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Trademarks · Reviewed 20 Oct 2026

LegalZoom

Online legal services for business formation, trademarks, estate planning, and attorney plans.

from $199 · free tier · legalzoom.com ↗

Paid against free › Trademarks › LegalZoom

LegalZoom at a glance

SEO analysis

Collected Oct 20, 2026

legalzoom.com: an estimated 2,171,311 total monthly visits and about 496,998 monthly organic visits across 124,864 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.

2.2MEstimated total trafficModeled monthly visits124.9KRanking keywordsPublic search sample95/100Technical health15 pages checked24.4KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

LegalZoom is an online legal services platform that helps small businesses and families handle legal needs such as business formation, trademarks, and estate planning S1. It provides attorney guidance and technology tools to simplify legal processes, making them more accessible and affordable S1. The platform offers a range of services from DIY document preparation to ongoing attorney plans, aiming to reduce costs compared to traditional law firms S30.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: LegalZoom is an online legal services provider for small businesses and families S1.
  • Core purpose: Simplifies legal processes like business formation, trademarks, and estate planning S1.
  • Intended users: Small business owners and individuals seeking legal support S1.
  • Product scope: A platform offering various legal services, including formation, trademark, and estate planning S1.
  • Positioning: First place for legal needs, combining expertise, technology, and support S1.
  • Claimed distinction: Founded as the first company to offer LLC formation and wills online S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Small business ownersForm LLCs, corporations, or nonprofits and manage ongoing compliance S1.
FamiliesCreate estate plans including wills and living trusts to protect assets S34.
IndividualsGet ongoing legal advice and document review through attorney plans S48.
SeniorsFocus on protecting assets and ensuring peace of mind S34.
ParentsCreate comprehensive estate plans to protect family S34.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Business formationGuides users through LLC, corporation, and nonprofit incorporation with state filing S1.
Trademark registrationProvides attorney-guided trademark search, filing, and monitoring S30.
Estate planningCreates wills, living trusts, and other estate documents with attorney support S34.
Attorney consultationsOffers unlimited 30-minute consults on new legal matters via subscription plans S48.
Document customizationProvides a rich editor to customize legal forms S48.
Business dissolutionManages LLC/corporation dissolution filings with dedicated manager S75.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Wix website builderIntegrationAllows users to create a professional website as part of formation packages S69.
Design.com AI logo generatorIntegrationProvides AI-powered logo generation within the LegalZoom platform S1.
1-800AccountantIntegrationOffers tax consultation with incorporation packages S71.
Attorney networkPlatformConnects users with licensed attorneys for consultations S48.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Trademark registration$899 one-time + USPTO fees ($350/class) S30Attorney search, filing, minor office actions, free second search S30Not established
Trademark monitoring$249/year after 3 months included S30Alerts for potential conflicts S30Not established
Personal Attorney Plan$199/mo billed annually S48Unlimited 30-min consults, document reviews, essential tools S48Consults limited to new legal matters S48
DBA registration$99 + state fees S69Filing serviceNot established
Corporation formation$149 + $100 OR fees S71Standard packageNot established
Nonprofit formation$99 + $55 OR fees S107Filing serviceNot established
Corporate amendment$129 + state fees S74Filing serviceNot established
LLC dissolutionStarts at $299 + filing fees S75Full-service dissolutionNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
loopnet.com2235473 blair rd ste 100, 5473 blair rd dallas tx 75231
mapquest.com2145473 blair rd dallas tx 75231
fixedfeelawfirm.com216.55473 blair rd ste 100
yelp.com2285473 blair rd ste 100, 5473 blair rd dallas tx 75231
lawinfo.com1115473 blair rd dallas tx 75231
npiregistry.cms.hhs.gov1125473 blair rd ste 100
google.com1145473 blair rd dallas tx 75231
trajectoryinc.com1155473 blair rd ste 100
search.sunbiz.org1165473 blair rd ste 100
waze.com1165473 blair rd dallas tx 75231

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Trustpilotdiscovered_not_scrapedhttps://www.trustpilot.com/review/www.legalzoom.com
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.8%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
pricingWe’ll compare your AI-generated estate plan against LegalZoom’s attorney-drafted, state-specific templates, to highlight the differences and how they could affect you.https://www.legalzoom.com/tools/estate-plan-check.html
pricingUpload your AI-generated will estate planhttps://www.legalzoom.com/tools/estate-plan-check.html
changesNew Survey from LegalZoom Reports Entrepreneurs Use AI to Move Faster, But Turn to Human Guidance When Risk is Realhttps://www.legalzoom.com/press-releases/
changesAI and Entrepreneurship in 2026https://www.legalzoom.com/press-releases/
changesLegalZoom Reinvents Virtual Mail with AI to Help Small Businesses Save Time and Protect Privacyhttps://www.legalzoom.com/press-releases/
changesLegalZoom Offers Legal Support to Taylor Swift to Trademark Her Way Out of AI and Deepfake Swifts, Swiftlyhttps://www.legalzoom.com/press-releases/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where loopnet.com appears.2 first-page appearances across 5473 blair rd ste 100, 5473 blair rd dallas tx 75231

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Forbes AdvisorLegalZoom Review: Features, Pros And Cons – Forbes AdvisorGrounded web searchDuring our testing of the LegalZoom LLC platform, we were quite impressed with how easy the formation process was. Pricing information was transparent, the setup process was straightforward and useful explanations helped us better understand what each feature could do for us. The biggest issue we had was the high number of upsells we were shown throughout the registration process. As you go through the motions, compliance and document packages, banking services, trademarks, virtual mailboxes, bu
ConsumerAffairsLegalZoom ReviewsGrounded web search# LegalZoom Reviews 3.0 2,693 reviews 5 4 3 2 1 - 42% - 10% - 0% - 0% - 47% ... , the online platform met my expectations well. Overall, LegalZoom made the process smooth and timely, which I appreciated during a

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • LegalZoom / BBB Complaints / Better Business Bureau — : The business responded to the dispute but failed to make a good ... the response, OR b) did not notify BBB as to their satisfaction. Unanswered: The business failed to respond to ... . I called to get it back and they denied the claim. They assured me
  • Is LegalZoom Worth It for an LLC? (Reddit's Take) — The common threads across business subreddits are consistent. Owners praise the brand familiarity and the hand-holding for a true first-timer. The recurring complaints are about price and upsells: a base price that climbs quickly once add-ons are attached, and ongoing charges for services, especially the registered agent renewal, that people felt were higher than necessary. The blunt summary that shows up over and over is some version of: it works, but you are paying a premium for the name.
  • LegalZoom Reviews 2026: Real User Ratings & Complaints — in roughly 35% of negative reviews. Users report discovering charges 1-3 months after signup: - Registered Agent Annual Renewal: $249-$ 500 (auto-charged without clear notice) - Legal Advice Plans: $200/year (added during checkout, often non-refundable)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipLegalZoom is founded as the first company to offer LLC formation and will services online.source
Contact and support\*Telephone consultations with a participating firm, during normal business hours, of up to one half (1/2) hour each, limited to one consultation for each new legal matter. Excludes business-related matters. Limit one Lesource
Legal and privacyTrademark monitoring with alerts for potential conflicts — 3 months included (auto-renews at $249/year, cancel any time)‖source
Security and complianceHIPAA Authorizationsource
Uptime and status pageNot published on the collected pages.—
Domain registered1999-06-11—
Domain expires2033-06-11—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Contact and supportSupportPublic contact and support channel. (source)Not dated
Corporate Amendment Pricing - Create Articles of Amendment for your LLC or Corporation Online / LegalZoomGuideFile articles of amendment with the state through LegalZoom. Save time and money by letting LegalZoom help you create and file articles of amendment for your LLC, corporation, partnership, or nonprofit. (source)Not dated
File for an LLC Dissolution Online / LegalZoomGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery modelCloud-based web platform S48.S48
Platforms and appsWeb-based S48.S48
API and extensibilityNot published on the collected pages.—
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1999-06-11 — GoDaddy Corporate Domains, LLC
Domain expires2033-06-11
TLS certificateAmazon, valid, expires 2027-05-04
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headerCloudFront
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserverspdns4.ultradns.org, pdns5.ultradns.info

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 9
  • Notices: 17

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text16https://www.legalzoom.com/
noticeImages are missing alt text16https://www.legalzoom.com/
warningPage should have one primary H10https://www.legalzoom.com/my/login
noticeLow visible word count12https://www.legalzoom.com/my/login
noticeMeta description length should be reviewed11https://www.legalzoom.com/business/business-formation/llc-overview.html
noticeImages are missing alt text14https://www.legalzoom.com/business/business-formation/llc-overview.html
noticeImages are missing alt text21https://www.legalzoom.com/business/business-formation/inc-overview.html
noticeImages are missing alt text16https://www.legalzoom.com/business/business-formation/dba-overview.html
noticeImages are missing alt text12https://www.legalzoom.com/business/business-formation/nonprofit-overview.html
noticeMeta description length should be reviewed187https://www.legalzoom.com/business/business-formation/sole-proprietorship-overview.html
noticeImages are missing alt text3https://www.legalzoom.com/business/business-formation/sole-proprietorship-overview.html
warningTitle length should be reviewed112https://www.legalzoom.com/business/business-formation/
noticeImages are missing alt text68https://www.legalzoom.com/business/business-formation/
warningTitle length should be reviewed70https://www.legalzoom.com/business/business-operations/annual-report-overview.html
warningPage should have one primary H10https://www.legalzoom.com/business/business-operations/annual-report-overview.html
noticeImages are missing alt text9https://www.legalzoom.com/business/business-operations/annual-report-overview.html
noticeImages are missing alt text4https://www.legalzoom.com/business/business-operations/business-licenses-overview.html
noticeMeta description length should be reviewed174https://www.legalzoom.com/business/business-operations/ein-federal-tax-identification-overview.html
noticeImages are missing alt text5https://www.legalzoom.com/business/business-operations/ein-federal-tax-identification-overview.html
noticeMeta description length should be reviewed176https://www.legalzoom.com/business/business-operations/operating-agreement-overview.html
noticeImages are missing alt text22https://www.legalzoom.com/business/business-operations/operating-agreement-overview.html
warningTitle length should be reviewed96https://www.legalzoom.com/business/business-operations/registered-agent-overview.html
warningDuplicate title in audit sample2https://www.legalzoom.com/
warningDuplicate title in audit sample2https://www.legalzoom.com/
warningDuplicate meta description in audit sample2https://www.legalzoom.com/
warningDuplicate meta description in audit sample2https://www.legalzoom.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200LegalZoom \Legal Solutions Trusted By Millions, Designed for You1102222 ms
200LegalZoom \Legal Solutions Trusted By Millions, Designed for You1102229 ms
200LegalZoom Sign In \Log Into Your Account01291 ms
200Create an LLC Online \Start an LLC for $0 + State Filing Fees13112355 ms
200Form a Corporation Online \LegalZoom11783155 ms
200Register a DBA Online \LegalZoom12124225 ms
200Start a Nonprofit in 3 Easy Steps \LegalZoom12498425 ms
200Online Sole Proprietorship Registration \LegalZoom11182138 ms
200Business Formation - Choose a Business Structure: LLC, Corporation, Sole Proprietorship, Partnership \LegalZoom14822208 ms
200Business Compliance - Expert Support for Your Company \LegalZoom13507212 ms
200File an Annual Report with LegalZoom \#1 Online Annual Report Service05959415 ms
200Apply for Business Licenses and Permits Online \LegalZoom14261290 ms
200Get an EIN Online (Federal Tax ID Number) \LegalZoom12642187 ms
200Get a Custom LLC Operating Agreement Online \LegalZoom12258173 ms
200Registered Agent Services - Select LegalZoom as a Registered Agent for Your Business \LegalZoom12811133 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct36.6%
search36.9%
search organic11.5%
search paid25.4%
social6.9%
social organic2.9%
social paid3.9%
referrals2.6%
paid referrals5.1%
mail5.3%
gen ai0.8%
affiliate5.9%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for all services, no security or compliance certifications, and no API documentation. Open questions include the full scope of attorney plan coverage and data handling practices.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from legalzoom.com, including service overviews, pricing pages, and the About Us page. Evidence was gathered via static and rendered page requests. External proof search was enabled but no additional verification was performed. Limitations include potential outdated pricing and missing details on security and integrations.

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