In simple English
This tool helps sales teams reach out to potential buyers, track responses, and manage phone calls. It runs on your own server and costs nothing for the software itself, though you will pay for the phone and AI services you connect. It lets AI assistants control your outreach using simple chat commands. You need some technical knowledge to install and maintain it on a server.
What it is
Cooks is an open-source sales engagement suite that combines email sequences, a phone dialer, buying signals, and AI call coaching on a single PostgreSQL database. It mirrors the API of commercial sales tools so existing clients can connect by changing a URL.
What it is good for
Solo founders and small teams who want to automate cold outreach, manage sales calls, and let AI assistants handle their pipeline without paying for expensive per-seat software.
- Includes a browser phone dialer and automated email sequences on your own server.
- Works with AI assistants through an MCP server so you can run your pipeline by chatting.
- Scores recorded sales calls automatically using an AI rubric.
- Requires technical skill to set up and run Node.js and PostgreSQL databases.
- Needs paid external services like Twilio for phone calls and AI providers for coaching.
- Maintenance falls entirely on you since it is self-hosted software.
Commercial sales engagement platforms like Nooks or Outreach
Twilio for phone calls and Claude or Grok for AI assistance
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git clone https://github.com/walter-grace/cooks.git && cd cooks pnpm install createdb cooks lp .env.example .env pnpm bootstrap --email you@example.com --workspace "My Team" --password 'choose-one'