Sales Tax · Reviewed 26 Oct 2026

Avalara

Automated tax compliance platform for sales, VAT, and more.

· avalara.com ↗

Paid against free › Sales Tax › Avalara

Avalara at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Avalara is a tax compliance platform that automates sales tax calculation, returns filing, and remittance across U.S. states and global jurisdictions S17 S14. It serves businesses from startups to global enterprises, solving the problem of managing complex, multistate tax obligations S17. The platform integrates with 1,400+ business systems and offers AI-powered agents to streamline compliance workflows S14.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Avalara is a tax compliance software platform S14.
  • Core purpose: Automates tax calculation, returns filing, and remittance to reduce manual compliance effort S17 S14.
  • Intended users: Businesses of virtually any size, from emerging online sellers to global enterprises S17.
  • Product scope: A platform with multiple products including AvaTax, Returns, Exemption Certificate Management, and VAT solutions S17 S47.
  • Positioning: Tax and compliance built into the platforms you already use S14.
  • Claimed distinction: 1,400+ signed partner integrations, more than any other tax and compliance provider S14.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Ecommerce businessesAutomate sales tax calculation and returns filing across states where they do business S17.
AccountantsStreamline low-margin, repetitive tasks and expand into compliance and advisory services S50.
Global enterprisesManage global compliance across entities, ERPs, and jurisdictions with audit-grade reporting S14.
Communications service providersSimplify billing and communications tax compliance for service provider growth S33.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Sales tax calculationAutomates sales tax calculation and returns filing across U.S. states S17.
Returns filingAutomates returns preparation, filing, and remittance across every U.S. state S14.
Exemption certificate managementDigitizes, validates, and stores exemption certificates using AI S14.
VAT reportingProvides a complete view of VAT transactions with 150+ data checks for accuracy S47.
E-invoicingAutomates global e-invoicing compliance with AI agents that create, validate, and map invoice data S14.
AI agentsAvalara Aviator brings purpose-built AI agents into tax and compliance workflows S14.
Property tax managementManages property tax obligations across locations and jurisdictions S14.
Excise tax managementManages excise taxes across regulated goods S14.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
1,400+ signed partner integrationsIntegrationConnects to ERPs, ecommerce platforms, POS systems, billing tools, and marketplaces S14.
SAP, Oracle, NetSuiteIntegrationAccess to certified prebuilt integrations for enterprise systems S40.
Shopify, QuickBooks, StripeIntegrationPrebuilt integrations for popular ecommerce and accounting platforms S40.
Microsoft Dynamics 365 and Business CentralIntegrationEmbeds natively into Microsoft Dynamics for tax compliance S49.
APIs and MCP serversAPIEmbed intelligent tax and compliance directly into platforms and workflows S14.
Avalara E-Invoicing and Live ReportingIntegrationConverts invoice data from ERP into required e-invoicing formats for tax authority platforms S47.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Core Compliance$79 per state per month, billed monthly; $799 per state per year billed annually S40Unlimited returns in covered states S403-state minimum; revenue under $50M S40
Core Compliance + SST Services$69 per state per month, billed monthly; $699 per state per year billed annually S40Unlimited returns; $0 in participating SST states for qualifying sellers S40No state minimum; revenue under $50M S40
CustomContact sales S40Custom contract S40For $50M+ revenue, multi-entity and ERP needs S40

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
irs.gov2131099 limit 2025
tipalti.com225.51099 filing deadline 2026, 1099 limit 2025
boomtax.com2161099 filing deadline 2026
ofm.wa.gov1111099 filing deadline 2026
1099online.com1121099 filing deadline 2026
littler.com1121099 limit 2025
cohnreznick.com1131099 limit 2025
forbes.com1151099 filing deadline 2026
ktllp.cpa1161099 filing deadline 2026
onpay.com1161099 limit 2025

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.5%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresSimplify the complexities of cross-border sales by relying on our team of experts and extensive global content paired with the power of AI.https://www.avalara.com/au/en-au/products/industry-solutions/cross-border-solutions.html
pricingYes. Our implementation agents are available Monday through Friday, from 8:00 a.m. to 8:00 p.m. Based on your implementation plan, you can connect with a live implementation agent by phone, video, or chat during and after the implementation process. You can talk to Avi, our AI assistant, within your Avalara Portal or in Avalara Global Support anytime.https://www.avalara.com/us/en/products/support-plans.html

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap2 first-page appearances across 1099 limit 2025

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Avalara, Inc. Products / Read 934 Reviews on G2Grounded web search# Avalara, Inc. 934 reviews - 3 profiles - 5 categories Average star rating 4.1 ... , so we don’t have to worry about whether we’re calculating tax correctly. It also gives us peace of mind that filings will be completed on time, without us having to
Gartner Peer InsightsAvalara Platform Reviews & Ratings 2026 / Gartner Peer InsightsGrounded web search## Avalara Platform Reviews and Ratings #### 4.2 ##### ( 43 Ratings) ### Rating Distribution 5 Star 44 % 4 Star 35 % 3 Star 12 % 2 Star 7 % 1 Star 2 % ... 3. Billing mistakes can happen too often with Avalara and with no one to speak with,
GetAppAvalara 2026 Pricing, Features, Reviews & Alternatives / GetAppGrounded web searchReviewers indicate Avalara automates tax calculations, reporting, and filing, saving significant manual effort and improving compliance across multiple jurisdictions. They value its integration with various ERP and accounting systems, as well as the reliability of real-time tax rate updates and reporting tools, though some mention the initial setup and configuration can be complex and time-consuming. Users report that customer support is inconsistent, with slow response times and difficulty reso
gartner.comAvalara Platform ReviewsGrounded web search## Avalara Platform Ratings Overview Review weighting  Reviewed in Last 12 Months mail_outlineEmail Page 4.2 27 Ratings(All Time) ### Rating Distribution 5 Star 41% 4 Star 37% 3 Star 15% 2 Star 4% 1 Star 4% Distribution based on 27
G2Has anyone using Avalara experience issues with this service recently 2021?Grounded web searchThere is nothing we haven't had an issue with regarding Avalara. Website goes down randomly, customer support is the worst, wanted to cancel a service, but didn't receive a notice our annual term was up so it auto renewed. We'd had so many problems with them that they credited us for part of the renewal cost. Our only resolution is to learn how do to all of this in
checkthat.aiAvalara Reviews: What 2,630+ Users Actually ThinkGrounded web searchWe analyzed Avalara reviews across G2, Capterra, TrustRadius, and Trustpilot, plus Reddit threads from finance and NetSuite communities, Avalara product and pricing pages, and third-party buyer data from sources like Vendr. Together, that gives us roughly 2,600 reviews, enough variance to separate isolated gripes from real patterns.

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyGrouponcustomer case study — Avalara partnered with Groupon to create a solution that allows Groupon merchants to have their own AvaTax accounts nested under Groupon’s account. (Groupon / Avalara)

Independent mentions

  • Avalara Review 2026: Pricing, Pros & Cons / Should I Use It — ## What users say Reviews are split: G2 consistently ranks Avalara a category leader, while Reddit threads gripe about setup friction, cost, and service. > “Is it just me or does Avalara suck?” Reddit, r/SalesTax
  • Avalara — Avalara commissioned ... - Time savings across tax compliance requirements: Businesses streamlined the process of managing, preparing, and filing tax returns by 85% — saving 510 hours annually. Additionally, businesses saved 416 hours every year managing exemption certificates and 34 hours on preparation time per audit. Businesses also saved 384 hours annually, which had been previously spent on researching tax rates and laws. - Cost savings across tax compliance requirements: Similar to time sa

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipYes. Avalara Select natively supports businesses selling in the U.S. and Canada, automating calculations and return filings for Canadian GST/HST, PST, and QST directly through your existing e-commerce connectors .Fsource
Contact and supportSales phone\_numbersource
Legal and privacyWe, and our third-party partners, use cookies, pixels, and other technologies (“cookies”) to automatically collect, record, and share information you provide, as well as information about your interactions with our sitesource
Security and complianceNot published on the collected pages.—
Uptime and status page54+ billion transactions annually. 99.99% uptime with multicloud, active-active redundancy. Businesses trust Avalara for tax and compliance — every transaction, every jurisdiction, every time.source
Domain registered2003-12-08—
Domain expires2028-12-08—

Not found on the collected pages: security and compliance. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Contact and supportSupportPublic contact and support channel. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S14.S14
Platforms and appsWeb platform S14.S14
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers APIs and MCP servers for embedding tax compliance S14.S14
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsAvalara AI agents are trained on billions of real-world transactions S14.S14
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2003-12-08 — GoDaddy Corporate Domains, LLC
Domain expires2028-12-08
TLS certificateAmazon, valid, expires 2027-01-18
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Mail handled byus-smtp-inbound-1.mimecast.com, us-smtp-inbound-2.mimecast.com
Nameserversdns4.p07.nsone.net, dns1.p07.nsone.net

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 89/100
  • Critical issues: 0
  • Warnings: 25
  • Notices: 18

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text39https://www.avalara.com/us/en/index.html
noticeImages are missing alt text39https://www.avalara.com/us/en/index.html
warningMissing meta description—https://community.avalara.com/support/s/?language=en_US&source=website
warningPage should have one primary H10https://community.avalara.com/support/s/?language=en_US&source=website
warningMissing canonical URL—https://community.avalara.com/support/s/?language=en_US&source=website
noticeLow visible word count8https://community.avalara.com/support/s/?language=en_US&source=website
noticeImages are missing alt text7https://www.avalara.com/us/en/get-started.html
warningPage should have one primary H10https://www.avalara.com/au/en-au/index.html
noticeImages are missing alt text39https://www.avalara.com/au/en-au/index.html
noticeMeta description length should be reviewed218https://www.avalara.com/fr/fr/index.html
warningPage should have one primary H10https://www.avalara.com/fr/fr/index.html
noticeImages are missing alt text39https://www.avalara.com/fr/fr/index.html
warningPage should have one primary H10https://www.avalara.com/de/de/index.html
noticeImages are missing alt text39https://www.avalara.com/de/de/index.html
warningPage should have one primary H10https://www.avalara.com/in/en-in/index.html
noticeImages are missing alt text39https://www.avalara.com/in/en-in/index.html
noticeMeta description length should be reviewed29https://www.avalara.com/it/it/index.html
warningPage should have one primary H10https://www.avalara.com/it/it/index.html
noticeImages are missing alt text41https://www.avalara.com/it/it/index.html
warningSlow HTML response2694https://www.avalara.com/it/it/index.html
noticeMeta description length should be reviewed262https://www.avalara.com/es/es/index.html
warningPage should have one primary H10https://www.avalara.com/es/es/index.html
noticeImages are missing alt text40https://www.avalara.com/es/es/index.html
warningSlow HTML response2212https://www.avalara.com/es/es/index.html
warningPage should have one primary H10https://www.avalara.com/gb/en-gb/index.html
noticeImages are missing alt text40https://www.avalara.com/gb/en-gb/index.html
warningTitle length should be reviewed68https://www.avalara.com/us/en/signin.html
noticeImages are missing alt text4https://www.avalara.com/us/en/signin.html
noticeImages are missing alt text32https://www.avalara.com/us/en/products/ai-compliance.html
warningSlow HTML response2881https://www.avalara.com/us/en/products/ai-compliance.html
noticeImages are missing alt text10https://www.avalara.com/us/en/products/aviator.html
noticeImages are missing alt text4https://www.avalara.com/us/en/products/sales-and-use-tax.html
warningSlow HTML response3581https://www.avalara.com/us/en/products/sales-and-use-tax.html
warningDuplicate title in audit sample5https://www.avalara.com/us/en/index.html
warningDuplicate title in audit sample5https://www.avalara.com/us/en/index.html
warningDuplicate title in audit sample5https://www.avalara.com/au/en-au/index.html
warningDuplicate title in audit sample5https://www.avalara.com/in/en-in/index.html
warningDuplicate title in audit sample5https://www.avalara.com/gb/en-gb/index.html
warningDuplicate meta description in audit sample5https://www.avalara.com/us/en/index.html
warningDuplicate meta description in audit sample5https://www.avalara.com/us/en/index.html
warningDuplicate meta description in audit sample5https://www.avalara.com/au/en-au/index.html
warningDuplicate meta description in audit sample5https://www.avalara.com/in/en-in/index.html
warningDuplicate meta description in audit sample5https://www.avalara.com/gb/en-gb/index.html

Crawled pages

StatusTitleH1sWordsResponseURL
200Tax Compliance Software \Avalara1307619 ms
200Tax Compliance Software \Avalara1307614 ms
200SupportCases081,416 mshttps://community.avalara.com/support/s/?language=en_US&source=website
200Get Started With Avalara \Contact Us \Avalara11161
200Tax Compliance Software \Avalara0280689 ms
200Logiciel de conformité fiscale \Avalara039601,785 ms
200Software für Steuerkonformität & Steuerermittlung \Avalara0307736 ms
200Tax Compliance Software \Avalara0281014 ms
200Software di conformità fiscale \Avalara037392,694 ms
200Software para cumplir con la normativa tributaria \Avalara041402,212 ms
200Tax Compliance Software \Avalara0298751 ms
200Avalara Sign in - Product Sign In for Free & Paid Services \Avalara1134614 ms
200Agentic tax and compliance \Avalara129902,881 ms
200Avalara Aviator \AI Tax and Compliance Agent Hub \Avalara13928
200Sales and use tax compliance software \Avalara136473,581 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct41.4%
search40.6%
search organic33.3%
search paid7.2%
social1.5%
social organic1.2%
social paid0.3%
referrals7.2%
paid referrals5.9%
mail3.0%
gen ai0.5%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed security certifications, uptime statistics, and independent review ratings. Pricing details for Custom plans are not published. Customer counts are mentioned but not independently verified.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from avalara.com, including pricing, product, and webinar pages. The evidence catalog includes 176 tokens from static and rendered pages. External proof search was used but no external review profiles were scraped. Limitations: some pages were not fully captured, and pricing details may change.

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