⚡Stack Radar

Checkout · Reviewed 20 Oct 2026

FunnelKit

FunnelKit is a WordPress plugin for sales funnels, checkouts, and marketing automation.

· funnelkit.com ↗

Paid against free › Checkout › FunnelKit

FunnelKit at a glance

SEO analysis

Collected Oct 20, 2026

funnelkit.com: an estimated 50,071 total monthly visits and about 1,419 monthly organic visits across 1,076 ranking keywords. Scout crawled 15 pages and measured a technical health score of 100/100.

50.1KEstimated total trafficModeled monthly visits1.1KRanking keywordsPublic search sample100/100Technical health15 pages checked3.8KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

FunnelKit is a WordPress plugin suite for building sales funnels, optimizing WooCommerce checkouts, and automating marketing S1. It is used by WooCommerce store owners to increase conversions and average order value through features like one-click upsells, sliding cart, and automated email/SMS campaigns S1. The main practical value is a complete system to grow a WooCommerce store from first click to repeat sale S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: FunnelKit is a WordPress plugin suite for sales funnels, checkouts, and marketing automation S1.
  • Core purpose: It helps WooCommerce stores increase conversions and average order value S1.
  • Intended users: WooCommerce store owners and marketers S1.
  • Product scope: A suite of tools including Funnel Builder, Checkout, Cart, and Automations, sold separately S1.
  • Positioning: Positioned as the #1 rated WordPress funnel builder and automation plugin S1.
  • Claimed distinction: Claims to be the highest-rated with 1005+ 5-star reviews on WordPress.org S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
WooCommerce store ownersBuild high-converting sales funnels to drive more sales S1.
E-commerce marketersAutomate customer flow from welcome emails to cart recovery and post-purchase follow-ups S1.
Online retailersIncrease average order value by showing upsell and cross-sell offers directly in the cart S1.
Store owners with abandoned cartsRecover lost sales with automated email and SMS reminders S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Funnel BuilderBuild high-converting sales funnels with ready-made templates and performance insights S1.
Checkout Page DesignerDesign distraction-free, conversion-optimized checkout pages with one-step and multi-step formats S1.
One-Click UpsellsDisplay post-purchase upsell offers that customers can accept with a single click S1.
Sliding CartA dynamic slide-out cart that lets users review items, see offers, and checkout faster S1.
Marketing AutomationRun automated and broadcast campaigns, including cart recovery and post-purchase follow-ups S1.
Visual Email BuilderDesign eye-catching, high-converting emails using a drag-and-drop visual editor S1.
Checkout Field EditorAdd, remove, edit, or reorder WooCommerce checkout fields without coding S1.
Analytics & ReportingMonitor funnel performance in real-time and track traffic sources with UTM parameters S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
WooCommerce payment gateways (Stripe, PayPal)IntegrationSecurely process payments with highest encryption standards S1.
WPML, Polylang, TranslatePressIntegrationOffer a seamless experience for customers in 15+ languages S1.
Slack, Zapier, TwilioIntegrationConnect with 100s of apps for extended automation S144.
LearnDash, WooCommerce SubscriptionsIntegrationIntegrate with WordPress plugins for LMS and subscription management S144.
ActiveCampaign, Mailchimp, GetResponseIntegrationSync contacts and automate email marketing S18.
Square GatewayIntegrationSync product data between WooCommerce and Square S29.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Basic$99.5 per year, billed annually (promotional, normally $129) S15Checkout templates, single and multi-step checkout, abandoned cart recovery S151 site S15
Plus$149.5 per year, billed annually (promotional, normally $299) S15Adds funnels, A/B testing, one-click upsells, order bumps, slide cart pro S152 sites S15
Professional$199.5 per year, billed annually (promotional, normally $399) S15Adds automations, email and SMS broadcasts S153 sites S15
Elite$299.5 per year, billed annually (promotional, normally $599) S15Everything in Professional S1530 sites S15

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
woocommerce.com225.5checkout plugins for woocommerce, checkout plugin woocommerce
cartflows.com111checkout plugins for woocommerce
wpexplorer.com111checkout plugin woocommerce
fluidcheckout.com112checkout plugins for woocommerce
isitwp.com112checkout plugin woocommerce
seedprod.com114checkout plugins for woocommerce
autoship.cloud114checkout plugin woocommerce
checkoutwc.com115checkout plugins for woocommerce
acmethemes.com115checkout plugin woocommerce
wpforms.com116checkout plugins for woocommerce

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersFunnelKithttps://funnelkit.com/reviews/
customers](https://myaccount.funnelkit.com/)[https://funnelkit.com/reviews/
customersRaving Reviews From Funnel Revolutionaries!https://funnelkit.com/reviews/
customersDon’t just take our word for it. Here are over 1004+ reviews straight from our users.https://funnelkit.com/reviews/
customersCustomizablehttps://funnelkit.com/reviews/
customersLove the Integrationshttps://funnelkit.com/reviews/
customersSecure & Reliablehttps://funnelkit.com/reviews/
customersAmazing Supporthttps://funnelkit.com/reviews/
customersGet FunnelKit Nowhttps://funnelkit.com/reviews/
customers"I’ve been using the FunnelKit Funnel Builder - for a couple of years. I just checked stats and those two features have added $50k+ in revenue, not a bad ROI! It also helps improve the user experience even if they don’t buy it, I can show offers sequentially instead of too many choices at once.https://funnelkit.com/reviews/
customersAimee Serafinihttps://funnelkit.com/reviews/
customersFounder, Happivizehttps://funnelkit.com/reviews/
customers@Marjolein Poelshttps://funnelkit.com/reviews/
customers"Definitely worth a 10-star!"https://funnelkit.com/reviews/
customersI'm really happy with the FunnelKit Funnel Builder. It has helped me to create high converting sales funnels in WordPress with Divi page builder without the inconvenience of WooCommerce settings.https://funnelkit.com/reviews/
customersThe support team is amazing! They always respond very quickly and help me solve all issues. It means a lot that the support team is so amazing!! Definitely worth a 10 star!https://funnelkit.com/reviews/
customers"Zero Overwhelm!”https://funnelkit.com/reviews/
customersI’m extremely impressed. A full-fledged WooCommerce CRM in my WP dashboard! That’s a game-changer. A joy to look at and use. Easy to set up – zero overwhelm and very clear step-by-step documentation.https://funnelkit.com/reviews/
customersWhat can I say? Thank you FunnelKit team, two enthusiastic thumbs up!https://funnelkit.com/reviews/
customers@Wardee Harmonhttps://funnelkit.com/reviews/

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 3.8%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where woocommerce.com appears.2 first-page appearances across checkout plugins for woocommerce, checkout plugin woocommerce

Website intelligence — Collected evidence

Website evidence gaps

  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Should I Use ItFunnelKit Review 2026: Pricing & Pros / Should I Use ItGrounded web search- + High ratings: 4.8/5 Trustpilot, 5.0 on WPBeginner (270 reviews) - + All-in-one: checkout, funnels, order bumps, upsells, downsells, automations - + Free Lite version available - + Vendor pitches it against rivals charging $300/month - + One user reports processing 3,000+ orders through it ... - − Critical checkout-skimming vulnerability actively exploited, ~40,000 sites at risk - − Multiple CVEs: auth bypasses, local file inclusion, stored XSS - − Automations reportedly takes time to master
Advanced Coupons BlogFunnelKit Review (2026): An Advanced Coupons User’s TakeGrounded web searchRatings are a useful starting point. FunnelKit currently powers 40,000+ WooCommerce stores and holds the highest five-star ratio of any WooCommerce funnel builder on WordPress.org (980 five-star reviews, 5/5 rating, 98.3% five-star ratio).
WagePirateFunnelKit Review 2026: This, CartFlows, ClickFunnels or…Grounded web searchThe funnel builder I moved to from ClickFunnels and still run in my own stores. ... average order value - Native to WordPress no external SaaS — you own and ... - FunnelKit Automations takes time to master - The best value is the occasional
IsItWPFunnelKit Review: Ultimate WooCommerce Marketing AutomationGrounded web searchI personally installed FunnelKit on a client’s WooCommerce store selling digital courses. The store processed 80–100 orders per month during the testing period. All data in this review comes from that live environment.
funnelkit.comFunnelKit - #1 Rated Sales Funnel Builder For WordPress & WooCommerceGrounded web searchHighest Rated WordPress Funnel Builder with 1004+ 5 star reviews ... I'm really happy with the FunnelKit Funnel Builder. It has helped me to create high ... . The support team is amazing! They always respond very quickly and help me solve all issues. It
daveswift.comFunnelKit Review: ClickFunnels-Style Sales Funnels for WordPressGrounded web searchengine to the permalink structure and tracking pixel support, this feels like a mature product rather than a rushed release ... It's the kind of tool that could seriously reduce the reasons someone would stay on ClickFunnels

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyBlake Rudiscustomer case study — ## How f.64 Elite Academy Increased Membership Signups & Course Sales with FunnelKit ... (Elite Academy: Memberships & Courses / FunnelKit Case Study)
Case studyfunnelkit.comcustomer case study — Z Grills Australia transformed its checkout page into a conversion machine, boosting sales and AOV with order bumps using FunnelKit. (Z Grills: WooCommerce AOV & Warranty / FunnelKit Case Study)

Independent mentions

  • FunnelKit Product Suite: Frequently Asked Questions — single plugin. It is a family of WooCommerce plugins covering sales funnels, checkout optimization, marketing automation, side cart ... and subscriptions. It ship four independently installable products, each with its own free version on WordPress.org
  • ConvertFlow vs FunnelKit (2026): Pricing & Features / MobilesTalk — , Elementor Forms, Gravity Forms, LearnDash, Slack, Twilio, and Zapier ... , product recommendations, upsells, cross-sells and embedded calls to action. / FunnelKit is a suite of separate WordPress plugins for sales

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipFounder, Happivizesource
Contact and supportHere are some of our most frequently asked questions. If your question is not listed here, then please contact us.source
Legal and privacyEdit or Remove Privacy Policy or Terms and Conditionssource
Security and complianceFunnelKit integrates securely with WooCommerce payment gateways like Stripe, PayPal, and others. It uses the highest encryption standards to ensure that customer payment data is handled safely.source
Uptime and status pageNot published on the collected pages.—
Domain registered2013-09-16—
Domain expires2028-09-16—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
FunnelKit Documentation - Ultimate Guide to SuccessGuideGet guidance for FunnelKit tools! Explore detailed tutorials, troubleshooting tips, and best practices to optimize your WooCommerce store. (source)Not dated
Contact and supportSupportPublic contact and support channel. (source)Not dated
Billing Information (Checkout Translation) - FunnelKitDocumentationLearn how you can edit the billing information with FunnelKit's checkout field editor on the WooCommerce checkout page. (source)Not dated
Offer Pricing - FunnelKitDocumentationIn this document, you'll learn how FunnelKit's One Click Upsell calculates the offer price and charge it to the end user. (source)Not dated
Product Data Synchronization - FunnelKit Square Gateway for WooCommerceDocumentationIn the following docs, learn everything about the product data sync between WooCommerce and Square and respective admin settings. (source)Not dated
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated
Features - FunnelKit AutomationsDocumentationDeep dive into the detailed features of what makes FunnelKit Automations the best CRM for WordPress and WooCommerce. (source)Not dated
How to Add A WooCommerce Product directly To Checkout Using The URL/Link With & Without Quanity - FunnelKitGuideIn this documentation, we will share how to add WooCommerce products directly to the checkout page using the URL/Link with or without a specific quantity. Add A WooCommerce Product directly To Checkout Using The URL/Link FunnelKit (formerly WooFunnels) Checkout provides you with parameters to check out directly without clicking a single product page's "Add To … (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)FunnelKit is a WordPress plugin, delivered as a self-hosted solution S1.S1
Platforms and appsRuns on WordPress, which is web-based S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Connects with 100s of apps such as Slack, Zapier, Twilio, and WordPress plugins S144.S144
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2013-09-16 — GoDaddy.com, LLC
Domain expires2028-09-16
First archived2013-10-06 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-08
Security headersnone served
Headers not servedHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserverschloe.ns.cloudflare.com, chad.ns.cloudflare.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 100/100
  • Critical issues: 0
  • Warnings: 1
  • Notices: 0

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed69https://funnelkit.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200FunnelKit - #1 Rated Sales Funnel Builder For WordPress & WooCommerce1216452 mshttps://funnelkit.com/
200Build Profitable Funnels with WordPress Funnel Builder1223740 mshttps://funnelkit.com/wordpress-funnel-builder/
200FunnelKit - Best WooCommerce Checkout Plugin1358078 mshttps://funnelkit.com/woocommerce-checkout-pages-aero/
200WooCommerce One Click Upsell: Maximize Your Revenue1187961 mshttps://funnelkit.com/woocommerce-one-click-upsells-upstroke/
200WooCommerce Order Bump Plugin \Boost Revenue and AOV \FunnelKit12599
200A/B Test Your Sales Funnels For Higher Conversions - FunnelKit1164337 mshttps://funnelkit.com/funnel-ab-testing/
200Generate Quality Leads with Lead Capture Pages - FunnelKit1178141 mshttps://funnelkit.com/lead-capture-pages/
200Measure Insights with Real-Time In-Depth Analytics - FunnelKit1167542 mshttps://funnelkit.com/funnel-analytics/
200WooCommerce Thank You Page Plugin \Boost Engagement - FunnelKit1231446 ms
200WordPress Marketing Automation Engine - FunnelKit Automations1150742 mshttps://funnelkit.com/wordpress-marketing-automation-autonami/
200Automate WooCommerce Marketing Effortlessly - FunnelKit181638 mshttps://funnelkit.com/autonami-crm/
200Know Your Customers Better In-Depth Contact Profiles1116149 mshttps://funnelkit.com/contact-profile/
200Connect Your Favorite Apps & Plugins with FunnelKit Automations187826 mshttps://funnelkit.com/automated-workflows/
200Unlimited Email and SMS Broadcasts - FunnelKit Automations1103833 mshttps://funnelkit.com/send-broadcast-campaigns/
200Get Deep Insights of Your Campaigns With Real-Time Analytics186516 mshttps://funnelkit.com/automation-analytics/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct37.0%
search37.0%
search organic33.0%
search paid4.0%
social5.0%
social organic3.9%
social paid1.1%
referrals10.2%
paid referrals0.4%
mail6.4%
gen ai3.8%
affiliate0.2%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing on the main site (pricing was sourced from an exclusive offer page), no explicit security certifications, and no uptime or performance guarantees. Open questions include the full scope of the free version (if any) and the exact number of integrations available.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from funnelkit.com, including feature pages, documentation, and an exclusive offer pricing page. The evidence catalog includes 180 entries from these pages. External proof search was enabled but only verified the existence of linked results; no external reviews or ratings were scraped. Pricing data was taken from the authoritative pricing table on the exclusive offer page. Limitations: some sections rely on marketing claims from the features page, and customer testimonials are self-reported by the vendor.

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