In simple English
Getting media coverage for your project usually takes hours of cold emailing and research. This repository provides twenty-eight plain text guides that teach your AI agent how to do public relations work. Your agent learns to research journalists, write tailored pitches, follow up, and track results. You do not need to install complex software or pay for special tools. Everything runs locally inside a compatible AI coding assistant using plain markdown files.
What it is
A collection of twenty-eight markdown files that give AI agents specialized instructions for public relations and media outreach tasks. Each file contains step-by-step guidance for a specific task, from finding relevant reporters to stripping artificial intelligence writing patterns from your drafts.
What it is good for
Solo founders and small teams who want to pitch journalists, write press releases, and secure press coverage without hiring an expensive public relations agency.
- Requires no special framework, runtime, or API keys beyond a compatible AI assistant.
- Includes an automatic humanizer to strip robotic writing patterns from your pitches.
- Covers the entire public relations workflow from initial client intake to monthly reporting.
- Requires an AI agent platform that supports the Agent Skills format to function.
- Quality of outreach depends entirely on the accuracy of the details you provide during intake.
- Does not send emails automatically, so you still need to review and dispatch every pitch yourself.
manual journalist outreach and generic artificial intelligence prompt templates
Claude Code
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git clone https://github.com/701am/earned-media-skills.git cd earned-media-skills claude