⚡Stack Radar

Incorporation · Reviewed 20 Oct 2026

LegalZoom

Online legal services for business formation and personal legal needs.

free tier · legalzoom.com ↗

Paid against free › Incorporation › LegalZoom

LegalZoom at a glance

SEO analysis

Collected Oct 20, 2026

legalzoom.com: an estimated 2,171,311 total monthly visits and about 496,998 monthly organic visits across 124,864 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.

2.2MEstimated total trafficModeled monthly visits124.9KRanking keywordsPublic search sample95/100Technical health15 pages checked24.4KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

LegalZoom is an online legal services platform that helps small businesses and families handle legal needs such as LLC formation, incorporation, and estate planning S1. It provides access to attorneys and legal documents through a technology-driven platform S53. The main value is simplifying legal processes and offering affordable attorney support S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: LegalZoom is an online legal services provider for small businesses and families S1.
  • Core purpose: It helps users navigate legal milestones like business formation and estate planning S1.
  • Intended users: Small business owners and individuals seeking legal support S1.
  • Product scope: A web-based platform offering legal documents, attorney consultations, and business formation services S53.
  • Positioning: LegalZoom positions itself as the first place for legal needs, combining expertise and technology S1.
  • Claimed distinction: It was the first company to offer LLC formation and will services online S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Small business ownersForm an LLC or corporation online with state filing S30 S76.
IndividualsCreate estate plans including wills and living trusts S53.
SeniorsProtect assets and ensure peace of mind through estate planning S39.
ParentsSet up estate plans to protect their family S39.
Business owners closing a companyUse dissolution service to formally close an LLC S111.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
LLC formationFiles articles of organization with the state, with options for EIN and operating agreement S30.
Attorney consultationsProvides access to licensed attorneys for 30-minute consults on new legal matters S53.
Estate planningCreates wills, living trusts, and other documents with attorney support S53.
Business managementHelps find and manage licenses and permits for legal operation S132.
BookkeepingOffers invoicing, expense tracking, and tax deduction tools S30.
Dissolution serviceManages the entire LLC dissolution filing process with a dedicated manager S111.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
WixIntegrationGenerates a professional website for business formation customers S30.
1-800AccountantIntegrationProvides on-demand tax experts and annual tax prep S30.
Design.comIntegrationOffers AI-powered logo generator within the LegalZoom platform S1.
Attorney networkServiceConnects users with licensed attorneys for consultations S53.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Basic LLC$0 one-time plus state filing fees S30Name check and state filing S30State fees extra S30
Managed Service LLC$249 one-time plus state filing fees S30EIN, operating agreement, business advisor for 30 days S30Advisor auto-renews at $49/mo S30
Expert Service LLC$299 one-time plus state filing fees S30Attorney review, attorney and accountant team for 30 days S30Team auto-renews at $99/mo S30
Personal Attorney Plan$119 every 6 months S53 or $199 annually S53Unlimited 30-min consults, document reviews, legal tools S53Consults limited to new legal matters S53
DBA registration$99 or $119 plus state filing fees S74Filing and optional attorney advice S74Not established
Corporation formation$149, $329, or $349 plus $100 OR filing fees S76Varies by package, includes attorney advice on premium S76Not established
Nonprofit incorporation$99, $239, or $359 plus $55 OR filing fees S110Varies by packageNot established
Corporate amendment$129 or $239 plus state filing fees S79Filing of amendmentsNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
loopnet.com2235473 blair rd ste 100, 5473 blair rd dallas tx 75231
mapquest.com2145473 blair rd dallas tx 75231
fixedfeelawfirm.com216.55473 blair rd ste 100
yelp.com2285473 blair rd ste 100, 5473 blair rd dallas tx 75231
lawinfo.com1115473 blair rd dallas tx 75231
npiregistry.cms.hhs.gov1125473 blair rd ste 100
google.com1145473 blair rd dallas tx 75231
trajectoryinc.com1155473 blair rd ste 100
search.sunbiz.org1165473 blair rd ste 100
waze.com1165473 blair rd dallas tx 75231

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Trustpilotdiscovered_not_scrapedhttps://www.trustpilot.com/review/www.legalzoom.com
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.8%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
pricingWe’ll compare your AI-generated estate plan against LegalZoom’s attorney-drafted, state-specific templates, to highlight the differences and how they could affect you.https://www.legalzoom.com/tools/estate-plan-check.html
pricingUpload your AI-generated will estate planhttps://www.legalzoom.com/tools/estate-plan-check.html
changesNew Survey from LegalZoom Reports Entrepreneurs Use AI to Move Faster, But Turn to Human Guidance When Risk is Realhttps://www.legalzoom.com/press-releases/
changesAI and Entrepreneurship in 2026https://www.legalzoom.com/press-releases/
changesLegalZoom Reinvents Virtual Mail with AI to Help Small Businesses Save Time and Protect Privacyhttps://www.legalzoom.com/press-releases/
changesLegalZoom Offers Legal Support to Taylor Swift to Trademark Her Way Out of AI and Deepfake Swifts, Swiftlyhttps://www.legalzoom.com/press-releases/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where loopnet.com appears.2 first-page appearances across 5473 blair rd ste 100, 5473 blair rd dallas tx 75231

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Forbes AdvisorLegalZoom Review: Features, Pros And Cons – Forbes AdvisorGrounded web searchand has helped with 4 million business formations. LegalZoom reviews on consumer sites like G2 and TrustRadius are generally positive. LegalZoom is one of the original LLC formation services and often lands on our best LLC services roundup.
PCMagLegalZoom - Review 2015 - PCMag UKGrounded web searchDoes it worry you that no one will proof your will until you're too dead to make changes? At LegalZoom, a live person checks for common mistakes before the printed document is mailed to you. A LegalZoom representative called us immediately to correct a few minor mistakes, and we got our will in two days. You have 30 days to make changes, but it costs $9 to have it remailed. For an additional $40, you get unlimited revisions. ## Final Thoughts
ConsumerAffairsLegalZoom Reviews / Read Customer Service ReviewsGrounded web search# LegalZoom Reviews Authorized Partner 3.8 2,791 reviews Rating disclaimer Stars rating information tooltip - 5 53% - 4 15% - 3 10% - 2 6% - 1 16% ... from customer service, but most describe the platform as easy to use and helpful for basic
startupowl.comLegalZoom Review 2026Grounded web searchReddit users view LegalZoom as a widely recognized but expensive option that relies heavily on aggressive upselling for simple tasks like obtaining an EIN. While absolute beginners appreciate the platform's convenience, experienced entrepreneurs frequently advise against it due to the steep recurring costs for registered agent services.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • LegalZoom Reviews 2026: Real User Ratings & Complaints — LegalZoom's reputation varies dramatically depending on where you look. Trustpilot shows a strong 4.6-star rating from over 27,000 reviews, while Sitejabber users give it just 2.9 stars. This 1.7-star gap suggests your experience largely depends on service complexity—simple LLC formations generate praise, while billing disputes and cancellation attempts drive complaints. ... / Platform / Rating / Number of Reviews / Key Pattern / / --- / --- / --- / --- / / Trustpilot US / 4.6/5 ⭐ / 27,000+ / Hi
  • LegalZoom Review (2026) Is It Still Worth Using? — The ratings tell a mixed story. Trustpilot is strong and active, while G2 is much lower. BBB shows A ... accreditation, but BBB ratings should be read alongside complaint content and not treated as a customer star score.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipYour full team of professionals: an advisor, attorney, and accountant included for 30 days (auto-renews at $99/mo, cancel anytime)‡source
Contact and supportAlso called a statutory agent or resident agent, a registered agent receives your LLC's legal notices and legal documents during normal business hours. Most states require it, and we can do it for you.source
Legal and privacyDedicated business advisors for setup, compliance, and coaching included for 30 days (auto-renews at $49/mo, cancel anytime)†source
Security and complianceHIPAA Authorizationsource
Uptime and status pageNot published on the collected pages.—
Domain registered1999-06-11—
Domain expires2033-06-11—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Contact and supportSupportPublic contact and support channel. (source)Not dated
Corporate Amendment Pricing - Create Articles of Amendment for your LLC or Corporation Online / LegalZoomGuideFile articles of amendment with the state through LegalZoom. Save time and money by letting LegalZoom help you create and file articles of amendment for your LLC, corporation, partnership, or nonprofit. (source)Not dated
File for an LLC Dissolution Online / LegalZoomGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)LegalZoom is a web-based platform S53.S53
Platforms and appsAvailable on web S53.S53
API and extensibility (API, SDK, webhooks, MCP, plugins)Not published on the collected pages.—
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1999-06-11 — GoDaddy Corporate Domains, LLC
Domain expires2033-06-11
TLS certificateAmazon, valid, expires 2027-05-04
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headerCloudFront
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserverspdns2.ultradns.net, pdns3.ultradns.org

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 9
  • Notices: 17

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text16https://www.legalzoom.com/
noticeImages are missing alt text16https://www.legalzoom.com/
warningPage should have one primary H10https://www.legalzoom.com/my/login
noticeLow visible word count12https://www.legalzoom.com/my/login
noticeMeta description length should be reviewed11https://www.legalzoom.com/business/business-formation/llc-overview.html
noticeImages are missing alt text14https://www.legalzoom.com/business/business-formation/llc-overview.html
noticeImages are missing alt text21https://www.legalzoom.com/business/business-formation/inc-overview.html
noticeImages are missing alt text16https://www.legalzoom.com/business/business-formation/dba-overview.html
noticeImages are missing alt text12https://www.legalzoom.com/business/business-formation/nonprofit-overview.html
noticeMeta description length should be reviewed187https://www.legalzoom.com/business/business-formation/sole-proprietorship-overview.html
noticeImages are missing alt text3https://www.legalzoom.com/business/business-formation/sole-proprietorship-overview.html
warningTitle length should be reviewed112https://www.legalzoom.com/business/business-formation/
noticeImages are missing alt text68https://www.legalzoom.com/business/business-formation/
warningTitle length should be reviewed70https://www.legalzoom.com/business/business-operations/annual-report-overview.html
warningPage should have one primary H10https://www.legalzoom.com/business/business-operations/annual-report-overview.html
noticeImages are missing alt text9https://www.legalzoom.com/business/business-operations/annual-report-overview.html
noticeImages are missing alt text4https://www.legalzoom.com/business/business-operations/business-licenses-overview.html
noticeMeta description length should be reviewed174https://www.legalzoom.com/business/business-operations/ein-federal-tax-identification-overview.html
noticeImages are missing alt text5https://www.legalzoom.com/business/business-operations/ein-federal-tax-identification-overview.html
noticeMeta description length should be reviewed176https://www.legalzoom.com/business/business-operations/operating-agreement-overview.html
noticeImages are missing alt text22https://www.legalzoom.com/business/business-operations/operating-agreement-overview.html
warningTitle length should be reviewed96https://www.legalzoom.com/business/business-operations/registered-agent-overview.html
warningDuplicate title in audit sample2https://www.legalzoom.com/
warningDuplicate title in audit sample2https://www.legalzoom.com/
warningDuplicate meta description in audit sample2https://www.legalzoom.com/
warningDuplicate meta description in audit sample2https://www.legalzoom.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200LegalZoom \Legal Solutions Trusted By Millions, Designed for You1102222 ms
200LegalZoom \Legal Solutions Trusted By Millions, Designed for You1102229 ms
200LegalZoom Sign In \Log Into Your Account01291 ms
200Create an LLC Online \Start an LLC for $0 + State Filing Fees13112355 ms
200Form a Corporation Online \LegalZoom11783155 ms
200Register a DBA Online \LegalZoom12124225 ms
200Start a Nonprofit in 3 Easy Steps \LegalZoom12498425 ms
200Online Sole Proprietorship Registration \LegalZoom11182138 ms
200Business Formation - Choose a Business Structure: LLC, Corporation, Sole Proprietorship, Partnership \LegalZoom14822208 ms
200Business Compliance - Expert Support for Your Company \LegalZoom13507212 ms
200File an Annual Report with LegalZoom \#1 Online Annual Report Service05959415 ms
200Apply for Business Licenses and Permits Online \LegalZoom14261290 ms
200Get an EIN Online (Federal Tax ID Number) \LegalZoom12642187 ms
200Get a Custom LLC Operating Agreement Online \LegalZoom12258173 ms
200Registered Agent Services - Select LegalZoom as a Registered Agent for Your Business \LegalZoom12811133 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct36.6%
search36.9%
search organic11.5%
search paid25.4%
social6.9%
social organic2.9%
social paid3.9%
referrals2.6%
paid referrals5.1%
mail5.3%
gen ai0.8%
affiliate5.9%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for all services, no security certifications, and no uptime or performance data. Open questions include the full scope of the attorney network and the specifics of the AI estate plan comparison tool.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from legalzoom.com, including product overviews, pricing pages, and the About Us page. The evidence catalog includes 180 entries, with sources cited as S1 through S111. External proof search was enabled but no verification requests were made. Limitations include potential missing details from pages not collected and the absence of independent reviews.

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