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Cap Tables · Reviewed 25 Oct 2026

Vestd

Vestd is a UK equity platform for share schemes, cap tables, and fundraising.

free tier · vestd.com ↗

Paid against free › Cap Tables › Vestd

Vestd at a glance
54.1KEstimated total trafficModeled monthly visits1.8KRanking keywordsPublic search sample98/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Vestd is a sharetech platform for UK limited companies to manage equity, create tax-efficient share schemes, and handle compliance S18. It is used by founders, finance and people teams, and investors who need a single equity record S1. The platform provides live cap tables, HMRC/Companies House filings, and fundraising tools, reducing administrative burden S18 S84.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Vestd is a sharetech platform for equity management and share schemes S1.
  • Core purpose: It solves poor equity management, a serious startup killer S1.
  • Intended users: Founders, CEOs, finance and people teams, and investors S1.
  • Product scope: A single platform covering share schemes, cap tables, fundraising, and compliance S18.
  • Positioning: Vestd positions as the only platform needed for tax-efficient share schemes and equity management S35.
  • Claimed distinction: It claims to be the number one equity sharing platform for UK SMEs and the only FCA-authorised one fully integrated with Companies House S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
FoundersGrant equity to co-founders and employees, model dilution, and stay investment-ready S18.
CEOs & MDsMake equity work for the team and manage ownership S1.
Finance teamsKeep statutory records accurate and automate filings with Companies House S84.
People teamsReward employees with share schemes and manage equity records S1.
InvestorsMonitor portfolio companies' equity and cap tables in real time S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Cap table managementMaintains a live, audit-ready cap table with share class accuracy S84.
Share scheme designCreates tax-efficient schemes like EMI, CSOP, and growth shares S18 S126.
HMRC complianceHandles HMRC correspondence, filings, and compliance, including annual returns S84.
Companies House integrationTwo-way integration automates filings and keeps statutory records matched S84.
Fundraising toolsInVestd Raise supports funding consultation, S/EIS advance assurance, and legal docs S138.
Equity administrationManages share movements, vesting, and shareholder records S1 S18.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Companies HouseIntegrationTwo-way integration automates filings and keeps records matched S84.
HMRCIntegrationHandles HMRC correspondence, filings, and compliance S84.
HR integrationsIntegrationIncluded in Guided service plan for HR data sync S118.
Data roomsFeatureShare data rooms and execute investment documents in one place S84.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
EssentialsFrom £25/month, 12-month minimum term, monthly or annual (two months free annually) S118Cap table, share movements, share classes, Companies House filings S138Not published
StarterFrom £220/month, 12-month minimum term, monthly or annual (two months free annually) S118Unapproved options and growth shares for up to five recipients, self-serve with two set-up calls S118Not published
Guided serviceFrom £420/month, 12-month minimum term, monthly or annual (two months free annually) S118EMI, CSOP, phantom shares, unlimited HMRC valuations, HR integrations S118Not published
EnterpriseCustom pricing S118Managed scheme administration, IFRS 2 reporting, account manager S118For 200+ stakeholders S118
InVestd Raise add-on£150/month S118Funding consultation, S/EIS advance assurance, legal docs S138Not published

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
wallstreetprep.com214how to calculate percentage of shares
youtube.com217how to calculate percentage of shares
linkedin.com112how to calculate percentage of shares
uk.linkedin.com112vestd
fool.com113how to calculate percentage of shares
crunchbase.com113vestd
quora.com114how to calculate percentage of shares
find-and-update.company-information.service.gov.uk114vestd
instagram.com115vestd
investopedia.com116how to calculate percentage of shares

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

No competitor names or comparisons are present in the evidence catalog. Scout inference: Vestd differentiates by covering multiple share schemes (EMI, CSOP, growth shares) and offering valuations and fundraising in one platform, which may be a competitive angle. W18W20W24

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.2%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

No AI visibility metrics (e.g., ChatGPT mentions, AI search appearances) are available in the evidence catalog. Scout inference: The site's clear role-based content and structured navigation may aid AI understanding, but no evidence supports current AI visibility. W5W10W11

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where wallstreetprep.com appears.2 first-page appearances across how to calculate percentage of shares

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

Evidence-supported opportunities:

  • The site prominently features a "Get started" CTA linking to a booking call, indicating a lead-gen focus. W3W4
  • Multiple role-specific landing pages (founders, CEOs, CFOs, HR, COOs, company secretaries, accountants, lawyers, investors) allow for targeted content and campaigns. W5W6W7W8W9
  • The platform covers multiple share schemes (EMI, CSOP, growth shares) and valuations (UK HMRC & US 409A), which can be highlighted in content marketing. W18W20
  • The migration page targets users with existing schemes, a potential high-intent segment. W14W15W16
  • The demo page offers a walkthrough, useful for conversion optimization. W12W13

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Software AdviceVestd User ReviewsGrounded web search# Vestd User Reviews ## Overall Rating 4.9 ## Ratings Breakdown 5 (95) 4 (14) 3 2 1 ## Secondary Ratings Ease-of-use 4.7 Customer Support 5 Value for money 4.6 Functionality 4.7 ... revenue was a little tricky but that's not vestd
TrustpilotVestd Reviews / Read Customer Service Reviews of vestd.comGrounded web searchReviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and proactive approach, making interactions pleasant and productive. The customer service is frequently highlighted as exceptional, with many people appreciati ng the personalized and efficient support. The platform itself is often described as intuitive, easy to use, and effective for managing various needs, leading to a smooth user experience. Reviewers a
GetAppVestd 2026 Pricing, Features, Reviews & Alternatives / GetAppGrounded web searchReviewers indicate Vestd’s customer support is highly responsive, knowledgeable, and attentive, with team members offering personalized guidance and understanding of specific business needs. They feel the support team is proactive in providing clear advice, helpful onboarding, and ongoing assistance, though some mention a desire for more phone-based interaction and note the service can be expensive but justified by the support quality. Users say Vestd is easy to use, with an intuitive and user-f
Capterra UKVestd Pricing, Cost & Reviews - Capterra UK 2026Grounded web search### Overall rating Based on 109 reviews 4.9 ### Reviews sentiment Positive 100% Neutral 0% Negative 0% ... It is quite expensive as a product, but i rationalise that by the support team that sits around the
KaeltriptonVestd Review UK 2026: Pricing, Pros and ConsGrounded web searchfees frequently push the final invoice 20-40% ... A 25-person UK SME running a single workflow will see the entire feature surface ... way it handles integrations into the rest of a typical UK SME stack (accounting, payroll, CRM, identity), and
ZoftwareVestd Pricing, Reviews & Product Overview / ZoftwareGrounded web search4.9 (335 reviews) Last Updated: 17th Mar 2026 ... - Company Secretarial Tools - IFRS 2 Reporting ### Ratings & Reviews Read Strengths and Weaknesses 4.7/ 5 4.6/ 5 Value for Money 4.9/ 5 Customer Support 4.7/ 5 Variety of Features 4.7/ 5
G2Compare Ledgy and Vestd Social Share OptionsGrounded web searchVestd(43)4.8 out of 5Vestd By Vestd ... Vestd Star Rating (43) 4.8 out of 5 Market Segments Small-Business (85.4% of reviews ... businesses. Conversely, Ledgy, with a score of 9.1, is seen as slightly more complex
Software AdviceVestd Software Reviews, Demo & Pricing - 2026Grounded web search## Overview Vestd 4.9 (109) ... ## Vestd User Reviews Overall Rating 4.9 Ratings Breakdown 5 87% 4 13% 3 0% 2 1 Secondary Ratings Ease of Use 4.7 Value for money 4.6 Customer support 5.0 Functionality 4.7
G2Compare Carta Software and Vestd Social Share OptionsGrounded web searchVerified User in Computer Software Account support, the Account executive is rude and lacks empathy ... t work as expected. It would have been magnitudes of time simpler for me to give ... many months of setting this up, it has been an endless stream

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Vestd Reviews / Read 21 Customer Ratings of vestd.com / RatingFacts — Customers report an extremely helpful and responsive support team that is knowledgeable and patient. The platform is described as intuitive and effective for managing EMI schemes and equity. A major highlight is the speed of approval, with some cases resolved in weeks. Conversely, the onboarding service has been described as abysmal and lacking handholding. There are also reports of rude and aggressive communication from company representatives. ... Totaly abysmal onboarding service provided by

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipFundraising, share schemes, cap tables, and HMRC filings in one place, with a two-way Companies House integration that keeps your records matched. Built and supported by our team of equity experts who know the rules insisource
Contact and supportLive HMRC submission support (via screen sharing, videos or phone)source
Legal and privacyFor more information on how Google's third-party cookies operate and handle your data, see: Google Privacy Policysource
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2011-03-31—
Domain expires2031-03-31—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Employee Stock Ownership Plan (ESOP): The definitive guideGuideESOPs: Everything you need to know about Employee Stock Ownership Plans for UK businesses. Learn how stock options incentivise teams to do great things. (source)Not dated
How to align your pricing model with your positioning strategyGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Web-based platform, accessed via browser S18.S18
Platforms and appsWeb platform; no mobile or desktop apps mentioned S18.S18
API and extensibility (API, SDK, webhooks, MCP, plugins)Not published on the collected pages.—
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2011-03-31 — Gandi SAS
Domain expires2031-03-31
TLS certificateGoogle Trust Services, valid, expires 2027-01-16
Security headersHSTS, CSP, Referrer-Policy
Headers not servedX-Content-Type-Options, X-Frame-Options
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1107.awsdns-10.org, ns-1974.awsdns-54.co.uk

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 4
  • Notices: 2

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed36https://www.vestd.com/solutions/founders
noticeMeta description length should be reviewed20https://www.vestd.com/solutions/accountants
warningDuplicate title in audit sample2https://www.vestd.com/
warningDuplicate title in audit sample2https://www.vestd.com/
warningDuplicate meta description in audit sample2https://www.vestd.com/
warningDuplicate meta description in audit sample2https://www.vestd.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Vestd - The share scheme & equity management platform1167357 mshttps://www.vestd.com/
200Vestd - The share scheme & equity management platform1167335 mshttps://www.vestd.com/
200Equity Management Software for Every Team1930166 mshttps://www.vestd.com/solutions
200Equity management for founders11798350 mshttps://www.vestd.com/solutions/founders
200Equity management for CEOs and MDs11844151 mshttps://www.vestd.com/solutions/ceos
200Equity management for CFOs and FDs11682254 mshttps://www.vestd.com/solutions/cfos
200Equity management for HR teams11712270 mshttps://www.vestd.com/solutions/hr
200Equity management for COOs11819157 mshttps://www.vestd.com/solutions/coos
200Equity management for company secretaries11635189 mshttps://www.vestd.com/solutions/company-secretaries
200Equity management for accountants11587278 mshttps://www.vestd.com/solutions/accountants
200Equity management for law firms11777159 mshttps://www.vestd.com/solutions/legal-advisors
200Equity management software for investors11382213 mshttps://www.vestd.com/solutions/investors
200Equity Platform for Share Schemes & Fundraising12185156 mshttps://www.vestd.com/platform
200Platform Demo Video11508338 mshttps://www.vestd.com/demo
200Migrate to Vestd - Upgrade today11455333 mshttps://www.vestd.com/migration

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct31.3%
search47.4%
search organic26.7%
search paid20.7%
social5.3%
social organic4.7%
social paid0.6%
referrals3.6%
paid referrals5.0%
mail7.2%
gen ai0.2%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

No Search Console or analytics data (queries, clicks, impressions) is present in the evidence catalog. Scout inference: The site's page titles and headings are descriptive, which may align with search intent, but no performance data is available. W1W49W73W97

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed feature documentation, customer case studies, and independent review ratings. Open questions remain about API availability, data export, and performance guarantees.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 of 15 collected pages from vestd.com, including the homepage, platform, pricing, about, and help pages. Static and rendered page collection were used; external proof search was limited. Pricing data was verified from the pricing page. Limitations include missing pages and lack of independent review verification.

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