Overview
Summary
The useful answer before the supporting detail.
Featured is an AI-powered public relations platform that helps PR professionals, founders, and subject-matter experts find and win earned media, from journalist requests and podcast interviews to bylined articles, speaking slots, awards, and creator partnerships S1. It also owns and operates HARO and Connectively, two journalist request services that feed the platform S1. The main practical value is automating the discovery, drafting, and monitoring of PR opportunities, saving time and improving visibility in AI assistants S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Featured is an AI-powered public relations platform, operated by Terkel, Inc. S1.
- Core purpose: It helps users find and win earned media opportunities, solving the problem of time-consuming PR discovery and outreach S1.
- Intended users: PR professionals, founders, subject-matter experts, in-house comms teams, and agencies S1.
- Product scope: A web app with chat interface, workflows, and an MCP server; it also owns HARO and Connectively S1.
- Positioning: The AI co-pilot for PR, a chat-first platform that finds and acts on opportunities S1.
- Claimed distinction: Access to HARO and Connectively requests the moment they are posted, plus a database of 814,000 podcasts S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| PR agencies | Run multiple workflows for clients, monitor HARO, and manage awards programs per client S21 S33. |
| In-house comms teams | Monitor brand mentions and improve visibility in search and AI assistants S1. |
| Founders and executives | Build category authority through bylined articles and podcast appearances S39. |
| Subject-matter experts | Get quoted in journalist requests and answer publisher questions S1. |
| Small businesses | Share expertise without a PR budget S1. |
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Journalist requests | Finds live requests from HARO, Connectively, Substack, X, and LinkedIn, matched to expertise and sorted by deadline S21. |
| Podcast discovery | Searches 814,000 active shows using natural language, with refinement options like smaller shows or US-based S140. |
| Bylined articles | Finds publications accepting contributed content, drafts pitches in the user's voice, and watches for new submission windows S39. |
| Awards discovery | Finds industry awards and best-of lists with deadlines and criteria, and drafts submissions S33. |
| GEO audit | Checks how AI assistants describe a brand, identifies competitors cited, and suggests sources to pitch S1. |
| Media monitoring | Tracks mentions of brand, people, and competitors across news, blogs, podcasts, and YouTube, delivered to Slack or email S21. |
| Workflows | Always-on automations that monitor specified jobs and deliver matches to email or Slack on a cadence S17. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| HARO | Integration | Feeds journalist requests into Featured, with access the moment they are posted S1. |
| Connectively | Integration | Provides expert-publisher platform data and requests S1. |
| Substack, X, LinkedIn | Integration | Sources journalist requests and creator discovery S1. |
| Gmail, Outlook | Integration | Sends pitches and submissions through connected accounts S1. |
| Slack | Integration | Delivers workflow matches and monitoring alerts S17. |
| MCP server | API | Allows AI assistants like AI model, Cursor, and VS Code to search opportunities and manage workflows S1. |
| OAuth 2.1 | API | Authenticates connections for MCP and other integrations S1. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Free | $0 S1 | Same features as paid plans S1 | Small daily allowance S1 |
| Lite | $29 per month billed annually, or $39 monthly S1 | Every feature included S1 | 5x Free usage S1 |
| Pro | $79 per month billed annually, or $99 monthly S1 | Every feature included S1 | 5x Lite usage S1 |
| Pro+ | $239 per month billed annually, or $299 monthly S1 | Every feature included S1 | 20x Lite usage S1 |
| Team & Enterprise | Custom, not published S1 | Usage at API rates, unlimited members S1 | Not established S1 |
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| PipeRocket | 9 Best Digital PR & Monitoring Tools for SaaS (2026) | Grounded web search | Each tool was evaluated using G2, Capterra, and PR practitioner discussions on Reddit, LinkedIn, and Quora, with pricing verified from live product pages. Qwoted and Featured.com carry thin-review caveats (20 and 5 G2 reviews): treat those ratings as directional. ... Featured.com is an expert-sourcing platform where publishers post questions and subject-matter experts submit answers for inclusion in articles, earning bylines, backlinks, and media mentions. It’s the most accessible entry point on |
| featured.com | GEO Audit | Grounded web search | ### Weigh Reddit and reviews > How much do Reddit threads and review sites influence AI answers about project management tools, and which threads mention us? ... what trusted sources say; brands cited widely and described consistently get |
| blog.featured.com | Where Can I Submit Blog Posts? - Featured | Grounded web search | you submit it to the right subreddit and make sure that you follow all the rules of that group and look at what sort of posts ... there are multiple subreddits related to photography. Some will accept only unique images, some might look for gear reviews |
| blog.featured.com | What Are Conversion Rate Optimization Best Practices? - Featured | Grounded web search | ### Leverage Proof, Value, and Ease Leverage Social Proof: Reviews, testimonials, and case studies can help build trust with your audience and increase conversion rates. Display these prominently on your website and in your marketing materials. |
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- gingiris/gingiris-skills - SKILL.md — .com / Qwoted Journalists request expert quotes daily. Reply with concise, citable answers → ... - HARO: helpareporter.com — free, 3 emails ... day, US-heavy - Featured.com: featured.com — pay-to-submit answers, US + global, higher conversion
- How to Verify if a Website is Legit - Featured — ### Search for Third-Party Reviews and Feedback ... My go-to tip? Search for reviews outside of the website before entering any personal information. If I land on a site I’m unfamiliar with—no matter how professional it looks—I immediately open a new tab and type “ brand name + reviews” or “ brand name + Reddit” or even look at tagged posts on Instagram. ... Why? Because scammers can fake testimonials on their own site, but they can’t easily fake an online footprint. If real people have had re
- SaaS PR — ### Join the Reddit conversation > Find threads in r/SaaS and related subreddits where founders ask for tools in our category, and flag ones where an honest, expert reply from us would be welcome. Open in Featured
- What Should Be on a Product Landing Page? - Featured — But not all customer testimonials are created equal. To be effective, testimonials should be specific, credible, and relevant to the product. Generic testimonials like “Great product!” carry little weight. Instead, look for testimonials that include specific details about the product’s features and benefits, and how it helped the
- How do journalists find expert sources? 15 Answers - Connectively — To obtain a list of the communities related to your topic, type a generic term into the search engine. From there, you ... your area of the article. There are more than 900 members in each group, and they discuss everything relating to a particular field
- Restaurant PR — > Build a media list of local dining critics, food ... ### Join the Reddit conversation > Find our city's subreddit threads asking for restaurant recommendations in our cuisine, and flag where we're mentioned or conspicuously missing. Open in Featured
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Featured is operated by Terkel, Inc., a Delaware corporation doing business as Featured, headquartered in Scottsdale, Arizona, and founded by Brett Farmiloe, who serves as CEO. The company launched in January 2022 as Ter | source |
| Contact and support | / Contact / press@featured.com for media; support@featured.com for customers / | source |
| Legal and privacy | Not published on the collected pages. | — |
| Security and compliance | SSO and domain verification | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1998-11-04 | — |
| Domain expires | 2031-11-03 | — |
Not found on the collected pages: legal and privacy, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Featured · Docs | Documentation | What Featured can do — opportunity search, AI visibility, media monitoring, press distribution, and scheduled workflows. (source) | Not dated |
| Bylined Articles — Find Publications Accepting Contributions | Guide | A bylined article is a piece published under your name. Featured finds publications accepting bylines, op-eds, and guest posts on your topic — with how to submit. (source) | Not dated |
| Workflows — Always-On PR Automation | Roadmap | Public product roadmap. (source) | Not dated |
Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Web app at featured.com S1. | S1 |
| Platforms and apps | Web platform; no native mobile or desktop apps mentioned S1. | S1 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | MCP server for AI agents, with OAuth 2.1 authentication S1. | S1 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | MCP server launched July 7, 2026; Featured relaunched as AI co-pilot June 2, 2026 S1. | S1 |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1998-11-04 — GoDaddy.com, LLC |
| Domain expires | 2031-11-03 |
| First archived | 2001-03-02 — web archive |
| TLS certificate | Let's Encrypt, valid, expires 2026-11-26 |
| Security headers | HSTS |
| Headers not served | CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Server header | Vercel |
| Mail handled by | smtp.google.com, qekjs6mo6sinpyn3kjnuznummvxiqlja5nlm427kwhrjz5k4nfyq.mx-verification.google.com |
| Nameservers | ns-513.awsdns-00.net, ns-1052.awsdns-03.org |
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed pricing for Team & Enterprise plans, no security or compliance certifications, and no independent customer reviews or ratings. Open questions include the exact usage limits for each plan and the scope of the API for Connectively.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from featured.com, including the About page, product feature pages, and documentation. The catalog includes first-party content only; external proof search was performed but no third-party reviews or ratings were collected. Pricing was verified from the pricing page on 2026-10-19. Limitations: no independent verification of claims, and some pages may be promotional.
- Official Websitehttps://featured.com/Verified
- Official Websitehttps://featured.com/aboutVerified
- Official Websitehttps://featured.com/productVerified
- Official Websitehttps://featured.com/product/featuresVerified
- Official Websitehttps://featured.com/product/workflowsVerified
- Documentationhttps://featured.com/docsVerified
- Pricing Pagehttps://featured.com/pricingVerified
- Pricing Pagehttps://featured.com/es/pricingVerified
- Official Websitehttps://featured.com/product/features/awardsVerified
- Official Websitehttps://featured.com/product/features/bylined-articlesVerified
- Official Websitehttps://featured.com/product/features/find-bookstoresVerified
- Official Websitehttps://featured.com/product/features/find-independent-writersVerified
- Official Websitehttps://featured.com/product/features/find-podcastsVerified
- Official Websitehttps://featured.com/product/features/find-tv-stationsVerified
- Official Websitehttps://featured.com/product/features/geo-auditVerified
- Review Sitehttps://piperocket.digital/list/best-digital-pr-tools/Verified
- Articlehttps://github.com/gingiris/gingiris-skills/blob/main/skills/gr-backlinks/SKILL.mdVerified
- Articlehttps://blog.featured.com/how-to-verify-if-a-website-is-legit/Verified
- Articlehttps://featured.com/industries/saas-prVerified
- Articlehttps://blog.featured.com/what-should-be-on-a-product-landing-page/Verified
- Articlehttps://blog.featured.com/how-journalists-find-expert-sources/Verified
- Articlehttps://featured.com/industries/restaurants-prVerified
- Review Sitehttps://blog.featured.com/where-can-i-submit-blog-posts/Verified
- Review Sitehttps://blog.featured.com/what-are-conversion-rate-optimization-best-practices/Verified