YouTube Research & Ideation · Reviewed 22 Oct 2026

Tubular Labs

Social video intelligence platform for audience, content, and behavior insights.

· tubularlabs.com ↗

Paid against free › YouTube Research & Ideation › Tubular Labs

Overview

01

Summary

The useful answer before the supporting detail.

Tubular Labs is a social video intelligence platform that provides a unified view of audiences across YouTube, Instagram, Facebook, Twitch, and more S1. It is used by brands, agencies, and media companies to anticipate trends, understand audience behavior, and build strategies that lead to repeatable success and higher campaign ROI S51. The platform offers a suite of products including Intelligence, Audience Ratings, DealMaker, and Consumer Insights, enabling users to measure performance, discover influencers, and tie video views to consumer behavior S5 S15.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Tubular Labs is a social video intelligence and measurement platform S77.
  • Core purpose: It solves the problem of fragmented audience data across social platforms by providing a unified view of content, interests, and behaviors S1.
  • Intended users: Brands, media companies, and agencies use Tubular to grow their business and lead on social S1.
  • Product scope: Tubular is a platform with multiple products, including Intelligence, Audience Ratings, DealMaker, and Consumer Insights S5 S15.
  • Positioning: Tubular positions itself as the only solution providing a unified view of audiences across major social platforms S1.
  • Claimed distinction: It claims to have the largest social video database, covering over 15 billion videos and 45 million creators S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
BrandsTrack consumer brand perception, build data-backed influencer marketing strategies, and optimize owned and earned campaigns S51.
Media companiesUse Audience Ratings as a gold standard for competitive rankings on audience size, viewership, and attention S19.
AgenciesDeliver actionable insights to Fortune 500 clients using content intelligence S51.
PublishersConnect real-time editorial intelligence to ad operations to match inventory with high-performing content S1.
Influencer marketing teamsDiscover and vet creators, track cross-platform campaign performance, and set goals and budgets based on realistic impact S97 S15.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Audience measurementMeasures unique audiences, time spent, and engagement for social video at a global scale, providing performance benchmarks S136.
Audience attention metricsDistinguishes engaged viewing from scrolling using 30-second views and minutes watched S19.
Influencer discoveryIdentifies influencers with a proven track record and evaluates potential partners based on past sponsored campaign performance S15.
Sponsored content trackingTracks performance of sponsored videos, campaigns, and partnerships across social platforms S15.
Consumer insightsConnects social video viewing to shopping behaviors, including Amazon and Walmart ecommerce data S116.
Trend monitoringMonitors shifting audience interests among demographics like Gen Z or Millennials to align strategy with rising trends S19.
Custom reportingBuilds custom lists, reports, and dashboards, and exports data to CSV S5.
BI integrationFeeds data into BI software with connectors to Tableau and Domo S5.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
TableauIntegrationFeeds Tubular data into Tableau for BI analysis S5.
DomoIntegrationFeeds Tubular data into Domo for BI analysis S5.
AmazonData integrationConnects social video viewing to Amazon shopping behaviors S116.
WalmartData integrationConnects social video viewing to Walmart online and in-store pickup orders S116.
CSV exportData portabilityExports data to CSV for use in other tools S5.
Chartbeat, Inc.Platform integrationPart of Chartbeat, Inc., which also includes Chartbeat, Lineup, and FatTail, enabling a platform bridging editorial and revenue S51.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Tubular Intelligence FlexContact sales; seat-based pricing S51 S97Viewpoint dashboards included with a seat; role-based performance suites S97Not established
DealMakerRequires a subscription to Tubular Intelligence S15Sponsored content performance data S15Not established
Audience RatingsNot establishedAudience measurement and attention metrics S19Not established
Consumer InsightsNot establishedConnects video viewing to shopping behaviors S5Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com223tubular, tubular labs
vocabulary.com114tubular
vendr.com115tubular labs
reddit.com117tubular

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersProduct Innovation Webinar → Powerful Pairs That Supercharge Your Workflows → **Register Now**https://tubularlabs.com/customer-stories
customers[Leaderboards](https://tubularlabs.com/next/leaderboards/creator "Leaderboards")https://tubularlabs.com/customer-stories
customers[Login](https://tubularlabs.com/app/signin "Login")https://tubularlabs.com/customer-stories
customersLADbible wins more engagements than top 10 competitors combined Read Morehttps://tubularlabs.com/customer-stories
customers0https://tubularlabs.com/customer-stories
customersDeutsche Welle keeps the world connected through localized content Read Morehttps://tubularlabs.com/customer-stories
customers0https://tubularlabs.com/customer-stories
customersBuzzFeed Increases Average Monthly Views by 11%+ Read Morehttps://tubularlabs.com/customer-stories
customers0https://tubularlabs.com/customer-stories
customersInspired Customer Storieshttps://tubularlabs.com/customer-stories
customersHow Orchestra Turned Proactive Monitoring into an Always-On Crisis Intelligence Systemhttps://tubularlabs.com/customer-stories
customers](https://tubularlabs.com/customer-stories/orchestra-proactive-monitoring-into-crisis-intelligence/)0https://tubularlabs.com/customer-stories
customers**View More**https://tubularlabs.com/customer-stories
customersBBC Kids Enhances Viewer Engagement with Tubular Labshttps://tubularlabs.com/customer-stories
customers](https://tubularlabs.com/customer-stories/bbc-kids-enhances-viewer-engagement-with-tubular-labs/)0https://tubularlabs.com/customer-stories
customers**View More**https://tubularlabs.com/customer-stories
customersDiscovery Japan leverages niche content for rapid growthhttps://tubularlabs.com/customer-stories
customers](https://tubularlabs.com/customer-stories/discovery-japan-niche-content-growth/)0https://tubularlabs.com/customer-stories
customers**View More**https://tubularlabs.com/customer-stories
customersRoblox builds a data-driven influencer marketing empirehttps://tubularlabs.com/customer-stories

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 3.3%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherFor the first time, publishers can connect real-time editorial intelligence directly to their ad operations — matching the right inventory to the highest-performing content, at the moment it matters most. One AI-powered platform combining the power of FatTail, Lineup, Tubular, and Chartbeat. Built to turn audience insights into ad revenue.https://tubularlabs.com/
featuresFor the first time, publishers can connect real-time editorial intelligence directly to their ad operations — matching the right inventory to the highest-performing content, at the moment it matters most. One AI-powered platform combining the power of FatTail, Lineup, Tubular, and Chartbeat. Built to turn audience insights into ad revenue.https://tubularlabs.com/solutions
featuresFor the first time, publishers can connect real-time editorial intelligence directly to their ad operations — matching the right inventory to the highest-performing content, at the moment it matters most. One AI-powered platform combining the power of FatTail, Lineup, Tubular, and Chartbeat. Built to turn audience insights into ad revenue.https://tubularlabs.com/solutions
integrationsTubular’s social video API gives your team programmatic access to cross-platform creator, video, and audience data — so your dashboards, models, and AI workflows run on the most comprehensive social video intelligence available.https://tubularlabs.com/resources/tubular-api
integrationsAI & LLM Workflowshttps://tubularlabs.com/resources/tubular-api
integrationsFeed social video intelligence directly into your AI tools and data workflows.https://tubularlabs.com/resources/tubular-api
integrationsThree paths to fit your technical setup: build a fully custom integration into your existing data infrastructure; connect to your BI tools via pre-built connectors for Domo and Tableau; or go no-code and receive scheduled CSV reports delivered straight to your inbox for AI analysis. Same data, your choice of how to access it.https://tubularlabs.com/resources/tubular-api

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Striking-distance keywordVolume 90 · https://tubularlabs.com/blog/five-tips-for-creating-product-review-videos-that-wow/
Important pagehttps://tubularlabs.com/blog/five-tips-for-creating-product-review-videos-that-wow/ · 1 sampled keywords · best position 4
Competitor gap2 first-page appearances across tubular, tubular labs

Website intelligence — Collected evidence

Website evidence gaps

  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraTubular Intelligence Pricing, Cost & Reviews - Capterra UK 2026Grounded web search## FollowerAudit 4.7 (95) Reviews Dashboard Performance Metrics ... #### Overall rating 4.0 Based on 1 review ... ### "Efficient" 9 June 2022 4.0 Pros: Tubular was very efficient in the search for subjects related to what I was developing. With him I could understand what my audience also watched. Cons: It brought little or almost no results in relation to videos published on new platforms, such as Tiktok, for example.
Influencer Marketing HubTubular Labs Review / Pricing & Features (2025) - Influencer Marketing PlatformsGrounded web search4.8 out of 5 stars Best for: Medium to Large Brands ... deep and useful metrics Audience viewing behaviors uncovers lookalike influencers Audience shopping affinity lets brands zero in with remarkable specificity Slower learning curve to use
Creator Stack ClubTubular Labs review: pricing, plans and who it is forGrounded web searchTubular Labs sells cross-platform video intelligence to organisations rather than tools to creators, and its pricing follows that. Our check of tubularlabs.com/pricing on 10 June 2026 found three tiers, Plus, Premium and Enterprise, all custom-quoted against team size and data needs, with no free plan and a demo on request.
capterra.caTubular Intelligence Pricing, Reviews & Features - Capterra Canada 2026Grounded web searchTubular was very efficient in the search for subjects related to what I was developing. With him I could understand what my audience also watched. Cons: It brought little or almost no results in relation to videos published on new platforms, such as
capterra.inTubular Intelligence Price, Features, Reviews & Ratings - Capterra IndiaGrounded web searchTubular was very efficient in the search for subjects related to what I was developing. With him I could understand what my audience also watched. Cons: It brought little or almost no results in relation to videos published on new platforms, such as
featuredcustomers.com89 Tubular Labs Customer Reviews & References / FeaturedCustomersGrounded web search89 Tubular Labs Customer Reviews & References / FeaturedCustomers ... Read 42 Tubular Labs reviews and testimonials from customers, explore 33 case studies and customer success stories, and watch 14 customer videos to see why companies chose Tubular Labs as their Audience Intelligence Software - 42 Testimonials View - 33 Case Studies View - 14 Customer Videos View ... Customer Rating Review Score based on 4051 reference ratings 4.7/5.0 (4051) ... "With Tubular, it's easy to see what's trending.

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyEllen Digital, Robloxcustomer case study — # Tubular Labs Case Studies - #### Ellen Digital Proves Total Share of Voice via Audience Ratings Stephanie Guerrieri VP of Brand Content & Partnerships - #### Roblox grows UGC views 85% with Tubular Labs (33 Tubular Labs Case Studies, Success Stories, & Customer Stories / FeaturedCustomers)

Independent mentions

  • Customer Stories – Tubular Labs — Views by 11%+ View More GroupM Validates Social Video Relevance to ... View More How Hearst TV Grew Facebook Engagement by 310% in One Year View More Gannett Builds Trust with Advertisers & Identifies White Space Content Opportunities with Tubular
  • Tubular Labs Software Pricing & Plans 2025: See Your Cost — Tubular is the world-leader in social video analytics and sponsored video intelligence to help you grow and monetize your business. ## How much does Tubular Labs cost? Median buyer pays $27,502 per year Median: $27,502 $22,541 $41,216 Low High

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipTackle your toughest business challenges. Our Insights & Strategy team offers specialized consulting + custom market research for Tubular clients. Our team of experts leverage both proprietary datasets and proven playboosource
Contact and supportTrack performance, spot trends, and outpace competitors with Tubular’s comprehensive social video intelligence and analytics platform. Find the perfect plan to power your team’s success—we offer seat-based pricing desource
Legal and privacyThis website utilizes technologies such as cookies to enable essential site functionality, as well as for analytics, personalization, and targeted advertising. Privacy Policysource
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2012-04-10—
Domain expires2027-04-10—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Solutions – Tubular LabsRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Web application access is included with Tubular Intelligence S5.S5
Platforms and appsBrowser-based application S5.S5
API and extensibility (API, SDK, webhooks, MCP, plugins)Tubular API is listed S97.S97
Data ownership and exportData can be exported to CSV S5.S5
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2012-04-10 — Name.com, Inc.
Domain expires2027-04-10
First archived2012-12-18 — web archive
TLS certificateAmazon, valid, expires 2027-04-24
Security headersHSTS, X-Frame-Options
Headers not servedCSP, X-Content-Type-Options, Referrer-Policy
Server headeropenresty
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1829.awsdns-36.co.uk, ns-439.awsdns-54.com
20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 12
  • Notices: 3

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed101https://tubularlabs.com/
warningTitle length should be reviewed7https://tubularlabs.com/next/leaderboards/creator
warningMissing meta description—https://tubularlabs.com/next/leaderboards/creator
warningPage should have one primary H10https://tubularlabs.com/next/leaderboards/creator
warningMissing canonical URL—https://tubularlabs.com/next/leaderboards/creator
noticeLow visible word count0https://tubularlabs.com/next/leaderboards/creator
warningTitle length should be reviewed7https://tubularlabs.com/app/signin
warningMissing meta description—https://tubularlabs.com/app/signin
warningPage should have one primary H10https://tubularlabs.com/app/signin
warningMissing canonical URL—https://tubularlabs.com/app/signin
noticeLow visible word count0https://tubularlabs.com/app/signin
warningSlow HTML response2125https://tubularlabs.com/products/tubular-intelligence/
noticeMeta description length should be reviewed217https://tubularlabs.com/products/dealmaker/
warningDuplicate title in audit sample2https://tubularlabs.com/next/leaderboards/creator
warningDuplicate title in audit sample2https://tubularlabs.com/app/signin

Crawled pages

StatusTitleH1sWordsResponseURL
200Tubular Labs – Social video intelligence for a unified view of audience interests and behaviors110851,449 mshttps://tubularlabs.com/
200Tubular0081 mshttps://tubularlabs.com/next/leaderboards/creator
200Tubular00250 mshttps://tubularlabs.com/app/signin
200Products – Tubular Labs110251,011 mshttps://tubularlabs.com/products/
200Tubular Intelligence – Tubular Labs111912,125 mshttps://tubularlabs.com/products/tubular-intelligence/
200Tubular Viewpoint – Tubular Labs11092690 mshttps://tubularlabs.com/products/tubular-viewpoint/
200Audience Ratings – Tubular Labs1590794 mshttps://tubularlabs.com/products/audience-ratings/
200Consumer Insights – Tubular Labs1845785 mshttps://tubularlabs.com/products/consumer-insights/
200DealMaker – Tubular Labs1501818 mshttps://tubularlabs.com/products/dealmaker/
200Insights & Strategy – Tubular Labs1700928 mshttps://tubularlabs.com/products/insights-strategy/
200Solutions – Tubular Labs1783871 mshttps://tubularlabs.com/solutions/
200Social Video Listening – Tubular Labs1692866 mshttps://tubularlabs.com/solutions/social-video-listening/
200Influencer Identification – Tubular Labs1707864 mshttps://tubularlabs.com/solutions/influencer-identification/
200Content Strategy – Tubular Labs1663685 mshttps://tubularlabs.com/solutions/content-strategy/
200Ad Sales & Brand Partnerships – Tubular Labs1584561 mshttps://tubularlabs.com/solutions/ad-sales-brand-partnerships/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct48.8%
search30.7%
search organic30.7%
search paid0.0%
social8.1%
social organic8.1%
social paid0.0%
referrals4.2%
paid referrals0.0%
mail1.7%
gen ai3.3%
affiliate3.2%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed pricing, security certifications, and independent review ratings. Open questions remain about the exact scope of the data coverage and the accuracy of the claimed metrics.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from tubularlabs.com, including product pages, blog posts, and press releases. The evidence catalog includes 161 entries, with sources ranging from identity and features to pricing and reviews. External proof search was used to discover case studies, but their content was not scraped. Limitations include potential marketing bias in the source material and the absence of independent verification of claims.

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