Overview
Summary
The useful answer before the supporting detail.
D&B Hoovers is a sales intelligence platform that helps revenue teams identify, prioritize, and act on buying signals by combining trusted company and contact data, buyer intent, website engagement, and trigger events in a single workflow S20. It is used by sales and revenue teams to find high-potential companies and contacts, engage buyers with greater relevance, and accelerate sales decisions S20. The platform's practical value lies in transforming signal overload into actionable guidance, reducing manual research, and enabling AI-powered workflows through integrations like MCP S20.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: D&B Hoovers is a sales intelligence platform from Dun & Bradstreet S20.
- Core purpose: It helps revenue teams identify, prioritize, and act on buying signals to drive revenue growth S20.
- Intended users: Sales and revenue teams, including sales managers and data governance professionals S20.
- Product scope: A single workflow that combines company data, buyer intent, website engagement, trigger events, and AI-powered assistance S20.
- Positioning: Positioned as a solution that transforms signal overload into actionable guidance for sellers S20.
- Claimed distinction: Brings trusted commercial intelligence and AI-powered workflows together to help sellers work more efficiently S20.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Sales teams | Identify and prioritize high-potential accounts and contacts to drive pipeline and improve seller productivity S20. |
| Revenue teams | Engage buyers with greater relevance by using buying signals and contextual insights to tailor outreach S20. |
| Sales operations | Reduce manual research and outreach prep time, moving from insight to action faster S20. |
| Data governance professionals | Access governed company intelligence and buying signals within AI workflows to ensure data consistency S20. |
Traffic and search
SEO analysis
Collected Oct 22, 2026dnb.com: an estimated 3,733,536 total monthly visits and about 1,768,720 monthly organic visits across 507,155 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.
Search summary
The useful answer before the supporting detail.
dnb.com is the public website evaluated in this SEO report. dnb.com: an estimated 3,733,536 total monthly visits and about 1,768,720 monthly organic visits across 507,155 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.
- Total traffic (modeled): 3,733,536 monthly visits across all channels.
- Organic search traffic (estimated): 1,768,720 monthly visits from search.
- Strongest sampled ranking: 10 webb dr londonderry nh 03053 at position 1.
- Leading page in the collected evidence: https://www.dnb.com/business-directory/company-profiles/riverbend-home-buyers-llc.1cffd4f8eb92107b0b597b4f452b019b.html.
- Closest measured organic competitor: mapquest.com, appearing 7 times in the sampled first-page SERPs.
- Technical crawl: 0 pages, health score 0/100.
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 4,032,507 |
| 2026-05 | 3,616,472 |
| 2026-06 | 3,877,212 |
| 2026-07 | 4,272,226 |
| 2026-08 | 4,108,640 |
| 2026-09 | 3,733,536 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 50.9% |
| IN | India | 6.2% |
| CA | Canada | 3.4% |
| AU | Australia | 3.1% |
| GB | United Kingdom | 2.2% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Mar 9, 1994 |
| Last changed | Feb 23, 2025 |
| Expires | Apr 1, 2030 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Signed |
| Nameservers | A1-67.AKAM.NET, A10-67.AKAM.NET, A12-66.AKAM.NET, A13-66.AKAM.NET, A6-66.AKAM.NET, A7-66.AKAM.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| duns number | 70,160 | $3.02 | $28,010 |
| dun and bradstreet | 32,910 | $3.85 | $27,530 |
| dun & bradstreet | 37,860 | $3.27 | $25,140 |
| duns and bradstreet | 16,650 | $4.68 | $18,930 |
| duns | 36,910 | $2.43 | $12,140 |
Independent Google result page
Query: 10 webb dr londonderry nh 03053
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Locations | Londonderry, NH | https://www.fwwebb.com/locations/branch.php?st=NH&city=Londonderry | 10 Webb Drive Londonderry, NH 03053. Phone: 603-882-1945. Hours: Mon. 07:00 AM - 04:30 PM Tue. Phone: 603-432-6393 |
| 2 | F W Webb Co - Londonderry | https://www.mapquest.com/us/new-hampshire/f-w-webb-co-465387429 | 10 Webb DR, Londonderry, NH, 03053-7457. F. W. Webb in Londonderry, NH, provides a range of plumbing, heating, and HVAC products and services. The ... |
| 3 | 10 Webb Dr, Londonderry, NH 03053 For Sale | https://www.remax.com/nh/londonderry/home-details/10-webb-dr-londonderry-nh-03053/5963385032249779227 | INTERIOR Living Area 768,020 SqFt. Block Property Type Warehouse Stories 1 Year Built 2016 EXTERIOR AND LOT Lot Size Acres 74.47 … $1,080,053 Tax Year 2022 |
| 4 | Driving directions to F.W. Webb Company, 10 ... | https://www.waze.com/live-map/directions/f.w.-webb-company-webb-dr-10-londonderry?to=place.w.189137325.1891111107.5701247 | 10 Webb Dr, Londonderry, New Hampshire, United States. Open in Waze. (603) 882-1945. Closed now. Monday09:00 - 17:00. Tuesday09:00 - 17:00. |
| 5 | 10 Webb Dr, Londonderry, NH 03053 - APN/Parcel ID | https://www.loopnet.com/property/10-webb-dr-londonderry-nh-03053/33015-0140361/ | View information about 10 Webb Dr, Londonderry, NH 03053, APN/Parcel ID: 014 036 1. See if the property is available for sale or lease. |
| 6 | F.W. Webb Company | https://navacglobal.com/hvac-tools-distributor/f-w-webb-company-162/ | F.W. Webb Company. 10 Webb Drive Londonderry NH 03053-7457. USA. Phone: 6038821945. Email: BR1@FWWEBB.COM Url: http://www.fwwebb.com · Directions. PRODUCTS ... |
| 7 | F.W. Webb Company-Central Distribution Center | https://www.mapquest.com/us/new-hampshire/fw-webb-company-central-distribution-center-359674 | 10 Webb Dr, Londonderry, NH, 03053-7457. F.W. Webb Company-Central Distribution Center in Londonderry, NH, serves as a major supplier of plumbing, heating ... |
| 8 | F.W. Webb Company-Central Distribution Center | https://www.yellowpages.com/londonderry-nh/mip/f-w-webb-company-central-distribution-center-542062465 | Details. Phone: (603) 882-1945. Address: 10 Webb Dr, Londonderry, NH 03053. Website: http://fwwebb.com. Places Near Londonderry with Warehouses-Merchandise. |
| 9 | F.W. Webb Company | Londonderry NH | https://www.facebook.com/fwwebbLondonderryNH/ | 10 Webb Drive, Londonderry, NH, United States, 03053. Details. fwwebb.com. Links. (603) 882-1945. Contact info. Photos. See all. Posts. No posts available. |
| 10 | F.W. Webb Company | Londonderry, NH | https://network.procore.com/p/fw-webb-company-londonderry | F.W. Webb Company is a construction company based in Londonderry, NH and specializes in Plumbing. ... F.W. Webb Company. Claimed Business. Address. 10 Webb Dr, ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-22T03:52:11.254Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Buying signal identification | Identifies high-potential companies and contacts most likely to convert using trusted business intelligence and buying signals S20. |
| AI-powered insights | Provides AI-powered assistance and contextual insights to help sellers prioritize outreach and improve sales outcomes S20. |
| MCP connection | Brings D&B Hoovers intelligence into AI tools and agent workflows, allowing access to governed company intelligence without leaving the workflow S20. |
| Trigger event monitoring | Surfaces trigger events and website engagement to help teams stay ahead of opportunities S20. |
| Contact and company data | Provides trusted company and contact data to help find the right stakeholders and tailor outreach S20. |
| Workflow integration | Integrates with CRM systems like Salesforce to enrich the user experience and act as a force multiplier S20. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Salesforce | Integration | Enriches the team's experience with Salesforce, acting as a force multiplier S20. |
| MCP connection | AI interface | Brings D&B Hoovers intelligence into AI tools and agent workflows S20. |
| CRM systems | Integration | Integrates with CRM systems to provide account context and business insights for outreach S20. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| mapquest.com | 7 | 2 | 6 | 10 webb dr londonderry nh 03053, 1 industrial highway eddystone pa |
| fwwebb.com | 2 | 1 | 1.5 | 10 webb dr londonderry nh 03053 |
| commtrex.com | 2 | 1 | 6.5 | 1 industrial highway eddystone pa |
| publicpower.org | 1 | 1 | 1 | 1 industrial highway eddystone pa |
| images1.showcase.com | 1 | 1 | 2 | 1 industrial highway eddystone pa |
| power-technology.com | 1 | 1 | 3 | 1 industrial highway eddystone pa |
| locations.ups.com | 1 | 1 | 5 | 10 webb dr londonderry nh 03053 |
| supplyht.com | 1 | 1 | 6 | 10 webb dr londonderry nh 03053 |
| hmdb.org | 1 | 1 | 6 | 1 industrial highway eddystone pa |
| local.fedex.com | 1 | 1 | 9 | 10 webb dr londonderry nh 03053 |
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 90/100
- Backlinks: 59,930,730
- Referring domains: 46,166
- Dofollow backlinks: 39.0%
- Dofollow referring domains: 82.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 1.5%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where mapquest.com appears. | 7 first-page appearances across 10 webb dr londonderry nh 03053, 1 industrial highway eddystone pa |
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Software Advice | D&B Hoovers Software Reviews, Demo & Pricing - 2026 | Grounded web search | Overall Rating 4.4 Ratings Breakdown 5 54% 4 ... % 3 7% 2 0% 1 4% ... The D&B Hoovers database is large enough. That allows me to ... leads effectively to determine who is the V.P., most times.I was also impressed that it did not |
| SyncGTM | D&B Hoovers Review 2026: Pricing, Accuracy, Pros & Cons / SyncGTM | Grounded web search | every company record ties to a D-U-N-S Number, each business appears ... Map the corporate family tree. For enterprise accounts, open the hierarchy view to see parents, subsidiaries ... where D&B Hoovers earns its price: you can work out which entity |
| syncgtm.com | Dun & Bradstreet Review 2026: Enterprise Data, Pricing & Verdict / SyncGTM | Grounded web search | Test those signals on your own target list during the free trial. Given how often G2 reviewers call the platform complicated, check how quickly your reps can find and act on an alert, not just whether the alert exists. |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Sonata Software | customer case study — D&B services helped with de-cluttering asymmetric data and consolidating deep insights to the organization with top 500 prospects in the US market. (IT Services Company Strengthens Sales Prospecting with D&B Hoovers) |
Independent mentions
- D&B Hoovers — Identify high-potential companies and contacts most likely to convert using trusted business intelligence and buying signals. Power sales workflows, uncover opportunities, engage at the right time, and help sellers know what to say before the first meeting. ... Surface buying signals, trigger events, website engagement, and context to help teams prioritize outreach with greater relevance and confidence. ... Prioritize accounts with stronger fit, active buying signals, and meaningful business cha
- D&B Hoovers Audience Builder — start on pre-engaged prospects. Only D&B Hoovers offers three intent options, to provide the most flexibility around scale, precision ... market for your offerings. D&B Custom Intent: Build a unique buyer intent model specific to your business. Visitor
- Try D&B Hoovers for Free — Hoovers helps your team identify the right accounts, recognize meaningful buying signals and act when the timing is right. With ... -powered workflows, teams can prioritize timely opportunities, personalize outreach and move from insight to action faster.
- How Predictive Sales Intelligence Is Rewriting the B2B Buyer Journey — - Spot starts with a live view of the market. Combine your ideal customer profile ... translates insight into a sales engagement strategy that feels timely and relevant. Build sequences that mirror what the
- Dun & Bradstreet / Spot, Score & Secure Your Best Buyers — Layer Intent Signals Now add the intelligence that reveals which qualified prospects are actually in-market. D&B Hoovers identifies companies showing real-time buying signals through content consumption, technology research, hiring patterns, and financial
- D&B Hoovers — competition with real-time trigger alerts and updates about business, social, ... events Increase sales productivity with seamless integration to CRM platforms Have more informed conversations using analysis and insights about target companies and
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | > "Compared to what we’ve used in the past, these are fantastic tools. Integrating D&B Hoovers with Salesforce has also enriched our team’s experience with Salesforce. The combination has definitely been a force multipli | source |
| Contact and support | Need to submit updates to the business information in your Dun & Bradstreet credit file? Private U.S. companies can review, request updates to, or dispute basic information in their company’s Dun & Bradstreet report, inc | source |
| Legal and privacy | Privacy Policy Cookie PolicyTracker Details | source |
| Security and compliance | Secure AI Integrations: MCP's robust framework supports secure data exchanges, crucial for maintaining data integrity and privacy. A financial institution, for example, might implement MCP to connect its compliance m | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1994-03-09 | — |
| Domain expires | 2030-04-01 | — |
Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| How to Write a Sales and Marketing Plan - Dun & Bradstreet | Guide | Here are the components of a sales and marketing plan, how to organize them, and the importance of aligning sales strategies with marketing strategies. (source) | Not dated |
| Using Programmatic Advertising Platforms - Dun & Bradstreet | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
| Contact and support | Support | Public contact and support channel. (source) | Not dated |
| Build Enterprise AI with Dun & Bradstreet Intelligence | Roadmap | Public product roadmap. (source) | Not dated |
| Access My D&B on the Mobile App – Dun & Bradstreet | Support | Public contact and support channel. (source) | Not dated |
Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Not published on the collected pages. | — |
| Platforms and apps | Not published on the collected pages. | — |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Offers an MCP connection to bring intelligence into AI tools and agent workflows S20. | S20 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1994-03-09 — MarkMonitor Inc. |
| Domain expires | 2030-04-01 |
| First archived | 1999-11-04 — web archive |
| TLS certificate | Let's Encrypt, valid, expires 2027-01-18 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options |
| Headers not served | Referrer-Policy |
| Server header | cloudflare |
| Mail handled by | dnb-com.mail.protection.outlook.com |
| Nameservers | a1-67.akam.net, a6-66.akam.net |
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 0 of 15 maximum
- Technical health: 0/100
- Critical issues: 0
- Warnings: 0
- Notices: 0
Issues
The bounded crawl did not detect title, description, H1, canonical, indexing, thin-content, image-alt, response-time, or duplicate-metadata issues.
Crawled pages
The website did not return crawlable HTML pages.
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 35.5% |
| search | 49.1% |
| search organic | 46.6% |
| search paid | 2.5% |
| social | 1.8% |
| social organic | 1.7% |
| social paid | 0.1% |
| referrals | 7.1% |
| paid referrals | 1.1% |
| 3.3% | |
| gen ai | 1.5% |
| affiliate | 0.6% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing, platform availability, and security certifications. Open questions remain about the full scope of integrations and data export capabilities.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from dnb.com, including product pages, solution pages, and resource articles. The evidence catalog includes first-party content and external proof search results. Limitations: some pages were not fully rendered, and external review profiles were not scraped for content. Claims are cited with source tokens S1-S20.
- Official Websitehttps://www.dnb.com/en-us/products/dnb-hoovers.htmlVerified
- Official Websitehttps://www.dnb.com/en-us/resources/ai/what-is-mcp.htmlVerified
- Pricing Pagehttps://www.dnb.com/en-us/smb/resources/grow/how-to-write-sales-marketing-plan.htmlVerified
- Official Websitehttps://www.dnb.com/en-us/solutions.htmlVerified
- Official Websitehttps://www.dnb.com/en-us/solutions/artificial-intelligence.htmlVerified
- Official Websitehttps://www.dnb.com/en-us/blog/financial-risk/embedded-finance-solutions.htmlVerified
- Official Websitehttps://www.dnb.com/en-us/resources/marketing/programmatic-advertising-platform-guide.htmlVerified
- Official Websitehttps://www.dnb.com/en-us/smb/marketplace.htmlVerified
- Documentationhttps://www.dnb.com/en-us/resources/master-data/data-integration-for-business.htmlVerified
- Documentationhttps://www.dnb.com/en-us/smb/duns/google-developers.htmlVerified
- Documentationhttps://www.dnb.com/en-us/smb/duns/mobile-app.htmlVerified
- Documentationhttps://www.dnb.com/en-us/smb/marketplace/business-credit-card.htmlVerified
- Documentationhttps://www.dnb.com/en-us/smb/marketplace/businessloans.htmlVerified
- Documentationhttps://www.dnb.com/en-us/smb/marketplace/constant-contact.htmlVerified
- Documentationhttps://www.dnb.com/en-us/smb/marketplace/fair-market-value.htmlVerified
- Review Sitehttps://www.softwareadvice.com/marketing/dandb-hoovers-profile/Verified
- Review Sitehttps://syncgtm.com/blog/d-b-hoovers-review-2026Verified
- Articlehttps://www.dnb.co.in/about-us/client-stories/a-global-it-services-and-solutions-companyVerified
- Articlehttps://www.dnb.com/en-us/products/dnb-hoovers/audience-builder.htmlVerified
- Articlehttps://www.dnb.com/en-us/products/try/dnb-hoovers-free-trial.htmlVerified
- Articlehttps://www.dnb.com/en-us/blog/sales/how-predictive-sales-intelligence-is-rewriting-the-b2b-buyer-journey.htmlVerified
- Articlehttps://www.dnb.com/content/dam/web/growth/sales/content/sales-acceleration-ebook/DnB_Sales-Acceleration_ebook.pdfVerified
- Articlehttps://www.dnb.com/content/dam/web/int/posts/pdf/BR_D_B-Hoovers_EN.pdfVerified
- Review Sitehttps://syncgtm.com/blog/dun-bradstreet-reviewVerified