Overview
Summary
The useful answer before the supporting detail.
Roll by ADP is a payroll application for small businesses, offering chat-based payroll processing and automated tax filing S16 S54. It serves small business owners who need to pay W-2 employees and 1099 contractors, with features like employee self-service and AI assistance S1 S16. The main practical value is simplifying payroll and tax compliance, reducing manual work and errors S1 S54.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Roll by ADP is a payroll application for small businesses S16.
- Core purpose: It solves the problem of complex payroll and tax management S1.
- Intended users: Small business owners with W-2 employees and 1099 contractors S1.
- Product scope: A single app for payroll, taxes, and employee self-service, not a full HR suite S59.
- Positioning: The vendor positions it as an easy, affordable payroll solution backed by ADP's expertise S16.
- Claimed distinction: It claims to make payroll as easy as chatting, with AI assistance and 24/7 support S16.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Small business owners | Run payroll for W-2 employees and 1099 contractors from anywhere S1 S16. |
| Business owners with tax complexity | Automate tax filing and remittance to stay compliant S54. |
| Employers with hourly workers | Track and manage worker hours S48. |
| Businesses with employee self-service needs | Let employees manage their own profiles and pay info S62. |
Traffic and search
SEO analysis
Collected Oct 21, 2026rollbyadp.com: an estimated 9,544 total monthly visits and about 71,022 monthly organic visits across 5,519 ranking keywords. Scout crawled 15 pages and measured a technical health score of 98/100.
Search summary
The useful answer before the supporting detail.
Make running payroll for your small business easy with Roll by ADP. The AI-driven, chat-based app makes paying your team as easy as sending a text. rollbyadp.com: an estimated 9,544 total monthly visits and about 71,022 monthly organic visits across 5,519 ranking keywords. Scout crawled 15 pages and measured a technical health score of 98/100.
- Total traffic (modeled): 9,544 monthly visits across all channels.
- Organic search traffic (estimated): 71,022 monthly visits from search.
- Strongest sampled ranking: roll by adp at position 1.
- Leading page in the collected evidence: https://www.rollbyadp.com/.
- Closest measured organic competitor: adp.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 98/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Make running payroll for your small business easy with Roll by ADP. The AI-driven, chat-based app makes paying your team as easy as sending a text. | https://www.rollbyadp.com/ |
| other | The smartest payroll solution for small business owners just got smarter | https://www.rollbyadp.com/ |
| other | Meet Roll by ADP, the solution with advanced GenAI technology for next-level small business payroll management, now featuring smart HR assistance. | https://www.rollbyadp.com/ |
| other | “It's easy to use, works well, and could appeal to very small businesses with very modest payroll needs.” | https://www.rollbyadp.com/ |
| other | “If you’re looking for solid payroll features that can be initiated from your phone, you’ll find them with Roll by ADP.” | https://www.rollbyadp.com/ |
| other | Pay your employees with just a few taps. Run payroll today, digitally deposit funds the same-day or next-day. Time is money – Roll offers a faster payment solution that doesn't break the bank. | https://www.rollbyadp.com/ |
| other | Take the worry out of tax filing and deposits. Roll by ADP handles it for you. With Roll by ADP, you get the expertise and reliability of the biggest name in payroll, right in your pocket. | https://www.rollbyadp.com/ |
| other | Pay your employees with just a few clicks. Run payroll today, digitally deposit funds the same-day or next-day. Time is money – Roll offers a faster payment solution that doesn't break the bank. | https://www.rollbyadp.com/ |
| other | Roll with the solution that gets payroll DONE | https://www.rollbyadp.com/ |
| other | The quickest small business payroll solution that gets your team paid even quicker | https://www.rollbyadp.com/ |
| other | If you can chat, you can run payroll—or get help anytime with 24/7 support | https://www.rollbyadp.com/ |
| other | > “Thanks to Roll, I don’t even have to think about payroll. I just do it. It’s just become a totally non-worrisome thing for me.” | https://www.rollbyadp.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits9,544
Global rank#2,249,892
Top-country rankUS #714,054
Bounce rate53.3%
Pages per visit1.76
Visit duration35s
| Month | Modeled visits |
|---|---|
| 2026-04 | 9,914 |
| 2026-05 | 10,336 |
| 2026-06 | 9,474 |
| 2026-07 | 14,792 |
| 2026-08 | 10,729 |
| 2026-09 | 9,544 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 88.4% |
| PK | Pakistan | 11.2% |
| IN | India | 0.4% |
88.4%United States
United States88.4%Pakistan11.2%India0.4%
Domain identity
| Signal | Value |
|---|---|
| Registered | Dec 3, 2020 |
| Last changed | Nov 1, 2025 |
| Expires | Dec 3, 2026 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | A1-199.AKAM.NET, A14-65.AKAM.NET, A18-66.AKAM.NET, A28-64.AKAM.NET, A5-66.AKAM.NET, A9-67.AKAM.NET, DNS1.P01.NSONE.NET, DNS2.P01.NSONE.NET, DNS3.P01.NSONE.NET, DNS4.P01.NSONE.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| roll by adp sign in | 0 | $0.00 | $340 |
| adp calculator | 18,470 | $5.36 | $250 |
| adp paycheck calculator | 25,940 | $4.71 | $170 |
| roll to pay people | 140 | $0.00 | $130 |
| paycheck calculator | 116,800 | $4.07 | $120 |
Independent Google result page
Query: roll by adp
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Roll by ADP: Small Business Payroll Made Easy | https://www.rollbyadp.com/ | Make running payroll for your small business easy with Roll by ADP. The AI-driven, chat-based app makes paying your team as easy as sending a text. |
| 2 | Roll by ADP – Easy Payroll App - App Store - Apple | https://apps.apple.com/us/app/roll-by-adp-easy-payroll-app/id1474007759 | Roll is a first-of-its-kind, intelligent chat-based mobile payroll app for small businesses. Set up your account directly within the Roll app in minutes. |
| 3 | Which small business payroll solution is right for you? | https://www.adp.com/resources/articles-and-insights/articles/c/compare-run-powered-by-adp-vs-roll-by-adp.aspx | Roll by ADP® is a mobile payroll app designed for small business owners who want to manage payroll quickly and easily. With a chat-based interface, the app ... |
| 4 | ADP Launches 'Roll™ by ADP®' Mobile App, a Completely ... | https://mediacenter.adp.com/2021-02-25-ADP-Launches-Roll-TM-by-ADP-R-Mobile-App-a-Completely-Reimagined-Way-for-Small-Businesses-to-Do-Payroll | Roll™ by ADP® is immediately available to US small business owners starting today. Introductory pricing for Roll™ is $17/month + $5 per employee ... |
| 5 | Roll by ADP Payroll, Recommended? : r/smallbusiness | https://www.reddit.com/r/smallbusiness/comments/u3yb3w/roll_by_adp_payroll_recommended/ | Hey, like the title mentions, has anyone used Roll by adp for payroll and what is your experience with it? I've researched a lot of different providers ... |
| 6 | https://roll.adp.ai/ | https://roll.adp.ai/ | No information is available for this page. |
| 7 | Roll by ADP – Easy Payroll App | https://play.google.com/store/apps/details?id=com.adp.e&hl=en_US | Roll by ADP is an automatic small business payroll calculator and reminder system in your pocket that makes running payroll incredibly easy. |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Small Business Payroll Made Easy \ | playwright | 891 | new |
| pricing | Unlimited Payroll for $39 / Month \ | playwright | 667 | new |
| pricing | Nóminas ilimitadas a $39 por mes \ | playwright | 780 | new |
| features | Payroll App Features and Benefits \ | playwright | 707 | new |
| features | Payroll App Features and Benefits \ | playwright | 693 | new |
| features | Intelligent Assistance Payroll \ | playwright | 1,188 | new |
| features | Employee Self-Service Payroll Feature \ | playwright | 688 | new |
| features | 1099 Contractor Payroll Services \ | playwright | 1,042 | new |
| features | Intelligent Assistance Payroll \ | static | 937 | new |
| features | Payroll and Taxes \ | static | 718 | new |
| features | Raises, Bonuses & Wage Garnishments \ | static | 1,008 | new |
| customers | Client Testimonial Release Form \ | static | 262 | new |
| customers | Formulario de divulgación de testimonios de clientes \ | static | 258 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | Log In[Español](/es-us "Global Switch") | https://www.rollbyadp.com/features |
| features | Start Free Trial | https://www.rollbyadp.com/features |
| features | What can you do with Roll? | https://www.rollbyadp.com/features |
| features | Run payroll in under a minute — and so much more. | https://www.rollbyadp.com/features |
| features | Payroll & Taxes | https://www.rollbyadp.com/features |
| features | Chat-based payroll in under a minute. Seriously. Just a few taps and payroll is done! Plus Roll handles time tracking and tax filing so you don’t have to. | https://www.rollbyadp.com/features |
| features | LEARN MORE | https://www.rollbyadp.com/features |
| features | Intelligent Assistance | https://www.rollbyadp.com/features |
| features | Get enhanced AI-generated insights into your business, personalized payroll advice, and smart notifications so you can crush tasks and to-dos. | https://www.rollbyadp.com/features |
| features | LEARN MORE | https://www.rollbyadp.com/features |
| features | Raises & Bonuses | https://www.rollbyadp.com/features |
| features | Just chat "Give Brenda a raise" and Roll walks you through the rest. You're done before you know it (and Brenda is one happy camper)! | https://www.rollbyadp.com/features |
| features | LEARN MORE | https://www.rollbyadp.com/features |
| features | Employee Self-Service | https://www.rollbyadp.com/features |
| features | With Roll by ADP, your employees can quickly find and manage their own pay info right in the app. | https://www.rollbyadp.com/features |
| features | LEARN MORE | https://www.rollbyadp.com/features |
| features | What you get with Roll | https://www.rollbyadp.com/features |
| features | Everything you need, nothing you don't. All for one competitive price. | https://www.rollbyadp.com/features |
| features | Close Features List | https://www.rollbyadp.com/features |
| features | For you and your business | https://www.rollbyadp.com/features |
Pricing and plans
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-21T04:18:57.469Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Chat-based payroll | Run payroll in under a minute by chatting with the app S59. |
| Automated tax filing | Calculates, deducts, and pays payroll taxes automatically S54. |
| Employee self-service | Employees can manage their own profiles and pay info in the app S62. |
| AI assistance | GenAI provides personalized insights and answers payroll/HR questions S16 S65. |
| Raises, bonuses, garnishments | Manage payroll changes and garnishments, with automatic processing S56. |
| 1099 contractor support | Pay contractors and deliver tax statements S51. |
| QuickBooks Online integration | Connect to QuickBooks Online for easy account mapping S54. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
Competition
Alternative tools
Named from this report, then each website opened and checked before it is shown.
OnPayOnPay | Top-Rated Payroll Services, HR and MoreIt handles automated payroll and tax filing similarly to Roll, but uses a flat-fee pricing model without per-employee surcharges.
QuickBooks PayrollQuickBooks®: Official Site | Smart Tools. Better Business.It provides automated payroll and tax filing like Roll, but integrates natively into the broader QuickBooks accounting ecosystem.2 verified
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| adp.com | 2 | 2 | 2.5 | roll by adp, adp roll |
| youtube.com | 2 | 1 | 5 | adp roll |
| research.com | 1 | 1 | 1 | adp roll |
| reddit.com | 1 | 1 | 3 | roll by adp |
| roll.adp.ai | 1 | 1 | 4 | roll by adp |
| play.google.com | 1 | 1 | 4 | adp roll |
| apps.apple.com | 1 | 1 | 5 | roll by adp |
| techrepublic.com | 1 | 1 | 5 | adp roll |
| mediacenter.adp.com | 1 | 1 | 6 | roll by adp |
| spotsaas.com | 1 | 1 | 7 | adp roll |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
| Page type | Evidence | Source |
|---|---|---|
| customers | Log In[Español](/es-us "Global Switch") | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | Start Free Trial | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | Client Release Form | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | Please fill out the form below to share your Roll by ADP story with us: | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | I have agreed to participate in a marketing opportunity for ADP, Inc. In exchange for the opportunity to participate, I irrevocably grant to ADP, Inc (including its subsidiaries, affiliates, successors, assigns, and vendors, collectively called “ADP”), the perpetual right to use, copy and publish my name and initials, the name and address of my company, the logo of my company, my title and related Materials (including any statements, copy, photographs, pictures, and videos). | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | I understand that ADP will provide me the opportunity to review and approve the Materials before they are published, it being acknowledged and agreed that my failure or delay to timely inspect and/or approve the Materials will not affect ADP’s right or ability to use the Materials for the purpose permitted herein. I also understand that ADP may need to modify or edit the Materials or put the Materials into another format but will maintain the general sense of the Materials. | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | The statements and information I am providing to ADP in the Materials reflect my opinion of and experience with ADP and its products and services. I am making these statements without any prior payment or promise of payment and without any expectation by me of any payment or benefit in return. | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | By submitting this form, you acknowledge that you have read our Privacy Statement and agree to our Terms of Use” | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | Cookie settings | https://www.rollbyadp.com/en/client-testimonial-release-form |
| customers | Log In[English](/en "Global Switch") | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Start Free Trial | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Formulario de divulgación de clientes | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Complete el formulario que se encuentra a continuación para compartir con nuestro equipo su experiencia con Roll by ADP: | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Acepté participar en una oportunidad de marketing para ADP, Inc. A cambio de la oportunidad de participar, le otorgo irrevocablemente a ADP, Inc (incluso a sus empresas subsidiarias, afiliadas, sucesores, cesionarios y proveedores, denominados colectivamente 'ADP'), el derecho perpetuo de usar, copiar y publicar mi nombre y mis iniciales, el nombre y la dirección de mi empresa, el logotipo de mi empresa, mi cargo y los materiales relacionados (incluso declaraciones, copias, fotografías, imágenes y videos). | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Entiendo que ADP me brindará la oportunidad de revisar y aprobar los materiales antes de que se publiquen, y reconozco y acepto que mi falla o demora en inspeccionar o aprobar los materiales a tiempo no afectará el derecho o la capacidad de ADP para usarlos para el propósito permitido en este documento. También entiendo que ADP puede necesitar modificar o editar los materiales o publicarlos en otro formato, pero mantendrá su sentido general. | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Las declaraciones y la información que proporciono a ADP en los materiales reflejan mi opinión y experiencia con ADP y sus productos y servicios. Hago estas declaraciones sin recibir pagos previos o promesas de pago y sin ninguna expectativa por mi parte de ningún pago o beneficio a cambio”. | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Al enviar este formulario, reconoce que ha leído nuestra Declaración de privacidad y acepta nuestros Términos de uso. | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
| customers | Cookie settings | https://www.rollbyadp.com/es-us/client-testimonial-release-form |
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 44/100
- Backlinks: 3,159
- Referring domains: 1,339
- Dofollow backlinks: 52.0%
- Dofollow referring domains: 49.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 2.3%
Scout traffic model did not return a separate AI-referral trend series for this domain.
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| other | Make running payroll for your small business easy with Roll by ADP. The AI-driven, chat-based app makes paying your team as easy as sending a text. | https://www.rollbyadp.com/ |
| features | Start for FreeStart for Free | https://www.rollbyadp.com/features |
| features | Start for FreeStart for Free | https://www.rollbyadp.com/features |
| features | Start for FreeStart for Free | https://www.rollbyadp.com/features |
| features | Start for FreeStart for Free | https://www.rollbyadp.com/features |
| features | The introduction of generative AI technologies has paved the way for more sophisticated and adaptive machine-learning solutions. At the heart of Roll is a chat-based technology, enhanced with generative AI tools, that allows you to complete tasks the same way you would text a friend. Need to give Jen a raise? Just open the app and type “Give Jen a raise”. Want to give Steve a bonus? Type “Give Steve a bonus”. You get the idea. | https://www.rollbyadp.com/features/payroll-ai |
| features | But did you know Roll generational AI tools can help you grow your business too? | https://www.rollbyadp.com/features/payroll-ai |
| features | It does. In fact, Roll was built on generative AI models to give business owners a frictionless way to process their payroll (as easy as sending a text). Integrating GenAI technology takes Roll’s capabilities to the next level and makes it even easier for you to access your company data and get valuable payroll and HR guidance in a safe and secure way. | https://www.rollbyadp.com/features/payroll-ai |
| features | Generative AI technology is a type of Artificial Intelligence that relies on a large language model (LLM) to process natural language inputs and generate responses based on user questions or phrases. We’re barely scratching the surface of the potential that AI can offer. Our AI products are designed to seamlessly integrate into your current payroll processes, creating a more streamlined experience. | https://www.rollbyadp.com/features/payroll-ai |
| features | Roll will not only help you get new employees into your payroll system — it will also take them through the onboarding process. This includes signing up for benefits, setting up direct deposit, and other onboarding tasks that can all be done from the app using its AI-driven chat functionality. (No basic mobile functionality here. 😉) | https://www.rollbyadp.com/features/employee-self-service |
| features | Log In[Español](/es-us "Global Switch") | https://www.rollbyadp.com/features |
| features | Start Free Trial | https://www.rollbyadp.com/features |
| features | Get enhanced AI-generated insights into your business, personalized payroll advice, and smart notifications so you can crush tasks and to-dos. | https://www.rollbyadp.com/features |
| features | LEARN MORE | https://www.rollbyadp.com/features |
| features | Log In[Español](/es-us "Global Switch") | https://www.rollbyadp.com/features |
| features | Start Free Trial | https://www.rollbyadp.com/features |
| features | Get enhanced AI-generated insights into your business, personalized payroll advice, and smart notifications so you can crush tasks and to-dos. | https://www.rollbyadp.com/features |
| features | LEARN MORE | https://www.rollbyadp.com/features |
| features | Log In[Español](/es-us "Global Switch") | https://www.rollbyadp.com/features/payroll-ai |
| features | Start Free Trial | https://www.rollbyadp.com/features/payroll-ai |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where adp.com appears. | 2 first-page appearances across roll by adp, adp roll |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Business Software Consensus Index | ADP Review: Payroll for Fewer Than 10 Employees | Grounded web search | # ADP Review: Payroll for Fewer Than 10 Employees ... ADP can fit micro business payroll under 10 employees through Roll by ADP at $39 per month plus $5 per employee. ... ADP is a good fit for micro business payroll under 10 employees, but only through the right product. Six of the seven platforms in this study named ADP during the ranking stage, and the strongest reason to consider it is Roll by ADP: publicly listed at $39 per month plus $5 per employee, with automated tax filing, unlimited pay |
| adp.com | G2 Small Business Report / Payroll Leader / ADP | Grounded web search | According to G2, RUN Powered by ADP® (RUN) has officially been ranked the number one small-business payroll solution—a recognition driven entirely by verified product users. In the Summer 2026 Small-Business Grid Report, ADP was named a Leader in Small Business Payroll for the 34th consecutive season, reinforcing the trust and satisfaction small-business owners place in RUN. ... G2 is the leading business software review platform, leveraging more than 1,000,000 validated user reviews to drive sm |
| Trustpilot | ADP Reviews 2,745 | Grounded web search | # ADP Reviews 2,745 • 1.8 Payroll Service ... has all the tools to make your small business payroll processing easy. Their software is logical and simple to use, backed up by knowledgeable assistance over the |
| transparencia.cremero.org.br | rollspgs / Small Business Payroll Made Easy / Roll by ADP - Jun 26 | Grounded web search | ## Customer reviews 4.6 out of 5 stars 4.6 out of 5 52 global ratings - 5 star 4 star 3 star 2 star 1 star 5 star 73% 16% 7% 4% 0% 73% - 5 star 4 star 3 star 2 star 1 star 4 star 73% 16% 7% 4% 0% 16% - 5 star 4 star 3 star 2 star 1 star 3 star |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Testimonial | Roll by ADP | testimonial — “It was really easy to set up. (Small Business Payroll Made Easy / Roll by ADP) |
Independent mentions
- Small Business Payroll Made Easy / Roll by ADP — “It was really easy to set up. And now, I can do payroll from anywhere—even if I ... m on vacation. I just log in, pick the employee, put in their hours and hit “OK”. The whole thing takes maybe 60 seconds... And the reminders let me know every week when
- rollbyadp.com Traffic, Rankings, Analytics & Tech Stack — Site Stats Database — rollbyadp.com is a Chat, Running, and Small Business website. It had an estimated 92,162 organic visitors from Google in June 2026, an Ahrefs Domain Rating of ... and 5,574 ranked keywords. The site was registered 5 years ago and is primarily in English.
- rollbyadp.com Website Traffic Check, Market Analysis - Websites-Traffic.Com — make running payroll for your small business easy with roll by adp. the ai-driven, chat-based app makes paying your team as easy as sending a text. ... are interacting with your website and online brand. rollbyadp.com's traffic has decreased by -24.9%
- Powerpay / Small Business Payroll Made Easy — Reliable. Powerpay automates payroll and HR so you can focus on your business, not running payroll. Trusted by over 46,000 ... ## Trusted by 46,000 Canadian businesses Trust Radius 9.3 out of 10 Capterra 4.7 out of 5 G2 for Business 4.6 out of 5
- Powerpay / Small Business Payroll Made Easy — . Powerpay automates payroll and HR so you can focus on your business, not running payroll. Trusted by over 46,000 Canadian ... ## Trusted by 46,000 Canadian businesses Trust Radius 9.3 out of 10 Capterra 4.7 out of 5 G2 for Business 4.6 out of 5
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Solopreneur — A play off the term “entrepreneur,” a solopreneur is a small business of just one employee: the founder/owner. For some companies, this will remain the permanent structure — never hiring other full-time | source |
| Contact and support | “If you’re looking for solid payroll features that can be initiated from your phone, you’ll find them with Roll by ADP.” | source |
| Legal and privacy | By submitting this form, you acknowledge that you have read our Privacy Statement and agree to our Terms of Use” | source |
| Security and compliance | Not published on the collected pages. | — |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2020-12-03 | — |
| Domain expires | 2026-12-03 | — |
Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Client Testimonial Release Form / Roll by ADP | Release notes | Interested in sharing your Roll by ADP story with us and other fellow small business owners? Fill out the Client Release Form today to participate! (source) | Not dated |
Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based app accessible via web and mobile S16. | S16 |
| Platforms and apps | Available as a web app and mobile app for iOS and Android S1 S59. | S1 S59 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Not published on the collected pages. | — |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2020-12-03 — MarkMonitor Inc. |
| Domain expires | 2026-12-03 |
| First archived | 2021-02-23 — web archive |
| TLS certificate | DigiCert Inc, valid, expires 2027-03-13 |
| Security headers | HSTS |
| Headers not served | CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Nameservers | dns1.p01.nsone.net, a28-64.akam.net |
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 98/100
- Critical issues: 0
- Warnings: 5
- Notices: 2
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| notice | Meta description length should be reviewed | 191 | https://www.rollbyadp.com/es-us |
| notice | Meta description length should be reviewed | 193 | https://www.rollbyadp.com/en/features/employee-self-service |
| warning | Page should have one primary H1 | 3 | https://www.rollbyadp.com/en/why-roll |
| warning | Duplicate title in audit sample | 2 | https://www.rollbyadp.com/ |
| warning | Duplicate title in audit sample | 2 | https://www.rollbyadp.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.rollbyadp.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.rollbyadp.com/ |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Small Business Payroll Made Easy \ | Roll by ADP | 1 | 1501 | 271 ms |
| 200 | Nóminas de pequeñas empresas sin complicaciones \ | Roll by ADP | 1 | 1555 | 211 ms |
| 200 | Small Business Payroll Made Easy \ | Roll by ADP | 1 | 1501 | 499 ms |
| 200 | Payroll and Taxes \ | Roll by ADP | 1 | 970 | 604 ms |
| 200 | Raises, Bonuses & Wage Garnishments \ | Roll by ADP | 1 | 1251 | 194 ms |
| 200 | Employee Self-Service Payroll Feature \ | Roll by ADP | 1 | 679 | 560 ms |
| 200 | Intelligent Assistance Payroll \ | Roll by ADP | 1 | 1191 | 555 ms |
| 200 | 1099 Contractor Payroll Services \ | Roll by ADP | 1 | 1019 | 505 ms |
| 200 | Payroll App Features and Benefits \ | Roll by ADP | 1 | 651 | 514 ms |
| 200 | Unlimited Payroll for $39 / Month \ | Roll by ADP | 1 | 715 | 147 ms |
| 200 | How We Stack Up \ | Roll by ADP | 1 | 1543 | 569 ms |
| 200 | Worry-Free, Simple, Flexible Payroll App \ | Roll by ADP | 3 | 683 | 158 ms |
| 200 | Payroll for Construction Companies \ | Roll by ADP | 1 | 869 | 391 ms |
| 200 | Business & Consulting Services Payroll \ | Roll by ADP | 1 | 898 | 253 ms |
| 200 | Financial Services Payroll \ | Roll by ADP | 1 | 1062 | 174 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 30.6% |
| search | 29.1% |
| search organic | 26.5% |
| search paid | 2.6% |
| social | 7.8% |
| social organic | 6.3% |
| social paid | 1.5% |
| referrals | 8.9% |
| paid referrals | 7.5% |
| 5.7% | |
| gen ai | 2.3% |
| affiliate | 8.2% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed security certifications, uptime guarantees, and API documentation. Open questions remain about data export capabilities and long-term pricing commitments beyond the monthly plan.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from rollbyadp.com, including the homepage, pricing, features, and blog pages. Static collection was complete; browser rendering rendering was unavailable. External proof search was performed but no third-party reviews were collected. Pricing was verified from the authoritative pricing page. Limitations include potential missing dynamic content and unverified external claims.
- Official Websitehttps://www.rollbyadp.com/Verified
- Official Websitehttps://www.rollbyadp.com/en/getting-startedVerified
- Pricing Pagehttps://www.rollbyadp.com/en/pricingVerified
- Pricing Pagehttps://www.rollbyadp.com/en/blog/all-about-payroll/billing-vs-invoicingVerified
- Official Websitehttps://www.rollbyadp.com/en/featuresVerified
- Official Websitehttps://www.rollbyadp.com/en/features/employee-self-serviceVerified
- Official Websitehttps://www.rollbyadp.com/en/features/pay-1099-contractorsVerified
- Official Websitehttps://www.rollbyadp.com/en/features/payroll-aiVerified
- Official Websitehttps://www.rollbyadp.com/en/features/payroll-taxesVerified
- Official Websitehttps://www.rollbyadp.com/en/features/raises-bonuses-garnishmentsVerified
- Official Websitehttps://www.rollbyadp.com/en/blog/all-about-payroll/7-signs-that-you-need-a-payroll-solutionVerified
- Official Websitehttps://www.rollbyadp.com/en/client-testimonial-release-formVerified
- Official Websitehttps://www.rollbyadp.com/en/termsVerified
- Official Websitehttps://www.rollbyadp.com/en/blog/all-about-payroll/legal-entity-vs-business-entityVerified
- Official Websitehttps://www.rollbyadp.com/en/blog/start-your-business/common-small-business-terms-and-abbreviationsVerified
- Review Sitehttps://businesssoftwareconsensusindex.com/hr-payroll-and-workforce-management-software/micro-business-payroll-under-10-employees/adpVerified
- Review Sitehttps://www.adp.com/resources/what-others-say/analyst-reports/clients-name-adp-a-leader-in-small-business-payroll-software.aspxVerified
- Articlehttps://www.rollbyadp.com/?dc_campid=33970670Verified
- Review Sitehttps://www.trustpilot.com/review/adp.com?page=129Verified
- Articlehttps://sitestatsdb.com/websites/rollbyadp.comVerified
- Review Sitehttps://www.transparencia.cremero.org.br/mynewsnow_bm_cremero.php?id=rollspgsVerified
- Articlehttps://websites-traffic.com/site/rollbyadp.comVerified
- Articlehttps://powerpayhq.com/Verified
- Articlehttps://www.powerpay.ca/Verified