Overview
Summary
The useful answer before the supporting detail.
People Data Labs (PDL) is a B2B data provider that builds people and company datasets, enabling companies to create compliant data solutions S1. It serves platforms and teams that need workforce data, such as talent sourcing and fraud detection, by providing APIs, data feeds, and integrations S19 S95. The main practical value is access to refreshed, standardized data with flexible delivery options, including APIs, data licenses, and integrations like Snowflake and Databricks S19.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: People Data Labs (PDL) is a B2B data provider offering people and company datasets S19.
- Core purpose: To enable companies to build compliant people and company data solutions S1.
- Intended users: Platforms and teams needing workforce data, such as talent sourcing and fraud detection S95 S19.
- Product scope: A data platform with APIs, data licenses, and integrations, not a single app S19.
- Positioning: PDL builds workforce data so customers don't have to S19.
- Claimed distinction: Differentiated company dataset with strong firmographics and unique headcount insights S19.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Talent sourcing platforms | Find and enrich candidate profiles S19. |
| Fraud detection teams | Improve verification and fraud detection capabilities S95. |
| CRM users | Enrich Leads, Contacts, and Accounts to close data gaps S58 S19. |
| Marketing teams | Enrich website traffic IP addresses for lead generation S72. |
Traffic and search
SEO analysis
Collected Oct 22, 2026peopledatalabs.com: an estimated 39,200 total monthly visits and about 2,120 monthly organic visits across 383 ranking keywords. Scout crawled 15 pages and measured a technical health score of 92/100.
Search summary
The useful answer before the supporting detail.
People Data Labs builds people data. Use our dataset of 1. peopledatalabs.com: an estimated 39,200 total monthly visits and about 2,120 monthly organic visits across 383 ranking keywords. Scout crawled 15 pages and measured a technical health score of 92/100.
- Total traffic (modeled): 39,200 monthly visits across all channels.
- Organic search traffic (estimated): 2,120 monthly visits from search.
- Strongest sampled ranking: people data labs at position 1.
- Leading page in the collected evidence: https://www.peopledatalabs.com/.
- Closest measured organic competitor: syncgtm.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 92/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | People Data Labs builds people data. Use our dataset of 1.5 Billion unique person profiles to build products, enrich person profiles, power predictive modeling/ai, analysis, and more. | https://www.peopledatalabs.com/ |
| other | Talent sourcing platform | https://www.peopledatalabs.com/ |
| other | Trusted by these customers | https://www.peopledatalabs.com/ |
| other | Teams across the ecosystem rely on our fresh resume data, accurate contact information, and compliant data sourcing. | https://www.peopledatalabs.com/ |
| other | Utilize Make's no-code platform to integrate PDL API's into your existing workflows. | https://www.peopledatalabs.com/ |
| other | We have people for that! | https://www.peopledatalabs.com/ |
| other | We are compliant with ISO 27001, the international gold standard for information security management systems (ISMS) and their requirements. | https://www.peopledatalabs.com/ |
| other | Some kind words from our customers | https://www.peopledatalabs.com/ |
| other | "Close the gap on missing CRM information. Enrich current leads and customers and find new ones too." | https://www.peopledatalabs.com/ |
| other | "A Game-Changer for Small Enterprises! The data from People Data Labs is incredibly reliable and detailed, giving us a much clearer understanding of our customers." | https://www.peopledatalabs.com/ |
| other | See what our customers have to say | https://www.peopledatalabs.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits39,200
Global rank#665,333
Top-country rankUS #444,711
Bounce rate46.9%
Pages per visit3.18
Visit duration1m 15s
| Month | Modeled visits |
|---|---|
| 2026-04 | 46,351 |
| 2026-05 | 53,808 |
| 2026-06 | 46,062 |
| 2026-07 | 50,713 |
| 2026-08 | 52,134 |
| 2026-09 | 39,200 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 24.6% |
| IN | India | 21.5% |
| FR | France | 7.1% |
| BR | Brazil | 6.1% |
| PK | Pakistan | 3.9% |
24.6%United States
United States24.6%India21.5%France7.1%Brazil6.1%Pakistan3.9%Other36.8%
Domain identity
| Signal | Value |
|---|---|
| Registered | Jul 16, 2017 |
| Last changed | May 16, 2026 |
| Expires | Jul 16, 2031 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Signed |
| Nameservers | NS-1260.AWSDNS-29.ORG, NS-1703.AWSDNS-20.CO.UK, NS-206.AWSDNS-25.COM, NS-792.AWSDNS-35.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| people data labs | 13,640 | $16.39 | $16,000 |
| peopledatalabs | 2,370 | $20.97 | $2,110 |
| fullenrich | 53,770 | $1.90 | $470 |
| pdl | 17,440 | $1.48 | $280 |
| full enrich | 39,090 | $2.11 | $250 |
Independent Google result page
Query: people data labs
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | People Data Labs: B2B Data Provider for Industry Leading ... | https://www.peopledatalabs.com/ | People Data Labs builds people data. Use our dataset of 1.5 Billion unique person profiles to build products, enrich person profiles, power predictive ... |
| 2 | People Data Labs | https://www.linkedin.com/company/peopledatalabs | People Data Labs (PDL) is the leading provider of high-quality, compliant data on people, companies, and job postings. Through its network of proprietary ... |
| 3 | People Data Labs Workforce Data for Academic Research | https://www.deweydata.io/data-partners/people-data-labs | What is People Data Labs? People Data Labs started in 2015 as a recruiting software company before growing into a broader data infrastructure provider. |
| 4 | Question about People Data Labs (“PDL”) : r/privacy | https://www.reddit.com/r/privacy/comments/1ehgbi2/question_about_people_data_labs_pdl/ | I recently received an email from PDL providig information about the processing of certain personal data about me by PDL. |
| 5 | Working at People Data Labs | https://www.glassdoor.com/Overview/Working-at-People-Data-Labs-EI_IE2312757.11,27.htm | Overall, 74% of employees would recommend working at People Data Labs to a friend. This is based on 38 anonymously submitted reviews on Glassdoor. What is ... |
| 6 | People Data Labs: Free Company Dataset | https://app.snowflake.com/marketplace/listing/GZSTZRRVYL2/people-data-labs-free-company-dataset | This is our free company dataset of company profiles with reduced fields. The data in this file is updated quarterly. We also list our paid company dataset. |
| 7 | People data labs's data is pretty accurate. Here is mine | https://news.ycombinator.com/item?id=21606964 | You can try it for yourself by changing the email. All of the information is public, so I don't mind. They are basically doing data integration. |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | B2B Data Provider for Industry Leading Platforms \ | static | 688 | new |
| pricing | Company Data Pricing \ | playwright | 444 | new |
| pricing | Person Data Pricing \ | playwright | 470 | new |
| pricing | Self-Serve vs Enterprise \ | People Data Labs | playwright | 1,562 |
| pricing | Understanding Pricing at PDL \ | People Data Labs | playwright | 1,196 |
| integrations | Check out our Integrations \ | playwright | 454 | new |
| integrations | Check out our Integrations \ | playwright | 454 | new |
| integrations | Introducing the Job Posting API \ | People Data Labs | playwright | 861 |
| integrations | Job Posting API Quickstart Guide \ | People Data Labs | static | 1,032 |
| integrations | PDL is Live in Databricks' Marketplace \ | People Data Labs | static | 595 |
| integrations | PDL is Live in Snowflake's Data Marketplace \ | People Data Labs | static | 755 |
| integrations | API Dashboard Quickstart \ | People Data Labs | static | 1,057 |
| integrations | Learn More About Our Bouncer Integration \ | static | 337 | new |
| integrations | Learn More About Our Databricks Integration \ | static | 457 | new |
Features
No supporting public-page evidence was collected for this category.
Pricing and plans
Integrations and supported platforms
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-22T03:50:33.386Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Person Enrichment API | Look up profiles using name, location, email, phone, education, work, or social info S83. |
| Company Enrichment API | Retrieve company insights using name, website, location, social profile, or ticker S72. |
| Search APIs | Build queries to search person and company data S80. |
| Data Licensing | License data feeds for bulk use S19. |
| Integrations | Connect via Zapier, Make, Snowflake, Databricks, and CRM platforms S19 S58. |
| IP Enrichment | Enrich IP addresses from website traffic S72. |
| Job Posting Data | Global job posting dataset refreshed daily from company career pages S19. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Zapier | Integration | Connect PDL to thousands of apps without coding S58. |
| Make | Integration | Integrate PDL APIs into workflows using no-code platform S19. |
| Snowflake & Databricks | Integration | Access PDL data via Delta Share S19. |
| CRM (e.g., Salesforce) | Integration | Enrich Leads, Contacts, and Accounts seamlessly S58. |
| Ping Identity | Integration | Enhance user profiles with demographic information S58. |
| APIs | API | Enrich, search, autocomplete, and clean datasets S19. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Free | $0 S54 | Up to 100 credits/month S54 | Contact data obfuscated S49 |
| Pro (Person) | From $98/month, monthly or annual (annual saves 20%) S54 S49 | From 350 credits/month S54 | Contact data included; CSV enrichment available S54 |
| Enterprise | Custom pricing, annual S54 | Custom volume S54 | Data license feeds; SSO S54 |
| Company Data | Starting at $98/mo S49 | Starts at 1,000 monthly records S49 | Not established |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| syncgtm.com | 2 | 2 | 2 | people data labs, people data |
| docs.peopledatalabs.com | 2 | 2 | 3 | people data labs, people data |
| vcstack.io | 2 | 2 | 4.5 | people data labs, people data |
| reddit.com | 1 | 1 | 1 | people data labs |
| marketplace.databricks.com | 1 | 1 | 3 | people data labs |
| x.com | 1 | 1 | 4 | people data labs |
| pipeline.zoominfo.com | 1 | 1 | 4 | people data |
| lightcast.io | 1 | 1 | 6 | people data |
| youtube.com | 1 | 1 | 7 | people data labs |
| support.peopledatalabs.com | 1 | 1 | 7 | people data |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 3.6%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| other | People Data Labs builds people data. Use our dataset of 1.5 Billion unique person profiles to build products, enrich person profiles, power predictive modeling/ai, analysis, and more. | https://www.peopledatalabs.com/ |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where syncgtm.com appears. | 2 first-page appearances across people data labs, people data |
Website intelligence — Collected evidence
Website evidence gaps
- features: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Trustpilot | People Data Labs Reviews / Read Customer Service Reviews of www.peopledatalabs.com | Grounded web search | ## Don't use this service I tried their API services and although the data was ok, their payment system is a real scam and it's so hard to get yourself off their hook once signed up. ... to internet and are sold on dark web. This company shouldn't with |
| Prospeo | People Data Labs Pricing, Reviews, Pros & Cons (2026) | Grounded web search | On the user-experience side, one hands-on Reddit evaluation noted that at very large scale, "deduplication becomes a real challenge" and they hit more fragmented, conflicting records than expected. The consensus on r/sales and r/dataengineering threads tends to be that PDL is powerful but requires significant post-processing. ... / Platform / Rating / Review Count / / --- / --- / --- / / G2 / 4.3/5 / 17 reviews / / SourceForge / 4.6/5 / 47 reviews / / Trustpilot / 2.8/5 / 4 reviews / |
| FeaturedCustomers | 21 People Data Labs Customer Reviews & References / FeaturedCustomers | Grounded web search | # People Data Labs Read 6 People Data Labs reviews and testimonials from customers, explore 15 case studies and customer success stories, and watch customer videos to see why companies chose People Data Labs as their Data Enrichment Software |
| apibenchmarks.com | People Data Labs: review, pricing & ABI score · APIbenchmarks | Grounded web search | / --- / / Pro / From ~$98/mo / Credit-based; entry Pro tier includes ... +/yr) / For >100k credits; negotiated per-credit rates (person credits drop toward ~$0.20), bulk/flat-file delivery, premium support and SLA |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Enterprise Credit Vendor | customer case study — People Data Labs worked with the enterprise vendor across a number of products to help them improve their verification and fraud detection capabilities. (Fraud x PDL Customer Story / People Data Labs) |
Independent mentions
- Create an account - People Data Labs Documentation — PDL offers three plan tiers, each available for Person, Company, and IP data: ... / Plan / Cost / Includes / / --- / --- / --- / / Free / $0/mo / Up to 100 monthly records, access to core data fields / / Pro / Starting at $98/mo (Person) or $100/mo (Company) / 350+ monthly records (Person) or 1,000+ monthly records (Company), email support, additional field bundles available / / Enterprise / Custom pricing / Custom volume, premium fields, dedicated support team, advanced security features / ...
- Understanding Pricing at PDL / Blog / People Data Labs — (including contact information) - Typical pricing ranges (varies by volume and subscription level): - Person profiles: ~$0.20 - $0.28 per profile - Company profiles: ~$0.05 - $0.10 per profile - Full self-serve control over usage and billing
- People Data Labs Pricing 2026: $98/mo and Per-Record Math / Cleanlist — person records, which is $0.28 a record, or $940 a year for the same monthly allowance ($0.22 a record). Company data starts at $100 a month for 1,000 records ($0.10 each), or $ ... -file licensing, is custom-priced on an annual contract. PDL bills
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Founder & CEO / Equiam | source |
| Contact and support | Free plan: emails, phone, & address data is obfuscated. Unlock with Pro. | source |
| Legal and privacy | Not published on the collected pages. | — |
| Security and compliance | We are compliant with ISO 27001, the international gold standard for information security management systems (ISMS) and their requirements. | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2017-07-16 | — |
| Domain expires | 2031-07-16 | — |
Not found on the collected pages: legal and privacy, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Job Posting API Quickstart Guide / Blog / People Data Labs | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based API and data license delivery S19. | S19 |
| Platforms and apps | Web-based dashboard and APIs S134. | S134 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | APIs, SDKs, and integrations available S1 S19. | S1 S19 |
| Data ownership and export | Data delivered via APIs, flat files, or integrations S110. | S110 |
| Performance and reliability claims | Industry-leading latency and bulk endpoint S83. | S83 |
| Release activity | Release notes and roadmap available S1. | S1 |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2017-07-16 — Amazon Registrar, Inc. |
| Domain expires | 2031-07-16 |
| First archived | 2017-08-14 — web archive |
| TLS certificate | Let's Encrypt, valid, expires 2026-12-31 |
| Security headers | HSTS, CSP, X-Content-Type-Options, Referrer-Policy |
| Headers not served | X-Frame-Options |
| Server header | Vercel |
| Mail handled by | aspmx.l.google.com, alt2.aspmx.l.google.com |
| Nameservers | ns-206.awsdns-25.com, ns-792.awsdns-35.net |
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 92/100
- Critical issues: 0
- Warnings: 22
- Notices: 4
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | B2B Data Provider for Industry Leading Platforms \ | People Data Labs | 1 | 900 | 87 ms |
| 200 | B2B Data Provider for Industry Leading Platforms \ | People Data Labs | 1 | 900 | 34 ms |
| 200 | People Data at Your Fingertips \ | People Data Labs | 1 | 773 | 214 ms |
| 200 | 71.4+ Million Companies at Your Fingertips \ | People Data Labs | 1 | 769 | 289 ms |
| 200 | Job Posting Data at Your Fingertips \ | People Data Labs | 1 | 524 | 275 ms |
| 200 | HR Tech Use Cases \ | People Data Labs | 1 | 546 | 81 ms |
| 200 | Sales & Marketing Use Cases \ | People Data Labs | 1 | 500 | 71 ms |
| 200 | Investment Research Use Cases \ | People Data Labs | 1 | 445 | 87 ms |
| 200 | Blog \ | People Data Labs | 0 | 1013 | 920 ms |
| 200 | Data Lab \ | People Data Labs | 1 | 812 | 228 ms |
| 200 | Company \ | People Data Labs | 1 | 900 | 79 ms |
| 200 | Our Engineers \ | People Data Labs | 1 | 936 | 72 ms |
| 200 | Person Data Pricing \ | People Data Labs | 1 | 632 | 37 ms |
| 200 | Talk to Sales \ | People Data Labs | 1 | 1021 | 266 ms |
| 200 | Learn More About Our Snowflake Integration \ | People Data Labs | 1 | 447 | 121 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 38.0% |
| search | 44.7% |
| search organic | 32.8% |
| search paid | 11.9% |
| social | 4.6% |
| social organic | 3.4% |
| social paid | 1.2% |
| referrals | 5.8% |
| paid referrals | 0.5% |
| 2.8% | |
| gen ai | 3.6% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention any competitors by name. Evidence gaps include lack of specific customer names in testimonials, no explicit uptime or status page details, and no detailed documentation of data refresh cycles beyond monthly updates S72. Open questions include exact pricing for enterprise plans and full list of integrations.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from peopledatalabs.com, including pricing pages, API documentation, and blog posts. The collector used static and browser rendering rendering, with external proof search for verification. Limitations: some pages were not fully scraped, and external review profiles were not collected in detail.
- Official Websitehttps://www.peopledatalabs.com/Verified
- Official Websitehttps://www.peopledatalabs.com/companyVerified
- Pricing Pagehttps://www.peopledatalabs.com/pricing/companyVerified
- Pricing Pagehttps://www.peopledatalabs.com/pricing/personVerified
- Pricing Pagehttps://www.peopledatalabs.com/blog/post/self-serve-vs-enterprise-which-pdl-plan-is-right-for-youVerified
- Pricing Pagehttps://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdlVerified
- Documentationhttps://www.peopledatalabs.com/data-lab/integrationsVerified
- Documentationhttps://www.peopledatalabs.com/company-data/enrichment-apiVerified
- Documentationhttps://www.peopledatalabs.com/company-data/search-apiVerified
- Documentationhttps://www.peopledatalabs.com/person-data/enrichment-apiVerified
- Documentationhttps://www.peopledatalabs.com/person-data/identify-apiVerified
- Documentationhttps://www.peopledatalabs.com/person-data/search-apiVerified
- Documentationhttps://www.peopledatalabs.com/blog/post/introducing-the-job-posting-apiVerified
- Documentationhttps://www.peopledatalabs.com/blog/post/job-posting-api-quickstart-guideVerified
- Review Sitehttps://www.trustpilot.com/review/www.peopledatalabs.comVerified
- Articlehttps://www.peopledatalabs.com/data-lab/customer-story/fraud-x-pdlVerified
- Review Sitehttps://prospeo.io/s/people-data-labs-pricing-reviews-pros-and-consVerified
- Review Sitehttps://www.featuredcustomers.com/vendor/people-data-labsVerified
- Articlehttps://docs.peopledatalabs.com/docs/create-an-accountVerified
- Articlehttps://www.cleanlist.ai/blog/2026-09-01-people-data-labs-pricing-guideVerified
- Review Sitehttps://apibenchmarks.com/enrichment/people-data-labsVerified