Microsoft Copilot

Microsoft Copilot is an AI assistant for work, integrated into Microsoft 365 apps like Word, Excel, PowerPoint, Outlook, and Teams ^S36. It helps users create finished work, not just answers, by connecting to work content and apps ^S36. Copilot also enables building custom agents and automating workflows, with pricing plans for individuals, businesses, and enterprises ^{S36 S39}.

• Identity: Microsoft Copilot is an AI assistant for work, integrated into Microsoft 365 apps ^S36.
• Core purpose: It helps users create finished work, not just answers, by connecting to work content and apps ^S36.
• Intended users: Knowledge workers, businesses, and enterprises using Microsoft 365 ^{S1 S46}.
• Product scope: A suite of AI features and agents across Microsoft 365, including Copilot Chat, Cowork, and Agent Builder ^S36.
• Positioning: Microsoft positions Copilot as the AI built for work, bringing AI into the apps where work happens ^S36.
• Claimed distinction: It integrates deeply with Microsoft 365 and enterprise data, with security and compliance controls ^S157.

Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more. microsoft.com: an estimated 1,157,315,537 total monthly visits and about 132,424,011 monthly organic visits across 2,432,438 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.

• Total traffic (modeled): 1,157,315,537 monthly visits across all channels.
• Organic search traffic (estimated): 132,424,011 monthly visits from search.
• Strongest sampled ranking: 0.00 x at position 1.
• Leading page in the collected evidence: https://community.fabric.microsoft.com/t5/DAX-Commands-and-Tips/Formatting-a-number-as-a-multiple-with-an-quot-x-quot-at-the-end/m-p/3176857.
• Closest measured organic competitor: learn.microsoft.com, appearing 3 times in the sampled first-page SERPs.
• Technical crawl: 15 pages, health score 94/100.

Website intelligence — Collected evidence

Company identity and positioning

Total website traffic

Domain identity

Website capture

Top organic keywords

Independent Google result page

Query: 0.00 x

Website intelligence — Collected evidence

Prioritized website intelligence pages

Features

Pricing and plans

Integrations and supported platforms

Product and company updates

No supporting public-page evidence was collected for this category.

This analysis created the first position baseline at 2026-10-20T16:06:27.827Z. Movement appears after the next fresh analysis using the same location and language.

Sampled competitors

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

AI-assistant referral traffic

• Estimated current generative-AI referral share: 0.7%

Website intelligence — Collected evidence

Site-stated AI capabilities

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Collected evidence

Website evidence gaps

• customers: no usable public page was collected; verify whether the site publishes this evidence.
• reviews: no usable public page was collected; verify whether the site publishes this evidence.
• changes: no usable public page was collected; verify whether the site publishes this evidence.
• identity: no usable public page was collected; verify whether the site publishes this evidence.
• technical: no usable public page was collected; verify whether the site publishes this evidence.

Independent reviews

No citation-grounded independent review links were found.

Customer proof

Independent mentions

• Inside Track - Measuring the success of our Microsoft 365 Copilot rollout at Microsoft — From a qualitative perspective, Microsoft employees are deeply satisfied with Copilot. 76% report feeling satisfied with the tool, and 85% are using the tool regularly—more than any other single Microsoft solution.
• AI Data Drop: What happens when you give 20,000 people Copilot — found On average, employees who took part in the user perception study reported saving more than 25 minutes a day using Copilot—nearly two weeks per year. Over 70% said Copilot helped them spend less time on routine tasks and more time on strategic work.
• M365 Copilot Experiment Findings Report - public - Google Docs — Trial participants saved an average of 26 minutes a day when using M365 Copilot. Results were consistent across grades and professions, with di fferences observed in how the tool was used and where bene fits were realised. Over 70% of users agreed that M365 Copilot reduced time spent searching for information, performing mundane tasks, and increased time spent on more strategic activities. Perceived concerns with security and the handling of sensitive data led to reduced bene fits in a minority
• EY harnesses agentic AI via Copilot to empower employees, elevate client success / Microsoft Customer Stories — EY deployed Microsoft 365 Copilot to more than 150,000 employees worldwide. This encouraged AI adoption for daily work in a familiar environment. Then, with Copilot Studio, employees learned to build their own agents to accelerate productivity.
• Copilot for Microsoft 365: Saving time and money and enhancing wellbeing for Atos employees and customers / Microsoft Customer Stories — Outlook, or summarizing a Microsoft Word document, Copilot represents “a real paradigm shift in ... use of Microsoft solutions,” de Vigan says, adding: “AI is also very useful when it comes to ... concepts. Copilot offers a host of extensions,

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

Scout — Bounded technical crawl

• Pages crawled: 15 of 15 maximum
• Technical health: 94/100
• Critical issues: 0
• Warnings: 12
• Notices: 13

Issues

Crawled pages

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

Modeled acquisition channels

First-party connections

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed customer reviews, uptime/status information, and specific data export options. Pricing for some individual plans is not fully established. The pages focus on marketing and feature descriptions rather than technical specifications or independent validation.

This report is based on 15 collected pages from microsoft.com, covering Copilot pricing, features, and related Microsoft 365 and education pages. The static collector was blocked, but browser rendering rendered 8 pages successfully. External proof search was performed but did not verify any additional customer reviews or ratings. Pricing information is from the authoritative pricing page ^S39. Limitations include potential marketing bias and lack of independent sources.

• Official Websitehttps://www.microsoft.com/en-us/copilotVerified
• Official Websitehttps://www.microsoft.com/en-us/aboutVerified
• Official Websitehttps://www.microsoft.com/en-us/education/devices/overviewVerified
• Pricing Pagehttps://www.microsoft.com/en-us/copilot/pricing/businessVerified
• Pricing Pagehttps://www.microsoft.com/en-us/copilot/pricing/enterpriseVerified
• Pricing Pagehttps://www.microsoft.com/en-us/copilot/pricing/individualsVerified
• Official Websitehttps://www.microsoft.com/en-us/power-platformVerified
• Official Websitehttps://www.microsoft.com/en-us/copilot/features/coworkVerified
• Official Websitehttps://www.microsoft.com/en-us/copilot/features/work-iqVerified
• Official Websitehttps://www.microsoft.com/en-us/copilot/solutions/businessVerified
• Official Websitehttps://www.microsoft.com/en-us/copilot/solutions/enterpriseVerified
• Pricing Pagehttps://www.microsoft.com/en-us/copilot/solutions/individualsVerified
• Documentationhttps://www.microsoft.com/en-us/microsoft-products-and-appsVerified
• Documentationhttps://www.microsoft.com/en-us/copilot/download-copilot-appVerified
• Documentationhttps://www.microsoft.com/en-us/windows/apps-for-windowsVerified
• Articlehttps://www.microsoft.com/en/customers/story/27096-inpex-corporation-microsoft-365-copilotVerified
• Articlehttps://www.microsoft.com/en/customers/story/25610-oxfordshire-county-council-microsoft-365-copilotVerified
• Articlehttps://www.microsoft.com/en/customers/story/19818-localiza-microsoft-365-copilotVerified
• Articlehttps://www.microsoft.com/en/customers/story/1746327124501579697-hargreaves-lansdown-microsoft-365-banking-and-capital-markets-en-united-kingdomVerified
• Articlehttps://www.microsoft.com/en/customers/story/23042-bt-group-microsoft-365-copilotVerified
• Articlehttps://www.microsoft.com/insidetrack/blog/measuring-the-success-of-our-microsoft-365-copilot-rollout-at-microsoft/Verified
• Articlehttps://www.microsoft.com/en-us/worklab/ai-data-drop-what-happens-when-you-give-20000-people-copilotVerified
• Articlehttps://ukstories.microsoft.com/wp-content/uploads/2025/06/M365-Copilot-Experiment-Findings-Report-public-Google-Docs.pdfVerified
• Articlehttps://www.microsoft.com/en/customers/story/25662-ey-microsoft-365-copilotVerified
• Articlehttps://www.microsoft.com/en/customers/story/1761681704321508161-atos-microsoft-365-copilot-professional-services-en-franceVerified