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Site Search · Reviewed 23 Oct 2026

AddSearch

AI-powered site search and conversational discovery platform

from $119 · free tier · addsearch.com ↗

Paid against free › Site Search › AddSearch

AddSearch at a glance
12.2KEstimated total trafficModeled monthly visits486Ranking keywordsPublic search sample92/100Technical health15 pages checked4KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

AddSearch is an AI-powered site search and conversational content discovery platform that helps website visitors find accurate answers and enhanced user experiences S126. It is used by companies across ecommerce, education, and government to improve product and content discovery S1. The platform provides fast, intuitive on-site search with customizable views and AI-driven features like AI Answers and AI Conversations S6 S15.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: AddSearch is an AI Search and Conversational Content Discovery Platform S126.
  • Core purpose: Helps website visitors find what they are looking for through accurate answers and enhanced user experience S126 S6.
  • Intended users: Companies across ecommerce, education, and government, from Fortune 500s to startups S1.
  • Product scope: A cloud-based platform with keyword search, AI Answers, AI Conversations, and customizable search UI S15 S6.
  • Positioning: Positions itself as a smarter alternative to Google Site Search, built for speed, flexibility, and control S1.
  • Claimed distinction: Over 12 years of specialized search expertise and a focus on simple implementation and powerful results S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Ecommerce companiesHelp customers find the right product through site search and product recommendations S1 S47.
Educational institutionsEnable students to discover the right program S1.
Government organizationsProvide visitors access to critical information S1.
Large websitesManage search across extensive content including audio, video, and written material S6.
Marketing teamsDrive traffic to important pages and analyze search intent S6.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Keyword searchProvides fully-featured, customizable site search for websites of all sizes S6.
AI AnswersDelivers grounded answers with sources, with content controls and filtering S15.
AI ConversationsEnables context-aware follow-up chats within the search experience S15.
Search UI libraryOffers ready-made customizable views or custom design components S6.
PersonalizationShows search results unique to each user or segment based on history and behavior S6.
AnalyticsProvides search intent analysis and dashboard with export capabilities S6 S15.
Product recommendationsSupports dynamic filtering and Frequently Bought Together functionality S47.
Content crawlingIndexes PDF, DOCX, PPTX files and supports real-time indexing via RSS or API S45.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
WordPress pluginIntegrationProvides native plugin for WordPress with regular updates S6 S15.
CMS platformsIntegrationSupports Drupal, HubSpot, Jimdo, Joomla, Shopify, WooCommerce, and more S45.
Search APIAPIAllows programmatic search and indexing, including custom fields and document categories S15.
JS Client librarySDKProvides callback functions and search operators for custom implementations S15.
Google AnalyticsIntegrationEnables sending analytics data to Google Analytics S45 S15.
Indexing APIAPISupports real-time indexing and management of custom fields S45 S15.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Keyword SearchFrom $119 per month, billed annually S1Faceted search, ranking, synonyms, analytics S1Not established
AI AnswersFrom $700 per month, billed annually S1Grounded answers with sources, answer logs S1Not established
AI ConversationsCustom, per contract S1Context-aware follow-ups S1Not established
Conversational AI SearchCustom, per contract S1Search, answers and conversations with implementation support S1Not established
Free trial14-day free trial S15Full product experience S15Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
aerospike.com111fuzzy search example
luigisbox.com112fuzzy search example
facebook.com113addsearch
support.microsoft.com113fuzzy search example
g2.com114addsearch
world.optimizely.com114fuzzy search example
saas.group115addsearch
ipullrank.com115fuzzy search example
crocoblock.com116fuzzy search example
m31coding.com117fuzzy search example

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customers[Skip to content](#content)https://www.addsearch.com/customers/
customers01https://www.addsearch.com/customers/
customersStart Free Trialhttps://www.addsearch.com/customers/
customersStart Free Trial Contacthttps://www.addsearch.com/customers/
customersAddSearch in Actionhttps://www.addsearch.com/customers/
customersReal Results from Companies That Trust AddSearch to Power Their Site Searchhttps://www.addsearch.com/customers/
customersSuccess storieshttps://www.addsearch.com/customers/
customersOur Customers Say It Best—Read Their Success Storieshttps://www.addsearch.com/customers/
customersAddSearch is used on thousands of websites to guide visitors to the relevant search results. Here are the best examples of effective site search implementations with AddSearch.https://www.addsearch.com/customers/
customersAll Agency B2B B2C E-commerce Education Manufacturing Media Travelhttps://www.addsearch.com/customers/
customers](https://www.addsearch.com/customers/mettro-rebuilt-carpet-ones-content-discovery/)https://www.addsearch.com/customers/
customersFrom 55 sites to one unified conversational search experience: how Mettro rebuilt Carpet One’s content discoveryhttps://www.addsearch.com/customers/
customersMettro Agency Case Study From 55 sites to one unified conversational search experience: how Mettro rebuilt Carpet One's content discovery How a Brisbane...https://www.addsearch.com/customers/
customersRead the success storyhttps://www.addsearch.com/customers/
customers](https://www.addsearch.com/customers/lone-star-college/)https://www.addsearch.com/customers/
customersHow Lone Star College Transformed Website Experience with AI Answershttps://www.addsearch.com/customers/
customersLone Star College Success story How Lone Star College Transformed Website Experience with AI Answers Lone Star College serves 90,000 students per semester...https://www.addsearch.com/customers/
customersRead the success storyhttps://www.addsearch.com/customers/
customers](https://www.addsearch.com/customers/karhu-helsinki/)https://www.addsearch.com/customers/
customersKarhu Helsinkihttps://www.addsearch.com/customers/

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/addsearch-site-search/reviews/addsearch-site-search-review-3442274
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.6%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresAddSearch is an AI Search and Conversational Content Discovery Platform for accurate answers and enhanced user experience.https://www.addsearch.com/
featuresAI Search & Conversational Content Discovery Platform for Every Websitehttps://www.addsearch.com/
featuresAddSearch leverages AI to identify trending patterns and reorganize search results accordingly. Our extensive set of Ranking Tools ensure that the most popular content is prioritized according to set ranking parameters (links, pricing, etc.) to help boost visibility.https://www.addsearch.com/
featuresMost clicked keywords for the same search results are quite different based on seasonality, and they can change fast. Take a fashion retailer as an example. People who search for women’s tops will click more on t-shirts in summer as opposed to trenchcoats in winter. Trying to re-order product categories or use pinned results to address changing expectations can become quite time-consuming. AddSearch Progressive Ranking – Powered by AI provides an easier way to tackle changing trends.https://www.addsearch.com/product/
featuresFor example, a user searches for a term such as “wireless headphones” and finds zero results because yours is labeled “Bluetooth earbuds” instead. From this experience, you’re able to optimize your products to include specific synonyms or related products to avoid frustration.https://www.addsearch.com/product/analytics/
featuresAI personalization in site search refers to dynamically adjusting search results to better match what a visitor is looking for. For example, delivering unique results based on previous search behavior, location, or device. It’s a key requirement for modern search, with the following benefits:https://www.addsearch.com/product/personalization/
featuresOur AI-enhanced site search solution meets the highest security and privacy standards. From encryption to access control, our SOC 2-compliant platform puts data safety at the core of every search.https://www.addsearch.com/product/security/
featuresAI Search & Conversational Content Discovery Platform for Every Websitehttps://www.addsearch.com/
features1,800+ companies trust AddSearch’s AI-powered site search.https://www.addsearch.com/
featuresSmart AI-generated summaries based on your contenthttps://www.addsearch.com/
features](https://www.addsearch.com/ai-answers/)[https://www.addsearch.com/
featuresYour visitors aren’t all the same, and your search results shouldn’t be either. Our personalization engine combines AI and behavioral data to shape better search experiences.https://www.addsearch.com/product/personalization/
pricingPricing for the complete search and AI experiencehttps://www.addsearch.com/pricing/
pricingExplore Pricing Get in touchhttps://www.addsearch.com/pricing/
pricingExplore Pricing Get in touchhttps://www.addsearch.com/pricing/
pricingBut when teams sit down to evaluate it seriously, the pricing picture takes a while to come together. The self-serve tiers publish clear per-unit rates. The enterprise tier does not. And the jump from standard search to AI-powered search involves a rate change that is easy to miss until you are already mid-evaluation.https://www.addsearch.com/blog/algolia-pricing/
pricing10,000 AI Recommendation requests per monthhttps://www.addsearch.com/blog/algolia-pricing/
pricingThis rate difference is the most important number on Algolia’s pricing page, and it is easy to overlook when evaluating tiers. If your search volume is modest and stays within the included 10,000 requests, the difference is invisible. If you have meaningful traffic, the bill calculates differently the moment you need AI features.https://www.addsearch.com/blog/algolia-pricing/
pricingElevate pricing requires a sales conversation. Algolia publishes per-unit rates for Grow and Grow Plus. It does not publish a rate for Elevate, which is where NeuralSearch, Ask AI, and enterprise SLA live. The AWS Marketplace listing ($50,000/year) is a reference point, but your actual contract will depend on a negotiation.https://www.addsearch.com/blog/algolia-pricing/
pricingAI Answers: from $8,400 per year. Answers are grounded in your own indexed content, with source citations on every response. No LLM setup required.https://www.addsearch.com/blog/algolia-pricing/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where aerospike.com appears.1 first-page appearances across fuzzy search example

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Capterra AustraliaAddSearch Cost & Reviews - Capterra Australia 2026Grounded web search### Overall rating See all reviews Based on 25 reviews 4.7 Write a Review! ### Reviews sentiment Positive 96% Neutral 0% Negative 4% ... ## Capterra verified reviews for AddSearch #### Overall rating 4.7 Based on 25 reviews
CrawlRavenAddSearch Review: Your Site Search Log Is a Keyword Tool / CrawlRavenGrounded web searchparty ratings, checked in August 2026. Both pools are healthy ... : - G2: 4.6/5 from 100 reviews, with speed, customization and time-to-value the recurring themes. - Capterra: 4.7/5 from 25 reviews, with ease of use at 4.6/5 and customer service at 4.7/5.
SoftwareReviewsAddSearch Customer Reviews 2026 / Product Search and DiscoveryGrounded web search# AddSearch Composite Score 6.9 /10 CX Score 7.2 /10 16 Reviews Write a Review Category Product Search and Discovery AddSearch 6.9 /10 ... ### 83 Likeliness to Recommend ### 95 Plan to Renew ### 74 Satisfaction of Cost Relative to Value
SlashdotAddSearch ReviewsGrounded web search# AddSearch Reviews Pricing Starts At: $99.00/month 4.7 out of 5 stars. 119 Reviews and Ratings Write a Review ... ### Reviews - 5 Verified Reviews Total ease features design support See More Reviews Write a Review
G2Compare AddSearch Site Search and GoLinks Social Share OptionsGrounded web searchAddSearch Site Search(88)4.7 out of 5AddSearch Site Search By AddSearch Try for free Optimized for quick response GoLinks(697)4.8 out of 5GoLinks By GoLinks ... a Glance AddSearch Site Search Star Rating (88) 4.7 out of 5

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyNintexcustomer case study — After considering many site search engines, including ElasticSearch, Jason thought AddSearch might be too good to be true: “ All the other providers we were considering had the features we needed, but they were signif… (Nintex Moved from Coveo to AddSearch and Never Looked Back—Here’s Why - AddSearch)
Case studycasestudies.comcustomer case study — 's platform for one-on-one calls with marketing experts, AddSearch found its solution ... (Case Study: AddSearch improves Google Ads confidence and results with GrowthMentor / CaseStudies.com)

Independent mentions

  • How AddSearch Went from $18k/Year to $99/Month with Rewardful — - AddSearch first ran its affiliate program with spreadsheets, and then PartnerStack. However, the software’s high costs and complexity made it unsustainable. - Switching to Rewardful’s $99 per month Growth plan (vs. PartnerStack’s $18,000 per year) cut costs by nearly 90% without losing functionality. - Today, AddSearch manages +/- 100 affiliates with no dedicated manager; any team member can log in, track sales, and process payouts. - Affiliate partners now get transparent and reliable payouts

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownership2013: AddSearch was founded in Helsinki.source
Contact and supportSearch widgets can hide or change sensitive words (like phone numbers) before they are stored in analyticssource
Legal and privacyGDPR-ready with secure data handlingsource
Security and complianceDashboard login now supports authenticator-app two-factor securitysource
Uptime and status pageImproved AI Answers uptime by switching regions in case of regional LLM issuessource
Domain registered2001-09-25—
Domain expires2030-09-25—

Every trust signal above is backed by a collected page or a registration record.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Addsearch Documentation - AddSearchDocumentationWelcome to AddSearch documentation! AddSearch is an easy-to-set-up, fully-featured, customizable search solution for any website. (source)Not dated
Configuring Product Widget - AddSearchDocumentationYou can create and configure the AddSearch Recommend Product Widget with the Block Designer. It allows you to customize the Widget’s appearance and set up filters to fine-tune its recommendations. The Product Widget supports Product relations for dynamic filtering. This function provides recommendations that change depending on the specific item a user is currently viewing. … (source)Not dated
Product Updates - AddSearchProduct updateProduct update is publicly available. (source)Not dated
Product Updates - AddSearchRelease notesPublic product change history. (source)Not dated

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based platform with web-based dashboard and search widgets S15.S15
Platforms and appsWeb-based; supports integration with various CMS platforms S45.S45
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides Search API, JS client library, and WordPress plugin S15 S6.S15 S6
Data ownership and exportAllows export of analytics data and unlimited export of AI logs S15.S15
Performance and reliability claimsNot published on the collected pages.—
Release activityRegular product updates and releases, including AI features and UI improvements S15.S15
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2001-09-25 — GoDaddy.com, LLC
Domain expires2030-09-25
First archived1999-11-27 — web archive
TLS certificateLet's Encrypt, valid, expires 2026-11-26
Security headersHSTS, X-Content-Type-Options, X-Frame-Options
Headers not servedCSP, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-406.awsdns-50.com, ns-516.awsdns-00.net

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 92/100
  • Critical issues: 0
  • Warnings: 18
  • Notices: 12

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed67https://www.addsearch.com/
noticeImages are missing alt text15https://www.addsearch.com/
warningTitle length should be reviewed67https://www.addsearch.com/
noticeImages are missing alt text15https://www.addsearch.com/
warningTitle length should be reviewed71https://www.addsearch.com/addsearch-experience/
noticeImages are missing alt text16https://www.addsearch.com/addsearch-experience/
noticeImages are missing alt text15https://www.addsearch.com/about/
noticeImages are missing alt text15https://www.addsearch.com/partners/
warningMissing meta description—https://www.addsearch.com/contact-support-2/
warningPage should have one primary H10https://www.addsearch.com/contact-support-2/
noticeLow visible word count120https://www.addsearch.com/contact-sales/
warningTitle length should be reviewed71https://www.addsearch.com/addsearch-experience/
noticeImages are missing alt text16https://www.addsearch.com/addsearch-experience/
warningTitle length should be reviewed73https://www.addsearch.com/ai-answers/
noticeImages are missing alt text16https://www.addsearch.com/ai-answers/
warningPage should have one primary H12https://www.addsearch.com/ai-conversations/
noticeImages are missing alt text15https://www.addsearch.com/ai-conversations/
warningMissing meta description—https://www.addsearch.com/industry/
warningMissing canonical URL—https://www.addsearch.com/industry/
noticePage is marked noindex—https://www.addsearch.com/industry/
noticeMeta description length should be reviewed171https://www.addsearch.com/industry/education/
noticeImages are missing alt text6https://www.addsearch.com/industry/education/
warningDuplicate title in audit sample2https://www.addsearch.com/
warningDuplicate title in audit sample2https://www.addsearch.com/
warningDuplicate title in audit sample2https://www.addsearch.com/addsearch-experience/
warningDuplicate title in audit sample2https://www.addsearch.com/addsearch-experience/
warningDuplicate meta description in audit sample2https://www.addsearch.com/
warningDuplicate meta description in audit sample2https://www.addsearch.com/
warningDuplicate meta description in audit sample2https://www.addsearch.com/addsearch-experience/
warningDuplicate meta description in audit sample2https://www.addsearch.com/addsearch-experience/

Crawled pages

StatusTitleH1sWordsResponseURL
200AI Search and Conversational Content Discovery Platform - AddSearch1159297 mshttps://www.addsearch.com/
200AI Search and Conversational Content Discovery Platform - AddSearch1159257 mshttps://www.addsearch.com/
200AddSearch Experience Platform - AI Conversational Discovery - AddSearch1120282 mshttps://www.addsearch.com/addsearch-experience/
200About AddSearch – The Smart Site Search Solution1806112 mshttps://www.addsearch.com/about/
200Join Partner Program - AddSearch188887 mshttps://www.addsearch.com/partners/
200Contact Support - AddSearch0350427 mshttps://www.addsearch.com/contact-support-2/
200Request A Demo - AddSearch112082 mshttps://www.addsearch.com/contact-sales/
200AI-Powered Content Search Solution - AddSearch1130776 mshttps://www.addsearch.com/content-search/
200AddSearch Experience Platform - AI Conversational Discovery - AddSearch11202185 mshttps://www.addsearch.com/addsearch-experience/
200AI Answers - Deliver AI-powered Answers From Your Own Content - AddSearch1923706 mshttps://www.addsearch.com/ai-answers/
200AI Conversations \Conversational AI Search - AddSearch21285900 ms
200Smarter Search Analytics for Your Site - AddSearch1968892 mshttps://www.addsearch.com/product/analytics/
200Secure Site Search with SOC2 Compliance - AddSearch1127071 mshttps://www.addsearch.com/product/security/
200Industry - AddSearch130573 mshttps://www.addsearch.com/industry/
200Smart Site Search Engine For Education Websites - AddSearch1140867 mshttps://www.addsearch.com/industry/education/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct40.4%
search33.9%
search organic32.4%
search paid1.5%
social6.5%
social organic5.8%
social paid0.7%
referrals10.2%
paid referrals2.9%
mail2.9%
gen ai1.6%
affiliate1.7%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Pricing details for AI Conversations and Conversational AI Search are custom and not published S1. The free tier is not available S1. Some documentation pages were not collected, limiting coverage of advanced configuration details.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 of 15 collected pages from addsearch.com, including product, about, updates, and documentation pages. Static and browser rendering rendering were used; external proof search was enabled but no verification requests were made. Pricing was sourced from an authoritative pricing page reviewed on 2026-10-22. Limitations include missing pages and lack of independent review verification.

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