In simple English
This tool helps online store owners improve their product lists for Google Shopping. It uses artificial intelligence to fix missing details and rewrite titles and descriptions. You run it inside a standard spreadsheet using a sidebar menu. It connects to Google's cloud artificial intelligence service to do the heavy lifting. You will need a Google Cloud account and you will pay for the artificial intelligence requests you make.
What it is
FeedGen is an open-source tool built on Google Apps Script that connects Google Sheets to foundational language models via Vertex AI (a cloud platform for building and using artificial intelligence models). It automates the generation and quality scoring of product titles and descriptions for ecommerce merchants.
What it is good for
Store owners and advertisers who need to clean up thousands of messy product titles, fill in missing attributes like color or size, and improve click-through rates on Google Shopping without writing code.
- Runs directly inside familiar Google Sheets spreadsheets via a side panel.
- Uses few-shot examples to match your specific brand voice and product format.
- Includes automated scoring to help you spot potential AI hallucinations before publishing.
- Requires technical setup with Google Cloud and Apps Script command-line tools.
- Incurs usage costs through the Vertex AI API for every product processed.
- Limited to items under 30,000 products before you need to switch to custom BigQuery workflows.
manual product feed editing
Google Merchant Center
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