⚡Stack Radar

CRM · Reviewed 16 Oct 2026

Twenty

Open source CRM with custom objects, AI, and API.

from $9 · free tier · twenty.com ↗

Paid against free › CRM › Twenty

Twenty at a glance

SEO analysis

Collected Sep 4, 2026

twenty.com: an estimated 241,896 total monthly visits and about 2,687 monthly organic visits across 158 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.

241.9KEstimated total trafficModeled monthly visits158Ranking keywordsPublic search sample95/100Technical health15 pages checked2.2KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Twenty is an open source CRM platform designed for teams that need a customizable alternative to legacy systems like Salesforce or HubSpot S1 S36. It is used by technical teams and GTM organizations to build custom CRMs with pipelines, custom objects, and AI assistance, avoiding the rigidity of packaged solutions S7 S36. The main practical value is its flexibility: developers can extend or self-host the platform, and teams can migrate data quickly, reducing costs and vendor lock-in S36.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Twenty is an open source CRM platform for modern teams S36.
  • Core purpose: It solves the problem of rigid, one-size-fits-all CRMs that make companies look the same S1.
  • Intended users: Technical teams and GTM organizations seeking a customizable CRM S36.
  • Product scope: A CRM platform with pipelines, custom objects, AI assistants, and a native API on Postgres S7.
  • Positioning: Positioned as a developer-friendly alternative to legacy CRMs, emphasizing flexibility and speed S7.
  • Claimed distinction: Claims to be the #1 open source CRM, with a nicer experience than Salesforce or HubSpot S36.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Technical teamsBuild custom CRMs with custom objects, permissions, and workflows S36.
GTM teamsManage pipelines and track relationships to move faster S7 S36.
Sales teamsUse AI to draft outreach, score leads, and update deal stages S1.
Companies migrating from legacy CRMsImport data via CSV or API and migrate in under a day S36 S92.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Pipeline managementTrack deals and manage pipelines with an intuitive board grouped by stage S7.
Custom objectsBuild custom objects and data models to fit complex business needs S7 S36.
AI assistanceAsk questions, automate tasks, and get insights with AI that understands your data S7.
Dashboards and reportsBuild custom dashboards from live CRM data, including revenue and deal size metrics S7.
Task creationCreate tasks from records to streamline follow-ups and workflows S7.
Apps frameworkScaffold extensions with custom objects, server-side logic, and React components in TypeScript S36.
Data import/exportImport data via CSV or API for 50,000+ records, and export selections as CSV S36.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
AI model accountsIntegrationConnect Google or Microsoft accounts for authentication and data sync S7.
APIAPIImport or export data for 50,000+ records S36.
MCP serverAI interfaceConnect AI assistants via OAuth to read/write CRM data in natural language S36.
Apps frameworkExtension frameworkScaffold extensions with custom objects, server-side logic, and React components S36.
CSV import/exportData portabilityImport data via CSV or export selections as CSV S36.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Cloud Pro$9/user/month (yearly) S36Everything included S100Not established
Cloud Organization$19/user/month S92SSO included S108Not established
EnterpriseStarting at $50k/year S86Not establishedNot established
Free trial30-day trial, no credit card S36 S77Not establishedNot established
API access add-on+$35/user/month S77API accessNot established
SSO add-on+$5/user/month S77SSONot established
Webhooks (CDC) add-on+$7000/org/month S77Change Data Capture webhooksNot established
Maps view add-on+$105/user/month S77Maps viewNot established

Competition

12

Alternative tools

Named from this report, then each website opened and checked before it is shown.

SuiteCRMSuiteCRM - Open Source CRM Software for BusinessesIt's an open-source CRM like Twenty, offering extensive customization and self-hosting, but with a more established community and feature set.Odoo CRMOpen Source ERP and CRM | OdooOdoo CRM is open-source and highly customizable, similar to Twenty, but it's part of a larger integrated business suite.EspoCRMEspoCRM — #1 Open Source CRMEspoCRM is an open-source CRM that can be self-hosted or cloud-based, offering similar customization and extensibility at a competitive price.Vtiger CRMBest CRM Software – All in One AI-Powered CRM Platform | VtigerVtiger offers open-source and cloud CRM solutions with strong customization and integration capabilities, similar to Twenty but with more advanced sales and marketing features.

4 verified

13

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
github.com222twenty crm, open source crm
reddit.com223.5twenty crm, open source crm
espocrm.com113open source crm
linkedin.com114twenty crm
sourceforge.net115twenty crm
crm.org115open source crm
dev.to116twenty crm
suitecrm.com116open source crm
marmelab.com117open source crm
odoo.com118open source crm

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersLog inGet startedhttps://twenty.com/customers
customersGet startedhttps://twenty.com/customers
customersSee how teamshttps://twenty.com/customers
customersbuild on Twentyhttps://twenty.com/customers
customersReal stories from real teams about how they shaped Twenty to fit their workflow and accelerated their growth.https://twenty.com/customers
customersCase · 9 minhttps://twenty.com/customers
customersA real estate agency on WhatsApp built a CRM around ithttps://twenty.com/customers
customers> “Twenty lets us build a CRM around the business and not the business around the CRM.”https://twenty.com/customers
customers150 hrsSaved / monthhttps://twenty.com/customers
customers2,000+Daily messageshttps://twenty.com/customers
customersQ1 2026Record quarterhttps://twenty.com/customers
customersMike Babiy · Founder, Nine Dots Ventureshttps://twenty.com/customers
customers](/customers/9dots)[https://twenty.com/customers
customersFrom Salesforce to self-hosted Twentyhttps://twenty.com/customers
customersAlternative Partners replaced Salesforce with self-hosted Twenty, using agentic AI to compress migration work.https://twenty.com/customers
customersAI-assistedSalesforce migrationSelf-hostedFull ownershiphttps://twenty.com/customers
customersBenjamin Reynolds · Principal and Founder, Alternative Partnershttps://twenty.com/customers
customers](/customers/alternative-partners)[https://twenty.com/customers
customersAgribusinesshttps://twenty.com/customers
customersA CRM that grows with youhttps://twenty.com/customers

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

First-party claims (from comparison pages):

  • Twenty vs HubSpot: HubSpot charges $150/seat/mo for custom objects, $100/seat/mo for workflow automation, $150/seat/mo for SAML SSO, and mandatory onboarding fees of $1,500-$3,500; Twenty includes these features from $9/user W55W58W62W66
  • Twenty vs Salesforce: Salesforce Enterprise is $175/user/mo, Agentforce 1 Sales is $500/user/mo, agent conversations cost $2 each, and support/sandbox add-ons cost +30% of spend; Twenty is $9-$19/user with everything included W126W129W132W135W138
  • Twenty vs SAP Sales Cloud: SAP Sales Cloud V2 is $134/user/mo with up to 36-month contracts and typical implementation costs of $40k-$150k+; Twenty is $9-$19/user with self-serve implementation W153W156W159
  • Twenty vs Pipedrive: Pipedrive Premium is $49/user/mo, SSO requires Ultimate at $79/user/mo, and custom objects are not available; Twenty includes SSO and custom objects from $19/user W103W105W111W119
  • Twenty vs Microsoft Dynamics: Dynamics 365 Sales Enterprise is $105/user/mo, AI edition is $150/user/mo, database storage is $40/GB/month, and Power Apps licensing is $20/user/mo; Twenty is $9-$19/user with everything included W81W84W87W89
15

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.9%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherAI for rapid iterationshttps://twenty.com/
otherLive data and AI builthttps://twenty.com/
otherEverything updates in real time, with AI chat always ready to help you move faster.https://twenty.com/
otherW3villa built W3Grads for AI mock interviews at scale, with Twenty as the operational backbone.https://twenty.com/
features...with AI that actually helps you work fasterhttps://twenty.com/product
featuresAsk questions, automate tasks, and get insights with AI that understands your data and helps you move faster every day, end to end across teams.https://twenty.com/product
pricingAI (Einstein)+$75/user per month Switch to enterprise!https://twenty.com/pricing
customersAlternative Partners replaced Salesforce with self-hosted Twenty, using agentic AI to compress migration work.https://twenty.com/customers
customersAI-assistedSalesforce migrationSelf-hostedFull ownershiphttps://twenty.com/customers
customersNetZero uses Twenty as a modular CRM across product lines and countries, with a roadmap into AI-assisted workflows.https://twenty.com/customers
customersNine Dots rebuilt Homeseller's operations on Twenty, with a custom data model shaped around their sales flow. Because Twenty is open and everything is accessible via API, they connected it to what the business actually needed: n8n for automated workflows (in-app workflows were not available at that time), Grafana for live dashboards fed from Twenty, and a custom AI layer to parse and extract structured insights from more than 2,000 WhatsApp messages a day.https://twenty.com/customers/9dots

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

  • The homepage and product page highlight AI capabilities: "Build your Enterprise CRM at AI Speed" W3, "AI Agents with custom skills" W28, "AI that actually helps you work faster" W176
  • AI features include asking questions, automating tasks, and getting insights W177
  • Example AI prompts: "Build a pipeline board grouped by stage", "Generate tasks for my top 10 accounts", "Build a dashboard of pipeline by stage", "Draft a workflow for an email sequence" W178

Scout inference:

  • The site is likely to be indexed by AI engines for its clear AI value proposition and structured content W3W28W176
16

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where github.com appears.2 first-page appearances across twenty crm, open source crm

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

  • The site has a dedicated customers page with case studies, including a real estate agency saving 150 hours per month W232 and a Salesforce migration to self-hosted Twenty W200
  • The pricing page includes comparison links to major competitors, creating opportunities for SEO capture W42W43W44W45W46
  • The site offers a free trial without credit card W27

Scout inference:

  • The comparison pages are strong SEO assets that can be expanded with more competitors or detailed cost breakdowns W41W51W77W99W123W149
  • Customer stories provide social proof and can be leveraged in marketing campaigns W195W200W205W208W212W214

Trust and proof

17

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Product HuntTwenty Reviews (2026) / Product HuntGrounded web search### The community submitted 11 reviews to tell us what they like about Twenty, what Twenty can do better, and more. ... Reviewers mostly see Twenty as a clean, intuitive CRM that is easier to shape around real workflows than heavier, pricier alternatives. Users repeatedly praise the modern interface, simple organization, and flexibility, while several say it helped them move away from tools like HubSpot. Founders at Upstream and Slashy especially value deep customization, open-source ownership,
MakerStackTwenty CRM Review (2026): Pricing, Features & Honest Verdict - MakerStackGrounded web searchin 2023 and has quietly become one of the most starred CRM projects on GitHub. As of April 2026, the repo sits at 44.8K stars with a 6,200-member Discord. Version 2.0 launched this week, and the big shift is a full developer platform built on top of the
techbigs.comTwenty: pricing, features, alternatives / TechBigsGrounded web searchLimited feedback: Hacker News posters like Twenty's interface and the open-source model but their remarks date from its launch and beta; the most-supported requests on its GitHub are for WhatsApp and LinkedIn sync and native integrations, and one poster walked away over the hosted service's content-licence terms. 9 source observations · checked Sep 6, 2026 · from 2023-07-19 · through 2026-06-14. This is an editorial summary of external feedback, not a TechBigs rating or a representative user sur

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

18

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCo-founder at NetZerosource
Contact and supportNot published on the collected pages.—
Legal and privacySecurity review & DPAsource
Security and complianceCloud Pro is $9/user/month (yearly). Organization is $19/user/month and unlocks SSO and row-level permissions for teams that need finer access control.source
Uptime and status pageNot published on the collected pages.—
Domain registered2004-09-01—
Domain expires2027-09-01—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

19

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Not established in the collected sources.

Technical

20

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Offered as cloud (Twenty Cloud) and self-hosted instances S36.S36
Platforms and appsWeb-based CRM; no mobile or desktop apps mentioned S7.S7
API and extensibility (API, SDK, webhooks, MCP, plugins)Native API, MCP server, and Apps framework for extensions S36.S36
Data ownership and exportData can be imported/exported via CSV or API S36.S36
Performance and reliability claimsReal-time updates and AI chat S36.S36
Release activityNot published on the collected pages.—
21

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2004-09-01 — Cloudflare, Inc.
Domain expires2027-09-01
First archived2008-01-05 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-03
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserverskai.ns.cloudflare.com, laura.ns.cloudflare.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

22

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 13
  • Notices: 2

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H12https://twenty.com/product
warningTitle length should be reviewed70https://twenty.com/customers/w3villa
warningMissing canonical URL—https://twenty.com/customers/w3villa
warningTitle length should be reviewed75https://twenty.com/customers/alternative-partners
warningMissing canonical URL—https://twenty.com/customers/alternative-partners
warningTitle length should be reviewed69https://twenty.com/customers/act-education
warningMissing canonical URL—https://twenty.com/customers/act-education
warningMissing canonical URL—https://twenty.com/customers/netzero
warningPage should have one primary H10https://twenty.com/halftone
noticePage is marked noindex—https://twenty.com/halftone
noticeLow visible word count0https://twenty.com/halftone
warningTitle length should be reviewed78https://twenty.com/customers/9dots
warningMissing canonical URL—https://twenty.com/customers/9dots
warningTitle length should be reviewed71https://twenty.com/customers/elevate-consulting
warningMissing canonical URL—https://twenty.com/customers/elevate-consulting

Crawled pages

StatusTitleH1sWordsResponseURL
200Twenty \#1 Open Source CRM11775802 ms
200Twenty CRM Features — Modern Open Source CRM Platform23155139 mshttps://twenty.com/product
200Twenty Customers — How Modern Teams Run Their CRM162254 mshttps://twenty.com/customers
200Twenty CRM Pricing — Plans from $9 per User per Month1853737 mshttps://twenty.com/pricing
200When your CRM is the product: W3Grads on Twenty \W3villa Technologies148878 ms
200From Salesforce to self-hosted Twenty, powered by AI \Alternative Partners1294504 ms
200Burned by vendor lock-in, AC&T built a CRM they actually own \Twenty14311,342 ms
200A CRM that grows with you \NetZero & Twenty1542647 ms
200Why Twenty — The Open Source CRM Built to Be Customised155072 mshttps://twenty.com/why-twenty
200Twenty Releases — What's New in the Open Source CRM13999738 mshttps://twenty.com/releases
200Halftone Generator \Twenty0049 ms
200Privacy Policy \Twenty14957137 ms
200Terms of Service \Twenty1422043 ms
200Homeseller, WhatsApp, and a CRM built around the business \Nine Dots & Twenty1501287 ms
200Twenty as the API backbone of a go-to-market stack \Elevate Consulting1786299 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

23

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct49.8%
search30.8%
search organic30.8%
search paid0.0%
social1.9%
social organic1.9%
social paid0.0%
referrals14.0%
paid referrals0.1%
mail1.6%
gen ai1.9%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

24

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific limitations or gaps. However, evidence gaps include: no detailed security or compliance certifications, no uptime or status page information, and no independent review ratings. The pricing comparison pages mention competitors (HubSpot, Salesforce, etc.) but only for price comparison, not as alternatives. Open questions: How does Twenty handle very large data volumes beyond 50,000 records? What are the exact limits of the free tier? No answers in the collected sources.

25

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from twenty.com, including product, pricing, and comparison pages. The evidence catalog includes 180 entries, with sources from static and browser rendering rendering. External proof search was used but only to verify existence of results, not to extract claims. Limitations: no first-party customer reviews or case studies beyond the homepage; no documentation or changelog pages were collected; pricing details are from the pricing page and comparison pages, which may not reflect the latest offers.

Paid against free, in your inbox

One job at a time: the paid tools worth paying for, the free ones you can run yourself, and who should pick which.

No tracking pixels. One click to leave. We use your address to send Stack Radar and nothing else. Privacy.