⚡Stack Radar

Trademarks · Reviewed 20 Oct 2026

Haloo

AI-powered trademark search, monitoring, and workflow tools for legal and branding professionals.

· haloo.ai ↗

Paid against free › Trademarks › Haloo

Haloo at a glance

SEO analysis

Collected Oct 20, 2026

haloo.ai: an estimated 5,522 total monthly visits and about 256 monthly organic visits across 24 ranking keywords. Scout crawled 15 pages and measured a technical health score of 87/100.

5.5KEstimated total trafficModeled monthly visits24Ranking keywordsPublic search sample87/100Technical health15 pages checked3.6KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Haloo is a trademark technology company providing AI-powered search, monitoring, and workflow tools for trademark professionals S20. It serves law firms, naming agencies, and enterprises, helping them conduct comprehensive trademark searches, monitor registrations, and manage workflows efficiently S20. The platform aims to make trademark protection accessible and equitable, with tools like Full Search and Watch+ that deliver fast, accurate results S1 S54.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Haloo is a trademark technology company offering deep AI solutions for trademark professionals S20.
  • Core purpose: It solves the problem of inefficient trademark search and clearance workflows S20.
  • Intended users: Trademark attorneys, naming agencies, and enterprise legal teams S20.
  • Product scope: A web-based platform with search, monitoring, and workflow tools, not a full legal practice suite S41.
  • Positioning: Haloo positions itself as making trademark protection accessible and equitable for all S1.
  • Claimed distinction: Built by AI scientists trained in trademark law, with a focus on ethics and quality S20.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Law firmsConduct comprehensive trademark searches across multiple jurisdictions and common law to provide faster, accurate advice to clients S54 S78.
Naming agenciesVet name options quickly with instant search and risk ratings to present only available names to clients S123.
EnterprisesMonitor trademark publications and filings across 195 jurisdictions and manage watch lists for portfolio protection S78.
Ecommerce brandsSecure trademark protection through the Clearco partnership to access Amazon Brand Registry S60.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Full Search – Hands-OnRuns comprehensive trademark searches across multiple jurisdictions and common law, with results in under 2 minutes S54.
Watch+ MonitoringMonitors trademark publications and filings across 100+ jurisdictions with customizable alerts S78.
AI-Powered Risk RatingsProvides registrability and risk recommendations for trademarks S41.
Common Law SearchSearches unregistered trademarks and web sources for potential conflicts S78.
Reporting and ExportGenerates client-ready reports with drag-and-drop customization and exports to Microsoft Word S78 S54.
Workflow CollaborationSupports project setup, tagging, approvals, and team collaboration S41.
AI Logo SearchUploads an image or uses natural language for logo searches in US and Canada S78.
Lookup ToolQueries global trademark data using plain English or filing office language S41.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Anthropic's AI modelAI platform integrationAllows users to invoke Haloo's trademark search and clearance capabilities within AI model S56.
Microsoft WordExportEnables exporting reports as Word documents for client deliverables S54.
Amazon Brand RegistryPartnershipProvides access to Amazon Brand Registry benefits through participating law firms S60.
Third-party AI platformsAI integrationSupports trademark search and clearance through connectors in AI assistant products S56.
OAuth tokensAuthenticationManages authentication credentials when connecting to AI platforms S56.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Trademark Search & Workflow Suite (Haloo Basic)USD 10,000 per year (estimate builder) S41Unlimited knockout searches; full searches 50 per month; 195 jurisdictions; AI registrability recommendations S41Not established
Watch+$7,000 annual prepaid balance S41Watch units ($21 per country, $35 per region, $315 global) S41100+ jurisdictions; daily, weekly, or monthly S41
Smart Sort$20 per use S41Charged to card on file S41Not established
Lookup, AI Logo Search, AI Design SearchContact sales S41Yearly subscription S41Design search 15 per month S41
Clearco-Haloo Package$1,600 total, plus $250 screening fee credited toward package S60Comprehensive trademark package including initial review S60USPTO filing fees not included S60

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
patentpc.com111tess uspto
instagram.com112haloo
usa.gov112tess uspto
worldtrademarkreview.com113haloo
branddiplomacy.com113tess uspto
ca.linkedin.com114haloo
reddit.com114tess uspto
pitchbook.com115haloo
uspto.gov115tess uspto
creativedestructionlab.com116haloo

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.1%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherHaloo is a trademark technology company offering deep AI solutions that help practitioners get things done, the right way.https://haloo.ai/
identityMeet the humans behind the AI.https://haloo.ai/company
otherOur technology was built from the ground up by AI scientists trained in trademark law, and built to meet the highest standards of privacy, professionalism, and legal ethics.https://haloo.ai/
otherRedefining Innovation: How Ethical AI Can Strengthen IP and Empower Creatorshttps://haloo.ai/
other](/blog/redefining-innovation-how-ethical-ai-can-strengthen-ip-and-empower-creators)https://haloo.ai/
featuresHaloo's deep AI tools help you move through a long list of names quickly—so you can move forward with the best available options for your clients.https://haloo.ai/solutions-for-naming-agencies
featuresGet results that have been pre-sorted and prioritized for you by an analyst-level AI brain.https://haloo.ai/solutions-law-firms
featuresGet to great names faster with AI that helps you ideate, iterate, and refine.https://haloo.ai/solutions-law-firms
identity> ## We're a team of legal and AI experts making trademark protection accessible and equitable for all.https://haloo.ai/company
identityNastaran is a trailblazer in AI, with a PhD in computer science and previous stints as the Postdoctoral Research Fellow at York University, a Senior Data Scientist Researcher for the Brain Alliance at Globe & Mail, and a Senior AI R&D Scientist at Dapasoft. Now, her mission is to champion Haloo's vision of legal protection for all.https://haloo.ai/company
identityMajid is a seasoned software architect who has successfully designed, deployed, and led various complex software solutions, including AI applications, in fast-paced environments throughout his career. He brings to Haloo over 18 years of experience in software engineering and software architecture.https://haloo.ai/company
identityWe're not technology solutions looking for a problem. Haloo—from our leadership team to our AI scientists—is made up of seasoned experts trained in trademark law, here to solve the painpoints of our industry.https://haloo.ai/company
featuresReplicate human analyst queries with our 56 proprietary deep AI algorithmshttps://haloo.ai/solutions-for-enterprises
featuresHaloo's deep AI tools help you move through a long list of names quickly—so you can move forward with the best available options for your clients.https://haloo.ai/solutions-for-naming-agencies
featuresFinally, trademarks without tradeoffs. Our deep AI combines the affordability of self-serve legal tools with the quality you'd expect from traditional search vendors.https://haloo.ai/solutions-law-firms
featuresWith Haloo's deep AI tools, you can stretch your client's budget further by conducting comprehensive searches across multiple jurisdictions and common law, all at once.https://haloo.ai/solutions-law-firms
featuresAnalyst-level accuracy. At AI speeds.https://haloo.ai/solutions-law-firms
featuresReplicate human analyst queries with our 56 proprietary deep AI algorithmshttps://haloo.ai/solutions-law-firms
pricingWe offer the highest quality at a refreshingly low cost. Get analyst-level accuracy at AI speeds, without a 72-page pricing labyrinth to navigate. Just simple, upfront, and accessible pricing.https://haloo.ai/pricing

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Striking-distance keywordMove “us trademark tess” from position 4 toward the top three.Volume 30 · https://haloo.ai/blog/regex-cheat-sheet-for-uspto-tess-trademark-searching
Important pageStrengthen the page already earning search visibility before creating an unrelated page.https://haloo.ai/blog/field-tag-quick-reference-guide-for-uspto-tess-searching · 6 sampled keywords · best position 9
Competitor gapReview the sampled queries where patentpc.com appears.1 first-page appearances across tess uspto

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
LawNext DirectoryHaloo 2026: Reviews, Press Coverage, and Pricing / LawNext DirectoryGrounded web searchwith 25% greater accuracy and at a fraction of the cost. ... AI makes it simple. With our easy to use platform, anyone from a small business owner looking to protect their business ... to an IP lawyer who does hundreds of trademark searches per month,
LawSitesStartup Alley: Haloo / LawSitesGrounded web searchPrice. SMB: $149 with 60/40 split to partner distributors. Enterprise: On-demand options range from $349 and up for packages of searches; access to our full-featured platform is custom negotiated with some licenses being in the $250k/year range; transactional sorted analyst searches $249/ each”
LegalTech.caToronto's Haloo Rethinks IP Management with Enterprise-Grade AI Tools - LegalTech.caGrounded web searchcan “now handle most routine work,” according to Haloo, including clearance searches, goods and services IDs, ... which means firms “no longer need to choose between speed and revenue.” But they also “need to change how this work is packaged and sold.”
World Trademark ReviewHaloo - WTR 1000 - WTRGrounded web searchHaloo goes far beyond traditional registered trademark databases. It scours the internet with proprietary algorithms, analyzing industry ... and e-commerce platforms to deliver results that rival a manual search conducted by an experienced analyst
openfuture.aiHaloo for Small Business Ai - Reviews, Prices & RatingsGrounded web search# Haloo for Small Business You could pay a lawyer a lot of money, or you could use Haloo’s disruptive AI, continuously updated to ensure the most accurate trademark search results. Write your application easily with our guided drafting tool. Get a

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyhaloo.aicustomer case study — ### BoldMark Legal: A Case Study ... (How to Make Your First Million in Your First Year with Haloo / Haloo)

Independent mentions

  • The trademark tools you've always wished for. / Haloo — ### Be your brand’s MVP with thorough diligence, quick turnaround, cost control. Well played. ## Increase your bottom line while decreasing your training time by 75% 783h Time saved $120K Cost saved $25K Revenue generated Searches per year
  • Haloo vs. Competitors: our best-in-class data, put to the test. — The takeaway: Haloo never misses a critical trademark conflict, while all other competitive searches do. Often. 3 times out of 5, on average. ... - TMTKO - 40% accuracy. TMTKO caught only 2 out of 5 conflicts. Once again, that's reliable data only 40% of the time. - Markify - 40% accuracy. Markify caught only 2 out of 5 conflicts. Again, that's reliable data only 40% of the time. - Corsearch - 40% accuracy. Corsearch's NameCheck tool caught only 2 out of 5 conflicts. That's search data you can c
  • Following pivot to enterprise SaaS model, Haloo closes $4.7 million CAD / BetaKit — Haloo’s service uses a machine-learning model, which the startup created itself, to replicate the complex human analysis that goes into comprehensive trademark searching, which is a process of investigating existing trademarks to determine whether a

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipHaloo is operated by Heirlume Inc., as stated in the User License Agreement S56.S56
Contact and supportContact and support page exists, but no specific details are provided in the collected evidence S114.S114
Legal and privacyHaloo adheres to Ontario's privacy laws, including PIPEDA S56.S56
Security and complianceHaloo commits to high standards in legal tech and ethics, but no specific certifications are mentioned S1.S1
Uptime and status pageHaloo claims the platform is designed to be available 24/7 with at least 99.5% uptime S56.S56
18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Contact and supportSupportPublic contact and support channel. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Haloo is a web-based platform accessed via internet, with no mention of self-hosted or desktop versions S56.S56
Platforms and appsNo specific platform or app availability is mentioned beyond web access S56.S56
API and extensibility (API, SDK, webhooks, MCP, plugins)Haloo provides integrations with third-party AI platforms and OAuth authentication, but no public API or SDK is documented S56.S56
Data ownership and exportCustomers have a reasonable opportunity to export their data upon termination S56.S56
Performance and reliability claimsHaloo claims 99.5% uptime and fast search results (under 2 minutes) S56 S54.S56 S54
Release activityNo specific release notes or update frequency are documented S41.S41
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2021-06-16 — GoDaddy.com, LLC
Domain expires2027-06-16
First archived2024-02-26 — web archive
TLS certificateLet's Encrypt, valid, expires 2026-12-31
Security headersHSTS, X-Content-Type-Options
Headers not servedCSP, X-Frame-Options, Referrer-Policy
Server headerNetlify
Mail handled byhaloo-ai.mail.protection.outlook.com
Nameserversns-cloud-d2.googledomains.com, ns-cloud-d3.googledomains.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 87/100
  • Critical issues: 0
  • Warnings: 33
  • Notices: 15

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H12https://haloo.ai/
warningMissing canonical URL—https://haloo.ai/
noticeImages are missing alt text10https://haloo.ai/
warningSlow HTML response2643https://haloo.ai/
noticeMeta description length should be reviewed38https://haloo.ai/solutions-law-firms
warningPage should have one primary H111https://haloo.ai/solutions-law-firms
warningMissing canonical URL—https://haloo.ai/solutions-law-firms
warningSlow HTML response7004https://haloo.ai/solutions-law-firms
warningPage should have one primary H111https://haloo.ai/solutions-for-naming-agencies
warningMissing canonical URL—https://haloo.ai/solutions-for-naming-agencies
warningSlow HTML response6891https://haloo.ai/solutions-for-naming-agencies
warningPage should have one primary H111https://haloo.ai/solutions-for-enterprises
warningMissing canonical URL—https://haloo.ai/solutions-for-enterprises
warningSlow HTML response7025https://haloo.ai/solutions-for-enterprises
warningPage should have one primary H18https://haloo.ai/pricing
warningMissing canonical URL—https://haloo.ai/pricing
warningSlow HTML response7014https://haloo.ai/pricing
noticeMeta description length should be reviewed30https://haloo.ai/company
warningPage should have one primary H19https://haloo.ai/company
warningMissing canonical URL—https://haloo.ai/company
noticeImages are missing alt text2https://haloo.ai/company
warningSlow HTML response2945https://haloo.ai/company
warningMissing canonical URL—https://haloo.ai/community
noticeImages are missing alt text8https://haloo.ai/community
warningMissing meta description—https://haloo.ai/contact-sales
warningPage should have one primary H13https://haloo.ai/contact-sales
warningMissing canonical URL—https://haloo.ai/contact-sales
noticeLow visible word count143https://haloo.ai/contact-sales
warningMissing canonical URL—https://haloo.ai/blog/full-search-autopilot-how-haloo-is-transforming-global-trademark-clearance
noticeImages are missing alt text8https://haloo.ai/blog/full-search-autopilot-how-haloo-is-transforming-global-trademark-clearance
noticeMeta description length should be reviewed200https://haloo.ai/blog/the-end-of-the-broken-workflow-trademark-law-reimagined
warningMissing canonical URL—https://haloo.ai/blog/the-end-of-the-broken-workflow-trademark-law-reimagined
noticeImages are missing alt text8https://haloo.ai/blog/the-end-of-the-broken-workflow-trademark-law-reimagined
warningTitle length should be reviewed84https://haloo.ai/blog/redefining-innovation-how-ethical-ai-can-strengthen-ip-and-empower-creators
noticeMeta description length should be reviewed254https://haloo.ai/blog/redefining-innovation-how-ethical-ai-can-strengthen-ip-and-empower-creators
warningMissing canonical URL—https://haloo.ai/blog/redefining-innovation-how-ethical-ai-can-strengthen-ip-and-empower-creators
noticeImages are missing alt text8https://haloo.ai/blog/redefining-innovation-how-ethical-ai-can-strengthen-ip-and-empower-creators
warningMissing canonical URL—https://haloo.ai/blog/ai-privilege-and-the-rise-of-diy-legal-advice
noticeImages are missing alt text8https://haloo.ai/blog/ai-privilege-and-the-rise-of-diy-legal-advice
warningTitle length should be reviewed87https://haloo.ai/blog/vcs-say-the-billable-hour-s-time-is-up-and-the-opportunity-is-huge-for-ip-firms
warningMissing meta description—https://haloo.ai/blog/vcs-say-the-billable-hour-s-time-is-up-and-the-opportunity-is-huge-for-ip-firms
warningMissing canonical URL—https://haloo.ai/blog/vcs-say-the-billable-hour-s-time-is-up-and-the-opportunity-is-huge-for-ip-firms
noticeImages are missing alt text10https://haloo.ai/blog/vcs-say-the-billable-hour-s-time-is-up-and-the-opportunity-is-huge-for-ip-firms
warningMissing canonical URL—https://haloo.ai/blog/law-firm-internet-marketing-2025-the-ultimate-guide
noticeImages are missing alt text10https://haloo.ai/blog/law-firm-internet-marketing-2025-the-ultimate-guide
warningTitle length should be reviewed104https://haloo.ai/blog/better-than-boolean:-unlock-accuracy-efficiency-and-new-revenue-with-haloo-s-common-law-search
warningMissing canonical URL—https://haloo.ai/blog/better-than-boolean:-unlock-accuracy-efficiency-and-new-revenue-with-haloo-s-common-law-search
noticeImages are missing alt text10https://haloo.ai/blog/better-than-boolean:-unlock-accuracy-efficiency-and-new-revenue-with-haloo-s-common-law-search

Crawled pages

StatusTitleH1sWordsResponseURL
200The trademark tools you've always wished for. \Haloo210172,643 ms
200Trademark Solutions for Law Firms \Haloo1115317,004 ms
200Trademark Solutions for Naming Agencies \Haloo1114186,891 ms
200Trademark Solutions for Enterprises \Haloo1114797,025 ms
200Pricing - Made simple. \Haloo816437,014 ms
200Company \Haloo911122,945 ms
200Community-born, community-led. \Haloo11011752 ms
200Contact Sales \Haloo3143525 ms
200How to Run Federal Trademark Clearance Across Markets \Haloo118971,694 ms
200The End of the Broken Workflow: Trademark Law, Reimagined \Haloo12379720 ms
200Redefining Innovation: How Ethical AI Can Strengthen IP and Empower Creators \Haloo11854698 ms
200AI, Privilege, and the Rise of “DIY Legal Advice” \Haloo11757556 ms
200VCs Say the Billable Hour’s Time Is Up—And the Opportunity Is Huge for IP Firms \Haloo12912659 ms
200Law Firm Internet Marketing 2025: The Ultimate Guide \Haloo13127745 ms
200Better than Boolean: Unlock Accuracy, Efficiency, and New Revenue with Haloo’s Common Law Search \Haloo11756699 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct80.0%
search13.0%
search organic12.7%
search paid0.3%
social1.6%
social organic1.5%
social paid0.2%
referrals2.4%
paid referrals0.6%
mail0.8%
gen ai1.1%
affiliate0.4%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitor products by name. Evidence gaps include lack of detailed customer counts, independent review ratings, and specific security certifications. Open questions remain about the exact scope of the free trial and the full feature set of the enterprise plan.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from haloo.ai, including the homepage, pricing, solutions pages, privacy policy, and company page. Static and browser rendering rendering were used; external proof search was enabled but only one web search was performed. Limitations include potential missing pages not covered by the sitemap and the absence of third-party review data.

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