Onboarding · Reviewed 20 Oct 2026

UserGuiding

No-code in-app onboarding, surveys, and knowledge base for product teams.

from $249 · free tier · userguiding.com ↗

Paid against free › Onboarding › UserGuiding

UserGuiding at a glance

SEO analysis

Collected Oct 20, 2026

userguiding.com: an estimated 69,433 total monthly visits and about 8,804 monthly organic visits across 6,539 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.

Overview

01

Summary

The useful answer before the supporting detail.

UserGuiding is an all-in-one product adoption platform that lets product teams create in-app experiences such as tours, tooltips, hotspots, surveys, and announcement bars without coding S30. It is used by product teams to improve onboarding, drive feature adoption, and provide self-service help through a knowledge base and resource center S30. The main practical value is faster implementation and reduced support load, with a claimed setup time of 15 minutes and a case study showing over $300,000 in support cost savings S30 S160.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: UserGuiding is an all-in-one product adoption platform S30.
  • Core purpose: Helps product teams create and optimize in-app experiences that turn new users into champions S30.
  • Intended users: Product teams seeking an effective solution for user onboarding and adoption S30.
  • Product scope: A single platform covering onboarding, engagement, and self-service help, including a knowledge base and AI assistant S30.
  • Positioning: Positioned as the most comprehensive toolkit, enabling product teams to handle all tasks in one place S30.
  • Claimed distinction: Claims to be the quickest and easiest solution to implement S30.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Product teamsCreate and optimize in-app experiences to drive adoption and product strategy S30.
Onboarding managersProvide users with an in-app checklist for their initial experience S1.
Customer support teamsOffer instant self-service help and reduce support burden S30 S160.
Marketing teamsPromote discounts, offers, and product updates via announcement bars and modals S1.
Product managersCollect and manage feature requests to plan roadmap S79.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Interactive product toursBuild no-code interactive tours using a Chrome extension, with conditional branching and auto-triggering S83.
Tooltips and hotspotsCreate tooltips and pulsing hotspots to draw attention to features without breaking UX S1.
In-app surveysCreate targeted surveys triggered to the right user at the right time S1.
Announcement bars and modalsCommunicate updates, promotions, and policy changes via persistent bars or modals S1 S130.
Resource center and knowledge baseCentralize help content in a widget and create a knowledge base to train an AI assistant S1 S30.
Analytics and segmentationMonitor content performance and segment users by behavior, usage, or demographics S1.
Feature requests and changelogLet users submit and vote on requests, and maintain a public changelog S79 S85.
AI assistant (Lighthouse AI)Ask questions in plain language and connect AI tools to product data S30.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Chrome ExtensionBrowser extensionCreate, edit, and test guides directly on your web app S30.
JavaScript APIAPIAuto-trigger tours and use developer tools S83 S85.
CSV exportData portabilityExport user lists, analytics, and feedback data for analysis S83 S85.
AI tools (AI model, Cursor, Codex)AI interfaceConnect AI tools to product data with 17 tools, no custom integrations S83.
Tech stack integrationsIntegrationConnect with favorite tools to streamline workflow S1 S30.
Segmentation from integrated platformsIntegrationCreate segments based on data from integrated platforms S83.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
StarterFrom $249/mo, billed yearly ($2,988/year) S74All onboarding experiences, surveys, knowledge base S74Up to 2,000 MAUs; above that custom quote S74
GrowthFrom $499/mo, billed yearly ($5,988/year) S74Adds A/B testing, localization, custom CSS S74Up to 2,000 MAUs; session replay and premium integrations S74
EnterpriseLet's Talk, billed yearly S74Unlimited onboarding experiences S74Custom MAUs; SAML SSO, SLA, migration support S74
Free trial14-day free trial, extendable on request S74Not establishedNot established
Money-back guarantee30-day money-back guarantee S74Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
es.scribd.com227.5ejemplo de un usuario, ejemplos de usuarios
uiaccess.com111ejemplo de un usuario
miro.com111ejemplos de usuarios
blog.hubspot.es112ejemplo de un usuario
torresburriel.com112ejemplos de usuarios
uscaacademy.com113ejemplo de un usuario
significados.com113ejemplos de usuarios
metricool.com114ejemplo de un usuario
sagicc.co114ejemplos de usuarios
slideteam.net115ejemplo de un usuario

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.1%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresLive workshop, Oct 27: ask, analyze and create with Lighthouse AIhttps://userguiding.com/
featuresSave your seat →Save your seat →https://userguiding.com/
featuresAI Assistanthttps://userguiding.com/
features](/ai-assistant)https://userguiding.com/
featuresLive workshop, Oct 27: ask, analyze and create with Lighthouse AIhttps://userguiding.com/feature-adoption-software
featuresSave your seat →Save your seat →https://userguiding.com/feature-adoption-software
featuresAI Assistanthttps://userguiding.com/feature-adoption-software
features](/ai-assistant)https://userguiding.com/feature-adoption-software
featuresLive workshop, Oct 27: ask, analyze and create with Lighthouse AIhttps://userguiding.com/feature-requests
featuresSave your seat →Save your seat →https://userguiding.com/feature-requests
featuresAI Assistanthttps://userguiding.com/feature-requests
features](/ai-assistant)https://userguiding.com/feature-requests
featuresLive workshop, Oct 27: ask, analyze and create with Lighthouse AIhttps://userguiding.com/features
featuresSave your seat →Save your seat →https://userguiding.com/features

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap2 first-page appearances across ejemplo de un usuario, ejemplos de usuarios

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraUserGuiding Pricing, Reviews & Features - Capterra CanadaGrounded web search### Overall rating Based on 52 reviews 4.7 ### Reviews sentiment Positive 98% Neutral 2% Negative 0% ... how to work with the product; now we have less support tickets than ever. Pros: ... a single line of code. Less support tickets, more
G2Business Software and Services Reviews / G2Grounded web searchto install, allowing for quick setup of product tours, knowledge bases, surveys, and product updates. Thus enabling better user onboarding ... Analytics, etc. Recently, they also launched an AI chat agent, which I haven't tried yet, and finally improved
UserpilotUserGuiding Pricing Guide: Is It Worth the Money?Grounded web searchto smaller teams and businesses in their early product adoption ... . But, while UserGuiding makes it easy to create in-app experiences like guides and in-app surveys, the lack of product analytics and advanced user segmentation tends to become a problem
userguiding.comUserGuiding Reviews (2026): What Real Users Say about UserGuidingGrounded web searchOver the years, UserGuiding has gathered steady attention in the SaaS space and continues to receive strong feedback from its users. In particular, recent ... . UserGuiding has… - 756 reviews on G2, and 4.7/5 ⭐ - 52 reviews on Capterra, and 4.7/5 ⭐
G2Compare UserGuiding and Userpilot Social Share OptionsGrounded web searchonboarding. Agora, novos usuários aprendem a usar nossa plataforma de forma intuitiva e utilizando menos o suporte técnico ... (CSS and HTML), and UserGuiding also knows these problems I think and ready to help also, but in the end, the product is not as
capterra.com.auUserGuiding Cost & Reviews - Capterra Australia 2026Grounded web search### Overall rating Based on 52 reviews 4.7 ### Reviews sentiment Positive 98% Neutral 2% Negative 0% ... a beautiful product walkthrough within minutes, without a single line of code. Less support tickets, more free trial conversions, happy
toolradar.comUserGuiding Reviews, Pricing & Alternatives (2026) - 4.7/5Grounded web search## Ratings Across the Web 4.7(779 reviews) UserGuiding holds an aggregate rating of 4.7 out of 5 from 779 reviews across G2, last checked September 17, 2026. G2 779 reviews 4.7/5 Ratings aggregated from independent review platforms. Learn more

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyCanopycustomer case study — With UserGuiding’s interactive UX elements, Canopy saved over $300,000 in support costs and significantly reduced the burden that was on customer support by successfully deflecting over 15,000 potential support ticket… (Canopy reduced the cost of user onboarding with UserGuiding)

Independent mentions

  • UserGuiding on Reddit: Analysis of 39 Discussions — How this was measured: This report summarises 39 public Reddit threads collected across 12 subreddits through the Reddit API. Thread counts, subreddit shares, the weekly trend, and the date range are computed from those threads alone. Replies have not been collected for this brand yet, so the sentiment split is derived from thread titles and the question each thread asks, which leaves most threads unlabelled; the labels come from a fixed word list, not from human review. This is a sample of publ
  • aclipp created a digital user onboarding experience with UserGuiding — UserGuiding helped aclipp completely digitalize their user onboarding processes and ... ##### It’s a lot easier to create guides with UserGuiding than other onboarding software. The interface of UserGuiding is super-easy to use, and that’s a big plus.”

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipNot published on the collected pages.—
Contact and supportNot published on the collected pages.—
Legal and privacySOC2, GDPR, HIPAA Compliancesource
Security and complianceSAML SSO & Team Member Activity Logssource
Uptime and status pageNot published on the collected pages.—
Domain registered2017-12-20—
Domain expires2033-12-20—

Not found on the collected pages: company and ownership, contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product TutorialGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
How to Measure Onboarding Success: Feature Adoption Metrics That Drive Trial-to-Customer ConversionGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
All-in-one Product Adoption Software - UserGuidingChangelogPublic product change history. (source)Not dated
UserGuiding Features that Boost Product AdoptionChangelogPublic product change history. (source)Not dated
UserGuiding Features that Boost Product AdoptionRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web app with a Chrome extension for creating guides S30.S30
Platforms and appsWeb app and Chrome extension; no native mobile apps mentioned S30.S30
API and extensibility (API, SDK, webhooks, MCP, plugins)JavaScript API for custom triggers and developer tools S83 S85.S83 S85
Data ownership and exportCSV export for user lists, analytics, and feedback data S83 S85.S83 S85
Performance and reliability claimsClaims fastest implementation and 15-minute setup S30.S30
Release activityProduct updates and changelog features are available S85.S85
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2017-12-20 — Squarespace Domains II LLC
Domain expires2033-12-20
TLS certificateGoogle Trust Services, valid, expires 2026-11-25
Security headersHSTS
Headers not servedCSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversanna.ns.cloudflare.com, marek.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 14
  • Notices: 1

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H12https://userguiding.com/
warningPage should have one primary H12https://userguiding.com/feature-requests
warningPage should have one primary H12https://userguiding.com/roadmap
warningPage should have one primary H16https://userguiding.com/custom-alerts
warningPage should have one primary H16https://userguiding.com/session-replay
warningPage should have one primary H16https://userguiding.com/product-tours
warningPage should have one primary H16https://userguiding.com/hotspots
warningPage should have one primary H16https://userguiding.com/onboarding-checklists
warningPage should have one primary H16https://userguiding.com/ai-assistant
warningPage should have one primary H16https://userguiding.com/knowledge-base
warningPage should have one primary H16https://userguiding.com/resource-centers
warningPage should have one primary H16https://userguiding.com/in-app-surveys
noticeMeta description length should be reviewed183https://userguiding.com/analytics
warningPage should have one primary H16https://userguiding.com/analytics
warningPage should have one primary H16https://userguiding.com/product-updates

Crawled pages

StatusTitleH1sWordsResponseURL
200All-in-one Product Adoption Software - UserGuiding2161442 mshttps://userguiding.com/
200UserGuiding Features that Boost Product Adoption1115625 mshttps://userguiding.com/features
200Feature Requests \UserGuiding2134836 ms
200Public Roadmap \UserGuiding21400113 ms
200Custom Alerts \UserGuiding6153260 ms
200Session Replay \UserGuiding6160349 ms
200Product Tours \UserGuiding6185524 ms
200Hotspots \UserGuiding6139334 ms
200Onboarding Checklists \UserGuiding6167541 ms
200AI Assistant \UserGuiding6146957 ms
200Knowledge Base \UserGuiding6137745 ms
200Resource Centers \UserGuiding6150429 ms
200In-App Surveys \UserGuiding6149350 ms
200No-Code Analytics \UserGuiding6142735 ms
200Product Updates \UserGuiding6152225 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct55.5%
search22.9%
search organic20.9%
search paid2.1%
social8.3%
social organic8.3%
social paid0.0%
referrals8.3%
paid referrals0.5%
mail4.3%
gen ai0.1%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name except in a blog post comparing feature request tools, which lists UserJot, Fider, Sleekplan, Upvoty, and AnnounceKit as alternatives S161. Evidence gaps include lack of detailed pricing for Enterprise, no independent review ratings collected, and no information on company ownership or founding team. Open questions include the exact scope of premium integrations and the availability of session replay in lower tiers.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from userguiding.com, including product pages, pricing, and blog posts. The evidence catalog includes 176 tokens from static and rendered pages, with an external proof search performed but no verification requests. Limitations: some pages were not fully scraped, and external review profiles were not collected. Claims are cited with source tokens S1–S175.

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