Overview
Summary
The useful answer before the supporting detail.
LegalZoom provides attorney-drafted templates for creating legal documents online, such as business plans, non-disclosure agreements, and estate planning documents S1. It serves individuals and businesses seeking to handle legal matters without traditional lawyer visits, offering guided questions and a rich editor for customization S1 S9. The practical value is affordable, accessible legal document creation, with options for one-time purchase or unlimited subscription S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: LegalZoom, a provider of attorney-drafted legal document templates and related services S1.
- Core purpose: To help users create legal documents easily and affordably without traditional lawyer visits S9 S1.
- Intended users: Individuals and businesses needing legal documents, including estate planning for seniors and parents S9.
- Product scope: A web-based template service with a rich editor and online signing, part of LegalZoom's broader legal services platform S1.
- Positioning: Positioned as a convenient, attorney-backed alternative to traditional legal services S9 S1.
- Claimed distinction: Attorney-drafted templates with a rich editor and secure online management S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Business owners | Create business plans and sales compensation plans to guide ventures S7. |
| Individuals | Set up estate plans to manage assets and plan for incapacity S9. |
| Seniors | Protect assets and ensure peace of mind through estate planning S9. |
| Parents | Create estate plans to protect their family S9. |
| Contractors | Use general contractor agreements for collaboration S1. |
| Landlords | Manage rental payments with rent receipts S1. |
Traffic and search
SEO analysis
Collected Oct 20, 2026legalzoom.com: an estimated 2,171,311 total monthly visits and about 496,998 monthly organic visits across 124,864 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.
Search summary
The useful answer before the supporting detail.
LegalZoom has step-by-step tools and attorney guidance for your business and personal legal needs. legalzoom.com: an estimated 2,171,311 total monthly visits and about 496,998 monthly organic visits across 124,864 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.
- Total traffic (modeled): 2,171,311 monthly visits across all channels.
- Organic search traffic (estimated): 496,998 monthly visits from search.
- Strongest sampled ranking: 5473 blair rd ste 100 at position 1.
- Leading page in the collected evidence: https://www.legalzoom.com/business/business-operations/lz-virtual-mail-addresses/tx/dallas.html.
- Closest measured organic competitor: loopnet.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 95/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| features | LegalZoom has step-by-step tools and attorney guidance for your business and personal legal needs. | https://www.legalzoom.com/ |
| features | Legal solutions trusted by millions, designed for you | https://www.legalzoom.com/ |
| features | Step-by-step tools and attorney guidance for your business and personal legal needs. | https://www.legalzoom.com/ |
| features | Find the support that’s right for you | https://www.legalzoom.com/ |
| features | Connect with a business or personal services specialist in under two minutes to help get you to the solutions you need. | https://www.legalzoom.com/ |
| features | We make navigating legal processes easier, whether you want to use our guided tools or choose an attorney to help you. | https://www.legalzoom.com/ |
| features | Log in anytime to your personalized dashboard, a centralized hub for important updates and documents. | https://www.legalzoom.com/ |
| features | ATTORNEY ADVERTISEMENT: Attorneys advertised on this site are independent attorneys. See the attorney in your area who's responsible for this advertisement. LegalZoom.com, Inc. is not an "attorney referral service" or a law firm. The information you provide to LegalZoom is not protected by attorney-client privilege. Get more information about this advertisement if you live in Alabama, Missouri, or New York. | https://www.legalzoom.com/ |
| features | Hi! How can we help you today? | https://www.legalzoom.com/ |
| features | Supplemental Terms of Service for Subscriptions and Third-Party Services | https://www.legalzoom.com/legal/product-service-terms/supplemental-terms-of-service-for-advantage-subscriptions |
| features | Welcome to the supplemental terms of service for LegalZoom.com, Inc. (“ | https://www.legalzoom.com/legal/product-service-terms/supplemental-terms-of-service-for-advantage-subscriptions |
| features | ](http://www.legalzoom.com/legal/product-service-terms/legal-plan-contract). These Subscription Terms were formerly known as the “Supplemental Terms of Service for Advantage Subscriptions and Third-Party Services” and may still be referenced under that name on the [ | https://www.legalzoom.com/legal/product-service-terms/supplemental-terms-of-service-for-advantage-subscriptions |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 2,540,853 |
| 2026-05 | 2,409,363 |
| 2026-06 | 2,225,313 |
| 2026-07 | 2,463,899 |
| 2026-08 | 2,217,778 |
| 2026-09 | 2,171,311 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 96.3% |
| ES | Spain | 0.3% |
| CA | Canada | 0.2% |
| PK | Pakistan | 0.2% |
| MX | Mexico | 0.2% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Jun 11, 1999 |
| Last changed | Jul 22, 2025 |
| Expires | Jun 11, 2033 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | PDNS1.ULTRADNS.NET, PDNS2.ULTRADNS.NET, PDNS3.ULTRADNS.ORG, PDNS4.ULTRADNS.ORG, PDNS5.ULTRADNS.INFO, PDNS6.ULTRADNS.CO.UK |
Website capture

Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| legal zoom | 56,270 | $15.93 | $63,700 |
| legalzoom | 46,050 | $18.49 | $48,940 |
| legalzoom login | 35,510 | $4.81 | $32,210 |
| informed delivery | 58,030 | $0.28 | $8,980 |
| leagal zoon | 5,490 | $16.08 | $8,960 |
Independent Google result page
Query: 5473 blair rd ste 100
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | 5473 BLAIR RD STE 100 DALLAS, ... | https://npiregistry.cms.hhs.gov/provider-view/1376215657 | Primary Practice Address, 5473 BLAIR RD STE 100. DALLAS, TX 75231-4227. United States Phone: 469-956-2082 | Fax: View Map ; Secondary Practice Address(es). |
| 2 | Dallas, TX - Virtual mail for business and personal use | https://www.legalzoom.com/business/business-operations/lz-virtual-mail-addresses/tx/dallas.html | Get the perfect Dallas address Dallas, TX 5473 Blair Rd Ste 100 Carriers: the Dallas-Fort Worth metroplex, Earth Class Mail virtual mail and business address ... |
| 3 | Dallas | https://www.fixedfeelawfirm.com/dallas | The Fixed Fee Law Firm, PLLC Click to call us at (713) 906-0444. We handle contracts, not disputes or lawsuits. Address: 5473 Blair Road, Suite 100 Dallas, TX ... |
| 4 | USA - Trajectory Inc. | https://trajectoryinc.com/locations/usa/ | 5473 Blair Rd. Suite 100, PMB 90706 Dallas TX 75231 Call us! +1 (877) 738 1657 Email us! info@trajectoryinc.com |
| 5 | 5473 Blair Rd, Dallas, TX 75231 | https://www.loopnet.com/Listing/5473-Blair-Rd-Dallas-TX/29401680/ | The Vickery Office Property at 5473 Blair Rd, Dallas, TX 75231 is no longer being advertised on LoopNet.com. Contact CBRE for information on availability. |
| 6 | Property Reach | BBB Business Profile | https://www.bbb.org/us/tx/dallas/profile/sales-lead-generation/property-reach-0875-91348245 | 5473 Blair Rd Ste 100 PMB 75659 Dallas, TX 75231-4227. Property Reach is NOT a BBB Accredited Business. BBB Rating B+ Reasons operating 2 complaint(s) filed ... |
| 7 | swipejobs llc - Detail by Entity Name - Division of Corporations | https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResults?InquiryType=EntityName&InquiryDirectionType=PreviousRecord&SearchTerm=SWIPED%2C%20L.L.C.&SearchNameOrder=SWIPEJOBS%20M210000123160&ListNameOrder=SWIPEJOBS%20M210000123160&Detail=FL.DOS.Corporations.Shared.Contracts.FilingRecord | Principal Address. 5473 Blair Road Suite 100-62793. Dallas, TX 75231. Changed: 04/20/2026 ; Mailing Address. 5473 Blair Road Suite 100-62793. Dallas, TX 75231. |
| 8 | 5473 Blair Rd #053c7f621, Dallas, TX 75231 | https://www.zillow.com/homedetails/5473-Blair-Rd-053C7F621-Dallas-TX-75231/2056323628_zpid/ | 5473 Blair Rd #053c7f621, Dallas, TX 75231 is currently not for sale. The -- sqft apartment home is a 3 beds, 2 baths property. $2,240/mo Rent Zestimate®. This ... |
| 9 | ELITE BUSINESS MANAGEMENT SERVICES | https://www.yelp.com/biz/elite-business-management-services-dallas | More info about Elite Business Management Services · 5473 Blair Rd. Ste 100. Dallas, TX 75231. Northeast Dallas. Directions · (214) 705-1121. Call Now. |
| 10 | Altura Realty LLC Real Estate Brokerage | https://www.har.com/altura-realty-llc/broker_NTREIS-ALT01C | Altura Realty LLC, is a Texas real estate firm, located at 5473 Blair Rd Suite 100, Dallas, TX 75231. Altura Realty LLC provides a wide range of real estate ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| features | LegalZoom \ | playwright | 478 | new |
| pricing | Create a Comprehensive Estate Plan Online with Attorney Support | 2,805 | new | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | LegalZoom Business Attorney Plan: Pre-Paid Legal Services | 2,558 | new | https://www.legalzoom.com/attorneys/ |
| pricing | LegalZoom Business Advisory Plan: Pre-Paid Legal Services | 2,398 | new | https://www.legalzoom.com/attorneys/legal-plans/personal.html |
| pricing | DBA Registration Package Pricing - Fees for Filing a DBA \ | playwright | 1,092 | new |
| pricing | Corporation pricing packages - Incorporate your business online \ | playwright | 830 | new |
| pricing | Annual Report Pricing - Annual Report Services and Fees \ | playwright | 1,114 | new |
| pricing | Legal Plan Contract \ | playwright | 3,780 | new |
| pricing | Find your estate plan \ | static | 4,569 | new |
| pricing | Business Plan Non-disclosure Agreement Template \ | static | 3,072 | new |
| features | Supplemental Terms of Service for Subscriptions and Third-Party Services \ | static | 4,719 | new |
| changes | Press Releases \ | static | 245 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | Legal solutions trusted by millions, designed for you | https://www.legalzoom.com/ |
| features | Step-by-step tools and attorney guidance for your business and personal legal needs. | https://www.legalzoom.com/ |
| features | ](/business/business-formation)[ | https://www.legalzoom.com/ |
| features | ](/business/business-operations)[ | https://www.legalzoom.com/ |
| features | ](/business/intellectual-property)[ | https://www.legalzoom.com/ |
| features | will or trust | https://www.legalzoom.com/ |
| features | ](/personal/estate-planning/estate-planning-bundle.html)[ | https://www.legalzoom.com/ |
| features | Get attorney | https://www.legalzoom.com/ |
| features | ](/attorneys/)[ | https://www.legalzoom.com/ |
| features | legal contracts | https://www.legalzoom.com/ |
| features | ](/templates) | https://www.legalzoom.com/ |
| features | Find the support that’s right for you | https://www.legalzoom.com/ |
| features | Guided tools | https://www.legalzoom.com/ |
| features | Answer a few questions online and we’ll deliver your service. | https://www.legalzoom.com/ |
| features | Intuitive technology backed by attorneys | https://www.legalzoom.com/ |
| features | Fast and accurate completion of your requests | https://www.legalzoom.com/ |
| features | A personalized dashboard available to you 24/7 | https://www.legalzoom.com/ |
| features | Attorney guidance | https://www.legalzoom.com/ |
| features | Get personalized legal guidance from an attorney. | https://www.legalzoom.com/ |
| features | Vetted attorneys focused on your needs | https://www.legalzoom.com/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | [Get started](#pricing) | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Home \ | Review Estate plan |
| pricing | We’ll compare your AI-generated estate plan against LegalZoom’s attorney-drafted, state-specific templates, to highlight the differences and how they could affect you. | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Compare my estate plan | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | ](/estate-planning/plan-comparison?graphType=planCheck) | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | What makes a solid estate plan? | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Upload your AI-generated will estate plan | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Get your free analysis | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Complete your plan with confidence | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Why use LegalZoom to set up an estate plan? | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Start your estate plan in minutes from home—no lawyer visits needed. Just answer a few questions to get started. | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Choose the right estate plan for you | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Ready to start your estate plan? | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Create my estate plan | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | ](/personal/estate-planning/estate-planning-bundle.html#pricing) | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Who needs to estate plan? | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | When should I update my estate plan? | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Revisit your estate plan every year or after major life changes, like marriage, divorce, welcoming a child, changes in financial or health situations, or beneficiary relationships. | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Complete your estate plan with LegalZoom in 3 easy steps | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | We'll create your estate plan | https://www.legalzoom.com/tools/estate-plan-check.html |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
| Page type | Evidence | Source |
|---|---|---|
| changes | ANNOUNCEMENTS | https://www.legalzoom.com/press-releases/ |
| changes | LegalZoom Launches ChatGPT Plugin to Help Attorneys Work More Efficiently | https://www.legalzoom.com/press-releases/ |
| changes | September 18, 2026 | https://www.legalzoom.com/press-releases/ |
| changes | PRESS RELEASES | https://www.legalzoom.com/press-releases/ |
| changes | LegalZoom and USAA Join Forces to Deliver Legal Solutions for America’s Service Members and Their Families | https://www.legalzoom.com/press-releases/ |
| changes | October 15, 2026 | https://www.legalzoom.com/press-releases/ |
| changes | LegalZoom Brings Legal Services to Microsoft 365 Copilot | https://www.legalzoom.com/press-releases/ |
| changes | August 4, 2026 | https://www.legalzoom.com/press-releases/ |
| changes | INDUSTRY TRENDS | https://www.legalzoom.com/press-releases/ |
| changes | How America Prepares Its Legacy | https://www.legalzoom.com/press-releases/ |
| changes | July 28, 2026 | https://www.legalzoom.com/press-releases/ |
| changes | More than Half of Americans Have No Estate Plan — New LegalZoom Data Shows What That’s Costing Families | https://www.legalzoom.com/press-releases/ |
| changes | CASE STUDIES | https://www.legalzoom.com/press-releases/ |
| changes | LegalZoom Success Stories: Lights, Camera, LLC | https://www.legalzoom.com/press-releases/ |
| changes | June 18, 2026 | https://www.legalzoom.com/press-releases/ |
| changes | New Survey from LegalZoom Reports Entrepreneurs Use AI to Move Faster, But Turn to Human Guidance When Risk is Real | https://www.legalzoom.com/press-releases/ |
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-20T17:12:45.839Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Attorney-drafted templates | Provides legal documents created by attorneys, such as business plans and non-disclosure agreements S1. |
| Rich editor | Allows users to customize templates to meet their specific needs S1. |
| Online signing and management | Enables users to sign and manage documents securely in one place S1. |
| Guided questions | Helps users create documents by answering questions, as seen in estate planning S9. |
| Estate plan comparison | Compares AI-generated estate plans against LegalZoom's templates to highlight differences S9. |
| Business dissolution management | Offers hands-on management of dissolution filings by a dedicated Business Manager S84. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Wix | Integration | Generates a professional website for DBA registration customers S44. |
| 1-800Accountant | Integration | Provides tax consultation with incorporation packages S46. |
| Attorney network | Service | Connects users with state-licensed attorneys for consultations S23. |
| IRS notification | Process | Guides users to notify the IRS after dissolution filing S84. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Single document | $59 one-time per document S1 | One template, guided questions, editor, online signing S1 | One document S1 |
| Unlimited | $99 billed yearly S1 | Unlimited documents from 150+ templates, guided questions, editor, online signing S1 | None specified S1 |
| Personal Attorney Plan | $119 billed every 6 months S23 | Unlimited 30-minute consults, document reviews, essential tools S23 | Consultations limited to new legal matters S23 |
| Personal Attorney Plan (annual) | $199 billed annually S23 | Family coverage, annual check-up S23 | Not established |
| DBA Registration | $99 + state filing fees S44 | Standard package features S44 | Not established |
| DBA Registration (Premium) | $119 + state filing fees S44 | Premium package features, 30 days of Business Attorney Plan S44 | Not established |
| Corporation (Standard) | $149 + $100 OR filing fees S46 | Standard package, 30-day attorney advice subscription S46 | Not established |
| Nonprofit (Economy) | $99 + $55 OR filing fees S83 | Economy package features S83 | Not established |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| loopnet.com | 2 | 2 | 3 | 5473 blair rd ste 100, 5473 blair rd dallas tx 75231 |
| mapquest.com | 2 | 1 | 4 | 5473 blair rd dallas tx 75231 |
| fixedfeelawfirm.com | 2 | 1 | 6.5 | 5473 blair rd ste 100 |
| yelp.com | 2 | 2 | 8 | 5473 blair rd ste 100, 5473 blair rd dallas tx 75231 |
| lawinfo.com | 1 | 1 | 1 | 5473 blair rd dallas tx 75231 |
| npiregistry.cms.hhs.gov | 1 | 1 | 2 | 5473 blair rd ste 100 |
| google.com | 1 | 1 | 4 | 5473 blair rd dallas tx 75231 |
| trajectoryinc.com | 1 | 1 | 5 | 5473 blair rd ste 100 |
| search.sunbiz.org | 1 | 1 | 6 | 5473 blair rd ste 100 |
| waze.com | 1 | 1 | 6 | 5473 blair rd dallas tx 75231 |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
| Platform | Status | Discovered source |
|---|---|---|
| Trustpilot | discovered_not_scraped | https://www.trustpilot.com/review/www.legalzoom.com |
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 83/100
- Backlinks: 464,731
- Referring domains: 24,365
- Dofollow backlinks: 61.0%
- Dofollow referring domains: 82.0%
| Source DR | Source title | Anchor | Source URL | Target URL |
|---|---|---|---|---|
| 97 | Minutes | "How to File Corporate Minutes" | https://en.wikipedia.org/wiki/Minutes | https://www.legalzoom.com/country/gb |
| 89 | Doing Business As (DBA): What It Means and How to Register \ | CO- by US Chamber of Commerce | generally forbidden to register | https://www.uschamber.com/co/start/strategy/doing-business-as-dba-guide |
| 85 | What Is a Power of Attorney? | this type of POA | https://www.ncoa.org/article/what-is-power-of-attorney/ | https://www.legalzoom.com/articles/what-is-springing-power-of-attorney |
| 92 | Understanding NDAs: Key Benefits and Drawbacks | What Is an NDA? Non-Disclosure Agreement Types and Uses: How Much Does an NDA Cost? | https://www.investopedia.com/terms/n/nda.asp | https://www.legalzoom.com/articles/understanding-non-disclosure-agreements |
| 89 | AAA Membership, Roadside Assistance, Insurance, Travel & More \ | AAA Club Alliance | Save 30% on wills or trusts | https://cluballiance.aaa.com/ |
| 50 | TanglePatterns.com | Artists for Respect | https://tanglepatterns.com/ | https://www.legalzoom.com/articles/how-to-avoid-copyright-infringement |
| 78 | Maryland Business Name Search - Chamber Of Commerce | LegalZoom Trademark | https://www.chamberofcommerce.org/business-name-search-maryland | https://www.legalzoom.com/business/intellectual-property/trademark-registration-overview.html |
| 56 | Secretary of State \ | Business Entity Search | Start a Non-Profit → | https://secretaryofstate.com/ |
| 71 | 12 Things You Can Do When You Turn 18 \ | CollegeData | Durable Power of Attorney, | https://www.collegedata.com/resources/study-break/12-things-you-can-do-when-you-turn-18 |
| 86 | Names Have Meaning: A Research Guide for Baby Names and Family Names \ | The New York Public Library | LegalZoom | https://www.nypl.org/blog/2015/06/01/names-research-guide |
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 0.8%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| pricing | We’ll compare your AI-generated estate plan against LegalZoom’s attorney-drafted, state-specific templates, to highlight the differences and how they could affect you. | https://www.legalzoom.com/tools/estate-plan-check.html |
| pricing | Upload your AI-generated will estate plan | https://www.legalzoom.com/tools/estate-plan-check.html |
| changes | New Survey from LegalZoom Reports Entrepreneurs Use AI to Move Faster, But Turn to Human Guidance When Risk is Real | https://www.legalzoom.com/press-releases/ |
| changes | AI and Entrepreneurship in 2026 | https://www.legalzoom.com/press-releases/ |
| changes | LegalZoom Reinvents Virtual Mail with AI to Help Small Businesses Save Time and Protect Privacy | https://www.legalzoom.com/press-releases/ |
| changes | LegalZoom Offers Legal Support to Taylor Swift to Trademark Her Way Out of AI and Deepfake Swifts, Swiftly | https://www.legalzoom.com/press-releases/ |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where loopnet.com appears. | 2 first-page appearances across 5473 blair rd ste 100, 5473 blair rd dallas tx 75231 |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| CheckThat | LegalZoom Reviews 2026: Real User Ratings & Complaints | Grounded web search | LegalZoom's reputation varies dramatically depending on where you look. Trustpilot shows a strong 4.6-star rating from over 27,000 reviews, while Sitejabber users give it just 2.9 stars. This 1.7-star gap suggests your experience largely depends on service complexity—simple LLC formations generate praise, while billing disputes and ... / Platform / Rating / Number of Reviews / Key Pattern / / --- / --- / --- / --- / / Trustpilot US / 4.6/5 ⭐ / 27,000+ / High satisfaction for routine services / / |
| PissedConsumer | 282 LegalZoom Reviews / legalzoom.com @ PissedConsumer | Grounded web search | LegalZoom reviews show a 2.2 star rating from 130 reviews and 17% would recommend; consumers are mostly dissatisfied and report poor post‑sale support. ... , refunds, and unauthorized charges. - Poor customer service responsiveness and misfiled paperwork. |
| Review42 | LegalZoom LLC Review 2026: $0 Formation, $249/yr Agent — October 2026 / Review42 | Grounded web search | a 4.6/5 Trustpilot rating across 33,407 reviews and an A+ BBB rating (accredited since 2001) with a persistent billing complaint. Trustpilot reviewers praise individual agents for patience and clear walk-throughs. The BBB reviews featured |
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- LegalZoom / BBB Complaints / Better Business Bureau — Service or Repair Issues (399) Billing Issues (183) Order Issues (116) Sales and Advertising Issues (100) Customer Service Issues (42) Delivery Issues (30) Apply * ### ... /2026 Type:Billing Issues Status:
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Includes Economy package + Founder’s kit with personalized notebook | source |
| Contact and support | \*Telephone consultations with a participating firm, during normal business hours, of up to one half (1/2) hour each, limited to one consultation for each new legal matter. Excludes business-related matters. Limit one Le | source |
| Legal and privacy | Establish clear terms of service for successful engagements with consultants. Define the working relationship, including scope of work, compensation, and duration. | source |
| Security and compliance | HIPAA Authorization | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1999-06-11 | — |
| Domain expires | 2033-06-11 | — |
Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Contact and support | Support | Public contact and support channel. (source) | Not dated |
| Corporate Amendment Pricing - Create Articles of Amendment for your LLC or Corporation Online / LegalZoom | Guide | File articles of amendment with the state through LegalZoom. Save time and money by letting LegalZoom help you create and file articles of amendment for your LLC, corporation, partnership, or nonprofit. (source) | Not dated |
| File for an LLC Dissolution Online / LegalZoom | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
| Business Plan Templates / LegalZoom | Roadmap | Public product roadmap. (source) | Not dated |
Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Web-based service, accessed via browser S9. | S9 |
| Platforms and apps | Web platform S9. | S9 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Not published on the collected pages. | — |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1999-06-11 — GoDaddy Corporate Domains, LLC |
| Domain expires | 2033-06-11 |
| First archived | 2000-10-17 — web archive |
| TLS certificate | Amazon, valid, expires 2027-05-04 |
| Security headers | HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Headers not served | CSP |
| Server header | CloudFront |
| Mail handled by | aspmx.l.google.com, alt1.aspmx.l.google.com |
| Nameservers | pdns1.ultradns.net, pdns2.ultradns.net |
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 95/100
- Critical issues: 0
- Warnings: 9
- Notices: 17
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | LegalZoom \ | Legal Solutions Trusted By Millions, Designed for You | 1 | 1022 | 22 ms |
| 200 | LegalZoom \ | Legal Solutions Trusted By Millions, Designed for You | 1 | 1022 | 29 ms |
| 200 | LegalZoom Sign In \ | Log Into Your Account | 0 | 12 | 91 ms |
| 200 | Create an LLC Online \ | Start an LLC for $0 + State Filing Fees | 1 | 3112 | 355 ms |
| 200 | Form a Corporation Online \ | LegalZoom | 1 | 1783 | 155 ms |
| 200 | Register a DBA Online \ | LegalZoom | 1 | 2124 | 225 ms |
| 200 | Start a Nonprofit in 3 Easy Steps \ | LegalZoom | 1 | 2498 | 425 ms |
| 200 | Online Sole Proprietorship Registration \ | LegalZoom | 1 | 1182 | 138 ms |
| 200 | Business Formation - Choose a Business Structure: LLC, Corporation, Sole Proprietorship, Partnership \ | LegalZoom | 1 | 4822 | 208 ms |
| 200 | Business Compliance - Expert Support for Your Company \ | LegalZoom | 1 | 3507 | 212 ms |
| 200 | File an Annual Report with LegalZoom \ | #1 Online Annual Report Service | 0 | 5959 | 415 ms |
| 200 | Apply for Business Licenses and Permits Online \ | LegalZoom | 1 | 4261 | 290 ms |
| 200 | Get an EIN Online (Federal Tax ID Number) \ | LegalZoom | 1 | 2642 | 187 ms |
| 200 | Get a Custom LLC Operating Agreement Online \ | LegalZoom | 1 | 2258 | 173 ms |
| 200 | Registered Agent Services - Select LegalZoom as a Registered Agent for Your Business \ | LegalZoom | 1 | 2811 | 133 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 36.6% |
| search | 36.9% |
| search organic | 11.5% |
| search paid | 25.4% |
| social | 6.9% |
| social organic | 2.9% |
| social paid | 3.9% |
| referrals | 2.6% |
| paid referrals | 5.1% |
| 5.3% | |
| gen ai | 0.8% |
| affiliate | 5.9% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors. Evidence gaps include lack of detailed feature lists for some packages, no explicit security or compliance certifications, and no information on data ownership or export. Open questions remain about the full scope of the template library and the exact terms of the attorney consultation plans.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from legalzoom.com, including pricing pages, template listings, and service overviews. The evidence catalog includes 180 entries, with sources cited as S1 through S105. External proof search was enabled but only verified the existence of linked results, not their content. Limitations include potential missing details from pages not fully captured and the inability to verify customer testimonials independently.
- Official Websitehttps://www.legalzoom.com/templatesVerified
- Pricing Pagehttps://www.legalzoom.com/templates/business-plansVerified
- Pricing Pagehttps://www.legalzoom.com/tools/estate-plan-check.htmlVerified
- Pricing Pagehttps://www.legalzoom.com/attorneys/legal-plans/personal.htmlVerified
- Pricing Pagehttps://www.legalzoom.com/business/business-formation/dba-pricing.htmlVerified
- Pricing Pagehttps://www.legalzoom.com/business/business-formation/inc-pricing.htmlVerified
- Pricing Pagehttps://www.legalzoom.com/business/business-formation/nonprofit-pricing.htmlVerified
- Pricing Pagehttps://www.legalzoom.com/business/business-operations/articles-of-amendment-corporation-llc-pricing.htmlVerified
- Official Websitehttps://www.legalzoom.com/business/business-operations/articles-of-dissolution-llc-corporation-overview.htmlVerified
- Official Websitehttps://www.legalzoom.com/business/business-operations/Verified
- Pricing Pagehttps://www.legalzoom.com/business/business-operations/conversion-between-llc-corporation-pricing.htmlVerified
- Pricing Pagehttps://www.legalzoom.com/business/business-operations/foreign-qualifications-for-business-pricing.htmlVerified
- Official Websitehttps://www.legalzoom.com/business/intellectual-property/Verified
- Pricing Pagehttps://www.legalzoom.com/business/intellectual-property/provisional-application-for-patents-pricing.htmlVerified
- Review Sitehttps://www.trustpilot.com/review/www.legalzoom.comVerified
- Articlehttps://www.bbb.org/us/ca/mountain-view/profile/legal-document-help/legalzoom-1216-13156151/complaintsVerified
- Review Sitehttps://checkthat.ai/brands/legalzoom/reviewsVerified
- Review Sitehttps://legalzoom.pissedconsumer.com/review.htmlVerified
- Review Sitehttps://business.review42.com/legalzoom/Verified
