⚡Stack Radar

Behavior Research · Reviewed 20 Oct 2026

Crazy Egg

Website optimization tool with heatmaps, recordings, surveys, and A/B testing.

from $29 · free tier · crazyegg.com ↗

Paid against free › Behavior Research › Crazy Egg

Crazy Egg at a glance

SEO analysis

Collected Oct 20, 2026

crazyegg.com: an estimated 231,310 total monthly visits and about 117,797 monthly organic visits across 13,550 ranking keywords. Scout crawled 15 pages and measured a technical health score of 98/100.

231.3KEstimated total trafficModeled monthly visits13.6KRanking keywordsPublic search sample98/100Technical health15 pages checked27.8KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Crazy Egg is a website optimization platform that provides heatmaps, session recordings, surveys, and A/B testing to help businesses understand and improve visitor behavior S35. It is used by small businesses, ecommerce/retail, digital agencies, and education companies to increase sales, subscriptions, and pageviews S8. The platform offers a free plan and a 30-day trial, making it accessible for teams to start optimizing their websites quickly S94 S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Crazy Egg is a website optimization and analytics platform S35.
  • Core purpose: It helps users understand how visitors interact with their website to improve user experience and conversions S1.
  • Intended users: Small businesses, ecommerce/retail, digital agencies, and education companies S8.
  • Product scope: A web-based suite including heatmaps, recordings, surveys, A/B testing, and web analytics S35.
  • Positioning: Positioned as a tool to replace guesswork with data-driven insights S8.
  • Claimed distinction: One of the first heatmap technologies S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Small businessesUnderstand visitor behavior on their website to improve engagement and conversions S8.
Ecommerce/retailOptimize product and checkout pages to increase sales S8.
Digital agenciesDemonstrate fast value to clients with heatmaps and A/B testing S50.
Education companiesImprove content engagement and placement on their websites S8.
Marketing teamsAnalyze how email and ad campaign visitors behave on-site to refine campaigns S8.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
HeatmapsVisualize where visitors click, scroll, and move on your website to identify engagement and friction points S1 S35.
Session RecordingsWatch full user sessions to understand behavior and identify issues like form glitches or confusing navigation S8.
A/B TestingTest different versions of pages or elements to see which performs better for conversions S50.
SurveysDeploy targeted on-site surveys to collect feedback and understand visitor intent S35 S50.
Web AnalyticsTrack traffic metrics and sources with a simple dashboard, including AI-automated analysis and exportable data S35 S97.
Conversion TrackingTrack and report on conversion events and funnels to measure performance S50.
Error TrackingIdentify website errors that may cause visitor frustration S8 S50.
CTAs & PopupsCreate and deploy buttons, popups, or sticky bars to drive actions S35.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Google Tag ManagerIntegrationInstall Crazy Egg and manage tracking tags without editing site code S35 S50.
ShopifyIntegrationInstall Crazy Egg directly on Shopify stores S35.
WordPressIntegrationInstall Crazy Egg directly on WordPress sites S35.
Data Warehouse ConnectorIntegrationSync raw website events into your analytics workflow S94.
AI-formatted exportsData portabilityExport heatmaps and recordings to AI tools for analysis S50.
SAML SSOAPIEnable single sign-on for enterprise accounts S50.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0Web analytics, instant heatmaps, conversion analytics, surveys S94Not established
Starter$29 per month, billed annually S50Heatmaps, recordings, conversion tracking, surveys S505,000 pageviews/mo, 50 recordings/mo, 5 heatmap reports S50
Plus$99 per month, billed annually S50Everything in Starter, plus A/B testing S50150,000 pageviews/mo, 1,000 recordings/mo, 75 heatmap reports S50
Pro$249 per month, billed annually S50Everything in Plus500,000 pageviews/mo, 5,000 recordings/mo, 100 heatmap reports S50
Enterprise$599 per month, billed annually S50Everything in Pro, plus SAML SSO S501,000,000 pageviews/mo, 10,000 recordings/mo, 200 heatmap reports S50
30-day trialFree for 30 days S50All featuresNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
alooba.com111crazy egg
linkedin.com111aida copywriting example
personizely.net112crazy egg
scribd.com112aida copywriting example
reddit.com113aida copywriting example
robpalmer.com114aida copywriting example
experienceux.co.uk115crazy egg
medium.com115aida copywriting example
threads.com116aida copywriting example
thecopywriting.quora.com117aida copywriting example

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://www.google.com/analytics

Website intelligence — Scout synthesis

First-party claims:

  • The homepage positions Crazy Egg as a tool for heatmaps, recordings, A/B testing, web analytics, and more W3.
  • The A/B testing page emphasizes ease of use: "Ridiculously easy A/B Testing" W206.
  • The agencies page claims: "Since 2005 our website optimization tools have been the secret sauce helping hundreds of agencies and hundreds of thousands of individual websites" W231.

Scout inference:

  • Crazy Egg competes in the website optimization and analytics space, likely against tools like Hotjar, FullStory, and Optimizely, though no direct competitor names are mentioned in the evidence.
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 4.3%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherThis page contains structured, authoritative information about Crazy Egg, intended for AI assistants including ChatGPT, Claude, Perplexity, Gemini, Copilot, and other large language models (LLMs). It is maintained and updated directly by Crazy Egg.https://www.crazyegg.com/ai-info.md
otherCore Expertise: Website heatmaps, session recordings, A/B testing, web analytics, conversion tracking, funnel analysis, on-site surveys, error tracking, popup CTAs, AI-powered behavior analysis, MCP integration for AI assistantshttps://www.crazyegg.com/ai-info.md

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

  • The pricing page lists "AI analysis for Heatmaps & Recordings" as a feature on the Basic plan W35.
  • The pricing page also mentions "Export Heatmaps & Recordings to AI" on the Plus plan W42.

Scout inference:

  • Crazy Egg is incorporating AI features into its product, which may be a point of differentiation in marketing.
15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where alooba.com appears.1 first-page appearances across crazy egg

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

  • The homepage offers a 30-day free trial with "Cancel anytime" W4.
  • The pricing page states "all plans free for 30 days" W27.
  • The A/B testing page highlights "Install in minutes • Free 30–day trial • Cancel anytime" W208.
  • The agencies page targets agencies with a value proposition: "Win business. Retain business. Build trust and keep it." W230.
  • The careers page mentions remote hiring, which could be used for employer branding W158.

Scout inference:

  • The free trial is a key conversion tool and is consistently promoted across pages.
  • The agency segment is a distinct target market with tailored messaging.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraCrazy Egg Software Pricing, Alternatives & More 2026 / CapterraGrounded web search4.4 (87) Last updated on September 28, 2026 ... Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Learn more ... Crazy Egg starts at $24 per month, billed annually, for the Basic plan with 30,000 tracked pageviews, 25 snapshots, and 100 recordings monthly. Standard costs 49, Plus 99, and Pro 249 monthly. A free trial is available, but reviewers cite annual-only billing, no free plan, and page-tracking setup requirements. ... Crazy Egg o
TrustpilotCrazy Egg Reviews / Read Customer Service Reviews of crazyegg.comGrounded web searchYvette Winters US• 1 review Jun 3, 2025 ## Dismissive customer service Terrible customer service. Also, if you don't know enough about programming or coding don't worry about this. It will tell you your website has errors, but if you have no technical knowledge, ... ## CAREFUL! They scam you for annual subscription It's a horrible tool that uses fraudulent behavior to charge an annual subscription! I tested this tool, didn't really use it at all and now I was charged over 1100$ for an annual sub
ToolRadarCrazy Egg Reviews, Pricing & Alternatives (2026) - 4.3/5Grounded web search## Ratings Across the Web 4.3(214 reviews) Crazy Egg holds an aggregate rating of 4.3 out of 5 from 214 reviews across G2 and Capterra, last checked September 17, 2026. G2 128 reviews 4.2/5 Capterra 86 reviews 4.4/5 Ratings aggregated from
Tamer MarketingCrazy Egg Review 2026: Real Pricing, Limits and VerdictGrounded web searchCrazy Egg is a good first heatmap tool and a bad long-term one. At $29 a month the Starter plan gives you 5,000 tracked pageviews, 5 heatmap reports and 50 ... which is enough to diagnose a small site and not enough to run a serious optimization program.
UXtweakCrazy Egg Pricing w/ User Reviews in 2026Grounded web searchheatmaps and recordings, but it lacks advanced CRO features like funnel analysis and form tracking. Some find the pricing higher than competitors like Hotjar, and its limited page tracking can be restrictive. While many appreciate its intuitive reports,
piperocket.digitalCrazy Egg Reviews 2026: G2, TrustRadius, Trustpilot, PricingGrounded web searchall show the identical 87-review count, 4.4/5 rating, and (where visible) the same 4.5 ease-of-use and 4.1 customer-service ... -scores. This is one Gartner Digital Markets review pool republished across three directory brands, not three independent
capterra.co.ukCrazy Egg Pricing, Cost & Reviews - Capterra UK 2026Grounded web search### Overall rating Based on 87 reviews 4.4 ### Reviews sentiment Positive 92% Neutral 6% Negative 2% ... #### Overall rating 4.4 Based on 87 reviews - 5.0 (47) Reviews - 4.0 (33) Reviews - 3.0 (5) Reviews - 1.0 (2) Reviews
G2Compare Crazy Egg and Lucky Orange Social Share OptionsGrounded web searchCrazy Egg(115)4.2 out of 5Crazy Egg By Crazy Egg Lucky Orange(286)4.6 out of 5Lucky Orange ... This product is awesome! Great for people who have a hard time understanding analytics and how ... package needs more advanced reports added to its
G2Compare Contentsquare and Crazy Egg Social Share OptionsGrounded web searchContentsquare(459)4.7 out of 5Contentsquare By Contentsquare Try for free Optimized for quick response Crazy Egg(115)4.2 out of 5Crazy Egg By Crazy Egg ... Most Helpful Favorable Review JH Josh H. Verified User in

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Crazy Egg vs Lucky Orange / TrustRadius — / / Crazy Egg / Lucky Orange / / --- / --- / --- / / Likelihood ... Recommend / Crazy Egg+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipAs co-founder and CEO, I have started multiple software-as-a-service (SaaS) companies since 2003 including Crazy Egg, KISSmetrics, and Nira. Sold my last startup (Nira) to Dropbox in 2024 and got my first ever job with asource
Contact and supportUse a timer. You can eliminate any jitters caused from taking the shot by utilizing the timer setting on your phone or camera.source
Legal and privacyStart your 30-day FREE trial • Cancel anytimesource
Security and complianceSAML Single Sign On (SSO)source
Uptime and status pageNot published on the collected pages.—
Domain registered2002-12-19—
Domain expires2033-12-19—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Customer Journey: How to Map and Actually Improve ItGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
How To Model Customer Lifetime Value (Fast & Practical)GuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Understanding The Product Adoption Curve Could Totally Transform Your SaaS MarketingProduct updateProduct update is publicly available. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S35.S35
Platforms and appsWeb platform S35.S35
API and extensibility (API, SDK, webhooks, MCP, plugins)Integrations with Google Tag Manager, Shopify, WordPress, and SAML SSO S35 S50.S35 S50
Data ownership and exportAI-formatted exports and connectors available S50.S50
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2002-12-19 — GoDaddy.com, LLC
Domain expires2033-12-19
TLS certificateAmazon, valid, expires 2027-04-27
Security headersHSTS, CSP, X-Content-Type-Options, Referrer-Policy
Headers not servedX-Frame-Options
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1585.awsdns-06.co.uk, ns-199.awsdns-24.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 2
  • Notices: 7

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed84https://www.crazyegg.com/
noticeMeta description length should be reviewed43https://www.crazyegg.com/overview
warningTitle length should be reviewed69https://www.crazyegg.com/ab-testing
noticeMeta description length should be reviewed38https://www.crazyegg.com/ctas
noticeMeta description length should be reviewed40https://www.crazyegg.com/web-analytics
noticeImages are missing alt text60https://www.crazyegg.com/web-analytics
noticeImages are missing alt text25https://www.crazyegg.com/instant-heatmaps
noticeMeta description length should be reviewed9https://www.crazyegg.com/conversion-analytics
noticeMeta description length should be reviewed176https://www.crazyegg.com/agencies

Crawled pages

StatusTitleH1sWordsResponseURL
200Crazy Egg Website — Optimization \Heatmaps, Recordings, Surveys & A/B Testing1777673 ms
200Crazy Egg Tools \Heatmaps, Snapshots & A/B Testing Overview11282153 ms
200Crazy Egg Heatmaps \Website User Behavior Reports12539506 ms
200Crazy Egg \Website User Session Recordings - Try It For Free11070178 ms
200Errors Feature - Crazy Egg1842125 mshttps://www.crazyegg.com/errors-tracking
200A/B Testing Tool by Crazy Egg - Ridiculously Easy to Use, Try it Free12596156 mshttps://www.crazyegg.com/ab-testing
200Crazy Egg Funnels \See where to improve conversion rates11334105 ms
200CTAs - Crazy Egg1915102 mshttps://www.crazyegg.com/ctas
200Crazy Egg Web Analytics \Easy-to-use website reporting software11620164 ms
200Crazy Egg \Instant Heatmaps, 100% free11749132 ms
200Crazy Egg Conversion Analytics \Measure ROI on your website11061107 ms
200Popup Surveys for Your Website \Crazy Egg12082128 ms
200Free Page Speed Monitoring & AI Fixes \Crazy Egg11441102 ms
200Crazy Egg Case Studies \The Best Website Optimization Tool11206155 ms
200Agencies - Crazy Egg1111197 mshttps://www.crazyegg.com/agencies

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct33.5%
search37.1%
search organic32.9%
search paid4.2%
social11.9%
social organic11.9%
social paid0.0%
referrals8.9%
paid referrals1.0%
mail3.2%
gen ai4.3%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

  • A blog post announces a new Google Analytics 4 (GA4) integration for A/B testing W61.
  • The integration sends custom events to GA4 when an A/B test variant is viewed, allowing comparison of engagement metrics and segmentation by dimensions W64W67W68.
  • The integration includes custom properties for A/B test ID, name, and page variant ID W70W71W72.

Scout inference:

  • This integration enhances Crazy Egg's analytics capabilities, potentially improving its value proposition for users who rely on GA4.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed customer reviews, independent ratings, and specific performance or uptime claims. Open questions remain about the full feature set of the free plan and any limitations on data retention.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from crazyegg.com, including product overview, pricing, about, and blog pages. The evidence catalog includes first-party content and an external proof search. Pricing details were verified from the authoritative pricing page. Limitations: blog content may not reflect current product features, and external review profiles were not scraped.

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