⚡Stack Radar

Affiliate & Influencer · Reviewed 26 Oct 2026

Dub

Dub is a modern link attribution platform for short links, conversion tracking, and affiliate programs.

from $90 · free tier · dub.co ↗

Paid against free › Affiliate & Influencer › Dub

Dub at a glance
753.1KEstimated total trafficModeled monthly visits700Ranking keywordsPublic search sample96/100Technical health15 pages checked12.9KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Dub is a modern link attribution platform for short links, conversion tracking, and affiliate programs S1. It helps companies grow revenue with affiliates, creators, and user referrals S1. Marketers, developers, and founders use Dub to run partner programs and measure attribution across marketing channels S25.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Dub is a modern link attribution platform for short links, conversion tracking, and affiliate programs S1.
  • Core purpose: Solves the problem of tracking and growing revenue through affiliates, creators, and referrals S1.
  • Intended users: Founders launching affiliate programs, marketers tracking campaigns, and developers integrating link analytics S25.
  • Product scope: A platform offering partner programs, conversion analytics, and short links S25.
  • Positioning: Positioned as the link attribution platform of choice for modern marketing teams S1.
  • Claimed distinction: Claims to be the modern affiliate marketing platform for partnering with affiliates, influencers, and users S59.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
FoundersLaunch and run affiliate or referral programs S25
MarketersTrack campaign success and conversion events S25
DevelopersIntegrate link analytics into applications via API and SDKs S25
SaaS companiesManage affiliate programs and generate revenue S59

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Short linksGenerate short links for marketing and SMS campaigns S25.
Conversion trackingTrack conversion events to measure marketing performance S1 S25.
Partner payoutsAutomate global payouts to partners S67.
Embedded referral dashboardEmbed a referral dashboard within your app for partners S67 S59.
AI landing page generatorUse AI to generate branded landing pages for affiliate programs S59.
WebhooksBuild custom workflows with Dub's webhooks S25.
API and SDKsREST API with native SDKs for multiple languages S25 S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
REST APIAPIProgrammatic link management and analytics integration S25 S67
Native SDKsSDKIntegrate Dub link management in multiple languages S25 S67
WebhooksWebhookBuild custom event-driven workflows S67 S25
ShopifyIntegrationOne-click install for native integration S25
Google Tag ManagerIntegrationTrack conversion events via GTM S25
SegmentIntegrationTrack conversion events via Segment S25
MCP ServerAI interfaceGive AI agents a simple way to interact with Dub API S1 S67
Program MarketplaceEcosystemDiscover best affiliate programs in AI, Fitness, Marketing, and more S1

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Business$90 per month; yearly gives 10% off S67Automated global payouts, tax compliance, basic partner rewards, AI landing page generator, embedded referral dashboard, messaging center S67$2,500 partner payouts per month; 5% payout fees; 500 partners; 3 partner groups; 10 partner tags S67
Advanced$300 per month; yearly gives 10% off S67Everything in Business, plus unlimited partners, partner groups, and tags; advanced partner rewards; email campaigns; risk monitoring S67$15,000 partner payouts per month; 5% payout fees S67
EnterpriseCustom (annual billing) S67Everything in Advanced, plus unlimited partner payouts, Partner Network, SAML/SSO S67Unlimited partner payouts; 3% payout fees S67
Trial14-day free trial S67Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com425.5polymarket referral program, dub co
icoda.io111polymarket referral program
reddit.com112polymarket referral program
untitled-iqftc1w.gamma.site113polymarket referral program
marketplace.stripe.com113dub co
binance.com114polymarket referral program
efficient.app114dub co
medium.com115polymarket referral program
partners.dub.co118polymarket referral program
rebrandly.com119dub co

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/dub/reviews
Product Huntdiscovered_not_scrapedhttps://www.producthunt.com/products/dub
Trustpilotdiscovered_not_scrapedhttps://www.trustpilot.com/review/dub.co
Product Huntdiscovered_not_scrapedhttps://www.producthunt.com/
Product Huntdiscovered_not_scrapedhttps://producthunt.com/
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.6%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresYou can query Dub AI with requests like "What are my top-performing links this month?" or "Desktop users in the US," and it will instantly generate a customized report with the relevant filters applied. It enabled the team to make data-driven decisions with conviction.https://dub.co/customers/product-hunt
integrationsUse the Dub MCP server to manage your Dub resources with the AI agent of your choice.https://dub.co/docs/mcp-server
integrationsYou can install the Dub MCP server as a custom connector in Claude:https://dub.co/docs/mcp-server

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.4 first-page appearances across polymarket referral program, dub co

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Efficient AppDub Partners Review 2026: Pros, Cons, Pricing & Verdict / Efficient AppGrounded web searchhave over 100+ affiliate partners, and Dub Partners consistently outperforms every other ... Dub Partners is the only modern affiliate + partner platform built on first-party tracking, so nothing gets blocked and every referral is accurately attributed.
AffiliateRailDub Partners review (2026): $90 plus 5% by ACH or 8% by card...Grounded web search. It takes 5% by ACH or 8% by card on Business and Advanced, 3% and ... % on Enterprise. W-9, W-8 and 1099-NEC are handled. The cookie is 90 days, attribution is last-click, and it reads Stripe and Shopify.
CompixelsDub Partners Review: The Affiliate Platform Built for Stripe-Billed SaaSGrounded web searchQuick answer: Dub Partners is Dub’s affiliate and referral program builder, aimed squarely at SaaS companies that bill through Stripe. It handles reward structures, global payouts, and tax compliance, plus a native Stripe integration that ties commissions to real, matched revenue instead of self-reported numbers. It scores 30/40 on the Compixels Score: strong on problem fit and ROI clarity, held back a bit by real setup work the wizard doesn’t cover and a support track record that reads well but
Jolly ConsultingDub Partners Review: Traction, Pricing, Fine Print / 2026Grounded web searchPartners is the affiliate program product from Dub, the link infrastructure company. ... 2025 and, by its own published counters as of August ... with roughly $2M in payouts moving per month. Pricing is a flat subscription ($90/mo entry) plus a payout

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialAlex Perssontestimonial — “Dub Partners is flexible and powerful, without the complexity. (Dub Partners – Modern Affiliate Marketing Platform & Network for SaaS)
Case studyChatbasecustomer case study — Within 6 months of switching over from Rewardful, Chatbase saw their affiliate revenue grow a whopping 318%, which directly contributed to their growth to $10M ARR. (How Chatbase migrated from Rewardful and increased affiliate revenue by 318% / Dub)

Independent mentions

  • Dub Partners Overview - Dub — , CPL, CPC) with flexible conditions 3. Social metrics bounties for influencer / UGC campaigns 4. 1-click global payouts + tax compliance 5. Risk monitoring (paid ads, self ... , etc.) 6. Dual-sided incentives (via referral links / discount codes) 7.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipWe trust our team to take ownership and make decisions. No redundant meetings or check-ins – just the autonomy to move quickly and lead the work end to end.source
Contact and supportNot published on the collected pages.—
Legal and privacyCan I cancel my subscription at any time?source
Security and complianceDub completes its SOC 2 Type II audit, strengthening its commitment to security and customer trust.source
Uptime and status pageNot published on the collected pages.—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Introduction - DubDocumentationDocumentation is publicly available. (source)Not dated
Improved pricing, with higher limits for Pro users. / DubChangelogDub's improved pricing offers higher limits for Pro users: Enjoy an increase from 10,000 to 50,000 clicks per month. (source)Not dated
Improved yearly pricing / DubChangelogYou now get 12x usage upfront with any yearly plan on Dub – on top of a 10% annual discount. (source)Not dated
Better security with the new viewer and billing roles / DubChangelogWe've added 2 new workspace roles (Viewer and Billing) for improved security and better collaboration with your team. (source)Not dated
Workspace-level billing / DubChangelogBilling now lives at the workspace level on Dub, improving UX and collaboration. Manage billing under Settings > Billing in your Dub workspace. (source)Not dated
How to get #1 on Product Hunt – a step-by-step playbook (2026) / DubGuideOn March 21, we launched Dub.co on Product Hunt and won #1 Product of the Month. Here's the step-by-step playbook of how we did it. (source)Not dated

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery modelDub is a cloud-based platform delivered as a web app S25.S25
Platforms and appsOffers client-side SDKs for Web, iOS, and React Native S25.S25
API and extensibilityProvides a REST API, native SDKs, webhooks, and an MCP server S25 S67 S1.S25 S67 S1
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsThe platform scales using Tinybird, enabling increased limits S76.S76
Release activityRegular feature updates and changelog entries S76 S80.S76 S80
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
TLS certificateLet's Encrypt, valid, expires 2026-11-24
Security headersHSTS, CSP, Referrer-Policy
Headers not servedX-Content-Type-Options, X-Frame-Options
Server headerVercel
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns2.vercel-dns.com, ns1.vercel-dns.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 11
  • Notices: 5

Issues

SeverityIssueValueAffected URL
warningMissing canonical URL—https://dub.co/
noticeImages are missing alt text1https://dub.co/
noticeImages are missing alt text1https://dub.co/home
noticeLow visible word count112https://dub.co/contact/sales
warningTitle length should be reviewed69https://dub.co/partners
warningTitle length should be reviewed85https://dub.co/analytics
noticeImages are missing alt text10https://dub.co/analytics
noticeImages are missing alt text10https://dub.co/links
warningTitle length should be reviewed97https://dub.co/customers/tella
warningTitle length should be reviewed66https://dub.co/customers/framer
warningTitle length should be reviewed82https://dub.co/customers/chatbase
warningDuplicate title in audit sample2https://dub.co/
warningDuplicate title in audit sample2https://dub.co/home
warningDuplicate meta description in audit sample3https://dub.co/
warningDuplicate meta description in audit sample3https://dub.co/pricing
warningDuplicate meta description in audit sample3https://dub.co/home

Crawled pages

StatusTitleH1sWordsResponseURL
200Dub - The Modern Link Attribution Platform1200254 mshttps://dub.co/
200Customers \Dub134451 ms
200Pricing \Dub184427 ms
200Enterprise \Dub183952 ms
200Dub for Startups \Dub1100857 ms
200Dub - The Modern Link Attribution Platform1200234 mshttps://dub.co/home
200Contact Dub sales \Dub1112149 ms
200Dub Partners – Modern Affiliate Marketing Platform & Network for SaaS1126543 mshttps://dub.co/partners
200Dub Analytics – Powerful conversion tracking for all your marketing attribution needs199819 mshttps://dub.co/analytics
200Dub Links – Link management for modern marketing teams1119933 mshttps://dub.co/links
200How Wispr Flow reached millions more with Dub.co \Dub1705172 ms
200How Tella increased affiliate revenue by 38% in 2 months by switching from Rewardful to Dub \Dub1813178 ms
200How Framer manages $900K in monthly partner payouts with Dub \Dub11337269 ms
200How Chatbase migrated from Rewardful and increased affiliate revenue by 318% \Dub1928328 ms
200How to set an expiration date for your Dub links? - Dub1666176 mshttps://dub.co/help/article/link-expiration

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct63.2%
search11.0%
search organic10.8%
search paid0.2%
social10.8%
social organic10.7%
social paid0.1%
referrals10.2%
paid referrals0.6%
mail2.4%
gen ai1.6%
affiliate0.3%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention competitors except in customer case studies where Product Hunt and Chatbase switched from Short.io and Rewardful respectively S122 S173. Pricing details are clear, but information on free tier, annual pricing specifics, and API limits are not fully established. Security and compliance details are limited to SOC 2 Type II certification S1. More customer reviews and detailed use-case examples would strengthen the evidence.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report was compiled from 15 collected pages from the official Dub website, including About, Pricing, Partners, Documentation, Changelog, Customer case studies, and SDK pages. An external proof search was conducted but did not collect additional review data. The pricing table was verified from the official pricing page on 2026-10-23. Limitations include a lack of third-party independent reviews and limited customer testimonials beyond case studies.

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