features/
featuresCrawl your site for technical issues that hurt search and AI visibility — broken links, slow pages, schema gaps, and crawlability blockers.https://www.semrush.com/features/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/solutions/
featuresGet found across Google, Maps, social, and AI answers so customers discover you wherever they search.https://www.semrush.com/solutions/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/ai-visibility/
featuresTry free for 7 daysGet a demohttps://www.semrush.com/features/ai-visibility/
featuresYour SEO foundation is your strongest asset for AI visibility. Measure, plan, and optimize for both channels from one platform. No switching, no gaps.https://www.semrush.com/features/ai-visibility/
featuresEvery tool you need for AI visibilityhttps://www.semrush.com/features/ai-visibility/
features> Since bringing our marketing in-house… Semrush has become our most vital tool. The Site Audit feature is exceptional; it detects technical issues early enough for us to fix them before they negatively impact our rankings. I also love the forward-thinking AI search optimization tools.https://www.semrush.com/features/ai-visibility/
features> Semrush has been so great for monitoring search traffic, SERPs, AI visibility. I use it almost daily. I like the competitor comparisons and the content suggestions.https://www.semrush.com/features/ai-visibility/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/backlink-analysis/
featuresPrioritize outreach that helps AI visibilityhttps://www.semrush.com/features/backlink-analysis/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.4 first-page appearances across 123 series bz

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Semrush - AI Marketplace / G2Grounded web search- SEO teams and content marketers who need to monitor brand mentions across AI platforms and draft blog content efficiently - users report 94% satisfaction with content drafting and near-perfect results for brand monitoring - Digital agencies and consultants who regularly compile competitor research and client reports - the tool excels at collapsing multi-day research into minutes (98% positive) and automatically grouping keywords by search intent - Marketing teams managing multiple campaigns wh
GetAppSemrush 2026 Pricing, Features, Reviews & Alternatives / GetAppGrounded web searchTo determine these pros and cons insights, we analyzed responses from 2,315 verified reviews Overall rating 4.6 (2.3K) Value for money 4.2 Features 4.6 Ease of use 4.3 Customer support 4.4 Reviews sentiment 1-2(28) 3-4(671) 5(1,616)
StartupOwlSemrush Review 2026Grounded web searchWe signed up for the free plan and tested the 7-day trial of the Pro plan, running keyword research, site audits, and position tracking across two test domains. We reviewed Semrush's pricing page, refund policy, and cancellation flow, then analyzed user reviews across Trustpilot, Capterra, G2, BBB, and Reddit to verify common complaints and praise patterns. ... The Reddit community widely regards Semrush as a top-tier powerhouse for keyword research and competitor analysis, frequently praising i
VettedThisSemrush Reviews 2026: Ratings, Pricing & FeaturesGrounded web search/ --- / --- / --- / --- / / G2 / 4.5/5 / 3,434+ reviews / ... / 4.6/5 / 2,292+ reviews / Verified B2B software users / / TrustRadius / 8.6/10 / 760+ reviews / Verified B2B buyers / / Trustpilot / 2.1/5 / Consumer-driven / Billing/cancellation complaints
Real Cost LabsSemrush Review 2026: $139 to $549 a Month, Worth It?Grounded web searchTrustpilot 2.0 /5 G2 4.5 /5 Capterra 4.6 /5 From $117 Ratings from G2 (3,434 reviews), Capterra (~2,318) and Trustpilot (2.0/5), pricing verified October 11, 2026. ... and stitching their data together by hand. Plan-by-plan numbers, add-ons and real
SEOrafSemrush Review 2026: Is It Worth the Price?Grounded web searchinto one platform Matters most if you’re paying for 2–3 ... - “Ease of Use” is the most frequently mentioned positive theme across G2 reviews, followed by ... - Rated 4.5 out of 5 across more than 3,400 verified G2 reviews A large, independently
semrush.comSemrush reviews: What people say about the platformGrounded web search/ Total reviews across G2 and Capterra / 6,300+ / / --- / --- / / G2 average rating / 4.4 / 5 (4,000+ reviews) / / Capterra average rating / 4.6 / 5 (2,300+ reviews) / / Most cited strengths / All-in-one SEO and AI visibility platform, keyword research depth, ease of setup, client-ready reporting /
aionx.coIs Semrush Worth It in 2026? The Honest Verdict / AionXGrounded web searchreviews. Reviewers on both platforms consistently praise the breadth of the toolkit, the quality of keyword and ... data, and the convenience of not juggling five separate subscriptions. The most common criticisms

Customer proof

No named customers, testimonials, or customer case studies were found.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCo-founder and CEO, Smileworks Liverpoolsource
Contact and supportNot published on the collected pages.—
Legal and privacyCan you cancel your Semrush subscription After the free trial?source
Security and complianceSSO, team governance & audit logssource
Uptime and status pageNot published on the collected pages.—
Domain registered2008-10-03—
Domain expires2035-10-03—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Create content with more impact / Semrush Content ToolkitRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Web-based platform S9.S9
Platforms and appsWeb platform S9.S9
API and extensibility (API, SDK, webhooks, MCP, plugins)API data integration on Advanced plan S168; MCP access on Starter plan S168.S168
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsBacklink database contains over 43T+ backlinks across 800M+ domains, with roughly 10B pages crawled daily S2.S2
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2008-10-03 — MarkMonitor Inc.
Domain expires2035-10-03
First archived2008-10-22 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-12-14
Security headersHSTS, X-Content-Type-Options, X-Frame-Options
Headers not servedCSP, Referrer-Policy
Server headernginx
Mail handled byusb-smtp-inbound-2.mimecast.com, usb-smtp-inbound-1.mimecast.com
Nameserversns-cloud-e2.googledomains.com, ns-cloud-e3.googledomains.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 13
  • Notices: 4

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed7https://www.semrush.com/signup/
warningPage should have one primary H10https://www.semrush.com/signup/
noticeLow visible word count26https://www.semrush.com/signup/
warningTitle length should be reviewed6https://www.semrush.com/login/
warningPage should have one primary H10https://www.semrush.com/login/
noticeLow visible word count26https://www.semrush.com/login/
noticeImages are missing alt text3https://www.semrush.com/mcp/
warningMissing meta description—https://www.semrush.com/stats/
warningPage should have one primary H10https://www.semrush.com/stats/
noticeMeta description length should be reviewed19https://www.semrush.com/kb/request-demo/
warningTitle length should be reviewed68https://www.semrush.com/features/local-seo/
warningDuplicate title in audit sample2https://www.semrush.com/
warningDuplicate title in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/signup/
warningDuplicate meta description in audit sample2https://www.semrush.com/login/

Crawled pages

StatusTitleH1sWordsResponseURL
200Semrush: Your Unfair Advantage for Growing Brand Visibility11300349 mshttps://www.semrush.com/
200Sign up026178 mshttps://www.semrush.com/signup/
200Semrush: Your Unfair Advantage for Growing Brand Visibility11300371 mshttps://www.semrush.com/
200SEO & AI Search Plans and Pricing \Semrush11358625 ms
200Log in026190 mshttps://www.semrush.com/login/
200Semrush One: Win Every Search, From SEO to AI Discovery1867153 mshttps://www.semrush.com/one/
200Enterprise SEO & AI Search Platform – Semrush for Enterprise11274947 mshttps://enterprise.semrush.com/
200Semrush MCP: Connect Semrush with ChatGPT, AI model & AI model1869157 mshttps://www.semrush.com/mcp/
200Statistics0391143 mshttps://www.semrush.com/stats/
200Request a live demo \Semrush1441126 ms
200Semrush keyword research \Find keywords worth ranking for11331244 ms
200Competitor analysis \Semrush features11650212 ms
200Semrush AI visibility features11399299 mshttps://www.semrush.com/features/ai-visibility/
200Prompt research: Tools for AI keyword research \Semrush features11583232 ms
200Local SEO tools for rankings, listings, & reviews \Semrush features11576194 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct49.7%
search38.2%
search organic34.4%
search paid3.8%
social2.7%
social organic2.4%
social paid0.3%
referrals5.4%
paid referrals1.2%
mail1.3%
gen ai1.1%
affiliate0.4%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for Advanced plan, no explicit security certifications, and no independent review ratings. Open questions include the exact scope of AI visibility features and the accuracy of claimed adoption metrics.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from semrush.com, including feature pages, pricing, and company pages. Evidence was gathered via static and browser rendering rendering, with a sitemap providing 168 URLs. External proof search was used but no verification requests were made. Limitations include potential marketing bias and lack of independent verification of claims.

Paid against free, in your inbox

One job at a time: the paid tools worth paying for, the free ones you can run yourself, and who should pick which.

No tracking pixels. One click to leave. We use your address to send Stack Radar and nothing else. Privacy.