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AI Visibility Tracking · Reviewed 27 Oct 2026

Semrush AI Visibility

Track and improve brand visibility in AI search platforms.

from $60 · free tier · semrush.com ↗

Paid against free › AI Visibility Tracking › Semrush AI Visibility

Semrush AI Visibility at a glance
12.3MEstimated total trafficModeled monthly visits98.9KRanking keywordsPublic search sample95/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Semrush AI Visibility is a toolkit for tracking brand mentions and citations across AI platforms like ChatGPT and Google AI, helping marketers understand and improve their AI search presence S12. It is used by brands and agencies to monitor visibility, identify gaps where competitors are cited but the brand is not, and track sentiment S12. The main practical value is providing actionable insights and recommendations to increase AI visibility and share of voice S12.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Semrush AI Visibility, a toolkit within the Semrush platform for tracking AI search presence S12.
  • Core purpose: Solves the problem of understanding and improving brand visibility in AI-generated search results S12.
  • Intended users: Marketers, SEO professionals, and brands seeking to be recommended by AI S12.
  • Product scope: A focused toolkit for AI visibility tracking, distinct from Semrush's broader SEO suite S12.
  • Positioning: Positioned as part of the leading platform unifying SEO authority and AI visibility S1.
  • Claimed distinction: Claims to help users win every search from traditional SEO to AI discovery S12.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
BrandsTrack their own AI visibility and identify gaps in AI search results S12.
CompetitorsMonitor competitors' AI visibility and find opportunities where they are cited but you aren't S12.
MarketersGenerate reports to demonstrate AI visibility impact and inform strategy S12.
AgenciesManage multiple brands and clients, using AI visibility data to win and retain clients S140.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
AI visibility trackingTrack any brand's visibility in LLMs, monitoring mentions and citations across platforms S12.
Gap analysisSee prompts and sources where competitors are cited but your brand isn't S12.
Sentiment monitoringBenchmark and track positive and negative sentiment of brand mentions S12.
Daily trackingTrack daily visibility for priority prompts and get growth recommendations S12.
Report generationGenerate AI visibility analysis reports in one click S12.
Google Analytics integrationConnect Google Analytics to report how efforts influence traffic and conversions via AI S12.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Google AnalyticsIntegrationConnect to report how AI visibility efforts influence traffic and conversions S12.
Semrush APIAPIRetrieve SEO data programmatically to build custom tools and dashboards S28.
Google Search ConsoleIntegrationIntegrate search console data for broader visibility insights S137.
MCP (Model Context Protocol)AI interfaceConnect Semrush MCP to AI for enhanced workflows S1.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Base$99 per domain per month, billed annually S13725 custom prompts tracked daily S137300 AI analysis reports per day; 1 domain for Brand Performance S137
Extra prompts$60 per month S13750 more prompts S137Not established S137
Additional usersFrom $45 per user per month S137Not established S137Add-on S137
Semrush One Starter (SEO + AI Search)$199 per month ($165.17 per month billed annually) S13750 prompts tracked daily; bundles SEO toolkit S1371 domain for AI brand performance S137
Free AI Visibility CheckerFree S137Basic visibility check S137Not established S137

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com412.8123 series bz
tiktok.com315.7123 series bz
instagram.com316.36 mature 9
website.informer.com1116 mature 9
de.semrush.com1126 mature 9
rottentomatoes.com1146 mature 9
en.wikipedia.org1156 mature 9
imdb.com1166 mature 9
69mature.com1186 mature 9
123movied.com118123 series bz

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.1%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherSemrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.https://www.semrush.com/
otherTRY SEMRUSH ONE FOR FREE The unified SEO and AI search solution TRY SEMRUSH ONE FOR FREEhttps://www.semrush.com/
otherThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/
otherThe leading platform to grow and measure brand visibility — from search results to AI answershttps://www.semrush.com/
otherTry for freehttps://www.semrush.com/
otherBuilt for the new era of discovery, Semrush One helps you win everywhere — from traditional SEO to AI search.https://www.semrush.com/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/
featuresFrom keyword research to AI visibility tracking. Explore every feature Semrush offers and what it helps you do.https://www.semrush.com/features/
featuresSee exactly how competitors get traffic, rank for keywords, get cited by AI, and run their ads. Spot weaknesses and opportunities.https://www.semrush.com/features/
featuresCrawl your site for technical issues that hurt search and AI visibility — broken links, slow pages, schema gaps, and crawlability blockers.https://www.semrush.com/features/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/solutions/
featuresGet found across Google, Maps, social, and AI answers so customers discover you wherever they search.https://www.semrush.com/solutions/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/ai-visibility/
featuresTry free for 7 daysGet a demohttps://www.semrush.com/features/ai-visibility/
featuresYour SEO foundation is your strongest asset for AI visibility. Measure, plan, and optimize for both channels from one platform. No switching, no gaps.https://www.semrush.com/features/ai-visibility/
featuresEvery tool you need for AI visibilityhttps://www.semrush.com/features/ai-visibility/
features> Since bringing our marketing in-house… Semrush has become our most vital tool. The Site Audit feature is exceptional; it detects technical issues early enough for us to fix them before they negatively impact our rankings. I also love the forward-thinking AI search optimization tools.https://www.semrush.com/features/ai-visibility/
features> Semrush has been so great for monitoring search traffic, SERPs, AI visibility. I use it almost daily. I like the competitor comparisons and the content suggestions.https://www.semrush.com/features/ai-visibility/
featuresThe leading platform that unifies SEO authority and AI visibility.https://www.semrush.com/features/backlink-analysis/
featuresPrioritize outreach that helps AI visibilityhttps://www.semrush.com/features/backlink-analysis/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.4 first-page appearances across 123 series bz

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
TrakkrSemrush Review (2026) - AI Visibility Toolkit, Pricing, and Honest VerdictGrounded web searchResearch, Brand Performance reports, and an AI Search Site Audit powered by a large prompt database. The catch is the same one that has always defined Semrush - it is excellent, but layered and not cheap.
Demand SageHow Accurate is Semrush Data? (2026 Tests & Analysis)Grounded web searchThe data for AI visibility is collected from a very large database of real user queries ... ’s AI visibility toolkit uses a database of over 213 million prompts and responses to calculate metrics such as: - How often a brand is mentioned - How many unique

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Most GEO Tools Stop at Homepage Mentions. They Still Miss the Citation Gap — The harder question is whether the sources behind that answer leave a real opening for your brand to earn future citations. If the model keeps leaning on Reddit threads, review pages, docs, and category roundups where you do not appear, a homepage mention count will not tell you what to fix. ... The category is clearly getting more sophisticated. Semrush says its Visibility Overview uses a prompt database of 261M+ AI queries across Google AI Overviews, AI Mode, AI model, and ChatGPT (https://www.s

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCo-Founder, Rock Contentsource
Contact and supportNot published on the collected pages.—
Legal and privacyGet free 7-day access to our marketing toolkits. Cancel anytime.source
Security and complianceSSO, team governance & audit logssource
Uptime and status pageNot published on the collected pages.—
Domain registered2008-10-03—
Domain expires2035-10-03—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
New Apps, Features & Product Updates—Semrush NewsroomRelease notesGet all the details on the latest Semrush product updates, app launches, new reports and more—and maybe find a new favorite feature. (source)Not dated

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S12.S12
Platforms and appsWeb platform S12.S12
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers API for programmatic data access S28 and MCP integration S1.S28 S1
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2008-10-03 — MarkMonitor Inc.
Domain expires2035-10-03
First archived2008-10-22 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-12-14
Security headersHSTS, X-Content-Type-Options, X-Frame-Options
Headers not servedCSP, Referrer-Policy
Server headernginx
Mail handled byusb-smtp-inbound-1.mimecast.com, usb-smtp-inbound-2.mimecast.com
Nameserversns-cloud-e4.googledomains.com, ns-cloud-e1.googledomains.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 13
  • Notices: 4

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed7https://www.semrush.com/signup/
warningPage should have one primary H10https://www.semrush.com/signup/
noticeLow visible word count26https://www.semrush.com/signup/
warningTitle length should be reviewed6https://www.semrush.com/login/
warningPage should have one primary H10https://www.semrush.com/login/
noticeLow visible word count26https://www.semrush.com/login/
noticeImages are missing alt text3https://www.semrush.com/mcp/
warningMissing meta description—https://www.semrush.com/stats/
warningPage should have one primary H10https://www.semrush.com/stats/
noticeMeta description length should be reviewed19https://www.semrush.com/kb/request-demo/
warningTitle length should be reviewed68https://www.semrush.com/features/local-seo/
warningDuplicate title in audit sample2https://www.semrush.com/
warningDuplicate title in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/
warningDuplicate meta description in audit sample2https://www.semrush.com/signup/
warningDuplicate meta description in audit sample2https://www.semrush.com/login/

Crawled pages

StatusTitleH1sWordsResponseURL
200Semrush: Your Unfair Advantage for Growing Brand Visibility11300349 mshttps://www.semrush.com/
200Sign up026178 mshttps://www.semrush.com/signup/
200Semrush: Your Unfair Advantage for Growing Brand Visibility11300371 mshttps://www.semrush.com/
200SEO & AI Search Plans and Pricing \Semrush11358625 ms
200Log in026190 mshttps://www.semrush.com/login/
200Semrush One: Win Every Search, From SEO to AI Discovery1867153 mshttps://www.semrush.com/one/
200Enterprise SEO & AI Search Platform – Semrush for Enterprise11274947 mshttps://enterprise.semrush.com/
200Semrush MCP: Connect Semrush with ChatGPT, AI model & AI model1869157 mshttps://www.semrush.com/mcp/
200Statistics0391143 mshttps://www.semrush.com/stats/
200Request a live demo \Semrush1441126 ms
200Semrush keyword research \Find keywords worth ranking for11331244 ms
200Competitor analysis \Semrush features11650212 ms
200Semrush AI visibility features11399299 mshttps://www.semrush.com/features/ai-visibility/
200Prompt research: Tools for AI keyword research \Semrush features11583232 ms
200Local SEO tools for rankings, listings, & reviews \Semrush features11576194 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct49.7%
search38.2%
search organic34.4%
search paid3.8%
social2.7%
social organic2.4%
social paid0.3%
referrals5.4%
paid referrals1.2%
mail1.3%
gen ai1.1%
affiliate0.4%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for add-ons, no independent reviews, and no information on data retention or export. Open questions remain about the accuracy of AI visibility tracking and the methodology behind sentiment analysis.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 12 collected pages from semrush.com, including product overviews, pricing pages, and API documentation. The evidence catalog includes 15 requests with partial rendering. External proof search was performed but no additional verification was completed. Limitations include potential outdated information and lack of third-party validation.

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