⚡Stack Radar

Backlinks · Reviewed 20 Oct 2026

Moz Pro

All-in-one SEO toolkit for rankings, traffic, and AI visibility.

from $49 · free tier · moz.com ↗

Paid against free › Backlinks › Moz Pro

722.2KEstimated total trafficModeled monthly visits22.8KRanking keywordsPublic search sample97/100Technical health15 pages checked101.3KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Moz Pro is an all-in-one SEO platform that helps marketers rank higher, drive qualified traffic, and run high-impact SEO campaigns S5. It serves marketers, agencies, and in-house teams who need to manage SEO workflows, track rankings, and measure brand presence in AI-generated answers S5 S46. The platform provides keyword research, rank tracking, backlink analysis, and AI visibility monitoring to support data-driven SEO decisions S5.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Moz Pro is an all-in-one SEO software platform by Moz S5.
  • Core purpose: It helps marketers rank higher, drive qualified traffic, and run high-impact SEO campaigns S5.
  • Intended users: Marketers, agencies, in-house teams, and individual consultants S5 S46.
  • Product scope: A single web-based toolkit, not a family; includes keyword research, rank tracking, site audits, and AI visibility tools S5.
  • Positioning: Moz Pro is positioned as the SEO and AI Visibility growth platform for generating leads and revenue S5.
  • Claimed distinction: It offers trusted metrics like Domain Authority and AI-powered insights to outmaneuver competitors S5.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
MarketersGenerate leads and increase revenue by measuring brand presence in AI-generated answers S5.
AgenciesManage multiple client websites, monitor competitors, and generate custom reports S5.
In-house SEO teamsTrack rankings across search engines and locations to stay ahead of competition S5.
Individual consultantsUse simplified SEO workflows to power business growth S5.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Keyword researchMoz Data reveals search volume, difficulty, and potential reach to create content that gets found S5.
Rank trackingTrack rankings across multiple search engines and locations to stay ahead of competitors S5.
Backlink analysisIdentify areas for improvement and track progress with backlink data S5.
AI visibility trackingUncover how often your brand appears across tracked prompts and monitor mention depth S5.
Competitor analysisUncover competitors' top keywords and best-performing pages to outrank them S5.
Custom reportingCreate professional reports tailored to your needs, highlighting key metrics S5.
Site auditsIdentify areas for improvement and make data-driven decisions to boost rankings S5.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Moz APIAPIBuild custom SEO tools, dashboards, and integrations with Moz data S21.
MCP serverAI interfaceConnect to Moz data via MCP server to pull SEO insights with an LLM S21.
Google Data StudioIntegrationIntegrate Moz data into Google Data Studio dashboards S14.
BigQueryIntegrationConnect Moz data to BigQuery for analysis S14.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Starter$49/month, billed monthly S46Not establishedFor individuals managing a single website S46
Standard$99/month, or $79/month billed yearly S465,000 backlink queries/month; 10,000 results per query S461 user; 1 link tracking list of 100 links S46
Medium$179/month, or $143/month billed yearly S4620,000 backlink queries/month; 40,000 results per query S462 users; 30 link tracking lists of 500 links S46
Large$299/month, or $239/month billed yearly S4670,000 backlink queries/month; 50,000 results per query S463 users; 60 link tracking lists of 750 links S46
EnterpriseContact sales S46Not establishedCustom S46
Free trialFree trial on Medium plan; length not stated S46Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
freshysites.com111all websites
stablepoint.com111anchor text
slideshare.net112all websites
humanlevel.com112anchor text
searchengineland.com113all websites
designplus.co113anchor text
seattleorganicseo.com114all websites
twipla.com114anchor text
youtube.com115all websites
linkstorm.io115anchor text

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.8%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherMoz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic, and measure your brand’s presence in AI-generated answers.https://moz.com/
featuresUse our AI-powered listings tool to promote your business on the directories and maps your customers use.https://moz.com/products/local/moz-local-solutions
featuresReviews AI helps you draft thoughtful, on-brand responses, so you can reply faster to customer conversations.https://moz.com/products/local/moz-local-solutions
featuresMove from passive monitoring to active narrative control with in-depth sentiment analysis that helps you determine if your brand is being discussed favorably or unfavorably in AI search.https://moz.com/products/pro/solutions
featuresAI-generated search responses rely on third-party sources to fuel their answers. See the exact domains and pages that influence the answers to your tracked prompts and help shape your brand's narrative.https://moz.com/products/pro/solutions
featuresTake the stress out of starting from scratch. AI Content Brief analyzes the current search landscape to give you a clear roadmap for your next piece of content.https://moz.com/products/pro/solutions
featuresAnalyze when AI Overviews appear for target keywordshttps://moz.com/products/pro/solutions
featuresMonitor when AI overviews appear for your target keywords, so you can adapt your strategy and capture new opportunities for clicks.https://moz.com/products/pro/solutions
featuresSee where you are losing clicks to AI Overviews. Our tracking highlights exactly where you can transform potential traffic losses into opportunities for brand visibility.https://moz.com/products/pro/solutions
pricingAI Explorer Pricinghttps://moz.com/products/ai-explorer/pricing
pricingAI Search Intelligence Starting at $45/monthhttps://moz.com/products/ai-explorer/pricing
pricingWith plans starting at just $45/month, Moz AI Explorer fits easily into discretionary team budgets. Skip the lengthy approval processes and start auditing your brand reputation across multiple AI models at an introductory price.https://moz.com/products/ai-explorer/pricing
pricingEvery Moz AI Explorer plan includeshttps://moz.com/products/ai-explorer/pricing
pricingDo you offer a free trial of AI Explorer?https://moz.com/products/ai-explorer/pricing
pricingNo, we do not offer a free trial of just the AI Explorer tool. However, our Moz Pro free trial includes access to the AI Explorer tools. Learn more about the Moz Pro free trial here.https://moz.com/products/ai-explorer/pricing
pricingWe offer 2 months free with the purchase of an annual plan for AI Explorer. We do not have a student discount, but you're welcome to take a free trial of Moz Pro or sign up for a free Moz Community account, which will give you limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research.https://moz.com/products/ai-explorer/pricing
pricingYou may cancel your Moz AI Explorer subscription or change plans at any time — no questions asked. See how to cancel or manage your plan in the Moz Help Hub.https://moz.com/products/ai-explorer/pricing
pricingYes! You can purchase additional AI Visibility dashboards, tracked prompts, or upgrade your plan from your subscription management page.https://moz.com/products/ai-explorer/pricing
pricingNo, add-on purchases are not available for the SEO research tools when subscribed to AI Explorer. If you are looking to increase your quotas for SEO research, you can move to a Moz Pro plan, which includes access to the AI Research tools.https://moz.com/products/ai-explorer/pricing
pricing\* Save $19/yr compared to Preferred + Listings AIhttps://moz.com/products/local/pricing

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where freshysites.com appears.1 first-page appearances across all websites

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Moz Products / Read 1102 Reviews on G2Grounded web search# Moz 4.3 out of 5 stars 5 star 60% 4 star 30% 3 star 6% 2 star 1% 1 star 1% 1,102 reviews - 3 profiles - 5 categories Average star rating 4.3 Serving customers since 2004 ... I really like the keyword list tool, the keyword suggestions
CapterraMoz Pro Pricing, Cost & Reviews - Capterra IrelandGrounded web searchBased on 350 reviews 4.5 ### Reviews sentiment Positive 91% Neutral 7% Negative 2% ... . Cons: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are
MozReviewsMoz Reviews and Ratings: 1,800+ User Reviews from 11 SourcesGrounded web searchMoz averages 3.6 across 4,500+ ratings on five review platforms. We pulled a snapshot of real reviews from G2, Capterra, TrustRadius, Trustpilot, Chrome Web Store, G2 (Moz Local), Capterra (Moz Local), Software Advice, GetApp, Gartner Peer Insights, and Reddit so you can make an informed decision. ... Business users rate Moz Pro well: 4.3 on G2, 4.5 on Capterra, and 7.9/10 on TrustRadius. They praise how easy it is to learn, its Domain Authority scores, and its keyword research and reports. The
PipeRocketMoz Reviews 2026: G2, Trustpilot, Capterra, PricingGrounded web searchcarried a “G2 invite” or “Seller invite” incentive label. ... .9/10 on 373 reviews, checked September ... , every sampled review carried an “Incentivized” label under ... - Trustpilot: 2.4/5 on
zendikt.comMoz Pro review, pricing, and verified intelligence / ZendiktGrounded web searchSynthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown. Last synthesized ... 78% → - Mature 20-year toolset 64% → - Moz Local for multi-location 51% → ... 64% ↑ - Link database depth below Ahrefs 51% → - Customer
toolradar.comMoz Reviews, Pricing & Alternatives (2026) / ToolradarGrounded web search## Ratings Across the Web 4.4(958 reviews) Moz holds an aggregate rating of 4.4 out of 5 from 958 reviews across G2 and Capterra, last checked September 17, 2026. G2 608 reviews 4.3/5 Capterra 350 reviews 4.5/5 Ratings aggregated from independent
realcostlabs.comMoz Pro Review 2026: Real Cost $49 to $299/mo, VerdictGrounded web searchRatings from G2 (~606 reviews), Capterra (~350) and Trustpilot (3.7/5), pricing verified October 11, 2026. ... almost every low review there is about billing and cancellation rather than the software itself
capterra.inMoz Pro Price, Features, Reviews & Ratings - Capterra IndiaGrounded web search4.5 ### Reviews sentiment Positive 91% Neutral 7% Negative 2% ... . Cons: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may
match-vs.comMoz Review 2026 - Features, Pricing & Alternatives / Match VSGrounded web search3/5 from ~606 reviews. Users praise interface simplicity, Domain Authority and ... ~400 reviews. Ease of use 4.4/5, features 4.2/5, value for money 4.3/5. Advanced SEO professionals often report outgrowing Moz and switching to Ahrefs or Semrush

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyTinuiticustomer case study — Prior to 2012, Tinuiti was using several tools but none provided the in-depth, cohesive data they needed. (Tinuiti + Moz Pro - Moz)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCEO & Founder at Wallaroo Mediasource
Contact and supportPlease try a different browser, if you can. Otherwise you can still reach us at help@moz.com.source
Legal and privacyWhat is your cancellation policy?source
Security and complianceNot published on the collected pages.—
Uptime and status pageYour applications depend on consistent, uninterrupted access to data. Moz API has a proven track record of reliability and uptime, so your tools and services can run smoothly 24/7.source
Domain registered1998-04-29—
Domain expires2029-04-28—

Not found on the collected pages: security and compliance. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Moz public API Documentation - Welcome - API documentationAPI referenceCovers endpoints and payloads. (source)Not dated
Contact and supportSupportPublic contact and support channel. (source)Not dated
About Moz: What We Do and How We Got Here. - MozProduct updateProduct update is publicly available. (source)Not dated
A Timeline of Bing and Bard Features - MozProduct updateProduct update is publicly available. (source)August 31, 2017
A Timeline of Bing and Bard Features - MozRelease notesPublic product change history. (source)November 30, 2022

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Moz Pro is a web-based platform S5.S5
Platforms and appsNot published on the collected pages.—
API and extensibility (API, SDK, webhooks, MCP, plugins)Moz API provides access to SEO data, and MCP server is in beta for eligible subscriptions S21 S36.S21 S36
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsMoz API offers consistent, uninterrupted access to data S21.S21
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1998-04-29 — CSC Corporate Domains, Inc.
Domain expires2029-04-28
TLS certificateGoogle Trust Services, valid, expires 2026-12-10
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversalla.ns.cloudflare.com, karl.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 6
  • Notices: 11

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed187https://moz.com/
noticeMeta description length should be reviewed199https://moz.com/products/pro
warningMissing meta description—https://moz.com/login
warningMissing canonical URL—https://moz.com/login
noticeLow visible word count55https://moz.com/login
noticeMeta description length should be reviewed217https://moz.com/products/local
noticeMeta description length should be reviewed210https://moz.com/products/stat
warningMissing meta description—https://moz.com/api/dashboard/usage
warningMissing canonical URL—https://moz.com/api/dashboard/usage
noticeMeta description length should be reviewed179https://moz.com/products/ai-explorer
noticeMeta description length should be reviewed177https://moz.com/moz-data
warningMissing canonical URL—https://moz.com/moz-data
noticeMeta description length should be reviewed236https://moz.com/explorer
noticeMeta description length should be reviewed218https://moz.com/link-explorer
warningMissing meta description—https://moz.com/competitive-research
noticeMeta description length should be reviewed223https://moz.com/products/pro/seo-toolbar
noticeMeta description length should be reviewed244https://moz.com/free-seo-tools

Crawled pages

StatusTitleH1sWordsResponseURL
200Moz - SEO Software for Smarter Marketing1266158 mshttps://moz.com/
200Moz Pro: All-in-One SEO Toolkit - Moz1178833 mshttps://moz.com/products/pro
200Welcome, Log in here - Moz155243 mshttps://moz.com/login
200Moz Local - Your All-In-One local SEO tool and software - Moz1172450 mshttps://moz.com/products/local
200STAT Search Analytics - Overview - Moz1102842 mshttps://moz.com/products/stat
200Moz - Moz API \SEO API Tool1196648 ms
200Moz API Usage1443517 mshttps://moz.com/api/dashboard/usage
200Moz AI Explorer \AI Search Visibility & LLM Tracking - Moz1135756 ms
200Power your SEO Strategy & AI Models \Moz Data Solutions1143137 ms
200Free Keyword Research Tool - Moz1135339 mshttps://moz.com/explorer
200Free Backlink Checker - Moz Link Explorer - Moz1155833 mshttps://moz.com/link-explorer
200Competitive Research - Moz1114627 mshttps://moz.com/competitive-research
200MozBar: The free SEO toolbar for Google Chrome & Firefox - Moz1170859 mshttps://moz.com/products/pro/seo-toolbar
200Free SEO Tools by Moz \Try Premium SEO Checkers for Free - Moz1137641 ms
200Beginner's Guide to SEO (Search Engine Optimization) - Moz1180029 mshttps://moz.com/beginners-guide-to-seo

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct39.6%
search51.2%
search organic48.5%
search paid2.7%
social2.0%
social organic1.8%
social paid0.2%
referrals3.6%
paid referrals1.0%
mail1.2%
gen ai0.8%
affiliate0.5%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific limitations or competitors. Evidence gaps include lack of detailed security certifications, uptime statistics, and specific customer success metrics. Open questions remain about the exact scope of the free trial and the full feature set of the Enterprise plan.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from moz.com, including product pages, pricing pages, and the About page. Evidence was gathered via static and browser rendering rendering. External proof search was performed but no additional verification was completed. Limitations include potential missing details from pages not collected, and the reliance on marketing copy for some claims.

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