Privacy Policies · Reviewed 20 Oct 2026

iubenda

All-in-one privacy, consent, and accessibility compliance platform for websites and apps.

free tier · iubenda.com ↗

Paid against free › Privacy Policies › iubenda

iubenda at a glance

SEO analysis

Collected Oct 20, 2026

iubenda.com: an estimated 1,065,526 total monthly visits and about 86,951 monthly organic visits across 6,930 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.

Overview

01

Summary

The useful answer before the supporting detail.

iubenda is an all-in-one compliance platform that helps websites, apps, and organizations meet privacy laws like GDPR, CCPA, and LGPD S2. It solves the problem of constantly changing legal requirements by automating privacy policies, cookie banners, consent management, and accessibility S2. Its practical value is centralizing compliance tasks and reducing the burden of manual updates S2.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: iubenda is a compliance platform for websites, apps, and organizations S2.
  • Core purpose: It helps users comply with global privacy laws like GDPR, CCPA, and LGPD S2.
  • Intended users: Website owners, app developers, and organizations of all sizes S2.
  • Product scope: A suite of connected solutions including privacy policies, cookie consent, terms, and accessibility S2.
  • Positioning: Positioned as an automated, all-in-one solution that evolves with regulations S2.
  • Claimed distinction: Claims an in-house legal team that continuously monitors regulatory changes S2.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Website ownersGenerate and update privacy policies and cookie banners to comply with GDPR and CCPA S2 S53.
App developersIntegrate consent management and privacy controls into mobile apps using SDKs S4.
AgenciesManage compliance for multiple clients at scale, with tools for collaboration and branding S4.
EnterprisesHandle data subject requests, whistleblowing, and compliance monitoring from one dashboard S8.
E-commerce platformsEnsure GDPR compliance for online stores, as cited by an Arianna platform user S8.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Privacy & Cookie Policy generationCreates customizable privacy and cookie policies with unlimited clauses on higher tiers S4.
Cookie banner & consent managementScans trackers, blocks cookies until consent, and logs user choices S42.
Consent DatabaseStores and organizes consent records, categorized by consents, subjects, and legal notices S10.
Terms & Conditions generationGenerates professional terms and conditions documents S53.
Data subject rights managementHandles access, deletion, rectification, and portability requests in one place S4 S8.
Compliance monitoringMonitors sites for risk and tracks processing activities with legal basis and retention periods S8.
Whistleblowing managementProvides a tool for managing whistleblowing reports S4.
Accessibility featuresOffers accessibility features for users, such as keyboard shortcuts S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
WordPress pluginIntegrationProvides an all-in-one compliance plugin that scans sites and auto-configures solutions S53.
Joomla! pluginIntegrationAutomates cookie law implementation and injects code into all pages S67.
PrestaShop pluginIntegrationAutomatically injects code, manages banner display, and blocks third-party scripts S101.
Magento extensionIntegrationFree extension available from the Magento Marketplace S11.
APIAPIPlugs into logins, feature flags, and user preferences for consent tracking S42.
Consent Database APIAPIProvides an API to manage consent records S10.
Google Consent Mode v2IntegrationIntegration with Google's consent mode, as iubenda is a Google-certified CMP S67.
IAB TCF 2.3IntegrationIntegrates with the IAB Transparency and Consent Framework S67.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
FreeFree, no credit card needed S2Basic privacy and cookie policy, up to 1,000 page views per month S531,000 page views per month S53
Essentials$5.99 per site per month billed yearly, $6.99 billed monthly S4Standard privacy and cookie policy, up to 20 service clauses S425,000 pageviews per month, then €0.05 per 1,000 extra S4; one language S4
Advanced$24.99 per site per month billed yearly, $27.99 billed monthly S4Privacy and cookie policy with up to 30 clauses plus Terms and Conditions S450,000 pageviews per month S4; all languages; geo-targeting S4
Ultimate$99.99 per site per month billed yearly, $119.99 billed monthly S4Unlimited clauses, Terms and Conditions, mobile SDK, branding removal S4150,000 pageviews per month; hourly scans S4
EnterpriseCustom plan, contact sales S4Advanced solutions for enterprise compliance S8Not established
Trial14 days on any plan S4Full features of the chosen planNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
reddit.com223.5all sale are final, 3rd party applications
jetprintapp.com111all sale are final
wsj.com112all sale are final
play.google.com1123rd party applications
mcafee.com1133rd party applications
facebook.com114all sale are final
oag.ca.gov115all sale are final
docs.netskope.com1153rd party applications
auratenewyork.gorgias.help116all sale are final
en.wikipedia.org1163rd party applications

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/iubenda/reviews?utm_source=review-widget
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.8%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap2 first-page appearances across all sale are final, 3rd party applications

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Trustpilotiubenda Reviews / Read Customer Service Reviews of iubenda.comGrounded web search### Excellent 553 reviews 3-star How is the TrustScore calculated? Replied to 18% of negative reviews Typically replies within 2 weeks ... ## All reviews 553 total ## Write a review 5-star 80% 4-star 6% 3-star 2% 2-star 3% 1-star 9%
Capterraiubenda Software Pricing, Alternatives & More 2026 / CapterraGrounded web searchiubenda Software Review 2026: Features, Integrations, Pros & Cons ... 4.7 (190) Last updated on October 19, 2026 ... Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Learn more ... Overall rating Based on 190 user reviews 4.7 ... iubenda offers Essentials from $5.99/month, with Advanced at 24.99/month and Ultimate at 99.99/month. A free version and free trial are available. Essentials covers 20 services/clauses and 25,000 monthly page
G2iubenda Reviews & Product Details / G2 AIGrounded web search- ✓ Users like the simplicity and ease of use of Iubenda, its cost-effectiveness, the quick and helpful customer service, the flexibility and customizability of the platform, and the automatic script blocking feature that enhances compliance management. ... ### Cons - ✗ Users mentioned that the platform can feel somewhat complex at times, particularly when navigating certain settings, the design customization when embedding terms and conditions can be finicky, and the customer service of Consent
ToolRadariubenda Reviews, Pricing & Alternatives (2026) - 4.2/5Grounded web search## Ratings Across the Web 4.2(544 reviews) iubenda holds an aggregate rating of 4.2 out of 5 from 544 reviews across G2 and Trustpilot, last checked September 3, 2026. G2 53 reviews 4.4/5 Trustpilot 491 reviews 4.1/5 Ratings aggregated from
Software Adviceiubenda User ReviewsGrounded web search# iubenda User Reviews ## Overall Rating 4.7 ## Ratings Breakdown 5 (146) 4 (35) 3 (3) 2 (2) 1 (4) ## Secondary Ratings Ease-of-use 4.4 Customer Support 4.6 Value for money 4.4 Functionality 4.6
G2Recensioni iubenda 2026: Dettagli, Prezzi e Funzionalità / G2Grounded web searchGli utenti lodano costantemente il prodotto per la sua facilità d'uso e integrazione senza soluzione di continuità, rendendo la gestione della conformità semplice ed efficiente. Molti apprezzano la convenienza economica e la capacità di mantenere i documenti legali aggiornati automaticamente, riducendo la dipendenza dai team legali. Tuttavia, alcuni utenti notano una curva di apprendimento quando si navigano le funzionalità avanzate.
idealonlinebusiness.comIubenda Review / Pricing, Features, Pros & ConsGrounded web searchis an all-in-one privacy and legal compliance platform that helps websites, apps, and SaaS businesses generate GDPR, CCPA ... and ePrivacy compliant privacy policies, cookie banners, terms and conditions, and consent management solutions
rfp.wikiiubenda · Enterprise Fit: Security & Scale (2026)Grounded web search/ Source/Feature / Score & Rating / Details & Insights / / --- / --- / --- / / ... / 4.5 / 45 reviews / / / 4. ... reviews / / RFP.wiki Score / 3.9 / Review Sites Score Average: 4.6 Features Scores Average: 4.3
adtribute.ioIubenda: Features & Reviews / adtribute DirectoryGrounded web searchIubenda is rated 4.5 on G2 with 44 reviews and 4.5 on Trustpilot with over 585 reviews. See https://www.g2.com/products/iubenda/reviews and https://www.trustpilot.com/review/iubenda.com for detailed feedback.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownership“As a boutique marketing agency and Gold Partner of iubenda, we use the Privacy Controls and Cookie Solution to create GDPR-compliant websites for our clients quickly and reliably. The simple implementation saves us hoursource
Contact and supportNot published on the collected pages.—
Legal and privacyGet your site or app set up for GDPR, CCPA, LGPD, and other global privacy laws with an all-in-one solution covering privacy and cookie policies, cookie banners and consent management, terms and conditions, and accessibisource
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2010-07-06—
Domain expires2027-07-06—

Not found on the collected pages: contact and support, security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
iubenda All-in-one Compliance - Wordpress plugin / iubendaGuideLet us introduce you to our new All-in-one Compliance for GDPR / CCPA Cookie Consent WordPress plugin. A totally revamped solution that allows you to manage (source)Not dated
Privacy Controls and Cookie Solution - Joomla! Plugin Installation Guide / iubendaGuideYou can also do this by prompt. Connect iubenda to AI modelor ChatGPT and ask it to scan your site and configure your cookie banner, then install it with the (source)Not dated
Privacy Controls and Cookie Solution - PrestaShop Plugin Installation Guide / iubendaGuideYou can also do this by prompt. Connect iubenda to AI modelor ChatGPT and ask it to scan your site and configure your cookie banner, then install it with the (source)Not dated
Privacy Controls and Cookie Solution - Magento Extension Installation Guide / iubendaGuideYou can also do this by prompt. Connect iubenda to AI modelor ChatGPT and ask it to scan your site and configure your cookie banner, then install it with the (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S2.S2
Platforms and appsWeb platform; mobile SDK available for app integration S4.S4
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides APIs for consent management and integration with logins and preferences S42 S10.S42 S10
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2010-07-06 — Register SPA
Domain expires2027-07-06
First archived2018-05-06 — web archive
TLS certificateAmazon, valid, expires 2027-03-10
Security headersHSTS
Headers not servedCSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headerBunnyCDN-DE1-1332
Mail handled bymx.spamfilter.io
Nameserversns-1117.awsdns-11.org, ns-1836.awsdns-37.co.uk

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 94/100
  • Critical issues: 0
  • Warnings: 16
  • Notices: 7

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed67https://www.iubenda.com/en/
warningTitle length should be reviewed67https://www.iubenda.com/en/
warningTitle length should be reviewed69https://www.iubenda.com/da/
warningTitle length should be reviewed74https://www.iubenda.com/es/
noticeMeta description length should be reviewed199https://www.iubenda.com/es/
warningTitle length should be reviewed83https://www.iubenda.com/fr/
noticeMeta description length should be reviewed231https://www.iubenda.com/fr/
warningTitle length should be reviewed88https://www.iubenda.com/it/
warningTitle length should be reviewed68https://www.iubenda.com/nl/
warningTitle length should be reviewed73https://www.iubenda.com/pt-br/
noticeMeta description length should be reviewed199https://www.iubenda.com/pt-br/
warningTitle length should be reviewed75https://www.iubenda.com/pt-pt/
noticeMeta description length should be reviewed194https://www.iubenda.com/pt-pt/
noticeMeta description length should be reviewed31https://www.iubenda.com/en/help/
warningPage should have one primary H10https://www.iubenda.com/app/en/login
noticeLow visible word count18https://www.iubenda.com/app/en/login
noticeMeta description length should be reviewed184https://www.iubenda.com/en/cookie-solution/
warningTitle length should be reviewed77https://www.iubenda.com/en/accessibility-widget/
warningDuplicate title in audit sample2https://www.iubenda.com/en/
warningDuplicate title in audit sample2https://www.iubenda.com/en/
warningDuplicate meta description in audit sample3https://www.iubenda.com/en/
warningDuplicate meta description in audit sample3https://www.iubenda.com/en/
warningDuplicate meta description in audit sample3https://www.iubenda.com/app/en/login

Crawled pages

StatusTitleH1sWordsResponseURL
200Compliance Solutions for Websites, Apps and Organizations \iubenda11507478 ms
200Compliance Solutions for Websites, Apps and Organizations \iubenda11507317 ms
200Complianceløsninger til hjemmesider, apps og organisationer \iubenda11400835 ms
200Datenschutz-Software & Consent Management Plattform \iubenda11383821 ms
200Soluciones de conformidad para sitios web, apps y organizaciones \iubenda11736798 ms
200Solutions de conformité pour vos sites web, applications et organisations \iubenda11664278 ms
200Homepage - iubenda - Compliance Solutions for Websites, Apps and Organizations \iubenda11411305 ms
200Compliance-oplossingen voor websites, apps en organisaties \iubenda11465313 ms
200Soluções de conformidade para sites, aplicativos e organizações \iubenda11619328 ms
200Soluções de Conformidade para websites, aplicações e organizações \iubenda11626280 ms
200Help Articles \iubenda1486259 ms
200Log in \iubenda018311 ms
200Cookie Banner & Consent Management Platform (CMP) \iubenda11581297 ms
200Website Accessibility Widget \AI Tool for EAA & WCAG 2.2 Readiness \iubenda11764
200Privacy and Cookie Policy Generator \iubenda11405286 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct49.6%
search17.6%
search organic12.0%
search paid5.6%
social2.8%
social organic2.1%
social paid0.7%
referrals22.3%
paid referrals3.2%
mail3.3%
gen ai0.8%
affiliate0.5%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitor products. Evidence gaps include lack of published security certifications, uptime statistics, and detailed data ownership policies. Open questions remain about the exact scope of the free plan beyond page views and the availability of annual billing for enterprise plans.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from iubenda.com, including product pages, pricing, help documentation, and plugin guides. The collection used static and browser rendering rendering; external proof search was enabled but only verified the existence of linked results, not their content. Limitations include the absence of first-party evidence for security certifications, uptime, and detailed company information.

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