Overview
Summary
The useful answer before the supporting detail.
Microsoft Entra ID is a cloud identity and access management (IAM) solution that helps organizations prevent identity attacks and secure access to applications and resources S36. It is used by IT and security teams to unify and centralize identity management across cloud and on-premises environments, improving visibility and control S36. The service provides strong authentication, risk-based conditional access, and integrates with security solutions to support a Zero Trust approach S36.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Microsoft Entra ID, a cloud identity and access management (IAM) solution from Microsoft Security S36.
- Core purpose: Prevents identity attacks and secures access to applications and resources S36.
- Intended users: IT and security teams managing identities and access for their organizations S36.
- Product scope: A single IAM service, not a platform; includes features like SSO, conditional access, and privileged identity management S36.
- Positioning: Market-leading cloud IAM solution that secures access for any identity S36.
- Claimed distinction: Natively integrates with security solutions and uses a Zero Trust approach S36.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| IT administrators | Centralize identity and access management for all applications, cloud or on-premises S36. |
| Security teams | Enforce risk-based conditional access policies to prevent identity attacks S36. |
| Workforce | Securely manage their own accounts and access requests S36. |
| Organizations with external users | Manage access for customers and partners to streamline secure collaboration S45. |
Traffic and search
SEO analysis
Collected Oct 20, 2026microsoft.com: an estimated 1,157,315,537 total monthly visits and about 132,424,011 monthly organic visits across 2,432,438 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.
Search summary
The useful answer before the supporting detail.
Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more. microsoft.com: an estimated 1,157,315,537 total monthly visits and about 132,424,011 monthly organic visits across 2,432,438 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.
- Total traffic (modeled): 1,157,315,537 monthly visits across all channels.
- Organic search traffic (estimated): 132,424,011 monthly visits from search.
- Strongest sampled ranking: 0.00 x at position 1.
- Leading page in the collected evidence: https://community.fabric.microsoft.com/t5/DAX-Commands-and-Tips/Formatting-a-number-as-a-multiple-with-an-quot-x-quot-at-the-end/m-p/3176857.
- Closest measured organic competitor: learn.microsoft.com, appearing 3 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 94/100.
Website intelligence — Collected evidence
Company identity and positioning
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits1,157,315,537
Global rank#31
Top-country rankUS #36
Bounce rate46.8%
Pages per visit3.29
Visit duration2m 31s
| Month | Modeled visits |
|---|---|
| 2026-04 | 1,135,227,185 |
| 2026-05 | 1,120,558,334 |
| 2026-06 | 1,093,297,203 |
| 2026-07 | 1,097,443,902 |
| 2026-08 | 1,129,291,138 |
| 2026-09 | 1,157,315,537 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 23.5% |
| JP | Japan | 5.3% |
| IN | India | 5.2% |
| GB | United Kingdom | 5.0% |
| BR | Brazil | 4.8% |
23.5%United States
United States23.5%Japan5.3%India5.2%United Kingdom5.0%Brazil4.8%Other56.2%
Domain identity
| Signal | Value |
|---|---|
| Registered | May 2, 1991 |
| Last changed | Jan 29, 2026 |
| Expires | May 3, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS1-39.AZURE-DNS.COM, NS2-39.AZURE-DNS.NET, NS3-39.AZURE-DNS.ORG, NS4-39.AZURE-DNS.INFO |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| outlook | 21,071,540 | $0.51 | $15,166,590 |
| hotmail | 10,768,840 | $0.42 | $14,444,450 |
| copilot | 5,706,770 | $0.68 | $6,822,050 |
| teams | 6,291,630 | $1.38 | $5,529,570 |
| microsoft | 4,645,530 | $1.02 | $5,423,420 |
Independent Google result page
Query: 0.00 x
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Does "0.00x <= 0.001 * x" always hold for double? | https://stackoverflow.com/questions/57267351/does-0-00x-0-001-x-always-hold-for-double | Example: 0.008 == 0.001 * 8 0.009 < 0.001 * 9 0.035 == 0.001 * 35 0.036 < 0.001 * 36 I've also tested patterns like: 0.0x <= 0.01 * x 0.000x <= 0.0001 ... |
| 2 | Total xfer: 0.00x - OnePlus Community | https://community.oneplus.com/thread/534971 | Go to settings > system update . Once there press the cog wheel and select local upgrade . Then u see the zip file in there ,select the same to install and see. |
| 3 | why isn't x/0 = x? : r/learnmath | https://www.reddit.com/r/learnmath/comments/xem668/why_isnt_x0_x/ | I'm wondering this because it would make a lot of sense Let's say x/0 = x and 0 multiplication and division do not cancel each other out ... |
| 4 | Prove x * 0 = 0 (x time 0 equals 0) | https://www.youtube.com/watch?v=zPiGVAQcR-E | We will prove that x times zero is equal to zero. |
| 5 | The Concept of Zero: History, Rules, and Why 0/0 Fails | https://www.physicsforums.com/insights/the-history-and-concept-of-the-number-0/ | Zero is neither positive nor negative, is defined as the additive identity so that x + 0 = x for every number x, and produces 0 when ... |
| 6 | Is Zero Really a Number? | https://www.themathdoctors.org/is-zero-really-a-number/ | We conclude then, that 1/0 = infinity. However, that is just a shorthand notation. Actually, division by zero is undefined. It is more precise ... |
| 7 | Formatting a number as a multiple with an "x" at the end - 0.00x | https://community.fabric.microsoft.com/discussions/daxcommands/formatting-a-number-as-a-multiple-with-an-x-at-the-end---0-00x/3176504 | Hi, I have numbers where I want to add an "x" at the end. I understand I can format this as FORMAT([Number], "0.00x"), however, this changes the data ... |
| 8 | 0 x ♾️ , It's Not What You Think | https://www.youtube.com/watch?v=-UvTWUEGDO8 | Isn't it just 0? Like, no matter how many times you add 0, your answer will never become bigger. And if your start value is 0, that means it ... |
| 9 | Signed zero | https://en.wikipedia.org/wiki/Signed_zero | Signed zero is zero with an associated sign. In ordinary arithmetic, the number 0 does not have a sign, and −0, +0 and 0 are three ways of writing the same ... |
| 10 | 0x | Powerful APIs to build financial apps on crypto rails | https://0x.org/ | Get started in less than five minutes! To get started, simply create an account on the 0x Dashboard, choose a plan, set up your app, and generate your API keys. |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| integrations | Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps | 1,896 | new | https://www.microsoft.com/en-us |
| pricing | Pricing \ | static | 849 | new |
| pricing | Power Platform Pricing and Licensing guide \ | static | 673 | new |
| pricing | Pricing for Security Software Solutions \ | static | 1,833 | new |
| pricing | Windows 365 Business Cloud PC Plans and Pricing \ | static | 1,045 | new |
| pricing | Compare Windows 365 Business Licenses and Pricing \ | static | 957 | new |
| pricing | Windows 365 Cloud PC Plans and Pricing \ | static | 1,232 | new |
| pricing | Compare Windows 365 Enterprise Licenses and Pricing \ | static | 1,208 | new |
| pricing | Compare Windows 365 Flex Licenses and Pricing \ | static | 1,140 | new |
| features | AI-Powered Solutions for Healthcare \ | static | 1,048 | new |
| features | AI-Powered Development Tools \ | static | 3,075 | new |
| features | Microsoft AI - Business Solutions and Tools | 3,152 | new | https://www.microsoft.com/en-us/ai |
| features | Microsoft Power Platform Blog - Innovate with Business Apps | 1,490 | new | https://www.microsoft.com/en-us/power-platform/blog/ |
| features | Build an Agentic Enterprise with AI Agents and Copilot | 1,266 | new | https://www.microsoft.com/en-us/power-platform/build-agentic-enterprise |
Features
Pricing and plans
Integrations and supported platforms
| Page type | Evidence | Source |
|---|---|---|
| integrations | Trace Id is missing | https://www.microsoft.com/en-us |
| integrations | [Skip to main content](#primaryArea) 0 Microsoft 365 Azure Copilot Windows Surface XBOX Deals Small Business Support Windows Apps Outlook OneDrive Microsoft Teams OneNote Microsoft Edge Moving from Skype to Teams Computers Shop XBOX Accessories VR & mixed reality Certified Refurbished Trade-in for cash XBOX Game Pass Ultimate [PC Game Pass](https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7t | https://www.microsoft.com/en-us |
| integrations | Ask a question | https://www.microsoft.com/en-us |
| integrations | Help me choose a PC Microsoft 365 tips Sign in to my account | https://www.microsoft.com/en-us |
| integrations | Surface Laptop Ultra | https://www.microsoft.com/en-us |
| integrations | The most powerful Surface Laptop ever, powered by all-new NVIDIA silicon. Plus, trade in your MacBook Pro and get up to $1,000 cash back. \*\* | https://www.microsoft.com/en-us |
| integrations | New Read more Read less | https://www.microsoft.com/en-us |
| integrations | Shop now A platinum 12-inch Surface Pro, Copilot+ PC, winner of the 2025 Esquire Gadget Awards. | https://www.microsoft.com/en-us |
| integrations | $ • • • • • • on select Surface Pro, 12-inch (1st Edition) | https://www.microsoft.com/en-us |
| integrations | Awarded 2025 Esquire Best Tablet, this versatile laptop-to-tablet now features Snapdragon® X Plus (8 Core) processors. | https://www.microsoft.com/en-us |
| integrations | Read more Read less | https://www.microsoft.com/en-us |
| integrations | Shop Now Person using a stylus on a Surface Laptop running Windows with RTX. | https://www.microsoft.com/en-us |
| integrations | What will you do with all this power? | https://www.microsoft.com/en-us |
| integrations | Meet the most advanced Windows laptops ever. | https://www.microsoft.com/en-us |
| integrations | Learn more Word, Power Point, Excel and other apps included in a Microsoft 365 subscription. | https://www.microsoft.com/en-us |
| integrations | Go further with Copilot | https://www.microsoft.com/en-us |
| integrations | With Microsoft 365, get productivity apps with Copilot, advanced AI features, and cloud storage all in one plan. | https://www.microsoft.com/en-us |
| integrations | Shop Microsoft 365 A XBOX Nano wireless controller. | https://www.microsoft.com/en-us |
| integrations | XBOX Nano Controller | https://www.microsoft.com/en-us |
| integrations | Take play to more places. Fit for virtually every pocket, budget, and whimsy. | https://www.microsoft.com/en-us |
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-20T16:06:27.827Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Single sign-on (SSO) | Enables users to access multiple applications with one set of credentials, reducing password fatigue S36. |
| Conditional Access | Applies risk-based policies to control access to applications and resources, helping prevent identity attacks S36. |
| Multifactor authentication (MFA) | Adds an extra layer of security by requiring additional verification beyond passwords S45. |
| Privileged identity management | Provides just-in-time access and oversight for administrative roles, reducing risk of privilege misuse S36. |
| Identity governance | Enforces least privilege access and automates access lifecycles S45. |
| External identity management | Manages access for customers and partners to streamline secure collaboration S45. |
| Workload identities | Secures app and service access to cloud resources S45. |
| Security Copilot integration | Empowers identity teams with AI assistance to stay ahead of threats and scale response efforts S36. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Microsoft Defender | Integration | Shares signals to integrate with Defender for enhanced threat protection S45. |
| Microsoft Purview | Integration | Provides data protection and sensitivity labeling for files S36. |
| Microsoft 365 | Integration | Included in Microsoft 365 plans, providing integrated identity and access management S36. |
| Security Copilot | AI interface | Empowers identity teams with AI assistance to stay ahead of threats S36. |
| App integrations | Integration | Supports SSO with a wide range of applications S36. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Entra ID Free | $0 S45 | MFA, unlimited SSO, self-service password change S45 | Azure subscription required S45 |
| Entra ID P1 | $7.00 per user per month, paid yearly (annual subscription, auto-renews) S45 | Conditional Access, passwordless, hybrid identity S45 | Not established |
| Entra ID P2 | $10.00 per user per month, paid yearly (annual subscription, auto-renews) S45 | ID Protection, risk-based access, privileged identity management S45 | Not established |
| Microsoft Entra Suite | $12.00 per user per month, paid yearly (annual subscription, auto-renews) S45 | Extends Microsoft 365 E3 or E5 with network access and governance S45 | Requires Entra ID P1 or a plan that includes it S45 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| learn.microsoft.com | 3 | 1 | 3.7 | 0 windows |
| reddit.com | 3 | 2 | 6.3 | 0.00 x, 0 windows |
| youtube.com | 2 | 1 | 5 | 0.00 x |
| en.wikipedia.org | 2 | 2 | 7 | 0.00 x, 0 windows |
| stackoverflow.com | 1 | 1 | 1 | 0.00 x |
| community.oneplus.com | 1 | 1 | 2 | 0.00 x |
| 0patch.com | 1 | 1 | 2 | 0 windows |
| physicsforums.com | 1 | 1 | 5 | 0.00 x |
| themathdoctors.org | 1 | 1 | 6 | 0.00 x |
| community.fabric.microsoft.com | 1 | 1 | 8 | 0.00 x |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 0.7%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where learn.microsoft.com appears. | 3 first-page appearances across 0 windows |
Website intelligence — Collected evidence
Website evidence gaps
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| TrustRadius | Microsoft Entra ID Reviews from Real Users / TrustRadius | Grounded web search | . In TrustRadius reviews, users leverage it extensively for Single Sign-On (SSO) capabilities, which 41% of reviewers identify as a primary use, alongside Multi-Factor Authentication (MFA) and Conditional Access Policies. It is deployed in hybrid |
| PeerSpot | Microsoft Entra ID (Azure AD) reviews, pricing and features 2026 | Grounded web search | # Microsoft Entra ID Reviews Vendor: Microsoft 4.3 out of 5 - 278 reviews - 95% willing to recommend ... areas. Users find its interface and documentation complex and not user-friendly. Integration with third-party solutions and other systems, like |
| Siit | Microsoft Entra ID Review (2026): Pricing, Pros & Cons / Siit | Grounded web search | Ratings: G2: 4.5/5 · Gartner: 4.5/5 , verified August 2026 ... / Source / Overall / Notable subscores / / --- / --- / --- / / G2 / 4.5/5 / Single sign-on 8.9 · Multi-factor authentication 8.4 · Privileged access management 9.1 / / Gartner / 4.5/5 / 2026 Customers' Choice, User Authentication / / r/sysadmin / Practitioner sentiment / Conditional Access rollouts are the dominant thread, and report-only mode does not predict what breaks in production / |
| TrustRadius | Microsoft Entra ID Review / TrustRadius | Grounded web search | At this moment, I really think that sometimes we experience very, very tricky or strange things, and some devices go rogue. We don't ... we need to start again to install the things. There are probably conflicts or problems with other platforms that are |
| capterra.com.au | Microsoft Entra ID Cost & Reviews - Capterra Australia 2026 | Grounded web search | Active Directory (Azure AD) enterprise identity service, part of Microsoft Entra, provides single sign-on and multi-factor authentication (MFA) to help protect users from 99.9% of cybersecurity ... . You get SSO, CA, a single identity platform, developer |
| softwareadvice.co.uk | Microsoft Entra ID / Reviews, Pricing & Demos - SoftwareAdvice GB | Grounded web search | 4.7 Overall rating (60) Reviews 4.7 Overall rating (60) Reviews ... Active Directory, part of Microsoft Entra, is an identity and access management (IAM) solution that offers multi-factor authentication and single sign-on (SSO) capabilities to |
| trustradius.com | Microsoft Entra ID Review / TrustRadius | Grounded web search | We generally use Microsoft Entra ID as our Identity and Access Management solution for users, ... #### Cons - Difficulty in identifying enterprise apps - More detailed guides when running into a brick wall - More custom automation capabilities |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Microsoft | customer case study — Digital Security and Resilience team at Microsoft handles identities and access management for the majority of all Microsoft-owned tenants. (Microsoft Security implements Microsoft Entra ID Governance and saves over $1.5 million per year) |
| Case study | BT Group | customer case study — in providing excellent customer service that makes those connections as easy and ... (BT Group helps customers connect “for good” seamlessly and safely with Microsoft Entra ID) |
Independent mentions
- The Total Economic Impact™ Of Microsoft Entra — To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed 10 representatives of eight organizations with experience using Azure AD, Microsoft Entra Permissions Management, and Microsoft Entra Verified ID. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is an organization with 10,000 employees and 10 identity and access management (IAM) professiona
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Purchase Entra ID on its own or as part of Microsoft 365 plans, which include flexible options to fit your security management, and budget requirements. | source |
| Contact and support | Skip to main content About Our commitments Microsoft AI Microsoft Copilot Microsoft Cloud Microsoft Research Products & apps Work & Life Diversity & inclusion Alumni network Careers Official Microsoft Blog Microsoft on t | source |
| Legal and privacy | Consumer Health Privacy Sitemap Contact Microsoft Privacy Manage cookies Terms of use Trademarks Safety & eco Recycling About our ads | source |
| Security and compliance | Deliver fast and efficient sign-in experiences for your workforce. Keep employee accounts safe and protect against phishing with multi-factor authentication, single sign-on (SSO), passwordless authentication, and user-fr | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1991-05-02 | — |
| Domain expires | 2027-05-03 | — |
Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Microsoft Entra Pricing / Microsoft Security | Roadmap | Public product roadmap. (source) | Not dated |
Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based identity and access management solution S36. | S36 |
| Platforms and apps | Web-based service; supports access from any device S36. | S36 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Not published on the collected pages. | — |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Service resiliency is guaranteed in any given month S36. | S36 |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1991-05-02 — MarkMonitor Inc. |
| Domain expires | 2027-05-03 |
| TLS certificate | Microsoft Corporation, valid, expires 2026-12-20 |
| Security headers | HSTS |
| Headers not served | CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Mail handled by | microsoft-com.mail.protection.outlook.com |
| Nameservers | ns2-39.azure-dns.net, ns3-39.azure-dns.org |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 94/100
- Critical issues: 0
- Warnings: 12
- Notices: 13
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps | 1 | 1048 | 64 ms | https://www.microsoft.com/en-us |
| 200 | Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps | 1 | 1048 | 48 ms | https://www.microsoft.com/en-us |
| 200 | Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps | 1 | 1048 | 45 ms | https://www.microsoft.com/en-us |
| 200 | Experience the Windows difference with Windows 11 OS, Laptops, PCs & Apps \ | Microsoft Windows | 1 | 939 | 116 ms |
| 200 | Microsoft Surface: Laptops, Tablets & Computers \ | Microsoft Surface | 1 | 1200 | 186 ms |
| 200 | Get to Know Microsoft Edge | 0 | 469 | 916 ms | https://explore.microsoft.com/en-us/edge/?cs=909571841&form=MA13FJ |
| 200 | Microsoft AI - Business Solutions and Tools | 1 | 4339 | 433 ms | https://www.microsoft.com/en-us/ai |
| 200 | Cloud Security Solutions \ | Microsoft Security | 1 | 2297 | 270 ms |
| 200 | Agentic CRM and ERP Solutions \ | Microsoft Dynamics 365 | 1 | 2362 | 351 ms |
| 200 | AI-Powered Development Tools \ | Microsoft Power Platform | 1 | 3130 | 114 ms |
| 200 | Windows 365: Secure Cloud PC \ | Microsoft | 1 | 1958 | 257 ms |
| 200 | Discover Microsoft Sovereign Cloud \ | Microsoft | 1 | 1891 | 302 ms |
| 200 | AI & Tools for Software Companies \ | Software Development Companies | 1 | 1293 | 160 ms |
| 200 | About – Microsoft Rewards | 1 | 2141 | 204 ms | https://rewards.bing.com/about |
| 200 | Download Drivers & Updates for Microsoft, Windows and more - Microsoft Download Center | 1 | 1912 | 109 ms | https://www.microsoft.com/en-us/download |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 38.9% |
| search | 27.2% |
| search organic | 27.0% |
| search paid | 0.2% |
| social | 3.8% |
| social organic | 3.7% |
| social paid | 0.1% |
| referrals | 18.4% |
| paid referrals | 0.6% |
| 10.2% | |
| gen ai | 0.7% |
| affiliate | 0.1% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors. Evidence gaps include lack of detailed API documentation, customer case studies, and independent review ratings. Pricing details for some plans are not fully specified, and the free tier requires an Azure subscription.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from microsoft.com, including the Microsoft Entra ID product page, pricing pages, and related security solution pages. The evidence catalog includes first-party product information, pricing tables, and analyst recognition. External proof search was enabled but no external reviews or customer testimonials were collected. Limitations include potential marketing bias and lack of independent verification of claims.
- Official Websitehttps://www.microsoft.com/en-us/security/business/identity-access/microsoft-entra-idVerified
- Official Websitehttps://www.microsoft.com/en-us/aboutVerified
- Official Websitehttps://www.microsoft.com/en-us/education/devices/overviewVerified
- Pricing Pagehttps://www.microsoft.com/en-us/security/pricing-overviewVerified
- Pricing Pagehttps://www.microsoft.com/en-us/security/microsoft-entra-pricingVerified
- Pricing Pagehttps://www.microsoft.com/en-us/security/pricing/small-medium-businessVerified
- Pricing Pagehttps://www.microsoft.com/en-us/security/pricing/small-medium-business/advanced-security-suitesVerified
- Official Websitehttps://www.microsoft.com/en-us/power-platformVerified
- Official Websitehttps://www.microsoft.com/en-us/aiVerified
- Official Websitehttps://www.microsoft.com/en-us/security/business/solutions/cloud-securityVerified
- Official Websitehttps://www.microsoft.com/en-us/security/business/solutions/data-security-governanceVerified
- Official Websitehttps://www.microsoft.com/en-us/security/business/solutions/generative-ai-cybersecurityVerified
- Official Websitehttps://www.microsoft.com/en-us/security/business/solutions/identity-accessVerified
- Official Websitehttps://www.microsoft.com/en-us/security/business/solutions/integrated-security-operations-centerVerified
- Official Websitehttps://www.microsoft.com/en-us/security/business/solutions/passwordless-authenticationVerified
- Review Sitehttps://www.trustradius.com/products/microsoft-entra-id/reviewsVerified
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