⚡Stack Radar

Enrichment · Reviewed 22 Oct 2026

Clay

Clay is a go-to-market platform for building revenue systems with data, agents, and workflows.

from $167 · free tier · clay.com ↗

Paid against free › Enrichment › Clay

Clay at a glance
1.3MEstimated total trafficModeled monthly visits43.4KRanking keywordsPublic search sample96/100Technical health15 pages checked16.7KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Clay is a go-to-market platform that helps companies build revenue systems by combining data, AI agents, signals, and workflows S26. It is used by sales, growth, and agency teams to find and reach customers, automating research, prep, and follow-ups S1 S26. The main practical value is enabling teams to build, test, and scale any go-to-market play, from prospecting to personalized outreach, without writing code S26 S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Clay is a go-to-market platform for building revenue systems S26.
  • Core purpose: It solves the problem of fragmented data and manual prospecting by providing infrastructure to get data, run agentic workflows, and launch GTM plays S26.
  • Intended users: Salespeople, growth teams, and small agencies use Clay to find and reach customers S1.
  • Product scope: Clay is a platform that includes a spreadsheet-like interface, a data marketplace, AI agents, and workflow automation S1 S26 S65.
  • Positioning: Clay positions itself as the orchestration layer for everything GTM, trusted by over 500,000 teams S26.
  • Claimed distinction: Clay claims to offer the most complete data marketplace with 200+ vendors under one contract, enabling superior data coverage and quality S26 S85.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Sales teamsAutomate research, prep, and follow-ups to let reps spend time closing deals S26.
Growth teamsBuild and automate prospecting workflows to find and reach customers S1 S65.
AgenciesUse Clay to find, research, and rank potential customers for clients S1.
GTM engineersBuild any go-to-market play on Clay, from data enrichment to AI-powered workflows S26.
Marketing teamsTrack web intent signals and automate administrative parts of getting data into salespeople's hands S65.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Data marketplaceAccess 200+ data and AI vendors under one contract, with data credits to buy data and AI S26 S65.
AI agents (Claygent)Use Clay's AI agent with web research to automate research and enrichment tasks S65.
Workflow automationBuild, test, and scale any go-to-market play, automating research, prep, and follow-ups S26.
Email sequencingSend emails via Clay's built-in sequencer or integrate with email campaign providers S65.
Signal trackingTrack job changes, web intent, and other signals to identify buying triggers S65.
HTTP API integrationsIntegrate with any HTTP API to connect Clay to your tech stack S65.
Webhook automationAutomate any signal via webhooks to trigger workflows S65.
Chrome extensionUse Clay's Chrome extension to find leads almost anywhere on the internet S80.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Data marketplaceIntegrationAccess 200+ data and AI vendors under one contract S26.
HTTP APIAPIIntegrate with any HTTP API to connect Clay to your tech stack S65.
WebhooksWebhookAutomate any signal via webhooks to trigger workflows S65.
CRM integrationsIntegrationConnect to CRMs to sync and enrich data S65.
Data warehouse integrationsIntegrationNative integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQuery S65.
Email campaign providersIntegrationLaunch email campaigns natively in Clay or via integrations S65.
Chrome extensionExtensionFind leads almost anywhere on the internet S80.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 S65100 data credits a month S65500 actions a month; no phone enrichment S65
Launch$167 per month, billed annually S6530K data credits a year S65180K actions a year; scheduled runs; job change signals S65
Growth$446 per month, billed annually S6572K data credits a year S65480K actions a year; CRM sync and enrichment; web intent S65
EnterpriseCustom S65Custom S65Bulk enrichment above 50K records; SSO S65
14-day trialFree trial S65Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
ir.aboutamazon.com111amazon main office address
prnewswire.com111alani nu headquarters
geekwire.com112amazon main office address
kw.linkedin.com112alani nu headquarters
griinstitute.org113amazon main office address
standardsalescompanylp.com113alani nu headquarters
maps.apple.com114amazon main office address
finalscout.com114alani nu headquarters
facebook.com115amazon main office address
cvs.com115alani nu headquarters

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://docs.google.com/forms/d/e/1FAIpQLSeAsU1U-AJfhqzDx6-6eVcyQ_kBD1J9cw1y0huQiS-HCkRf0Q/viewform?pli=1
Googlediscovered_not_scrapedhttps://chromewebstore.google.com/detail/clay-for-chrome/acmfklpkefjlldbkdgmjoiknfgidadoh
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 3.1%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherview open aiview open aihttps://www.clay.com/
featuresClay Solutions Partners deliver top-tier AI-powered GTM work, signaling to clients your technical expertise, leadership, and service quality.https://www.clay.com/partners/solutions
pricingActions measure the orchestration you do on Clay — enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay. When you choose a plan, you're buying access to Clay's platform at a certain scale.https://www.clay.com/pricing
pricingCustomers now have a choice between two pricing options for AI on Clay:https://www.clay.com/pricing
pricingFor more details, read the AI pricing help doc.https://www.clay.com/pricing
integrationsArtificial Intelligencehttps://www.clay.com/integrations

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where ir.aboutamazon.com appears.1 first-page appearances across amazon main office address

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Product HuntClay Reviews (2026) / Product HuntGrounded web search4.8 • 40 reviews• ... ### The community submitted 40 reviews to tell us what they like about Clay, what Clay can do better, and more. ... Reviewers see Clay as a very powerful prospecting and enrichment workspace that pulls together multiple data sources, APIs, and AI to save large amounts of manual work and enable highly personalized outreach. Users repeatedly say it boosts productivity, supports creative workflows beyond basic sales prospecting, and comes with strong support and learning resou
SalesdoradoClay Review 2026: the best B2B enrichment tool (with a few caveats)Grounded web search/ Perimeter / Score / Our opinion / / --- / --- / --- / / Overall rating ... month Pro plan. / / Integrations / 3,8 / 150+ data providers in marketplace, native integrations with Salesforce, HubSpot, Pipedrive
ZoomInfo PipelineClay Reviews 2026: Pros, Cons, Pricing and Who It's ForGrounded web searchs plans start free, then run from $167 to $446 a month before custom Enterprise pricing ... - Teams that want verified data and AI agents that run ... Most Clay reviews are strongly positive. On G2, 194 of 234 reviews give it five stars and 31 give it four
CUFinderClay Data Enrichment Review (2026): Honest VerdictGrounded web searchOn G2, Clay sits around 4.7-4.8/5 across roughly 179-189 reviews. Top pros: list management, CRM integration, and automation. Top cons: learning curve (16 mentions), expensive or unclear credits (10), and limited credits (6
CompanyDataBenchmarksClay Reviews — aggregated from G2, Capterra, Reddit & more · CompanyDataBenchmarksGrounded web searchClay is beloved by power users — near-perfect scores on G2 (4.9) and Product Hunt (4.8) driven by its waterfall enrichment and AI research agent — but community sentiment is more divided than the ratings suggest. The recurring complaints are opaque credit economics, surprise billing, and a learning curve that punishes casual users, reflected in a much lower Trustpilot score. It rewards teams willing to invest in learning it and monitoring credit burn. ## Ratings by platform ... / Platform / Rati
prospeo.ioClay Reviews 2026: Pricing, Credits & Honest VerdictGrounded web searchThe G2/Trustpilot split tells the whole story. G2's 189 reviewers - mostly power users who invested weeks learning the platform - praise ease of use for list management (18 mentions), CRM integrations (18), lead gen capabilities (15), and time-saving
G2Compare Clay and ListKit Social Share OptionsGrounded web searchClay(153)4.9 out of 5Clay By Clay.com Try for free ListKit(358)4.8 out of 5ListKit ... s ideal for personal and company-level research and offers excellent community support. Perfect for users that don
maildoso.aiClay Review: Brilliant Enrichment, with a Learning CurveGrounded web searchTrustpilot: 2.2/5 (9 reviews) G2: ... 189 reviews) Read the gap with the sample sizes in mind. G2's strong ... play and met a workflow IDE. The split is less about quality than about who Clay is built for

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownership“Before starting my Clay agency, the Kiln, I was $15k in credit card debt and making $3k/month selling clothes. The Kiln now makes >$3M ARR with a 22 person team. My co-founder Mathias paid off his college loans 10x fastsource
Contact and supportB2B data is verified information about businesses and the people who work inside them. It splits into two layers: the company (firmographics, technographics, revenue, headcount) and the person (name, title, work email, dsource
Legal and privacySourcing and opt-out handling for GDPR / CCPAsource
Security and complianceSingle Sign-On (SSO/SAML)source
Uptime and status pageNot published on the collected pages.—
Domain registered1992-11-13—
Domain expires2029-11-12—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
What Is B2B Data? How to Choose a Provider in 2026 / ClayGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Compare plans, features & costs / Clay.comRoadmapPublic product roadmap. (source)Not dated
Comparez les forfaits, les fonctionnalités et les tarifs / Clay.comRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Clay is a web-based platform with a Chrome extension S80.S80
Platforms and appsAvailable on web and as a browser extension S80.S80
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers HTTP API integrations, webhooks, and a plugin for agents S65 S26.S65 S26
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1992-11-13 — Squarespace Domains II LLC
Domain expires2029-11-12
First archived1999-05-08 — web archive
TLS certificateAmazon, valid, expires 2027-01-14
Security headersCSP, X-Frame-Options
Headers not servedHSTS, X-Content-Type-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1996.awsdns-57.co.uk, ns-245.awsdns-30.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 9
  • Notices: 6

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text23https://www.clay.com/
noticeImages are missing alt text23https://www.clay.com/
noticeMeta description length should be reviewed209https://www.clay.com/pricing
warningPage should have one primary H13https://www.clay.com/demo
warningPage should have one primary H13https://www.clay.com/audiences
noticeMeta description length should be reviewed188https://www.clay.com/signals
noticeMeta description length should be reviewed183https://www.clay.com/waterfall-enrichment
warningPage should have one primary H12https://www.clay.com/agent
warningPage should have one primary H13https://www.clay.com/claygent
warningTitle length should be reviewed70https://www.clay.com/functions
noticeMeta description length should be reviewed171https://www.clay.com/functions
warningDuplicate title in audit sample2https://www.clay.com/
warningDuplicate title in audit sample2https://www.clay.com/
warningDuplicate meta description in audit sample2https://www.clay.com/
warningDuplicate meta description in audit sample2https://www.clay.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Clay \Build systems to grow revenue1205143 ms
200Clay \Build systems to grow revenue1205134 ms
200Compare plans, features & costs \Clay.com1432552 ms
200Meet with one of our GTM Engineers \Clay.com3163359 ms
200Audiences, Centralize your GTM data \Clay.com3171244 ms
200Integrations \Clay.com1552964 ms
200Custom Signals \Clay.com1191338 ms
200Clay Waterfall: maximize your coverage of contact info \Clay.com1153523 ms
200GTM agents by Clay \Give it a goal, Clay builds the play2116531 ms
200Account Agents by Clay \AI agents for every account1163521 ms
200Claygent — AI Agents for GTM \Clay.com3177431 ms
200Clay Inbound SDR Agent \Convert more of your inbound leads1137037 ms
200Clay Workflows: AI-powered workflow automation for GTM1156142 mshttps://www.clay.com/workflows
200Clay CLI: Build on Clay with any coding agent \clay.com1118736 ms
200Functions, Build your workflows once. Apply them everywhere \Clay.com1251328 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct61.6%
search25.0%
search organic23.8%
search paid1.2%
social5.1%
social organic4.8%
social paid0.4%
referrals2.9%
paid referrals0.2%
mail2.1%
gen ai3.1%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, except for a general comparison to providers like Zoominfo in the partner program S85. Evidence gaps include lack of detailed security certifications, uptime statistics, and specific customer counts beyond the 500,000 figure S26. Open questions remain about the exact pricing for monthly billing and the full scope of enterprise features.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from clay.com, including the homepage, about, pricing, pricing calculator, guides, templates, and partner program pages. Static and browser rendering providers were used to capture content. External proof search was enabled but only verified the existence of linked results, not their content. Limitations include the absence of first-party documentation on security, uptime, and detailed enterprise offerings.

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